Latinos Inc

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Latinos, Inc.

Author : Arlene Dávila
Publisher : Univ of California Press
ISBN 13 : 0520274695
Total Pages : 330 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Latinos, Inc. by : Arlene Dávila

Download or read book Latinos, Inc. written by Arlene Dávila and published by Univ of California Press. This book was released on 2012-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics

Latinos, Inc

Author : Arlene D?vila
Publisher : Univ of California Press
ISBN 13 : 9780520226692
Total Pages : 287 pages
Book Rating : 4.2/5 (266 download)

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Book Synopsis Latinos, Inc by : Arlene D?vila

Download or read book Latinos, Inc written by Arlene D?vila and published by Univ of California Press. This book was released on 2001 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. "Latinos, Inc." could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."--Stuart Ewen, author of "PR! A Social History of Spin" "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. "Latinos Inc." provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."--George Marcus, author of "Ethnography Through Thick &Thin" "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, "Latinos, Inc." fills a significant void within the literature on mass communications, marketing, and television studies."--Chon A. Noriega, author of "Shot in America: Television, the State, and the Rise of Chicano Cinema" "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. "Latinos, Inc." sets a new standard for scholarship in ethnic studies and cultural studies."--George Lipsitz, author of "The Possessive Investment in Whiteness: How White People Profit from Identity Politics"

Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954

Author :
Publisher :
ISBN 13 :
Total Pages : 1124 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954 by :

Download or read book Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1954 written by and published by . This book was released on 2003 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1986

Author :
Publisher :
ISBN 13 :
Total Pages : 918 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1986 by :

Download or read book Cumulative List of Organizations Described in Section 170 (c) of the Internal Revenue Code of 1986 written by and published by . This book was released on 1991 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Barrio Dreams

Author : Arlene Dávila
Publisher : Univ of California Press
ISBN 13 : 0520937724
Total Pages : 272 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Barrio Dreams by : Arlene Dávila

Download or read book Barrio Dreams written by Arlene Dávila and published by Univ of California Press. This book was released on 2004-07-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arlene Dávila brilliantly considers the cultural politics of urban space in this lively exploration of Puerto Rican and Latino experience in New York, the global center of culture and consumption, where Latinos are now the biggest minority group. Analyzing the simultaneous gentrification and Latinization of what is known as El Barrio or Spanish Harlem, Barrio Dreams makes a compelling case that—despite neoliberalism's race-and ethnicity-free tenets—dreams of economic empowerment are never devoid of distinct racial and ethnic considerations. Dávila scrutinizes dramatic shifts in housing, the growth of charter schools, and the enactment of Empowerment Zone legislation that promises upward mobility and empowerment while shutting out many longtime residents. Foregrounding privatization and consumption, she offers an innovative look at the marketing of Latino space. She emphasizes class among Latinos while touching on black-Latino and Mexican-Puerto Rican relations. Providing a unique multifaceted view of the place of Latinos in the changing urban landscape, Barrio Dreams is one of the most nuanced and original examinations of the complex social and economic forces shaping our cities today.

Harvest of Empire

Author : Juan Gonzalez
Publisher : Penguin
ISBN 13 : 1101589949
Total Pages : 473 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Harvest of Empire by : Juan Gonzalez

Download or read book Harvest of Empire written by Juan Gonzalez and published by Penguin. This book was released on 2011-05-31 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sweeping history of the Latino experience in the United States- thoroughly revised and updated. The first new edition in ten years of this important study of Latinos in U.S. history, Harvest of Empire spans five centuries-from the first New World colonies to the first decade of the new millennium. Latinos are now the largest minority group in the United States, and their impact on American popular culture-from food to entertainment to literature-is greater than ever. Featuring family portraits of real- life immigrant Latino pioneers, as well as accounts of the events and conditions that compelled them to leave their homelands, Harvest of Empire is required reading for anyone wishing to understand the history and legacy of this increasingly influential group.

Publication

Author :
Publisher :
ISBN 13 :
Total Pages : 1112 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Publication by :

Download or read book Publication written by and published by . This book was released on 1994 with total page 1112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

We Are What We Sell

Author : Danielle Sarver Coombs
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 970 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis We Are What We Sell by : Danielle Sarver Coombs

Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Latinos and American Popular Culture

Author : Patricia M. Montilla
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313392234
Total Pages : 508 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Latinos and American Popular Culture by : Patricia M. Montilla

Download or read book Latinos and American Popular Culture written by Patricia M. Montilla and published by Bloomsbury Publishing USA. This book was released on 2013-10-10 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a complete overview of the contributions of U.S. Latinos to American popular culture and examines the emergence of the U.S. Latino identity. According to the 2010 Census, Latinos represent more than 16 percent of the total population and are the largest and fastest-growing minority group in the United States. Their vast contributions to popular culture are visible in nearly every aspect of American life and are as diverse as the countries and cultures of origin with which Latinos identify themselves. This book provides a historical overview of the developments in U.S. Latino culture and highlights the most recent expressions of Latino life in American popular culture. With coverage of topics like Latino representations in television, radio, film, and theater; U.S. Latino literature and art; Latino sports stars in baseball, basketball, boxing, football, and soccer; and contemporary pop music; this book will appeal to general readers and be a useful and engaging resource for high school and college students. The work examines the cultural ties that U.S. Latinos maintain with their country of origin or that of their ancestors, explains why language is a critical cultural marker for Latinos, and identifies how Latinos are changing American popular culture. Insightful information on U.S. Latino identity issues and prevalent cultural stereotypes is also included.

Latinos and Latinas at Risk [2 volumes]

Author : Gabriel Gutierrez
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313399263
Total Pages : 859 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Latinos and Latinas at Risk [2 volumes] by : Gabriel Gutierrez

Download or read book Latinos and Latinas at Risk [2 volumes] written by Gabriel Gutierrez and published by Bloomsbury Publishing USA. This book was released on 2015-01-26 with total page 859 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume collection of essays addresses the Latino/a experience in present-day America, covering six major areas of importance: education, health, family, children, teens, and violence. The Latino/a presence in this country predates the United States itself, yet this group is often marginalized in the American culture. Many noted experts explore the ideology behind this prejudicial attitude, examining how America views Latinos/as, how Latinos/as view themselves, and what the future of America will look like as this group progresses toward equitable treatment. Through the exploration process, the book reveals the complexity and diversity of this community, tracing the historical trajectories of those whose diverse points of origin could be from almost anywhere, including the Americas, Europe, or other places. Written with contemporary issues at the forefront, this timely collection looks at the resolve of the Latino people and considers their histories, contributions, concerns, and accomplishments. Pointed essays address disparate quality-of-life issues in education, health, and economic stability while depicting individual and group efforts in overcoming barriers to mainstream American society. Each chapter discusses key challenge areas for the Latino American population in everyday life. An engaging "Further Investigations" feature poses questions about most of the essays, leading to critical thinking about the most important topics affecting Latino/as today.

The Latino/a Condition

Author : Richard Delgado
Publisher : NYU Press
ISBN 13 : 0814720390
Total Pages : 648 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis The Latino/a Condition by : Richard Delgado

Download or read book The Latino/a Condition written by Richard Delgado and published by NYU Press. This book was released on 2011 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the historical origins of Spanish-speaking people in the United States, the rise of stereotypes, the growth of efforts at self-definition, and related matters.

50 Events That Shaped Latino History [2 volumes]

Author : Lilia Fernández
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis 50 Events That Shaped Latino History [2 volumes] by : Lilia Fernández

Download or read book 50 Events That Shaped Latino History [2 volumes] written by Lilia Fernández and published by Bloomsbury Publishing USA. This book was released on 2018-03-22 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which historical events were key to shaping Latino culture? This book provides coverage of the 50 most pivotal developments over 500 years that have shaped the Latino experience, offering primary sources, biographies of notable figures, and suggested readings for inquiry. Latinos—people of European, Indigenous, and African descent—have had a presence in North America long before the first British settlements arrived to the Eastern seaboard. The encounters between Spanish colonizers and the native peoples of the Americas initiated 500 years of a rich and vibrant history—an intermingled, cultural evolution that continues today in the 21st century. 50 Events that Shaped Latino History: An Encyclopedia of the American Mosaic is a valuable reference that provides a chronological overview of Latino/a history beginning with the indigenous populations of the Americas through the present day. It is divided into time period, such as Pre-Colonial Era to Spanish Empire, pre-1521–1810, and covers a variety of themes relevant to the time period, making it easy for the reader find information. The coverage offers readers background on critical events that have shaped Latino/a populations, revealed the conditions and experiences of Latinos, or highlighted their contributions to U.S. society. The text addresses events as varied as the U.S.-Mexican War to the rise of Latin jazz. The entries present a balance of political and cultural events, social developments, legal cases, and broader trends. Each entry has a chronology, a main narrative, biographies of notable figures, and suggested further readings, as well as one or more primary sources that offer additional context or information on the given event. These primary source materials offer readers additional insight via a first-hand account, original voices, or direct evidence on the subject matter.

Media Ethics

Author : Clifford G. Christians
Publisher : Routledge
ISBN 13 : 1317346513
Total Pages : 496 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Media Ethics by : Clifford G. Christians

Download or read book Media Ethics written by Clifford G. Christians and published by Routledge. This book was released on 2015-07-17 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences. This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.

Counseling Latinos and la Familia

Author : Azara L Santiago-Rivera
Publisher : SAGE Publications
ISBN 13 : 9780761923305
Total Pages : 252 pages
Book Rating : 4.9/5 (233 download)

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Book Synopsis Counseling Latinos and la Familia by : Azara L Santiago-Rivera

Download or read book Counseling Latinos and la Familia written by Azara L Santiago-Rivera and published by SAGE Publications. This book was released on 2002 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counseling Latinos and la familia provides an integrated approach to understanding Latino families and increasing competency for counselors and other mental health professional who work with Latinos and their families. It provides essential background information about the Latino population and the family unit, which is so central to Latino culture, including the diversity of various Spanish-speaking groups, socio-political issues, and changing family forms. The book also includes practical counseling strategies, focusing on the multicultural competencies approach.

Official Gazette of the United States Patent and Trademark Office

Author :
Publisher :
ISBN 13 :
Total Pages : 806 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Official Gazette of the United States Patent and Trademark Office by :

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 1997 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Latinos and the Law

Author : Richard Delgado
Publisher : West Academic Publishing
ISBN 13 : 9781647081362
Total Pages : 1070 pages
Book Rating : 4.0/5 (813 download)

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Book Synopsis Latinos and the Law by : Richard Delgado

Download or read book Latinos and the Law written by Richard Delgado and published by West Academic Publishing. This book was released on 2021-09-22 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first casebook of its kind, Latinos and the Law: Cases and Materials addresses a rich array of topics that are relevant to the largest and most diverse ethnic minority group in the United States. Ranging from the legal and social construction of race, ethnicity, and gender, to language, education, immigration, stereotyping, workplace discrimination, and rebellious lawyering, the new edition highlights the Spanish colonization of Latin America to provide further context for the subsequent colonial treatment of its people and leaders by the United States. Beginning with sociolegal histories of the main Latino/a subgroups, early sections of the book contextualize the Latino/a condition within the United States' historical conquest of and hegemony over Latin American peoples, as well as their centurial immigration to the United States. Updated materials on immigration include recent border-control initiatives and rhetoric, Deferred Action for Childhood Arrivals (DACA), and the controversial separation of asylum-seeking families from Central America. New materials on the workplace feature attacks on unionization, struggles over the minimum wage and fair pay, and one-sided abuse of H-2 visas. The book also contains new coverage of racial insults, stereotypes, popular culture, and inter-group tensions, including an emerging theory of multi-group oppression. Throughout, Latinos and the Law utilizes theoretical approaches that have proven highly useful in understanding Latinos, such as the white-over-black (or black-white) binary of race in the United States, similar concepts of critical race theory and "LatCrit" theory, and the internal colony model of postcolonial theory. With a wide selection of cases, statutes, documents, notes, questions, and bibliographic references, Latinos and the Law updates a vital resource for scholars, teachers, and students interested in understanding the largest and most diverse ethnic minority group in the United States.

Hyperborder

Author : Fernando Romero
Publisher : Princeton Architectural Press
ISBN 13 : 9781568987064
Total Pages : 328 pages
Book Rating : 4.9/5 (87 download)

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Book Synopsis Hyperborder by : Fernando Romero

Download or read book Hyperborder written by Fernando Romero and published by Princeton Architectural Press. This book was released on 2008 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roving vigilantes, fear-mongering politicians, hysterical pundits, and the looming shadow of a seven hundred-mile-long fence: the US–Mexican border is one of the most complex and dynamic areas on the planet today. Hyperborder provides the most nuanced portrait yet of this dynamic region. Author Fernando Romero presents a multidisciplinary perspective informed by interviews with numerous academics, researchers, and organizations. Provocatively designed in the style of other kinetic large-scale studies like Rem Koolhaas's Content and Bruce Mau’s Massive Change, Hyperborder is an exhaustively researched report from the front lines of the border debate.