How To Be A Spin Doctor

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How to Be a Spin Doctor

Author : Paul Richards
Publisher : Biteback Publishing
ISBN 13 : 1785900773
Total Pages : 195 pages
Book Rating : 4.7/5 (859 download)

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Book Synopsis How to Be a Spin Doctor by : Paul Richards

Download or read book How to Be a Spin Doctor written by Paul Richards and published by Biteback Publishing. This book was released on 2016-06-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world. Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as: Snagging positive media coverage Creating eye-catching news releases and photo opportunities Avoiding the endless traps set by journalists Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.

Spin Doctors

Author : Paul Benedetti
Publisher : Dundurn
ISBN 13 : 1459720873
Total Pages : 300 pages
Book Rating : 4.4/5 (597 download)

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Book Synopsis Spin Doctors by : Paul Benedetti

Download or read book Spin Doctors written by Paul Benedetti and published by Dundurn. This book was released on 2003-01-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A spine-chilling look into the chiropractic industry. Learn how to protect yourself from practice-building tactics and bogus treatments.

Spin Doctors

Author : Nora Loreto
Publisher : Fernwood Publishing
ISBN 13 : 1773635069
Total Pages : 398 pages
Book Rating : 4.7/5 (736 download)

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Book Synopsis Spin Doctors by : Nora Loreto

Download or read book Spin Doctors written by Nora Loreto and published by Fernwood Publishing. This book was released on 2021-11-24T00:00:00Z with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Canada was in the grips of the worst pandemic in a century, Canadian media struggled to tell the story. Newsrooms, already run on threadbare budgets, struggled to make broader connections that could allow their audience to better understand what was really happening, and why. Politicians and public health officials were mostly given the benefit of the doubt that what they said was true and that they acted in good faith. This book documents each month of the first year of the pandemic and examines the issues that emerged, from racialized workers to residential care to policing. It demonstrates how politicians and uncritical media shaped the popular understanding of these issues and helped to justify the maintenance of a status quo that created the worst ravages of the crisis. Spin Doctors argues alternative ways in which Canadians should understand the big themes of the crisis and create the necessary knowledge to demand large-scale change.

Beginning to Read and the Spin Doctors of Science

Author : Denny Taylor
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Beginning to Read and the Spin Doctors of Science by : Denny Taylor

Download or read book Beginning to Read and the Spin Doctors of Science written by Denny Taylor and published by . This book was released on 1998 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suggesting that the contention that phonemic awareness must be taught directly and that children need explicit systematic instruction in phonics is less of a scientific "fact" than an exercise in political persuasion, this book presents the story of the political campaign that is taking place to change the minds of Americans about how young children learn to read. The book begins with a close look at the empirical research being used to support a massive shift in the national understandings about language, literacy, and learning and concludes by revealing the ways in which research studies on early reading instruction are being used by the federal and state governments to support a new methodology that has turned early reading instruction into "a massive business of unprecedented commercial worth." The chapters in the book are: (1) In Which We Are Told Training in Phonemic Awareness Is the Key to Reading Success; (2) In Which Phonemic Awareness Research Is Analyzed from an Experimental Psychological Perspective; (3) In Which Phonemic Awareness Research Is Analyzed from a Sociocultural Perspective; (4) In Which We Find Foorman's Research Does Not Support the NICHD [National Institute of Child Health and Human Development] Proposition That "Phonological Processing Is the Primary Area Where Children with Reading Difficulties Differ from Other Children"; (5) In Which Teachers Are Turned into Clerks and We Discuss Power, Privilege, Racism and Hegemony; (6) In Which Governor Bush's Business Council Holds a Pre-Summit Meeting in Texas; (7) In Which We Have an"If-They-Say-It's-So-It-Must-Be-So" Attitude toward Experimental Research; (8) In Which the Kindergarten Children in North Carolina Are No Longer Expected To Try To Read and Write; (9) In Which I Become the Documentation on Which I Build My Case; (10) In Which We Are Told That in America We Are All Equal. Are We or Aren't We?; (11) In Which We Find the Desks and Chairs Are Broken and the Toilets Don't Work; (12) In Which We Ask: Do You Think America Likes Children?; (13) In Which We Consider If We Are Comfortable Mandating Reading Programs based on Neuroimaging Research and Genetic Studies of Reading Disabilities; (14) In Which California Politically Reinvents How Young Children Learn To Read; (15) In Which California Ends Local Control and the State Board of Education Leads the Jihad; and (16) In Which We Enter the Central Chamber of the Hegemonic Labyrinth. (Contains approximately 250 references; an appendix that offers a response to preliminary statistical analyses used to support the nationally publicized findings of the NICHD Houston reading studies, and an appendix that offers "late-breaking" news about the NICHD Houston reading studies are attached.) (RS)

The Linguistics of Political Argument

Author : Alan Partington
Publisher : Routledge
ISBN 13 : 1134446225
Total Pages : 289 pages
Book Rating : 4.1/5 (344 download)

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Book Synopsis The Linguistics of Political Argument by : Alan Partington

Download or read book The Linguistics of Political Argument written by Alan Partington and published by Routledge. This book was released on 2003-08-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationship between the White House, in the person of its press secretary, and the press corps through a linguistic analysis of the language used by both sides. A corpus was compiled of around fifty press briefings from the late Clinton years. A wide range of topics are discussed from the Kosovo crisis to the Clinton-Lewinsky affair. This work is highly original in demonstrating how concordance technology and the detailed linguistic evidence available in corpora can be used to study discourse features of text and the communicative strategies of speakers. It will be of vital interest to all linguists interested in corpus-based linguistics and pragmatics, as well as sociolinguists and students and scholars of communications, politics and the media.

Unleashing Demons

Author : Craig Oliver
Publisher : Quercus
ISBN 13 : 1681441098
Total Pages : 371 pages
Book Rating : 4.6/5 (814 download)

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Book Synopsis Unleashing Demons by : Craig Oliver

Download or read book Unleashing Demons written by Craig Oliver and published by Quercus. This book was released on 2017-01-03 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: As David Cameron's director of Politics and communications, Craig Oliver was in the room at every key moment during the EU referendum - the biggest political event in the UK since World War 2. Craig Oliver worked with all the players, including David Cameron, George Osbourne, Barack Obama, Angela Merkel, Jeremy Corbyn, Boris Johnson,Michael Gove, Theresa May and Peter Mandelson. Unleashing Demons is based on his extensive notes, detailing everything from the decision to call a referendum, to the subsequent civil war in the Conservative Party and the aftermath of the shocking result. This is raw history at its very best, packed with enthralling detail and colourful anecdotes from behind the closed doors of the campaign that changed British history.

A Word A Day

Author : Anu Garg
Publisher : Turner Publishing Company
ISBN 13 : 1118039688
Total Pages : 235 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis A Word A Day by : Anu Garg

Download or read book A Word A Day written by Anu Garg and published by Turner Publishing Company. This book was released on 2010-12-21 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Anu Garg's many readers await their A Word A Day rations hungrily. Now at last here's a feast for them and other verbivores. Eat up!" -Barbara Wallraff Senior Editor at The Atlantic Monthly and author of Word Court Praise for A Word a Day "AWADies will be familiar with Anu Garg's refreshing approach to words: words are fun and they have fascinating histories. The people who use them have curious stories to tell too, and this collection incorporates some of the correspondence received by the editors at the AWAD site, from advice on how to outsmart your opponent in a duel (or even a truel) to a cluster of your favorite mondegreens." -John Simpson, Chief Editor, Oxford English Dictionary "A banquet of words! Feast and be nourished!" -Richard Lederer, author of The Miracle of Language Written by the founder of the wildly popular A Word A Day Web site (www.wordsmith.org), this collection of unusual, obscure, and exotic English words will delight writers, scholars, crossword puzzlers, and word buffs of every ilk. The words are grouped in intriguing categories that range from "Portmanteaux" to "Words That Make the Spell-Checker Ineffective." each entry includes a concise definition, etymology, and usage example-and many feature fascinating and hilarious commentaries by A Word A Day subscribers and the authors.

Spin Sucks

Author : Gini Dietrich
Publisher : Pearson Education
ISBN 13 : 078974886X
Total Pages : 165 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Spin Sucks by : Gini Dietrich

Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

Spin

Author : Nick Clelland
Publisher : Penguin Random House South Africa
ISBN 13 : 1776091582
Total Pages : 144 pages
Book Rating : 4.7/5 (76 download)

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Book Synopsis Spin by : Nick Clelland

Download or read book Spin written by Nick Clelland and published by Penguin Random House South Africa. This book was released on 2018-05-03 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you want to raise your media profile? Or you have to deal with journalists during a crisis? Written by two experienced political communicators, this short, punchy and irreverent book reveals spin-doctor secrets for managing the media in an ethical way. Many people will have to encounter the media at some time in their lives: CEOs, sportspeople, politicians, social media users, celebrities, thought leaders, academics, bloggers, authors – the list is endless. Spin is a go-to book that explains what to do when the media comes calling. Whether you’ve done something wonderful and newsworthy or something you wish no one knew about, this book will teach you how to maximise the good news and manage the bad. Spin will also introduce you to a previously well-guarded political methodology that actually harnesses the media and which, if used carefully, can grow your business or make you famous. Using real-life examples from the cauldron of politics, Spin covers essentials like brand strategy, practical media skills, driving issues, social media, crisis communications and ethics. This is a unique and valuable resource that will help you master the media.

A Strategic Nature

Author : Melissa Aronczyk
Publisher : Oxford University Press
ISBN 13 : 0190055340
Total Pages : 321 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis A Strategic Nature by : Melissa Aronczyk

Download or read book A Strategic Nature written by Melissa Aronczyk and published by Oxford University Press. This book was released on 2022 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A Strategic Nature shows how public relations has dominated public understanding of the natural environment for over one hundred years. More than spin or misinformation, PR is a social and political force that shapes how we understand and address the environmental crises we now face. Drawing on interviews, ethnography, and archival research, Melissa Aronczyk and Maria I. Espinoza offer an original account of the promotional agents who have influenced public perception of the environment since the beginning of the twentieth century, revealing how professional communicators affect how we think about public knowledge and who can legitimately produce it. Instead of focusing on just the messages or the campaigns, this book provides a conceptual framework for understanding the promotional culture around the meaning of the environment. A Strategic Nature argues that it is not possible to understand the role of the environment in our everyday lives without understanding how something called "the environment" has been invented and communicated to us throughout history. To tell this story properly requires a careful account of the evolution of the institutions, norms and movements that have pushed environmental concerns to the fore of public opinion and political action. But it also demands an examination of the simultaneous evolution of professional communicators and the formation of their institutions, norms and movements. Without this piece of the puzzle, we miss crucial ways that struggles are won, resources allocated, and beliefs fostered about environmental problems"--

The Spin Doctor's Diary

Author : Lance Price
Publisher :
ISBN 13 : 9780340898239
Total Pages : 0 pages
Book Rating : 4.8/5 (982 download)

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Book Synopsis The Spin Doctor's Diary by : Lance Price

Download or read book The Spin Doctor's Diary written by Lance Price and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While he worked at Number 10 Downing Street, and then at the Labour party's notorious Millbank Campaign Headquarters, the author kept a detailed diary. Beautifully observed and often humorous, 'The Spin Doctor's Diary' does for the Blair administration what 'Yes, Minister' did for the Thatcher years.

Gothic Charm School

Author : Jillian Venters
Publisher : William Morrow Paperbacks
ISBN 13 : 9780061669163
Total Pages : 256 pages
Book Rating : 4.6/5 (691 download)

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Book Synopsis Gothic Charm School by : Jillian Venters

Download or read book Gothic Charm School written by Jillian Venters and published by William Morrow Paperbacks. This book was released on 2009-06-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential, fully illustrated guidebook to day-to-day Goth living There's more to being a Goth than throwing on some black velvet, dyeing your hair, and calling it a day (or a night). How do you dress with morbid flair when going to a job interview? Is there such a thing as growing too old to be a Goth? How do you explain to your grandma that it's not just a phase? Jillian Venters, a.k.a. "the Lady of the Manners," knows how to be strange and unusual without sacrificing politeness and etiquette. In Gothic Charm School, she offers the quintessential guide to dark decorum for all those who have ever searched for beauty in dark, unexpected places, embraced their individuality, and reveled in decadence . . . and for families and friends who just don't understand.

The Spin Doctor's Wife

Author : Theresa Miller
Publisher :
ISBN 13 : 9781925786545
Total Pages : 358 pages
Book Rating : 4.7/5 (865 download)

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Book Synopsis The Spin Doctor's Wife by : Theresa Miller

Download or read book The Spin Doctor's Wife written by Theresa Miller and published by . This book was released on 2020-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Megan is desperate for a baby, running hard on the IVF treadmill and heading for the edge. Meanwhile, her PR spin-doctor husband, Laurie is distracted by very different desires. Enter Carla, an ambitious young singer, who can give them both what they want-at a price. For years, Megan was a much-loved schoolteacher, but her world falls apart after she's unfairly dismissed. She hopes having a baby will fill the void. Instead, her discovery that Laurie has secretly fathered a child, adds insult to injury. Finally, Megan devises a plan to take back control of her life. How far will Megan, Laurie and Carla go to get what they want? Set in Sydney against a backdrop of corporate cover-ups and the cult of celebrity, The Spin Doctor's Wife is fast-paced, heartbreaking and funny. "Theresa Miller perfectly captures her characters with empathy and insight. If you enjoyed Allison Pearson's, I Don't Know How She Does It, you'll love The Spin Doctor's Wife." - Petronella McGovern, bestselling author of Six Minutes

Spin Dictators

Author : Daniel Treisman
Publisher : Princeton University Press
ISBN 13 : 0691247617
Total Pages : 368 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Spin Dictators by : Daniel Treisman

Download or read book Spin Dictators written by Daniel Treisman and published by Princeton University Press. This book was released on 2023-04-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Yorker Best Book of the Year A Foreign Affairs Best Book of the Year An Atlantic Best Book of the Year A Financial Times Best Politics Book of the Year How a new breed of dictators holds power by manipulating information and faking democracy Hitler, Stalin, and Mao ruled through violence, fear, and ideology. But in recent decades a new breed of media-savvy strongmen has been redesigning authoritarian rule for a more sophisticated, globally connected world. In place of overt, mass repression, rulers such as Vladimir Putin, Recep Tayyip Erdogan, and Viktor Orbán control their citizens by distorting information and simulating democratic procedures. Like spin doctors in democracies, they spin the news to engineer support. Uncovering this new brand of authoritarianism, Sergei Guriev and Daniel Treisman explain the rise of such “spin dictators,” describing how they emerge and operate, the new threats they pose, and how democracies should respond. Spin Dictators traces how leaders such as Singapore’s Lee Kuan Yew and Peru’s Alberto Fujimori pioneered less violent, more covert, and more effective methods of monopolizing power. They cultivated an image of competence, concealed censorship, and used democratic institutions to undermine democracy, all while increasing international engagement for financial and reputational benefits. The book reveals why most of today’s authoritarians are spin dictators—and how they differ from the remaining “fear dictators” such as Kim Jong-un and Bashar al-Assad, as well as from masters of high-tech repression like Xi Jinping. Offering incisive portraits of today’s authoritarian leaders, Spin Dictators explains some of the great political puzzles of our time—from how dictators can survive in an age of growing modernity to the disturbing convergence and mutual sympathy between dictators and populists like Donald Trump.

Spin

Author : Michael S. Sitrick
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Spin by : Michael S. Sitrick

Download or read book Spin written by Michael S. Sitrick and published by . This book was released on 1998-04 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most revered spinmaster divulges the true stories behind explosive celebrity scandals, reveals his secret strategies for managing the press, and provides an outline for crisis management.

Propaganda

Author : Edward Bernays
Publisher : Adagio Press
ISBN 13 : 9781944855369
Total Pages : 142 pages
Book Rating : 4.8/5 (553 download)

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Book Synopsis Propaganda by : Edward Bernays

Download or read book Propaganda written by Edward Bernays and published by Adagio Press. This book was released on 2020-09-15 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edward Bernays was a member of this massive Jesuit machine. His uncle, Sigmund Freud, was a master Jesuit manipulator who influenced Bernays in countless ways. Freud was thought to have brought out and fully developed the narcissist in Bernays, who was known to all as a "braggart." After the success of his first book, Crystallizing Public Opinion, in 1923, Bernays furthered his research on manipulating members of our herd society. The work culminated in his second book, Propaganda. Like other Jesuit machinations, this book blatantly shoved this resurrected term propaganda right in the faces of all Americans. It taunted people with the knowledge of how innocent people are cleverly coaxed into following the order du jour, almost always without the "patient" being aware they were being led around by a nose ring. Bernays was a brilliant manipulator who taught his techniques to hundreds of force-multipliers who, in turn, unleashed the insidious practices on the world. This current volume has been revamped in a number of ways: lightly edited for clarity, subheadings added to improve readability, paragraphs broken up into more managable reads, newly designed interior and cover. Our current volume is a remake of Bernays' original book. Our version does not include commentary on Bernays' thoughts or ideas, nor is it meant to. We have preserved this man's brilliant, if not twisted, thoughts on how to manage an entire population of subservient people, using a few provocative words and phrases that crawl under the skin of our easily programmed minds. Our hope is that this updated version of a masterpiece will be read, studied and shared by a new generation of students and casual readers. Please form your own thoughts, opinions, beliefs and hypotheses. Beyond this, our wish for you is that you use this new-found information to do some good in this world. Bernays thrust this material into our faces nearly a hundred years ago and flaunted his jesuitical power over our subconscious mind. It is now our duty and responsibility to understand his methods so we may protest, if not counter entirely, any attempt to control our beautiful minds. Knowledge isn't just power. Applied correctly, it all but guarantees victory in any arena.

Dear Madam President

Author : Jennifer Palmieri
Publisher : Hachette UK
ISBN 13 : 1473690714
Total Pages : 192 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Dear Madam President by : Jennifer Palmieri

Download or read book Dear Madam President written by Jennifer Palmieri and published by Hachette UK. This book was released on 2018-03-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE NUMBER ONE NEW YORK TIMES BESTSELLER DEAR MADAM PRESIDENT is an empowering letter from former White House Communications Director Jennifer Palmieri to the first woman president, and by extension, to all women working to succeed in any field. By using lessons learned during her experiences with Hillary Clinton, President Obama, and Elizabeth Edwards - to name a few - Palmieri through each chapter creates a forward-thinking framework of inspirational and practical advice for all women everywhere - from boardrooms to living rooms - who are determined to seize control of their lives, their workplaces, and their country. DEAR MADAM PRESIDENT will turn the results of the 2016 election into something incredibly empowering for future female leaders and independent thinkers everywhere. We haven't wrapped our heads around what it should look like for a woman to be in the job of President. Our only models are men. This of course was seen during the Hillary Clinton campaign, and no one knows this better than Jennifer Palmieri. While wildly disappointed by the outcome of the election, Palmieri optimistically argues in the book that the Clinton candidacy and all she experienced on the campaign trail - confusion, admiration, hate, love, acceptance, rejection - can now open the country up to reimagining women in leadership roles. And that is what Palmieri takes on in this book - redefining expectations for women looking to lead and creating a blueprint for women candidates and leaders to follow.