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Author : National Register Publishing
Publisher : National Register
ISBN 13 : 9780872173460
Total Pages : pages
Book Rating : 4.1/5 (734 download)
Download or read book Standard Directory of Advertisers, 2001 written by National Register Publishing and published by National Register. This book was released on 2001-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872172975
Total Pages : 0 pages
Book Rating : 4.1/5 (729 download)
Download or read book Standard Directory of Advertising Agencies written by National Register Publishing and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies TM gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book TM gives you complete coverage on the entire advertising industry.
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872172395
Total Pages : 2062 pages
Book Rating : 4.1/5 (723 download)
Download or read book Standard Directory of Advertisers written by National Register Publishing and published by . This book was released on 1995 with total page 2062 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Albert R. Roberts
Publisher : Oxford University Press
ISBN 13 : 0195165004
Total Pages : 1079 pages
Book Rating : 4.1/5 (951 download)
Download or read book Evidence-Based Practice Manual written by Albert R. Roberts and published by Oxford University Press. This book was released on 2004-01-15 with total page 1079 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an interdisciplinary approach summarising the key elements, issues, concepts, and procedures in developing and applying evidence-based practice. Discussions include programme evaluation, quality and operational improvement strategies, research grant applications, utilising statistical procedures, and more."--
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872174443
Total Pages : pages
Book Rating : 4.1/5 (744 download)
Download or read book STANDARD DIRECTORY OF ADVERTIS written by National Register Publishing and published by . This book was released on 2004-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872172982
Total Pages : 1399 pages
Book Rating : 4.1/5 (729 download)
Download or read book Standard Directory of Advertising Agencies written by National Register Publishing and published by . This book was released on 1999-07 with total page 1399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872170964
Total Pages : pages
Book Rating : 4.1/5 (79 download)
Download or read book Standard Directory of Advertisers written by National Register Publishing and published by . This book was released on 1991-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing Co. Staff
Publisher :
ISBN 13 : 9780872172982
Total Pages : 1399 pages
Book Rating : 4.1/5 (729 download)
Download or read book Standard Directory of Advertising Agencies written by National Register Publishing Co. Staff and published by . This book was released on 1999 with total page 1399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.
Author : National Register Publishing Co. Staff
Publisher :
ISBN 13 : 9780872170940
Total Pages : pages
Book Rating : 4.1/5 (79 download)
Download or read book Standard Directory of Advertisers written by National Register Publishing Co. Staff and published by . This book was released on 1990-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872172401
Total Pages : 2024 pages
Book Rating : 4.1/5 (724 download)
Download or read book Standard Directory of Advertisers written by National Register Publishing and published by . This book was released on 1995-01-01 with total page 2024 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alison Alexander
Publisher : Routledge
ISBN 13 : 1135623783
Total Pages : 351 pages
Book Rating : 4.1/5 (356 download)
Download or read book Media Economics written by Alison Alexander and published by Routledge. This book was released on 2003-12-08 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.
Author : Arlene Dávila
Publisher : Univ of California Press
ISBN 13 : 0520274695
Total Pages : 330 pages
Book Rating : 4.5/5 (22 download)
Download or read book Latinos, Inc. written by Arlene Dávila and published by Univ of California Press. This book was released on 2012-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics
Author : National Register Publishing Co. Staff
Publisher :
ISBN 13 : 9780872172418
Total Pages : 1056 pages
Book Rating : 4.1/5 (724 download)
Download or read book Standard Directory of Advertisers written by National Register Publishing Co. Staff and published by . This book was released on 1995 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872172456
Total Pages : 1860 pages
Book Rating : 4.1/5 (724 download)
Download or read book Standard Directory of Advertisers written by National Register Publishing and published by . This book was released on 1996-01-01 with total page 1860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 756 pages
Book Rating : 4.3/5 (512 download)
Download or read book Standard Directory of Advertisers written by and published by . This book was released on 1989 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9780872174085
Total Pages : 0 pages
Book Rating : 4.1/5 (74 download)
Download or read book Standard Directory of Advertisers, 2002 written by and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : National Register Publishing
Publisher :
ISBN 13 : 9780872173095
Total Pages : pages
Book Rating : 4.1/5 (73 download)
Download or read book 1996 Standard Directory of Advertisers and 1996 Standard Directory of Advertising Agencies written by National Register Publishing and published by . This book was released on 1997-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "The agency world changes so rapidly that I need the RED BOOKS to keep up-to-date." --CHARLENE SUGIHARA, ADVERTISING DIRECTOR, ARCHAEOLOGY MAGAZINE. "You have a great set of books. I've been using the STANDARD DIRECTORY OF ADVERTISERS for 30 years & it is my number one reference source."--JAMES HALPIN, HEAD OF REFERENCE, NEWBURGH FREE LIBRARY, NY. "My job would be much more difficult without the RED BOOKS. I use them for prospecting, gathering background for presentations, & checking names & titles of executives, not to mention affiliations, product lines, & much more."--LYNN J. STOIA, VICE PRESIDENT, O'SULLIVAN ADVERTISING/PUBLIC RELATIONS, INC. These renowned directories--The RED BOOKS (tm) offer comprehensive coverage of today's advertising industry. Over 90% of the listings in the 1995 editions have been completely updated with data verified by the profiled companies & agencies. These new editions include over 200 new listings of advertising agencies, & over 1,000 new corporate advertisers, & 1,000 new personnel. You or your patrons will find this information invaluable when determining the top advertisers...how much advertisers spend & where they spend it...identifying key agency personnel...& much more. COMPLETE COVERAGE OF THE ADVERTISING INDUSTRY! The STANDARD DIRECTORY OF ADVERTISERS & The STANDARD DIRECTORY OF ADVERTISING AGENCIES, when used together, provide a unique overview of the advertizing industry. Save $259.00 when you order the ADVERTISERS & AGENCY RED BOOKS together! You will receive the 1995 STANDARD DIRECTORY OF ADVERTISING AGENCIES, published in January & July 1995, with supplements in April & October.
