To Sell Is Human

Download To Sell Is Human PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101597070
Total Pages : 184 pages
Book Rating : 4.1/5 (15 download)

DOWNLOAD NOW!


Book Synopsis To Sell Is Human by : Daniel H. Pink

Download or read book To Sell Is Human written by Daniel H. Pink and published by Penguin. This book was released on 2012-12-31 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

To Sell Is Human in 30 Minutes

Download To Sell Is Human in 30 Minutes PDF Online Free

Author :
Publisher : Sourcebooks, Inc.
ISBN 13 : 1623150833
Total Pages : 41 pages
Book Rating : 4.6/5 (231 download)

DOWNLOAD NOW!


Book Synopsis To Sell Is Human in 30 Minutes by : Garamond Press

Download or read book To Sell Is Human in 30 Minutes written by Garamond Press and published by Sourcebooks, Inc.. This book was released on 2013-04-16 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: To Sell Is Human ...in 30 minutes is the essential guide to quickly understanding the important sales lessons outlined in Daniel H. Pink's best-selling book, To Sell Is Human: The Surprising Truth About Moving Others. In To Sell Is Human, renowned author Daniel H. Pink contends that the line between seller and customer has blurred, and that everyone, no matter their occupation, spends most of their time selling something to somebody else, whether it's a product, an idea, or an agenda. Pink breaks down the science of selling effectively, pulling from extensive research on the psychology of persuasion. To Sell Is Human is an invaluable resource for improving your ability to successfully move others in your professional and personal life. Use this helpful guide to understand To Sell is Human in a fraction of the time, with tools such as: Concise synopsis examining the key principles of To Sell Is Human In-depth analysis of the new ABCs of sales (Attunement, Buoyancy, and Clarity) Breakdown of how to create a successful pitch Lessons on applying important sales concepts from To Sell is Human in personal and professional contexts As with all books in the 30 Minute Expert Series, this book is intended to be purchased alongside the reviewed title, To Sell Is Human: The Surprising Truth About Moving Others.

Drive

Download Drive PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101524383
Total Pages : 272 pages
Book Rating : 4.1/5 (15 download)

DOWNLOAD NOW!


Book Synopsis Drive by : Daniel H. Pink

Download or read book Drive written by Daniel H. Pink and published by Penguin. This book was released on 2011-04-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

A Whole New Mind

Download A Whole New Mind PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101157909
Total Pages : 304 pages
Book Rating : 4.1/5 (11 download)

DOWNLOAD NOW!


Book Synopsis A Whole New Mind by : Daniel H. Pink

Download or read book A Whole New Mind written by Daniel H. Pink and published by Penguin. This book was released on 2006-03-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.

When: The Scientific Secrets of Perfect Timing

Download When: The Scientific Secrets of Perfect Timing PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0735210640
Total Pages : 272 pages
Book Rating : 4.7/5 (352 download)

DOWNLOAD NOW!


Book Synopsis When: The Scientific Secrets of Perfect Timing by : Daniel H. Pink

Download or read book When: The Scientific Secrets of Perfect Timing written by Daniel H. Pink and published by Penguin. This book was released on 2018-01-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant New York Times Bestseller #1 Wall Street Journal Business Bestseller Instant Washington Post Bestseller "Brims with a surprising amount of insight and practical advice." --The Wall Street Journal Daniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home. Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science. Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married? In When, Pink distills cutting-edge research and data on timing and synthesizes them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.

To Sell is Human by Daniel Pink (Summary)

Download To Sell is Human by Daniel Pink (Summary) PDF Online Free

Author :
Publisher : QuickRead.com
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis To Sell is Human by Daniel Pink (Summary) by : QuickRead

Download or read book To Sell is Human by Daniel Pink (Summary) written by QuickRead and published by QuickRead.com. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn why selling is part of human nature-- and part of every job! Selling used to be the exclusive territory of professional salesmen who had dedicated their lives and careers to a sales-driven industry. But acclaimed author Daniel Pink argues that those days are gone! To Sell is Human (2013) outlines the cultural shift which has integrated sales as a necessary role in almost every job. Pink also expounds on this theory and identifies what he calls the “new ABCs of sales.”

The Power of Regret

Download The Power of Regret PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0735210675
Total Pages : 256 pages
Book Rating : 4.7/5 (352 download)

DOWNLOAD NOW!


Book Synopsis The Power of Regret by : Daniel H. Pink

Download or read book The Power of Regret written by Daniel H. Pink and published by Penguin. This book was released on 2022-02-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The world needs this book.” —Brené Brown, Ph.D., New York Times bestselling author of Dare to Lead and Atlas of the Heart An instant New York Times bestseller As featured in The Wall Street Journal and The Washington Post Named a Must Read of 2022 by Forbes, Newsweek, and Goodreads From the #1 New York Times–bestselling author of When and Drive, a new book about the transforming power of our most misunderstood yet potentially most valuable emotion: regret. Everybody has regrets, Daniel H. Pink explains in The Power of Regret. They’re a universal and healthy part of being human. And understanding how regret works can help us make smarter decisions, perform better at work and school, and bring greater meaning to our lives. Drawing on research in social psychology, neuroscience, and biology, Pink debunks the myth of the “no regrets” philosophy of life. And using the largest sampling of American attitudes about regret ever conducted as well as his own World Regret Survey—which has collected regrets from more than 15,000 people in 105 countries—he lays out the four core regrets that each of us has. These deep regrets offer compelling insights into how we live and how we can find a better path forward. As he did in his bestsellers Drive, When, and A Whole New Mind, Pink lays out a dynamic new way of thinking about regret and frames his ideas in ways that are clear, accessible, and pragmatic. Packed with true stories of people's regrets as well as practical takeaways for reimagining regret as a positive force, The Power of Regret shows how we can live richer, more engaged lives.

The Adventures of Johnny Bunko

Download The Adventures of Johnny Bunko PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1440635676
Total Pages : 162 pages
Book Rating : 4.4/5 (46 download)

DOWNLOAD NOW!


Book Synopsis The Adventures of Johnny Bunko by : Daniel H. Pink

Download or read book The Adventures of Johnny Bunko written by Daniel H. Pink and published by Penguin. This book was released on 2008-04-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing From Daniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, comes an illustrated guide to landing your first job in The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need. There’s never been a career guide like The Adventures of Johnny Bunko by Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). Told in manga—the Japanese comic book format that’s an international sensation—it’s the fully illustrated story of a young Everyman just out of college who lands his first job. Johnny Bunko is new to the Boggs Corp., and he stumbles through his early months as a working stiff until a crisis prompts him to rethink his approach. Step by step he builds a career, illustrating as he does the six core lessons of finding, keeping, and flourishing in satisfying work. A groundbreaking guide to surviving and flourishing in any career, The Adventures of Johnny Bunko is smart, engaging and insightful, and offers practical advice for anyone looking for a life of rewarding work.

Your One Word

Download Your One Word PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 014310909X
Total Pages : 274 pages
Book Rating : 4.1/5 (431 download)

DOWNLOAD NOW!


Book Synopsis Your One Word by : Evan Carmichael

Download or read book Your One Word written by Evan Carmichael and published by Penguin. This book was released on 2016-12-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Evan consumes so much content and then knows how to DJ it to inspire people.” —Gary Vaynerchuk, New York Times bestselling author of #AskGaryVee and Jab, Jab, Jab, Right Hook In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbo-charging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal mottos - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams. Aimed at entrepreneurs as well as intrapreneurs, managers, and anyone else who wants to achieve success in a powerfully meaningful way, Your One Word more than just a useful tool. It's also an inspiring and enlightening read.

Agile Selling

Download Agile Selling PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1591847915
Total Pages : 274 pages
Book Rating : 4.5/5 (918 download)

DOWNLOAD NOW!


Book Synopsis Agile Selling by : Jill Konrath

Download or read book Agile Selling written by Jill Konrath and published by Penguin. This book was released on 2015-07-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being an agile seller virtually guarantees a prosperous career. When salespeople are promoted, switch jobs, or face new business conditions, they need to learn lots of new information and skills quickly. It's a daunting task, compounded by the fact that they're under intense pressure to deliver immediate results. What Jill Konrath calls agile selling is the ability to quickly learn all this new info and then leverage it for maximum impact. Having an agile mindset, one that keeps you going through challenging times, is the crucial starting point. You also need a rapid-learning plan that helps you establish situational credibility with your targeted or existing customers in just thirty days. In Agile Selling, you'll discover numerous strategies to help you become an overnight sales expert, slashing your path to proficiency. Jill Konrath's fresh sales strategies, provocative insights, and practical advice help sellers win business with today's crazy-busy prospects.

How I Raised Myself From Failure to Success in Selling

Download How I Raised Myself From Failure to Success in Selling PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1439188637
Total Pages : 220 pages
Book Rating : 4.4/5 (391 download)

DOWNLOAD NOW!


Book Synopsis How I Raised Myself From Failure to Success in Selling by : Frank Bettger

Download or read book How I Raised Myself From Failure to Success in Selling written by Frank Bettger and published by Simon and Schuster. This book was released on 2009-11-24 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale

The Sell

Download The Sell PDF Online Free

Author :
Publisher : Avery
ISBN 13 : 1592409520
Total Pages : 322 pages
Book Rating : 4.5/5 (924 download)

DOWNLOAD NOW!


Book Synopsis The Sell by : Fredrik Eklund

Download or read book The Sell written by Fredrik Eklund and published by Avery. This book was released on 2016-04-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation’s #1 real estate broker and charismatic costar of Bravo’s Million Dollar Listing New York shares his secrets on how to be successful. In the ten years since moving from Sweden to New York City, with no experience in real estate and no contacts, Fredrik Eklund has transformed himself into the best seller in the most competitive real estate market on the planet. In The Sell, Eklund leverages his years of experience to create the go-to manual for self-promotion and sales. At the core of the book are chapters tied to Eklund’s 10-step program for “selling anything to everyone,” and he shares his secrets on everything from personal authenticity and looking your very best to crafting the perfect sales pitch, negotiating with savvy, and closing deals promptly and efficiently . . . lest they slip away. Whether you’re just starting a job as a sales rep at Verizon, navigating your career as an executive or entrepreneur, or hitting your stride closing big transactions as a banker at Goldman Sachs, The Sell will show you how to improve your game and radically increase the money you’re bringing home. The Sell is a vital resource for anyone who wants to have an impact in his or her personal and professional life, with a razor-sharp focus on selling: selling yourself—or your brand—no matter your background.

Free Agent Nation

Download Free Agent Nation PDF Online Free

Author :
Publisher : Business Plus
ISBN 13 : 9780759522312
Total Pages : 368 pages
Book Rating : 4.5/5 (223 download)

DOWNLOAD NOW!


Book Synopsis Free Agent Nation by : Daniel H. Pink

Download or read book Free Agent Nation written by Daniel H. Pink and published by Business Plus. This book was released on 2001-04-26 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely acclaimed for its engaging style and provocative perspective, this book has helped thousands transform their working lives. Now including a 30-page resource guide that explains the basics of working for oneself. It's about fulfillment. A revolution is sweeping America. On its front lines are people fed up with unfulfilling jobs, dysfunctional workplaces, and dead-end careers. Meet today's new economic icon: the free agent-men and women who are working for themselves. And meet your future. It's about freedom. Free agents are the marketing consultant down the street, the home-based "mompreneur," the footloose technology contractor. Already 30 million strong, these 21st-century pioneers are creating lives with more meaning-and often more money. Free Agent Nation is your ticket to this world. It's about time. Now, you can discover: The kind of free agent you can be-"soloist," "temp," or "microbusiness"-and how to launch your new career. How to get the perks you once received from your boss: health insurance, office space, training, workplace togetherness, even water cooler gossip. Why the free agent economy is increasingly a woman's world-and how women are flourishing in it. The transformation of retirement-how older workers are creating successful new businesses (and whole new lives) through the Internet.

To Sell Is Human... in 30 Minutes

Download To Sell Is Human... in 30 Minutes PDF Online Free

Author :
Publisher :
ISBN 13 : 9781623150822
Total Pages : 44 pages
Book Rating : 4.1/5 (58 download)

DOWNLOAD NOW!


Book Synopsis To Sell Is Human... in 30 Minutes by :

Download or read book To Sell Is Human... in 30 Minutes written by and published by . This book was released on 2013-01-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone is in sales. One in nine Americans work in sales according to the U.S. Bureau of Labor Statistics. And according to Daniel H. Pink, best-selling author of To Sell is Human, so do the other eight. Become a more effective mover, and comprehend the key ideas behind To Sell is Human in a fraction of the time: • Discover the six successors of the elevator pitch and understand why they are so effective. • Say goodbye to the old sales adage, “Always Be Closing,” and learn the new ABC’s of selling: Attunement, Buoyancy, and Clarity • Illustrative case studies provide a practical framework for all walks of life from traditional salespeople to “non-sales sellers”—teachers, doctors and parents. In To Sell is Human, Pink draws on social science to redefine the rules of selling, offering thought-provoking insights on how and why the art of the deal has changed. Pink contends that the line between seller and customer has blurred, and everyone, no matter the occupation, spends most of their time selling something—an idea, an agenda, an item—to somebody. A fresh perspective on the art of selling, To Sell is Human is essential reading for anyone seeking to improve their ability to successfully move others in their professional or personal life. 30 Minute Expert Series To Sell is Human …in 30 Minutes is the essential guide to quickly understanding the modern landscape of selling as outlined in Daniel H. Pink’s best-selling book, To Sell is Human: The Surprising Truth About Moving Others. Designed for those whose desire to learn exceeds the time they have available, 30 Minute Expert Series enable readers to rapidly understand the indispensible ideas behind critically acclaimed books.

The Science of Selling

Download The Science of Selling PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0143129333
Total Pages : 289 pages
Book Rating : 4.1/5 (431 download)

DOWNLOAD NOW!


Book Synopsis The Science of Selling by : David Hoffeld

Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

To Sell Is Human

Download To Sell Is Human PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1594631905
Total Pages : 273 pages
Book Rating : 4.5/5 (946 download)

DOWNLOAD NOW!


Book Synopsis To Sell Is Human by : Daniel H. Pink

Download or read book To Sell Is Human written by Daniel H. Pink and published by Penguin. This book was released on 2013-12-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

Sell the Way You Buy

Download Sell the Way You Buy PDF Online Free

Author :
Publisher : Page Two
ISBN 13 : 1989603203
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

DOWNLOAD NOW!


Book Synopsis Sell the Way You Buy by : David Priemer

Download or read book Sell the Way You Buy written by David Priemer and published by Page Two. This book was released on 2020-04-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.