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Spin Doctors
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Download or read book Spin Doctors written by Paul Benedetti and published by Dundurn. This book was released on 2003 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: A spine-chilling look into the chiropractic industry. Learn how to protect yourself from practice-building tactics and bogus treatments.
Book Synopsis How to Be a Spin Doctor by : Paul Richards
Download or read book How to Be a Spin Doctor written by Paul Richards and published by Biteback Publishing. This book was released on 2016-06-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world. Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as: Snagging positive media coverage Creating eye-catching news releases and photo opportunities Avoiding the endless traps set by journalists Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.
Download or read book Spin Doctors written by Nora Loreto and published by Fernwood Publishing. This book was released on 2021-11-24T00:00:00Z with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Canada was in the grips of the worst pandemic in a century, Canadian media struggled to tell the story. Newsrooms, already run on threadbare budgets, struggled to make broader connections that could allow their audience to better understand what was really happening, and why. Politicians and public health officials were mostly given the benefit of the doubt that what they said was true and that they acted in good faith. This book documents each month of the first year of the pandemic and examines the issues that emerged, from racialized workers to residential care to policing. It demonstrates how politicians and uncritical media shaped the popular understanding of these issues and helped to justify the maintenance of a status quo that created the worst ravages of the crisis. Spin Doctors argues alternative ways in which Canadians should understand the big themes of the crisis and create the necessary knowledge to demand large-scale change.
Download or read book SPIN written by and published by . This book was released on 1992-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the concert stage to the dressing room, from the recording studio to the digital realm, SPIN surveys the modern musical landscape and the culture around it with authoritative reporting, provocative interviews, and a discerning critical ear. With dynamic photography, bold graphic design, and informed irreverence, the pages of SPIN pulsate with the energy of today's most innovative sounds. Whether covering what's new or what's next, SPIN is your monthly VIP pass to all that rocks.
Book Synopsis News and News Sources by : Paul Manning
Download or read book News and News Sources written by Paul Manning and published by SAGE. This book was released on 2001-03-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: News and News Sources offers a fresh introduction to the sociology of news. News and News Sources: reviews new research in the rapidly expanding field of political communication, drawing upon material from Britain, Europe and the USA; provides a clear introduction to the processes of news production and the implications of the rise in global electronic news communication; and assesses the various theoretical frameworks available for analysing these developments including fuctionalism, pluralism, Marxism, political economy, hegemony theory, discourse theory and postmodernism.
Book Synopsis Beginning to Read and the Spin Doctors of Science by : Denny Taylor
Download or read book Beginning to Read and the Spin Doctors of Science written by Denny Taylor and published by . This book was released on 1998 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suggesting that the contention that phonemic awareness must be taught directly and that children need explicit systematic instruction in phonics is less of a scientific "fact" than an exercise in political persuasion, this book presents the story of the political campaign that is taking place to change the minds of Americans about how young children learn to read. The book begins with a close look at the empirical research being used to support a massive shift in the national understandings about language, literacy, and learning and concludes by revealing the ways in which research studies on early reading instruction are being used by the federal and state governments to support a new methodology that has turned early reading instruction into "a massive business of unprecedented commercial worth." The chapters in the book are: (1) In Which We Are Told Training in Phonemic Awareness Is the Key to Reading Success; (2) In Which Phonemic Awareness Research Is Analyzed from an Experimental Psychological Perspective; (3) In Which Phonemic Awareness Research Is Analyzed from a Sociocultural Perspective; (4) In Which We Find Foorman's Research Does Not Support the NICHD [National Institute of Child Health and Human Development] Proposition That "Phonological Processing Is the Primary Area Where Children with Reading Difficulties Differ from Other Children"; (5) In Which Teachers Are Turned into Clerks and We Discuss Power, Privilege, Racism and Hegemony; (6) In Which Governor Bush's Business Council Holds a Pre-Summit Meeting in Texas; (7) In Which We Have an"If-They-Say-It's-So-It-Must-Be-So" Attitude toward Experimental Research; (8) In Which the Kindergarten Children in North Carolina Are No Longer Expected To Try To Read and Write; (9) In Which I Become the Documentation on Which I Build My Case; (10) In Which We Are Told That in America We Are All Equal. Are We or Aren't We?; (11) In Which We Find the Desks and Chairs Are Broken and the Toilets Don't Work; (12) In Which We Ask: Do You Think America Likes Children?; (13) In Which We Consider If We Are Comfortable Mandating Reading Programs based on Neuroimaging Research and Genetic Studies of Reading Disabilities; (14) In Which California Politically Reinvents How Young Children Learn To Read; (15) In Which California Ends Local Control and the State Board of Education Leads the Jihad; and (16) In Which We Enter the Central Chamber of the Hegemonic Labyrinth. (Contains approximately 250 references; an appendix that offers a response to preliminary statistical analyses used to support the nationally publicized findings of the NICHD Houston reading studies, and an appendix that offers "late-breaking" news about the NICHD Houston reading studies are attached.) (RS)
Book Synopsis The International Encyclopedia of Political Communication, 3 Volume Set by : Gianpietro Mazzoleni
Download or read book The International Encyclopedia of Political Communication, 3 Volume Set written by Gianpietro Mazzoleni and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 1803 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Political Communication is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and many other disciplines Theory, empirical research and academic as well as professional debate are widely covered in this truly international and comparative work Provides clear definitions and explanations which are both cross-national and cross-disciplinary by nature Offers an unprecedented level of authority, accuracy and balance, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library Named Outstanding Academic Title of 2016 by Choice Magazine, a publication of the American Library Association
Book Synopsis Everything You Pretend to Know And Are Afraid Someone Will Ask by : Lynette Padwa
Download or read book Everything You Pretend to Know And Are Afraid Someone Will Ask written by Lynette Padwa and published by Penguin. This book was released on 1996-04-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can fool some of the people all of the time—but wouldn’t you rather really know what you’re talking about? Why are conservatives on the “right” and liberals on the “left”? What is an archetype? Most people drop these and other cultural references in conversation all the time without really knowing much about them. But with this witty, information-packed book, you can quickly bone up on the actual facts behind the multitude of data, events, and words that come at you each day—and that you’ve been casually bandying about without really understanding. Here are invaluable explanations of a wide range of topics that are assumed to be common knowledge, from deciphering newsspeak (What is a spin doctor?) to psychobabble (What’s the difference between the ego and the id?) to cyberlingo (What is cyberlingo?); from the supposedly obvious (What makes cholesterol good or bad?) to the deceptively simple (What is a formula race car?). Perfect as a quick reference tool, for browsing, or simply for sharing impressive, newfound knowledge with family and friends, this handbook will endow you with genuine cultural literacy in just a few hours of fun-filled reading.
Book Synopsis Israel at the Polls 2006 by : Shmeul Sandler
Download or read book Israel at the Polls 2006 written by Shmeul Sandler and published by Routledge. This book was released on 2013-10-18 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2006 elections constitute a major redrawing of the political map in Israel due to Prime Minister Ariel Sharon’s exit from the Likud party and his creation of a new centre party, Kadima. Following Israel’s unilateral withdrawal from Gaza, Sharon formed Kadima taking many former Likud MKs, and prominent members of the Labour party with him. Focusing particularly on the various political parties, the election campaign in the media and the main issues at stake in the election including: foreign and defence policies, social and economic issues, as well as, the issue of corruption, this book examines the impact of this reorganization of the political map. The impact of events in the Palestinian Authority and other external factors are also discussed, as well as the challenges for the new government, in the wake of the election results. This book was previously published as a special issue of Israel Affairs.
Book Synopsis The British Presidency by : Michael Foley
Download or read book The British Presidency written by Michael Foley and published by Manchester University Press. This book was released on 2000 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Premiership of Tony Blair has not only reaffirmed previous trends towards leader-centered parties and governments, it has provided a decisive change in the development of a British presidency. The strategies and techniques designed to secure and expand Blair’s public outreach, together with the priority attached to the prime minister’s personal pledges and individual vision have propelled the office into new dimensions of independence. Michael Foley argues that the ascendancy of Blair is not an aberration, but rather a culmination of trends that have established vigorous leadership as a key criterion of political evaluation and governing competence. This edition is completely up-to-date, including the first convincing analysis of Tony Blair's leadership style.
Book Synopsis Politics and the Media by : Geoff Kemp
Download or read book Politics and the Media written by Geoff Kemp and published by Auckland University Press. This book was released on 2016-02-22 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalists and presidents, hacks and spin doctors, media moguls and prime ministers: in New Zealand and around the world, politics and the media are deeply intertwined. Politics and the Media is the second edition of New Zealand’s leading introduction to the subject. The book introduces students to the rich literature on media and politics internationally, covering history, political economy and contemporary trends, and then analyses the particular shape of the media in New Zealand and its political role. This second edition features extensive coverage of the 2014 ‘Dirty Politics’ campaign, the increasing importance of online media, and updated material in all chapters.
Book Synopsis Never Say "No Comment" by : Ian Taylor
Download or read book Never Say "No Comment" written by Ian Taylor and published by Author's Choice Publishing. This book was released on 2004-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Go behind the scenes of 'Spin College' a top-secret media training centre where the Reporter From Hell teaches an engineer, a customer service executive and a police chief to use the common sense language of professional spokespersons. - Play the Spin Doctor's Game to avoid the traps of negative messages and negative people. - Write a One-Minute Power Message about the most important issues in your life or career, using a simple template.
Book Synopsis Journalism and Democracy by : Brian McNair
Download or read book Journalism and Democracy written by Brian McNair and published by Routledge. This book was released on 2012-10-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public sphere is said to be in crisis. Dumbing down, tabloidisation, infotainment and spin are alleged to contaminate it, adversely affecting the quality of political journalism and of democracy itself. There is a pervasive pessimism about the relationship between the media and democracy, and widespread concern for the future of the political process. Journalism and Democracy challenges this orthodoxy, arguing instead for an alternative, more optimistic evaluation of the contemporary public sphere and its contribution to the political process. Brian McNair argues not only that the quantity of political information in mass circulation has expanded hugely in the late twentieth century, but that political journalism has become steadily more rigorous and effective in its criticism of elites, more accessible to the public, and more thorough in its coverage of the political process. Journalism and Democracy combines textual analysis and extensive in-depth interviews with political journalists, editors, presenters and documentary makers. In separate chapters devoted to the political news agenda, the political interview, punditry, public access media and spin doctoring, McNair considers whether dumbing down is a genuinely new trend in political journalism, or a kind of moral panic, provoked by suspicion of mass involvement in culture.
Book Synopsis Key Concepts in Political Communication by : Darren G Lilleker
Download or read book Key Concepts in Political Communication written by Darren G Lilleker and published by SAGE. This book was released on 2006-01-25 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a systematic and accessible introduction to the critical concepts, structures and professional practices of political communication. Lilleker presents over 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates and provides selected further reading. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.
Book Synopsis Keywords in the Press: The New Labour Years by : Lesley Jeffries
Download or read book Keywords in the Press: The New Labour Years written by Lesley Jeffries and published by Bloomsbury Publishing. This book was released on 2017-11-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on Raymond Williams' iconic "Keywords" released in 1975, Jeffries and Walker show how some pivotal words significantly increased in use and evolved in meaning during the years of the 'New Labour' project. Focussing on print news media, this book establishes a set of socio-political keywords for the 'Blair Years', and demonstrates how their evolving meanings are indicative of the ideological landscape in Britain at that time, and the extent to which the cultural hegemony of the New Labour project influenced the language of the commentariat. Combining corpus linguistic approaches with critical stylistics the authors conduct an analysis of two newspaper corpora using computational tools. Looking closely at textually-constructed meanings within the data, their investigation of the keywords has a qualitative focus, and sets out a clear methodology for combining corpus approaches with systematic co-textual analysis.
Book Synopsis Machiavelli, Marketing, and Management by : Phil Harris
Download or read book Machiavelli, Marketing, and Management written by Phil Harris and published by Psychology Press. This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text aims to provide insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and to highlight their relevance to the manager today.
Book Synopsis Modern Political Communications by : James Stanyer
Download or read book Modern Political Communications written by James Stanyer and published by Polity. This book was released on 2007-09-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author provides an accessible and comprehensive account of the fast-paced transformation of political communication systems of the United States and the United Kingdom and the consequences of this for democratic practice.
