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Stories That Sell
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Book Synopsis Stories That Sell by : Casey Hibbard
Download or read book Stories That Sell written by Casey Hibbard and published by . This book was released on 2008-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into new sales. Learn success-story marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits"--Page 4 of cover
Book Synopsis How to Write and Sell Short Stories by : Della Galton
Download or read book How to Write and Sell Short Stories written by Della Galton and published by Accent Press Ltd. This book was released on 2011-03-15 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-have book for any new writer and a welcome addition to the library of established writers who are hoping to ‘up their game’. Have you ever wondered why your short stories are rejected? What is the secret of selling your work? How do you make sure your characters are memorable, your plots realistic and your twists both satisfying and unpredictable? Della Galton answers these and many more questions using a format that will already be familiar to writers: What? Why? When? How? Where? and Who? The Author Della Galton has been selling short stories for twenty years. She sells between 90 and 100 short stories a year to markets in the UK and abroad. She also teaches creative writing and is a popular speaker at writers’ conferences across the UK. Dozens of her students have achieved success in the very competitive field of magazine fiction. Della is also the author of two published novels, Passing Shadows and Helter Skelter.
Book Synopsis Sell Your Story to Hollywood by : Kenneth Atchity
Download or read book Sell Your Story to Hollywood written by Kenneth Atchity and published by Story Merchant Books. This book was released on 2016-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This little book aims to help you figure out how to get your story told on big screens or small. It offers nearly thirty years of observation of how things happen in the business of entertainment. Dr. Ken Atchity's Hollywood experience ranges from writing to managing to producing; he's seen Hollywood from nearly every angle.
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Book Synopsis How to Write Short Stories That Sell by : Jane Bettany
Download or read book How to Write Short Stories That Sell written by Jane Bettany and published by . This book was released on 2014-09-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to write fiction, then short stories are a great place to start. This book will help you to find ideas and teach you all the essential elements of short story writing. It covers plot and structure, conflict, dialogue, characterisation, settings, description, tense, viewpoint, flashback, and more. You'll also learn about one of the most important steps in the writing process: editing. How to Write Short Stories That Sell includes writing and editing exercises, and short story examples. It shows you how to increase your chances of selling your work by identifying the right story markets, and explains the correct way to submit your work to a magazine editor. Jane Bettany is a freelance writer, publisher and creative writing teacher with more than twenty years experience of writing fiction. Her stories and non-fiction articles have appeared in women's magazines, literary magazines, newspapers and online. She has an MA in Creative Writing and is a qualified teacher.
Book Synopsis How To Prospect, Sell and Build Your Network Marketing Business With Stories by : Tom “Big Al” Schreiter
Download or read book How To Prospect, Sell and Build Your Network Marketing Business With Stories written by Tom “Big Al” Schreiter and published by Fortune Network Publishing Inc.. This book was released on 2019-12-06 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: One tiny story ... changes everything. A ten-second story equals the impact of 1,000 facts. Now we can use micro-stories to communicate our network marketing message in just seconds. Our prospect becomes involved in the story, and instantly sees what we see. And isn't that what we want? Forget the flip chart, the presentation book, the website, the PowerPoint, and the video. Instead, use stories to get that "Yes" decision now. Later we can do our boring, fact-filled presentation. As an added bonus, stories answer objections. No more frustration or push-back from negative prospects. And of course, stories are easy to remember, both for us and our prospect. Here are the actual stories I use, word-for-word. Join the top earners now and become a professional storyteller. Order your copy now and start enjoying some great MLM and network marketing stories to move your business forward.
Book Synopsis Writing to the Point by : Algis Algis
Download or read book Writing to the Point written by Algis Algis and published by Wordfire Press. This book was released on 2015-10-21 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic work of writing instruction back in print! The complete, concise guide to writing fiction that sells from one of the most popular instructors of the Writers of the Future and Clarion workshops.Get a master's competitive edge in the writing business. Bestselling writer, editor and renowned writing teacher Algis Budrys, known as "AJ" to his many students, has distilled his fifty years of success into Writing to the Point. Write better stories. Fix mistakes in your current stories. Writing to the Point contains all the writing articles that appeared in the classic tomorrow Magazine, re-edited and expanded. Algis Budrys has taught hundreds of people at scores of workshops, was a well-known critic, editor, and author in his own right. "AJ's information is, and always has been, solid gold. Every writer can learn from this book."-New York Times bestselling author Kevin J. Anderson
Book Synopsis Shadows Beneath by : Brandon Sanderson
Download or read book Shadows Beneath written by Brandon Sanderson and published by Dragonsteel, LLC. This book was released on 2014-06-29 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Hugo Award-winning hosts of the Writing Excuses writing advice show comes a collection of all-new stories of the fantastic, with beautiful illustrations and a behind-the-scenes look at each story’s creation. Brandon Sanderson’s “Sixth of the Dusk,” set in his Cosmere universe shared by the Mistborn books and the #1 New York Times bestselling Stormlight Archive, showcases a society on the brink of technological change. On the deadly island of Patji, where predators can sense the thoughts of their prey, a lone trapper discovers that the island is not the only thing out to kill him. Mary Robinette Kowal’s “A Fire in the Heavens” is a powerful tale of a refugee seeking to the near-mythical homeland her oppressed people left centuries ago. When Katin discovers the role the “eternal moon” occupies in the Center Kingdom, and the nature of the society under its constant light, she may find enemies and friends in unexpected places. Dan Wells’s “I.E.Demon” features an Afghanistan field test of a piece of technology that is supposed to handle improvised explosive devices. Or so the engineers have told the EOD team that will be testing it; exactly what it does and how it does it are need-to-know, and the grunts don’t need to know. Until suddenly the need arises. Howard Tayler’s “An Honest Death” stars the security team for the CEO of a biotech firm about to release the cure for old age. When an intruder appears and then vanishes from the CEO’s office, the bodyguards must discover why he is lying to them about his reason for pressing the panic button. For years the hosts of Writing Excuses have been offering tips on brainstorming, drafting, workshopping, and revision, and now they offer an exhaustive look at the entire process. Not only does Shadows Beneath have four beautifully illustrated fantastic works of fiction, but it also includes transcripts of brainstorming and workshopping sessions, early drafts of the stories, essays about the stories’ creation, and details of all the edits made between the first and final drafts. Come for the stories by award-winning authors; stay for the peek behind the creative curtain.
Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Book Synopsis To Sell Is Human by : Daniel H. Pink
Download or read book To Sell Is Human written by Daniel H. Pink and published by Penguin. This book was released on 2012-12-31 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
Download or read book Sell with a Story written by Paul Smith and published by AMACOM. This book was released on 2016-09-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.
Book Synopsis Caps for Sale by : Esphyr Slobodkina
Download or read book Caps for Sale written by Esphyr Slobodkina and published by Harper Collins. This book was released on 2011-03-22 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Caps for Sale is a timeless classic beloved by millions...one of the most popular picture books ever published! This picture book is an excellent choice to share at home or in the classroom, as children love chanting along with the naughty monkeys. Children will delight in following the peddler’s efforts to outwit the monkeys and will ask to read it again and again. Caps for Sale is an excellent easy-to-read book that includes repetition, patterns, and colors, perfect for early readers. This tale of a peddler and a band of mischievous monkeys is filled with warmth, humor, and simplicity and also teaches children about problem and resolution. This classic picture book will be appreciated as a birthday, baby shower, or graduation gift! It never fails to get preschoolers chanting along and giggling.
Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Book Synopsis How to Write and Sell Film Stories by : Frances Marion
Download or read book How to Write and Sell Film Stories written by Frances Marion and published by . This book was released on 1937 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis All Marketers are Liars by : Seth Godin
Download or read book All Marketers are Liars written by Seth Godin and published by Penguin. This book was released on 2012-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Book Synopsis MLM Success: How To Tell Stories That Sell by : Anne Schlosser
Download or read book MLM Success: How To Tell Stories That Sell written by Anne Schlosser and published by BoD – Books on Demand. This book was released on 2021-03-11 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multi-Level Marketing, also known as MLM, is a business model that has proven time and time again to be a powerful force for both small and large entities. From products to ideas, this type of business sells, and it sells well, but why? Simply said, it is because MLM is about much more than just a product or even a service. MLM is about touching hearts and minds with innovation and inspiration through the power of stories. Every person on a MLM team has a story, from the front-line sales pitcher to the distributer, each and everyone has a tale - and sharing that story, and the story of the product itself, is what makes MLM the astounding business success it has grown to be. If stories are the heart and soul of MLM, then telling the right story, at the right time, is of vital importance. This thoroughly researched and well thought out book will guide you to the truths you need, and how to craft those fundamentals into the stories that will galvanize your business and sell your product. From discovering your own voice to tapping into the right market for that story, this guide is the missing piece you have been searching for in your MLM journey.
Book Synopsis The Authority Guide to Creating Brand Stories that Sell by : Jim O'Connor
Download or read book The Authority Guide to Creating Brand Stories that Sell written by Jim O'Connor and published by SRA Books. This book was released on 2017-09-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.
