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Stand Out From The Competition
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Book Synopsis 10 Ways to Stand Out from the Crowd by : Connie Podesta
Download or read book 10 Ways to Stand Out from the Crowd written by Connie Podesta and published by . This book was released on 2010-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business as usual is no longer enough if an individual or organization wants to stand apart from the competition. Podesta and Gatz ask their readers: What do you bring to the table that is so memorable and outstanding that people will choose to do business with you? They proceed to show you how to out-think and out-perform the competition.
Book Synopsis Stand Out from the Competition by : William R. McCleave, Jr.
Download or read book Stand Out from the Competition written by William R. McCleave, Jr. and published by NAW. This book was released on 2003 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Computers and Society by : Ronald M. Baecker
Download or read book Computers and Society written by Ronald M. Baecker and published by Oxford University Press, USA. This book was released on 2019-04-18 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last century has seen enormous leaps in the development of digital technologies, and most aspects of modern life have changed significantly with their widespread availability and use. Technology at various scales - supercomputers, corporate networks, desktop and laptop computers, the internet, tablets, mobile phones, and processors that are hidden in everyday devices and are so small you can barely see them with the naked eye - all pervade our world in a major way. Computers and Society: Modern Perspectives is a wide-ranging and comprehensive textbook that critically assesses the global technical achievements in digital technologies and how are they are applied in media; education and learning; medicine and health; free speech, democracy, and government; and war and peace. Ronald M. Baecker reviews critical ethical issues raised by computers, such as digital inclusion, security, safety, privacy,automation, and work, and discusses social, political, and ethical controversies and choices now faced by society. Particular attention is paid to new and exciting developments in artificial intelligence and machine learning, and the issues that have arisen from our complex relationship with AI.
Download or read book Apples to Apples written by Dan Paulson and published by . This book was released on 2017-06-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apples to Apples is the first book to link branding and company culture in a way that gives business people the means to stand out from their competition. The author makes a convincing argument for the advantages of competitive differentiation, and guides readers through the process of finding meaningful points of difference. Apples to Apples defines the traits necessary to develop a premium brand that produces higher sales and greater profits than competitors. The author goes on to show readers how to create these traits in their own companies, emphasizing the need to follow through, measure successes, and leverage customer satisfaction to join the businesses that succeed even in the toughest times.
Download or read book Value-ology written by Simon Kelly and published by Springer. This book was released on 2017-01-19 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that marketing produces is NEVER used by sales. Why not? Because it’s not relevant to the audience or the prospect doesn’t even know the content exists. Furthermore 58% of deals end up in “no decision” because Sales has not presented value effectively. Companies are creating lots of noise but failing to resonate with the customers. So what? The danger, aside from marketing wasting tens of millions of dollars on ineffective content and tools, is that customers will disengage. 94% of prospects say they have completely disengaged with vendors because of irrelevant content. In order to grow fast, the authors argue, Sales and Marketing teams need to slow down. They need to work together to truly understand their customers’ needs, wants, motivations and pain points so that they can offer customized “value”. The book sets out how to establish a formal program to continuously capture customer intelligence and insights – the shiny gems of understanding that help prospects to connect the dots – so that value can be consistently articulated in marketing and sales conversations. By integrating the best ideas and practice from commercial experience and academic research the authors show how to create value across the entire marketing and sales value chain – not only get a new customer, but to continue to create value for future purchases by creating “post-sales” value.
Book Synopsis Brand Against the Machine by : John Michael Morgan
Download or read book Brand Against the Machine written by John Michael Morgan and published by John Wiley & Sons. This book was released on 2011-11-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
Book Synopsis Stand Out of Our Light by : James Williams
Download or read book Stand Out of Our Light written by James Williams and published by . This book was released on 2018-05-31 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.
Book Synopsis Your Message Matters by : Jonathan Milligan
Download or read book Your Message Matters written by Jonathan Milligan and published by Baker Books. This book was released on 2020-10-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters. In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.
Book Synopsis Career Distinction by : William Arruda
Download or read book Career Distinction written by William Arruda and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Book Synopsis Contrarian Branding by : Roland van der Vorst
Download or read book Contrarian Branding written by Roland van der Vorst and published by BIS Publishers. This book was released on 2017-12-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catching the eye by creating polarity is a sophisticated technique to set brands apart from all other competitors in a radical way. This book shows how to create brand associations that radically split a competitive field into absolute opposites and how to reconcile these brands in unexpected ways.
Book Synopsis The Collapse of Distinction by : Scott McKain
Download or read book The Collapse of Distinction written by Scott McKain and published by Thomas Nelson Publishers. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If a business is going to thrive, it has to rise above the fray. McKain helps business owners understand the reasons behind the current quagmire of stifling sameness, and offers the tools companies need to stand out from the competition.
Book Synopsis Stand Out from the Crowd: How to Get More Leads and Close More Sales by : Carmen Badan
Download or read book Stand Out from the Crowd: How to Get More Leads and Close More Sales written by Carmen Badan and published by Independently Published. This book was released on 2019-02-09 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspirational and educational book, the author shares her story of struggle and overcoming limiting beliefs she brought with her to America as an immigrant, together with only $20 in her pocket and a half-full duffel bag. She shares ways in which she was able to transform her own mindset from fear and self-doubt to courage and determination that led to building a successful real estate career in Florida as well as a strong personal brand. Along the way she dedicated her life to the well-being of the ones she meets every single day. You will feel her cheerleading and transforming you while you read her book.Carmen teaches us to believe in ourselves and to bring to life our true, authentic self while sharing our story. Our story is our brand. While tech real estate companies are ready to disrupt the real estate industry, Carmen brings a spark of hope to everyone who is determined to stay in business and remain or become relevant. She watches trends, she follows influencers and marketing gurus and she shares every single technique she used to become and remain successful in the business. She leaves no stone unturned. Whether you are new to the business or a seasoned real estate agent, or any other small business owner this book will have some good nuggets for you. The author believes that in order to become relevant, you must know who your customers are, where do they hang out and what are they interested in. What do they love, but most importantly, what is their pain? Once you identify your client's pain, speak to it. Give them what they want, and they will seek your business. It's that simple.How do you do it? Learn to mix business with pleasure. She calls it Bleasure. Grow your list of friends on social media every day and provide them with daily, valuable content whether related to the business or any other subject matter. Give content nine times before you ask for a sale once. If you don't know what content to post, you will learn in this book.The larger the list of people who know you, like you and trust you, the more business will come your way. Go all out on video and social media and don't worry about anyone else's opinion. Social media and video are some of the most underused marketing tools by anyone running a small business. Mostly because people are afraid to get on camera. Carmen will teach you how to overcome this fear so you can outsmart the competition. Stand Out From The Crowd is written in a fresh and optimistic tone and it will put a smile on your face while you learn in detail how to become relevant and how to turn more leads into more sales. "Stand out from the crowd! If I can do it, so can you!" Carmen Badan
Book Synopsis Book Business Blueprint by : Arlene Gale
Download or read book Book Business Blueprint written by Arlene Gale and published by . This book was released on 2018-04-02 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to write a sellable book? Do it the right way! Because it's not how you finish that matters. It's how you start! Many people write books that never sell-or worse-damage credibility. Key reason: Authors don't develop a clear, complete marketing plan beforehand. If this step is skipped, there's no road map to keep writers out of the ditches.
Book Synopsis The Convenience Revolution by : Shep Hyken
Download or read book The Convenience Revolution written by Shep Hyken and published by Sound Wisdom. This book was released on 2018-10-02 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convenience is King When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals. There’s a reason they call it a convenience store – because it’s convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven? Customers who shop at convenience stores know the selection is smaller and the prices are often higher...yet they still come in droves because of the ease of purchase. What about the minibar in your hotel room? That’s convenient too...but the convenience comes at a cost. Did you ever stop to think that the same $5.00 can of Coca-Cola in the hotel’s mini-fridge can be bought down the hall from the vending machine for just $1.25? Yet even with that can of Coke being four times more expensive, hotels are restocking minibars every day. Customers will pay for convenience. And they’ll choose to do more business over time with the people and companies that make their lives more convenient! Whether you’re trying to out-service a competitor or disrupt an entire industry, creating less friction and being more convenient for your customers should be your strategy. When you raise the convenience bar, you create the next level of amazing customer experience. This book shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You’ll learn six compelling strategies, supported by numerous examples and case studies that will fuel your plan to create a focus on convenience for your customers. The value proposition is both simple and profound: when you reduce friction and make it easier for customers to do business with you, they’ll reward you with their money, their loyalty, and their referrals. That’s the advantage of being a part of The Convenience Revolution.
Download or read book Fascinate written by Sally Hogshead and published by HarperCollins. This book was released on 2016-04-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.
Book Synopsis Creators on Creating by : Frank Barron
Download or read book Creators on Creating written by Frank Barron and published by Penguin. This book was released on 1997-04-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of over three dozen essays ponders the essence of creativity. Includes selections from Henry Miller, Federico Fellini, Rainer Maria Rilke, Isadora Duncan, Frank Zappa, and Mary Shelley. A New Consciousness Reader.
Book Synopsis The Game Changing Attorney by : Michael Mogill
Download or read book The Game Changing Attorney written by Michael Mogill and published by . This book was released on 2018-10-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, even if you're an outstanding lawyer, you're getting lost in the shuffle. The legal landscape is saturated with over 1.3 million attorneys. In The Game Changing Attorney, marketing expert Michael Mogill teaches actionable strategies to help you break through the noise, gain your ideal client's attention, and land the best cases.
