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Author : Richard G. Lipsey
Publisher :
ISBN 13 :
Total Pages : 695 pages
Book Rating : 4.:/5 (24 download)
Download or read book Sports Market Place [89] written by Richard G. Lipsey and published by . This book was released on 1989 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 2438 pages
Book Rating : 4.0/5 ( download)
Download or read book Sports Market Place written by and published by . This book was released on 2008 with total page 2438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Hogan
Publisher : Springer
ISBN 13 : 1349113441
Total Pages : 565 pages
Book Rating : 4.3/5 (491 download)
Download or read book The European Marketplace written by James Hogan and published by Springer. This book was released on 1990-11-19 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : H. Westerbeek
Publisher : Springer
ISBN 13 : 0230598897
Total Pages : 256 pages
Book Rating : 4.2/5 (35 download)
Download or read book Sport Business in the Global Marketplace written by H. Westerbeek and published by Springer. This book was released on 2002-10-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.
Author : Richard Gottlieb
Publisher :
ISBN 13 : 9781592371891
Total Pages : 2286 pages
Book Rating : 4.3/5 (718 download)
Download or read book Sports Market Place Directory written by Richard Gottlieb and published by . This book was released on 2007 with total page 2286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Irving Rein
Publisher : McGraw Hill Professional
ISBN 13 : 0071491147
Total Pages : 361 pages
Book Rating : 4.0/5 (714 download)
Download or read book The Elusive Fan: Reinventing Sports in a Crowded Marketplace written by Irving Rein and published by McGraw Hill Professional. This book was released on 2007-04-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.
Author : Lawrence Wenner
Publisher : Routledge
ISBN 13 : 1134826044
Total Pages : 351 pages
Book Rating : 4.1/5 (348 download)
Download or read book MediaSport written by Lawrence Wenner and published by Routledge. This book was released on 2002-01-04 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies. Among the subjects covered are: * sports ethics * sport and race * sport and gender * sport and violence on television * the globalization of sports * marketing sports on the Internet.
Author : Elmo Gonzaga
Publisher : Fordham Univ Press
ISBN 13 : 1531505309
Total Pages : 307 pages
Book Rating : 4.5/5 (315 download)
Download or read book Monsoon Marketplace written by Elmo Gonzaga and published by Fordham Univ Press. This book was released on 2023-12-05 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides vivid accounts of commercial and leisure spaces that captivated the public imagination in the past but have since been destroyed, forgotten, or refurbished. Monsoon Marketplace uncovers the entangled vernacular cultures of capitalist modernity, mass consumption, and media spectatorship in two understudied postcolonial Asian cities across three crucial historical moments. Juxtaposing Manila and Singapore, it analyzes print and audiovisual representations of popular commercial and leisure spaces during the colonial occupation in the 1930s, national development in the 1960s, and neoliberal globalization in the 2000s. Engaging with the work of creators including Nick Joaquin, Kevin Kwan, and P. Ramlee, it discusses figures of female shoppers in 1930s Manila, languid expatriates in 1930s Singapore, street hawkers in 1960s Singapore, youthful activists in 1960s Manila, call center agents in 2000s Manila, and super-rich investors in 2000s Singapore. Looking at the historical transformation of Calle Escolta, Avenida Rizal, Raffles Place, and Orchard Road, it focuses on Crystal Arcade, the Manila Carnival, the Great World and New World Amusement Parks, and Change Alley, all of which had once captivated the public imagination but have since vanished from the cityscape. Instead of treating capitalism, media, and modernity as overarching systems or processes, the book examines how their configurations and experiences are contingent, variable, pluralistic, and archipelagic. Diverging from critical theories and cultural studies that see consumerism and spectatorship as sources of alienation, docility, and fantasy, it explores how they create new possibilities for agency, collectivity, and resistance.
Author : S. Jonathan Wiesen
Publisher : Cambridge University Press
ISBN 13 : 1139494635
Total Pages : 293 pages
Book Rating : 4.1/5 (394 download)
Download or read book Creating the Nazi Marketplace written by S. Jonathan Wiesen and published by Cambridge University Press. This book was released on 2010-11-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.
Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.0/5 ( download)
Download or read book Competition in the Sports Programming Marketplace written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet and published by . This book was released on 2008 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1630 pages
Book Rating : 4.3/5 (91 download)
Download or read book PAIS Bulletin written by and published by . This book was released on 1990 with total page 1630 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. Burnett
Publisher : Springer
ISBN 13 : 0230800807
Total Pages : 238 pages
Book Rating : 4.2/5 (38 download)
Download or read book Filming Shakespeare in the Global Marketplace written by M. Burnett and published by Springer. This book was released on 2007-01-31 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new title investigates the explosion of Shakespeare films during the 1990s and beyond. Linking fluctuating 'Shakespeares' with the growth of a global marketplace, the dissolution of national borders and technological advances, this book produces a fresh awareness of our contemporary cultural moment.
Author : Mark Dyreson
Publisher : Routledge
ISBN 13 : 131796926X
Total Pages : 199 pages
Book Rating : 4.3/5 (179 download)
Download or read book Crafting Patriotism for Global Dominance written by Mark Dyreson and published by Routledge. This book was released on 2013-10-18 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2008 China plans to use the Olympic Games to remake its national identity in the global marketplace. In so doing China treads the path blazed by the United States. For more than a century the U.S. has used the Olympic Games to construct national identity, create communal memory, and craft patriotic mythology. From opening parades where the American team refuses to dip its flag in order to signal American exceptionalism to the closing ceremonies where the U.S. media trumpet that their team owes its medals not to superior athleticism but to the nation’s peerless social and political systems, Olympic Games have served as sites to bolster American nationalism. More than any other nation, the United States has politicized its Olympic participation. In the process a host of myths about American superiority in global encounters has emerged through the Olympics. In memorializing and mythologizing their Olympic teams Americans have revealed the contours of the racial, gender, and class dynamics that animate their peculiar nationhood. These essays explore the history of expressions of American national identity in Olympic arenas. This book was published as a special issue of the International Journal of the History of Sport.
Author : Jan Stievermann
Publisher : Oxford University Press
ISBN 13 : 0190266570
Total Pages : 321 pages
Book Rating : 4.1/5 (92 download)
Download or read book Religion and the Marketplace in the United States written by Jan Stievermann and published by Oxford University Press. This book was released on 2015-02-12 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexis de Tocqueville once described the national character of Americans as one question insistently asked: "How much money will it bring in?" G.K. Chesterton, a century later, described America as a "nation with a soul of a church." At first glance, the two observations might appear to be diametrically opposed, but this volume shows the ways in which American religion and American business overlap and interact with one another, defining the US in terms of religion, and religion in terms of economics. Bringing together original contributions by leading experts and rising scholars from both America and Europe, the volume pushes this field of study forward by examining the ways religions and markets in relationship can provide powerful insights and open unseen aspects into both. In essays ranging from colonial American mercantilism to modern megachurches, from literary markets to popular festivals, the authors explore how religious behavior is shaped by commerce, and how commercial practices are informed by religion. By focusing on what historians often use off-handedly as a metaphor or analogy, the volume offers new insights into three varieties of relationships: religion and the marketplace, religion in the marketplace, and religion as the marketplace. Using these categories, the contributors test the assumptions scholars have come to hold, and offer deeper insights into religion and the marketplace in America.
Author : Michael J. Hartill
Publisher : Routledge
ISBN 13 : 1317536002
Total Pages : 156 pages
Book Rating : 4.3/5 (175 download)
Download or read book Sexual Abuse in Youth Sport written by Michael J. Hartill and published by Routledge. This book was released on 2016-10-14 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases of sport-related child sexual abuse have received increasing news coverage in recent years. This book documents and evaluates this important issue through a critical investigation of the research and theory on sexual violence and child sex offending that has emerged over the past thirty years. Based on life-history interviews with male and female ‘survivors’ of child sexual abuse in sport, this text offers a deeper appreciation for the experiences of those who are sexually victimized within sports and school-sport settings. Drawing on a wide range of sources, it also provides a new theoretical framework through which child sexual abuse in sport may be explored. Offering a critique spanning psychology, sociology and criminology, this book challenges existing theories of sex offending while advocating an alternative epistemology to help better understand and address this social problem. Presenting an original sociological approach to this field of study, Sexual Abuse in Youth Sport is important reading for any researcher, policy-maker or practitioner working in youth sport, physical education, sports coaching, sport policy, child protection or social work.
Author : Lisa Pike Masteralexis
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449684114
Total Pages : 543 pages
Book Rating : 4.4/5 (496 download)
Download or read book Principles and Practice of Sport Management written by Lisa Pike Masteralexis and published by Jones & Bartlett Publishers. This book was released on 2008-01-17 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: Principles and Practice of Sport Management, Third Edition, provides students with solid fundamental information on what they need to do to be successful in the sport industry. Updated and expanded, this best-selling text offers a unique blend of information on the foundations and principles on which sport management operates as well as how to apply those foundations and principles to the sport industry. The authors, all well-renowned professors in sport management or sport administration, have produced a text that is thorough, practical, and lively, and which lays the groundwork for students as they study and prepare for successful careers in sport management.
Author : Arthur A. Raney
Publisher : Routledge
ISBN 13 : 1135257345
Total Pages : 756 pages
Book Rating : 4.1/5 (352 download)
Download or read book Handbook of Sports and Media written by Arthur A. Raney and published by Routledge. This book was released on 2009-03-04 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.
