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Source Credibility Political Advertising And Voter Turnout
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Book Synopsis Source Credibility, Political Advertising, and Voter Turnout by : Joseph Boesch
Download or read book Source Credibility, Political Advertising, and Voter Turnout written by Joseph Boesch and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does political advertising influence voter turnout in America? In the past communication researchers answered this question by focusing solely on the impact of candidate advertising, with their research yielding contradictory results. This paper breaks the current impasse by broadening the research agenda to include third party sponsors who run attack ads. Through a controlled experiment on a nationwide sample of 505 subjects in the 2008 presidential election, we show that a character attack ad sponsored by a third party advertiser demobilizes turnout, while the exact same ad from a more credible source, a presidential candidate, has no effect. These results suggest that the messenger is more important than the message in influencing participation, and source credibility is most likely the determining factor of such impact. Further, the research design is noteable as it is one of the first in the social sciences to use inexpensive technologies such as Facebook and online polling to conduct an experiment.
Book Synopsis Truth in Advertising? by : Barbara Allen
Download or read book Truth in Advertising? written by Barbara Allen and published by Rowman & Littlefield. This book was released on 2018-10-18 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.
Book Synopsis Crowded Airwaves by : James A. Thurber
Download or read book Crowded Airwaves written by James A. Thurber and published by Rowman & Littlefield. This book was released on 2001-09-19 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.
Book Synopsis The Effects of Negative Political Advertising on Voters' Attitude and Intentions by : Wonjun Ko
Download or read book The Effects of Negative Political Advertising on Voters' Attitude and Intentions written by Wonjun Ko and published by . This book was released on 1999 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Glenn W. Richardson, Jr. Publisher :Rowman & Littlefield Publishers ISBN 13 :146164156X Total Pages :216 pages Book Rating :4.4/5 (616 download)
Book Synopsis Pulp Politics by : Glenn W. Richardson, Jr.
Download or read book Pulp Politics written by Glenn W. Richardson, Jr. and published by Rowman & Littlefield Publishers. This book was released on 2008-07-17 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pulp Politics helps us understand how political ads work by exploring how people think and feel, how our brains work, and how we tell and listen to stories. The book dissents from much popular and scholarly opinion that contends that political advertising only despoils democracy. It proposes that the fabric of popular culture, not the essentials of informed consent, constitutes the communicative core of contemporary political campaigns. The book subjects campaign spots to compellingly detailed and nuanced analysis.
Book Synopsis The Persuasive Power of Campaign Advertising by : Travis N. Ridout
Download or read book The Persuasive Power of Campaign Advertising written by Travis N. Ridout and published by Temple University Press. This book was released on 2011-03-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. It also features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.
Book Synopsis Manipulation of the American Voter by : Karen S. Johnson-Cartee
Download or read book Manipulation of the American Voter written by Karen S. Johnson-Cartee and published by Praeger. This book was released on 1997-08-21 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manipulation of the American Voter provides the reader with the means necessary to analyze political commercials, by presenting the motives behind advertising strategies and tactics used in contemporary politics.
Book Synopsis The Impact of Online Negative Political Advertising on Voting Behavior in the 2016 U.S. Presidential Election by : Kristen Ellen Cameron
Download or read book The Impact of Online Negative Political Advertising on Voting Behavior in the 2016 U.S. Presidential Election written by Kristen Ellen Cameron and published by . This book was released on 2019 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through an examination of two online negative political advertisements with manipulated sponsorship (Donald Trump, Hillary Clinton, Rebuilding America Now, Priorities USA Action) and three separate controls (Republican Advertisement without Sponsor, Democrat Advertisement without Sponsor, and No Advertisement/No Sponsor), this study considers the effects that the 2010 Supreme Court Case, Citizens United v. Federal Election Commission has had on the perception of online negative political advertisement sponsorship. Results of this study on the 2016 U.S. Presidential Election reinforce earlier findings regarding millennials in the 2012 U.S. Presidential Election (Cameron & Tinkham, 2015) in which the trustworthiness dimension of sponsor credibility acts as a mediator in the relationship between perceived sponsor and relative vote preference. Findings from the current study on the 2016 U.S. Presidential Election show that Hillary Clinton's trustworthiness dimension of source credibility acts as a full mediator in the relationship between perceived sponsor and relative vote preference. In addition, this study also investigated the role of sponsor authenticity (positive authenticity and negative authenticity). Results indicate that Hillary Clinton's positive dimension of authenticity also acts as a full mediator in the relationship between perceived sponsorship and relative vote preference.
Book Synopsis Going Negative by : Stephen Ansolabehere
Download or read book Going Negative written by Stephen Ansolabehere and published by . This book was released on 1995 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors use both laboratory experiments and case studies to show how negative advertising drives down voter turnout.
Book Synopsis POLITICAL ADVERTISING IN THE UNITED STAT by : ERIKA FRANKLIN. FOWLER
Download or read book POLITICAL ADVERTISING IN THE UNITED STAT written by ERIKA FRANKLIN. FOWLER and published by . This book was released on 2019-06-14 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Agent-based Modeling and Simulation by : S. Taylor
Download or read book Agent-based Modeling and Simulation written by S. Taylor and published by Springer. This book was released on 2014-08-27 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operational Research (OR) deals with the use of advanced analytical methods to support better decision-making. It is multidisciplinary with strong links to management science, decision science, computer science and many application areas such as engineering, manufacturing, commerce and healthcare. In the study of emergent behaviour in complex adaptive systems, Agent-based Modelling & Simulation (ABMS) is being used in many different domains such as healthcare, energy, evacuation, commerce, manufacturing and defense. This collection of articles presents a convenient introduction to ABMS with papers ranging from contemporary views to representative case studies. The OR Essentials series presents a unique cross-section of high quality research work fundamental to understanding contemporary issues and research across a range of Operational Research (OR) topics. It brings together some of the best research papers from the esteemed Operational Research Society and its associated journals, also published by Palgrave Macmillan.
Book Synopsis Making Politics Work for Development by : World Bank
Download or read book Making Politics Work for Development written by World Bank and published by World Bank Publications. This book was released on 2016-07-14 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governments fail to provide the public goods needed for development when its leaders knowingly and deliberately ignore sound technical advice or are unable to follow it, despite the best of intentions, because of political constraints. This report focuses on two forces—citizen engagement and transparency—that hold the key to solving government failures by shaping how political markets function. Citizens are not only queueing at voting booths, but are also taking to the streets and using diverse media to pressure, sanction and select the leaders who wield power within government, including by entering as contenders for leadership. This political engagement can function in highly nuanced ways within the same formal institutional context and across the political spectrum, from autocracies to democracies. Unhealthy political engagement, when leaders are selected and sanctioned on the basis of their provision of private benefits rather than public goods, gives rise to government failures. The solutions to these failures lie in fostering healthy political engagement within any institutional context, and not in circumventing or suppressing it. Transparency, which is citizen access to publicly available information about the actions of those in government, and the consequences of these actions, can play a crucial role by nourishing political engagement.
Book Synopsis The Politics Industry by : Katherine M. Gehl
Download or read book The Politics Industry written by Katherine M. Gehl and published by Harvard Business Press. This book was released on 2020-06-23 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading political innovation activist Katherine Gehl and world-renowned business strategist Michael Porter bring fresh perspective, deep scholarship, and a real and actionable solution, Final Five Voting, to the grand challenge of our broken political and democratic system. Final Five Voting has already been adopted in Alaska and is being advanced in states across the country. The truth is, the American political system is working exactly how it is designed to work, and it isn't designed or optimized today to work for us—for ordinary citizens. Most people believe that our political system is a public institution with high-minded principles and impartial rules derived from the Constitution. In reality, it has become a private industry dominated by a textbook duopoly—the Democrats and the Republicans—and plagued and perverted by unhealthy competition between the players. Tragically, it has therefore become incapable of delivering solutions to America's key economic and social challenges. In fact, there's virtually no connection between our political leaders solving problems and getting reelected. In The Politics Industry, business leader and path-breaking political innovator Katherine Gehl and world-renowned business strategist Michael Porter take a radical new approach. They ingeniously apply the tools of business analysis—and Porter's distinctive Five Forces framework—to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change—a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political innovation. The Politics Industry is an original and completely nonpartisan guide that will open your eyes to the true dynamics and profound challenges of the American political system and provide real solutions for reshaping the system for the benefit of all. THE INSTITUTE FOR POLITICAL INNOVATION The authors will donate all royalties from the sale of this book to the Institute for Political Innovation.
Book Synopsis Bayesian Rationality by : Mike Oaksford
Download or read book Bayesian Rationality written by Mike Oaksford and published by Oxford University Press. This book was released on 2007-02-22 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: For almost 2,500 years, the Western concept of what is to be human has been dominated by the idea that the mind is the seat of reason - humans are, almost by definition, the rational animal. In this text a more radical suggestion for explaining these puzzling aspects of human reasoning is put forward.
Book Synopsis Get Out the Vote by : Donald P. Green
Download or read book Get Out the Vote written by Donald P. Green and published by Brookings Institution Press. This book was released on 2008-09-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal
Book Synopsis Information, Accountability, and Cumulative Learning by : Thad Dunning
Download or read book Information, Accountability, and Cumulative Learning written by Thad Dunning and published by Cambridge University Press. This book was released on 2019-07-11 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the world, voters lack access to information about politicians, government performance, and public services. Efforts to remedy these informational deficits are numerous. Yet do informational campaigns influence voter behavior and increase democratic accountability? Through the first project of the Metaketa Initiative, sponsored by the Evidence in Governance and Politics (EGAP) research network, this book aims to address this substantive question and at the same time introduce a new model for cumulative learning that increases coordination among otherwise independent researcher teams. It presents the overall results (using meta-analysis) from six independently conducted but coordinated field experimental studies, the results from each individual study, and the findings from a related evaluation of whether practitioners utilize this information as expected. It also discusses lessons learned from EGAP's efforts to coordinate field experiments, increase replication of theoretically important studies across contexts, and increase the external validity of field experimental research.
Book Synopsis Negative Campaigning by : Richard R. Lau
Download or read book Negative Campaigning written by Richard R. Lau and published by Rowman & Littlefield. This book was released on 2004 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.
