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Download or read book Standard Directory of Advertising Agencies, July 1996 written by and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872172982
Total Pages : 1399 pages
Book Rating : 4.1/5 (729 download)
Download or read book Standard Directory of Advertising Agencies written by National Register Publishing and published by . This book was released on 1999-07 with total page 1399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.
Author : National Register Publishing
Publisher : National Register
ISBN 13 : 9780872170315
Total Pages : 1366 pages
Book Rating : 4.1/5 (73 download)
Download or read book Standard Directory of Advertising Agencies, July 1994 written by National Register Publishing and published by National Register. This book was released on 1994-07-01 with total page 1366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher : National Register Publishing
ISBN 13 : 9780872174122
Total Pages : 0 pages
Book Rating : 4.1/5 (741 download)
Download or read book Standard Directory of Advertising Agencies written by National Register Publishing and published by National Register Publishing. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872173446
Total Pages : 0 pages
Book Rating : 4.1/5 (734 download)
Download or read book Standard Directory of Advertising Agencies, July 2000 written by National Register Publishing and published by . This book was released on 2000-07-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872173514
Total Pages : 1690 pages
Book Rating : 4.1/5 (735 download)
Download or read book Standard Directory of Advertising, July 1997 written by National Register Publishing and published by . This book was released on 1997-07-01 with total page 1690 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rose Arny
Publisher :
ISBN 13 :
Total Pages : 1592 pages
Book Rating : 4.3/5 (91 download)
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1996-10 with total page 1592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872174191
Total Pages : pages
Book Rating : 4.1/5 (741 download)
Download or read book Standard Directory of Advertising Agencies written by National Register Publishing and published by . This book was released on 2002-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872172357
Total Pages : 1809 pages
Book Rating : 4.1/5 (723 download)
Download or read book Standard Directory of Advertisers, 1996 written by National Register Publishing and published by . This book was released on 1996-12 with total page 1809 pages. Available in PDF, EPUB and Kindle. Book excerpt: For in-depth information on more than 26,000 companies that annually spend over $75,000 to advertise their products & services, direct your patrons to the 1994 edition of the STANDARD DIRECTORY OF ADVERTISERS. More than 116,000 personnel are listed - from key senior executives to marketing managers & ad directors - enabling your patrons to find out who buys advertising, how much they spend, & where they spend it - broken down by up to 24 media. Entries include address, telephone & fax numbers, number of employees, S.I.C. codes, subsidiaries & divisions & much more. A special Brand Name Index helps patrons match over 62,000 products with the companies that advertise & market them. Over 90% of the listings in the 1994 edition have been updated with information verified directly by the profiled company. This edition reflects changes in personnel, sales, media expenditures & brands, as well as over 1,000 new advertisers & 1,000 new personnel. New features for the 1994 edition include a Product Categories by State Index, & three business classifications: Food Retailers, Government & State Agencies & Cultural Recreational Entertainment. Available in two editions - one arranged by business classifications; the other geographically. Includes an index volume. Quarterly updates available.
Author : National Register Publishing Co. Staff
Publisher :
ISBN 13 : 9780872172982
Total Pages : 1399 pages
Book Rating : 4.1/5 (729 download)
Download or read book Standard Directory of Advertising Agencies written by National Register Publishing Co. Staff and published by . This book was released on 1999 with total page 1399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.
Author : Michael Halperin
Publisher : Taylor & Francis
ISBN 13 : 1135932824
Total Pages : 464 pages
Book Rating : 4.1/5 (359 download)
Download or read book International Business Information written by Michael Halperin and published by Taylor & Francis. This book was released on 2024-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author : R R Bowker Publishing
Publisher : R. R. Bowker
ISBN 13 : 9780835237987
Total Pages : 778 pages
Book Rating : 4.2/5 (379 download)
Download or read book Publishers Trade List Annual, 1996, 1 written by R R Bowker Publishing and published by R. R. Bowker. This book was released on 1996-09 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing Co. Staff
Publisher :
ISBN 13 : 9780872170377
Total Pages : 1500 pages
Book Rating : 4.1/5 (73 download)
Download or read book Standard Directory of Advertising Agencies 1995 written by National Register Publishing Co. Staff and published by . This book was released on 1995-01-01 with total page 1500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arlene Dávila
Publisher : Univ of California Press
ISBN 13 : 0520274695
Total Pages : 330 pages
Book Rating : 4.5/5 (22 download)
Download or read book Latinos, Inc. written by Arlene Dávila and published by Univ of California Press. This book was released on 2012-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics
Author : Judy Foster Davis
Publisher : Taylor & Francis
ISBN 13 : 1317421671
Total Pages : 236 pages
Book Rating : 4.3/5 (174 download)
Download or read book Pioneering African-American Women in the Advertising Business written by Judy Foster Davis and published by Taylor & Francis. This book was released on 2016-12-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Author : Anthony J. Cortese
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742568768
Total Pages : 195 pages
Book Rating : 4.7/5 (425 download)
Download or read book Provocateur written by Anthony J. Cortese and published by Rowman & Littlefield Publishers. This book was released on 2007-12-14 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the third edition of Provocateur, sociologist Anthony Cortese offers an in-depth critical analysis of modern advertising_perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes updated advertisements and analyses, and Cortese concludes with policy implications for advertising.
Author : Ruth A. Pagell
Publisher : Global Professional Publishi
ISBN 13 : 9781888998832
Total Pages : 474 pages
Book Rating : 4.9/5 (988 download)
Download or read book International Business Information written by Ruth A. Pagell and published by Global Professional Publishi. This book was released on 1999 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
