Feminist Perspectives On Advertising

Download Feminist Perspectives On Advertising full books in PDF, epub, and Kindle. Read online Feminist Perspectives On Advertising ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Feminist Perspectives on Advertising

Author : Kim Golombisky
Publisher : Rowman & Littlefield
ISBN 13 : 1498528333
Total Pages : 397 pages
Book Rating : 4.4/5 (985 download)

DOWNLOAD NOW!

Book Synopsis Feminist Perspectives on Advertising by : Kim Golombisky

Download or read book Feminist Perspectives on Advertising written by Kim Golombisky and published by Rowman & Littlefield. This book was released on 2018-11-29 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering.

Marketing and Feminism

Author : Miriam Catterall
Publisher : Routledge
ISBN 13 : 1136352848
Total Pages : 308 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!

Book Synopsis Marketing and Feminism by : Miriam Catterall

Download or read book Marketing and Feminism written by Miriam Catterall and published by Routledge. This book was released on 2013-11-05 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: * the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

Advertising and Popular Culture

Author : Jib Fowles
Publisher : SAGE
ISBN 13 : 9780803954830
Total Pages : 304 pages
Book Rating : 4.9/5 (548 download)

DOWNLOAD NOW!

Book Synopsis Advertising and Popular Culture by : Jib Fowles

Download or read book Advertising and Popular Culture written by Jib Fowles and published by SAGE. This book was released on 1996-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.

Feminists, Feminisms, and Advertising

Author : Kim Golombisky
Publisher : Lexington Books
ISBN 13 : 1498528279
Total Pages : 408 pages
Book Rating : 4.4/5 (985 download)

DOWNLOAD NOW!

Book Synopsis Feminists, Feminisms, and Advertising by : Kim Golombisky

Download or read book Feminists, Feminisms, and Advertising written by Kim Golombisky and published by Lexington Books. This book was released on 2017-10-16 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the ways advertisers encode race, ethnicity, gender, andheteronormativity into advertising practices and messages, as well as the ways intersectional audiences and consumers resist.

The Routledge Companion to Marketing and Feminism

Author : Pauline Maclaran
Publisher :
ISBN 13 : 9781000522075
Total Pages : 490 pages
Book Rating : 4.5/5 (22 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Companion to Marketing and Feminism by : Pauline Maclaran

Download or read book The Routledge Companion to Marketing and Feminism written by Pauline Maclaran and published by . This book was released on 2022 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism - particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women's development and life opportunities. The "F" word is back on the agenda - made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women's exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

Feminist Perspectives on Eating Disorders

Author : Patricia Fallon
Publisher : Guilford Press
ISBN 13 : 9781572301825
Total Pages : 490 pages
Book Rating : 4.3/5 (18 download)

DOWNLOAD NOW!

Book Synopsis Feminist Perspectives on Eating Disorders by : Patricia Fallon

Download or read book Feminist Perspectives on Eating Disorders written by Patricia Fallon and published by Guilford Press. This book was released on 1996-10-01 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancing the literature on a critical topic, this important new work illuminates the relationship between the anguish of eating disorder sufferers and the problems of ordinary women. The book covers a wide variety of issues - from ways in which gender may predispose women to eating disorders to the widespread cultural concerns these problems symbolize. Throughout, the psychology of women is reflected in the concepts and methods described; there is an explicit commitment to political and social equality for women; and therapy is reevaluated based on an understanding of the needs of women patients and the potentially differing contributions of male and female therapists. Providing valuable insights into the critical problem of eating disorders, this book is essential reading for clinicians and researchers alike. Also, by examining many of the ways in which women are affected by and respond to society's gender politics, the book may be used as a text in women's studies courses.

The Routledge Companion to Marketing and Feminism

Author : Pauline Maclaran
Publisher : Routledge
ISBN 13 : 1000521990
Total Pages : 512 pages
Book Rating : 4.0/5 (5 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Companion to Marketing and Feminism by : Pauline Maclaran

Download or read book The Routledge Companion to Marketing and Feminism written by Pauline Maclaran and published by Routledge. This book was released on 2022-02-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.

Measuring Up

Author : Vickie Rutledge Shields
Publisher : University of Pennsylvania Press
ISBN 13 : 0812204026
Total Pages : 225 pages
Book Rating : 4.8/5 (122 download)

DOWNLOAD NOW!

Book Synopsis Measuring Up by : Vickie Rutledge Shields

Download or read book Measuring Up written by Vickie Rutledge Shields and published by University of Pennsylvania Press. This book was released on 2013-03-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mute gestures of advertising images are frozen for posterity by photographers and illustrators, gestures that, for better or worse, perpetuate a certain aesthetic and eventually become emblematic of a period. The images of today display the values of a society that has more interest in the body than the mind. They are technoenhanced labyrinths of unattainable appearances that leave women and men feeling horrified, estranged, and restricted by unrealistic, silent mandates. Measuring Up looks at advertising as more than just a way to extract money from unsuspecting people but as a vehicle for conveying the larger views of a confining, body-obsessed culture. By weaving theoretical and textual insights from feminist and cultural studies with the voices of real women and men, Measuring Up offers a unique reception analysis of the effects of repetitious exposure to advertisements of perfect bodies in our everyday lives. Shields examines a particular, complex relationship between the idealized images of gender we see in advertising and our own thoughts, feelings, and behavior in relation to these images. The study is unique in presenting audience reception in terms of ethnographic data, not textual interpretations alone. Measuring Up engages with and informs current theoretical debates within these sometimes complementary and sometimes contradictory literatures: feminist media studies, feminist film theory, critical social theory, cultural studies, and critical ethnography. This is an important work that explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.

Feminist Perspectives on Contemporary Educational Leadership

Author : Kay Fuller
Publisher : Routledge
ISBN 13 : 1000486370
Total Pages : 196 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Feminist Perspectives on Contemporary Educational Leadership by : Kay Fuller

Download or read book Feminist Perspectives on Contemporary Educational Leadership written by Kay Fuller and published by Routledge. This book was released on 2021-11-29 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book explores how various feminist perspectives fruitfully explain women’s experience of educational leadership, drawing on a contemporary conceptualisation of fourth-wave feminism that is intersectional and inclusive. The book asks which and whose feminist theory is used to explain gender and feminism in educational leadership, management and administration (ELMA): the scholar’s, the research participant’s or a combination of the two in the co-construction of knowledge from an intersectional feminist perspective. It conceptualises intersectional and inclusive feminist perspectives on educational leadership, theorising research through a Black British feminist perspective, a gender and Islamic perspective and a queer theory perspective, depending on the self-identification of participants. It explores digital feminism and men’s pro-feminism. The book identifies feminist leadership praxis as a focus for future research and explores how leaders can draw on funds of knowledge, identity cultural wealth and lead and educate diverse populations of students. Highlighting the importance of intersectional feminist perspectives in ELMA, the book will appeal to scholars, researchers and postgraduate students in the fields of inclusive educational leadership and management, gender studies and feminism.

Feminist Perspectives on Social Work Practice

Author : Shannon Butler-Mokoro
Publisher : Oxford University Press
ISBN 13 : 0190858788
Total Pages : 321 pages
Book Rating : 4.1/5 (98 download)

DOWNLOAD NOW!

Book Synopsis Feminist Perspectives on Social Work Practice by : Shannon Butler-Mokoro

Download or read book Feminist Perspectives on Social Work Practice written by Shannon Butler-Mokoro and published by Oxford University Press. This book was released on 2018 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book takes a contemporary look at the issues that affect women most from a feminist perspective. Going beyond the equal pay for equal work issue, we write about mental health, substance abuse, disabilities, parenting, relationships, criminal justice, and aging all from a holistic and intersectional perspective"--

Feminist Media

Author : Elke Zobl
Publisher : transcript Verlag
ISBN 13 : 3839421578
Total Pages : 293 pages
Book Rating : 4.8/5 (394 download)

DOWNLOAD NOW!

Book Synopsis Feminist Media by : Elke Zobl

Download or read book Feminist Media written by Elke Zobl and published by transcript Verlag. This book was released on 2014-04-30 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: While feminists have long recognised the importance of self-managed, alternative media to transport their messages, to challenge the status quo, and to spin novel social processes, this topic has been an under-researched area. Hence, this book explores the processes of women's and feminist media production in the context of participatory spaces, technology, and cultural citizenship. The collection is composed of theoretical analyses and critical case studies. It highlights contemporary alternative feminist media in general as well as blogs, zines, culture jamming, and street art.

Can't Buy My Love

Author : Jean Kilbourne
Publisher : Simon and Schuster
ISBN 13 : 1451698410
Total Pages : 621 pages
Book Rating : 4.4/5 (516 download)

DOWNLOAD NOW!

Book Synopsis Can't Buy My Love by : Jean Kilbourne

Download or read book Can't Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

Feminist Perspectives on Ethics

Author : Elizabeth Porter
Publisher : Routledge
ISBN 13 : 1317880315
Total Pages : 230 pages
Book Rating : 4.3/5 (178 download)

DOWNLOAD NOW!

Book Synopsis Feminist Perspectives on Ethics by : Elizabeth Porter

Download or read book Feminist Perspectives on Ethics written by Elizabeth Porter and published by Routledge. This book was released on 2014-06-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Feminist Perspectives on Ethics is a unique guide to the development of feminist thought on ethics and moral agency. Each chapter offers a survey of feminist debates on key areas: the nature of feminist ethics; intimate relationships; professional ethics; politics; sexual politics; abortion and reproductive choices. Importantly, the author draws on the range of ideological viewpoints that exist to demonstrate the rich diversity of feminism and also attempts to break down dualistic, discordant or simplistic understandings of ethics.

Feminist Coalitions

Author : Stephanie Gilmore
Publisher : University of Illinois Press
ISBN 13 : 0252075390
Total Pages : 322 pages
Book Rating : 4.2/5 (52 download)

DOWNLOAD NOW!

Book Synopsis Feminist Coalitions by : Stephanie Gilmore

Download or read book Feminist Coalitions written by Stephanie Gilmore and published by University of Illinois Press. This book was released on 2008 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh new look at the productive partnerships forged among second-wave feminists

Feminist Perspectives on Language

Author : Margaret Gibbon
Publisher : Routledge
ISBN 13 : 1317880277
Total Pages : 174 pages
Book Rating : 4.3/5 (178 download)

DOWNLOAD NOW!

Book Synopsis Feminist Perspectives on Language by : Margaret Gibbon

Download or read book Feminist Perspectives on Language written by Margaret Gibbon and published by Routledge. This book was released on 2018-12-14 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Feminist Perspectives Series seeks to provide concise, accessible and engaging introductions to key feminist topics and debates. The texts in the series are designed to be used on a wide range of courses exploring feminist issues and are written by experienced teachers who are also well known in their respective fields. Each book in the series includes the most up-to-date statistics, research data, key sources and suggestions for further reading. Feminist Perspectives On Language provides an accessible introduction to this complex area. It redresses the balance of current feminist texts which tend to concentrate on discourse analysis and fail to connect with feminist thought in other disciplines such as sociology and politics. The text is divided into two parts, the first looks at language itself, how we learn language exploring such questions as; Does language free or trap us? Does our language affect how we come to understand the world around us? Is our language sexist? If so, does that reflect male dominance in society? and many more issues. Part Two explores questions of methodology and interpretation examining language in use, communication styles and the analysis of conversation.

Feminist Perspectives on Tort Law

Author : Janice Richardson
Publisher : Routledge
ISBN 13 : 0415619203
Total Pages : 250 pages
Book Rating : 4.4/5 (156 download)

DOWNLOAD NOW!

Book Synopsis Feminist Perspectives on Tort Law by : Janice Richardson

Download or read book Feminist Perspectives on Tort Law written by Janice Richardson and published by Routledge. This book was released on 2012 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Feminist Perspectives on Tort brings together acknowledged experts in these two areas to pursue a distinctly feminist approach to the major areas of tort law.

The Handbook of Media and Mass Communication Theory

Author : Robert S. Fortner
Publisher : John Wiley & Sons
ISBN 13 : 1118770005
Total Pages : 1008 pages
Book Rating : 4.1/5 (187 download)

DOWNLOAD NOW!

Book Synopsis The Handbook of Media and Mass Communication Theory by : Robert S. Fortner

Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase