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Sosyal Medyada Icerik Pazarlamasi Ve Tuketici Davranislari
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Book Synopsis Sosyal Medyada İçerik Pazarlaması ve Tüketici Davranışları by : Doç. Dr. Nilüfer Fatma GÖKSU
Download or read book Sosyal Medyada İçerik Pazarlaması ve Tüketici Davranışları written by Doç. Dr. Nilüfer Fatma GÖKSU and published by Eğitim Yayınevi. This book was released on 2021-06-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Dilek ULUCAN ERKESİM Publisher :Hiperlink Eğitim İletişim Yayın Gıda Sanayi ve Pazarlama Tic. Ltd. Şti. ISBN 13 :6257339111 Total Pages :51 pages Book Rating :4.2/5 (573 download)
Book Synopsis Sosyal Medyada Gençlerin Tüketici Davranışı by : Dilek ULUCAN ERKESİM
Download or read book Sosyal Medyada Gençlerin Tüketici Davranışı written by Dilek ULUCAN ERKESİM and published by Hiperlink Eğitim İletişim Yayın Gıda Sanayi ve Pazarlama Tic. Ltd. Şti.. This book was released on 2021-02-07 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teknolojinin hayatımızın bir parçası olmasıyla birlikte sosyal medyanın önemi daha da artmaktadır. Günümüzde yapılan birçok araştırmalar neticesinde kişilerin, sosyal medyaya gün geçtikçe daha da fazla zaman harcadığı görülmektedir. Artık sosyal medya içerisinde yeni bir yaşam tarzı kurularak hayata devam edilmektedir. Aynı zamanda sosyal medyanın beraberinde getirdiği birçok yenilik vardır. Bu yenilikler, internet ağı üzerinden kişilerin bilgiye ve her türlü gereksinime daha hızlı ve rahat bir şekilde ulaşmasını sağlamaktadır. Bu çalışma, pazarlama iletişimi, sosyal medya, sosyal paylaşım siteleri, tüketici davranışları ve satın karar alma sürecini kapsamaktadır. Birinci bölümde pazarlama iletişimi, sosyal medya ve sosyal paylaşım sitelerine yer verilmiştir. İkinci bölümde tüketici davranışları ve satın alma karar süreci başlıkları altında literatür taraması yapılmıştır. Üçüncü bölümde sosyal paylaşım sitelerinin lisans ve yüksek lisans öğrencilerinin satın alma sürecine etkisini ölçmek için bir araştırma yapılmıştır. Araştırmada anket yöntemi kullanılmış, veriler SPSS programı ile analiz edilmiştir. Sonuç olarak, genç nesil tüketicilerin satın alma sürecinde sosyal paylaşım sitelerinin etkin bir şekilde kullanıldığı ortaya konulmuştur. Bu kitap, yazarın “Genç Nesil Tüketici Satın Alma Sürecinde Sosyal Paylaşım Sitelerinin Rolü: Üniversite Öğrencileri Üzerinde Bir Araştırma” başlıklı yüksek lisans tezinden üretilmiştir.
Book Synopsis Cases on Digital Strategies and Management Issues in Modern Organizations by : Santos, José Duarte
Download or read book Cases on Digital Strategies and Management Issues in Modern Organizations written by Santos, José Duarte and published by IGI Global. This book was released on 2021-11-19 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business strategy is not an abstract concept; it is a type of work that is designed for complex theoretical conceptualization. While there are numerous sources exploring the theoretical ideas of strategy, very few demonstrate the real value of strategy tools, concepts, and models in practice. Cases on Digital Strategies and Management Issues in Modern Organizations is a pivotal reference source that provides original case studies designed to explore various strategic issues facing contemporary organizations, evaluate the usefulness of strategy tools and models, and examine how successful and failing companies have faced strategic issues with practical ideas and solutions. While highlighting topics such as business ethics, stakeholder analysis, and corporate governance, this publication demonstrates various ways that different models/tools can be applied in different types of companies for various purposes and from diverse perspectives. This book is ideally designed for managers, executives, managing directors, business strategists, industry professionals, students, researchers, and academicians seeking current research on key business framework strategies.
Book Synopsis HEDONİK TÜKETİM DAVRANIŞI VE SOSYAL MEDYA by : DR. İBRAHİM YILDIZ
Download or read book HEDONİK TÜKETİM DAVRANIŞI VE SOSYAL MEDYA written by DR. İBRAHİM YILDIZ and published by EĞİTİM YAYINEVİ. This book was released on 2022-05-12 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teknolojide yaşanan gelişmelerin etkisi ile üretim süreçlerinin hızlanması tüketimi de artırmış, beraberinde küreselleşme ve iletişim teknolojilerindeki gelişmelerle insanların tüketim tercihleri çeşitlenmiş ve amaçları değişmiştir. İnsanlar arasındaki iletişim biçimini değiştiren ve etkileşimi artıran sosyal medya, günümüzde yaygın kullanıma ulaşmış bir iletişim ağı olarak tüketim tercihleri üzerinde etkili olmaktadır. Kullanıcı sayısı her geçen gün artan sosyal medya platformları tüketici davranışlarının şekillenmesinde önemli bir rol oynamaktadır. Çalışmanın kuramsal zemini tüketim, tüketim kültürü, hedonik tüketim ve sosyal medya kavramlarından oluşmaktadır. Bu çalışma, Instagram ve Instagram fenomenlerinin, gençlerin hedonik tüketim davranışlarındaki rolünü inceleyen bir analizi içermektedir. Gençlerin tüketim davranışlarında sosyal medya ve sosyal medya fenomenlerinin rolünü bir arada değerlendirme amacıyla hazırlanan çalışmanın sosyal medya ve tüketimle ilgili araştırma literatürüne Instagram ve Instagram fenomenleri çerçevesinde yeni bir katkı sunması hedeflenmektedir.
Book Synopsis İÇERİK PAZARLAMA’SININ MÜŞTERI SADAKATI ÜZERINDEKI ROLÜ by : Dr. Murat ÇAKIRKAYA
Download or read book İÇERİK PAZARLAMA’SININ MÜŞTERI SADAKATI ÜZERINDEKI ROLÜ written by Dr. Murat ÇAKIRKAYA and published by Eğitim Yayınevi. This book was released on 2019-11-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: “İçerik Pazarlaması, pazarlamadan geriye kalan tek şey!” - Seth Godin Pazarlama profesyonelleri, içerik pazarlamasının doyuma ulaşmış eski pazarlama teknikleri için büyük bir rahatlama oluşturduğu ve alanın gelişmesi için geniş imkana sahip olduğu konusunda hemfikir. Bunun altında yatan olgu, müşterilerin diğer müşterilere ulaşmada farklı kanallara sahip olmalarıdır. Artık pahalı olmayan reklamlar, dikkatlerden uzak, silik bir ürünün büyümesine ve gelişmesine yardımcı olabilir. Öyle ki; bazı insanlar içerik pazarlamasını yeni çağın pazarlama trendi olarak kabul etmekteler. Buna karşın içerik pazarlamasını “eski şişede yeni bir şarap” olarak kabul eden bir kesim de var. Ancak bu kesim ciddi eleştirilere maruz kalmışlardır. Dolayısıyla içerik pazarlamasını daha önce görülmemiş bir devrim olarak değerlendirmek çok daha doğru bir yaklaşım olacaktır. Markalar pazarlama hedeflerini, rahatsız edici medya yoluyla değil, alanında dünyanın en değerli bilgilerini oluşturarak ve paylaşarak gerçekleştirmeyi düşünmeliler. Maalesef pazarlama faaliyetleri içerisinde içerik pazarlamasına yer veren ve bunu tüm pazarlama faaliyetlerine entegre edebilen şirket sayısı oldukça az. Bununla birlikte son dönemlerde tüketici davranışlarında ve teknolojide yaşanan gelişmeler ve değişimler, içerik pazarlamasının ön plana çıkmasını, pazarlama dünyasında yeni trendlerden biri olmasını sağladı. Dolayısıyla içerik pazarlamasına yönelik farkındalığın her geçen gün artacağını ve önümüzdeki dönemde çok daha fazla konuşulacağını söylemek hiç de abartılı olmayacaktır. Bu nedenle şirketler içerik pazarlamasını titizlikle ele alınması gereken bir pazarlama türü olarak değerlendirmeliler. Çünkü geleneksel pazarlama yöntemleriyle müşteri sadakatinin oluşturulabilmesi her geçen gün zorlaşmakta. Müşteriyi anlamak, ihtiyaçlarını gidermek ve onunla iletişim kurmak, içerik pazarlamasının kullanımıyla mümkün olabilir. Çünkü içerik pazarlamasında amaç satmak değil, mecut ve potansiyel müşterilerle iletişimde kalmak olmalıdır. Sonuç olarak, içerik pazarlaması, dijital pazarlamanın bugünü ve özellikle de geleceğidir ve pazarlamanın doğasında olan bir pazarlama türüdür. Bu itibarla, pazarlama stratejisinin, kaliteli bir içerik oluşturmadan başarılı olması çok mümkün gözükmemektedir. Bu bağlamda, şirketler müşterilerinin ilgilerini çekecek içerikler oluşturmak için hedefleri üzerinde kapsamlı araştırmalar yapmalıdırlar. İçerik kraldır! Ve bu krallık sağlam temellere dayandığından hakimiyeti uzun sürecek!
Book Synopsis The New Community Rules by : Tamar Weinberg
Download or read book The New Community Rules written by Tamar Weinberg and published by "O'Reilly Media, Inc.". This book was released on 2009-07-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.
Book Synopsis Digital Influence by : Joel Backaler
Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Download or read book The Social Media Bible written by and published by . This book was released on 2018 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing Strategy Continuum by : Christian Grönroos
Download or read book The Marketing Strategy Continuum written by Christian Grönroos and published by . This book was released on 1990 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advances in Advertising Research X by : Enrique Bigne
Download or read book Advances in Advertising Research X written by Enrique Bigne and published by Springer Nature. This book was released on 2019-10-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in brand communications with multiple touchpoints. It specifically relates to new insights into how profitability and customer engagement are affected by multiple and very diverse consumer touchpoints in an omni-connected world. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 17th International Conference in Advertising (ICORIA), which was held in Valencia (Spain) in June 2018. The conference gathered more than 180 participants from over 27 countries all over the world.
Book Synopsis Integrated Marketing Communications by : Philip J. Kitchen
Download or read book Integrated Marketing Communications written by Philip J. Kitchen and published by Psychology Press. This book was released on 2004 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.
Book Synopsis Advances in Social Media for Travel, Tourism and Hospitality by : Marianna Sigala
Download or read book Advances in Social Media for Travel, Tourism and Hospitality written by Marianna Sigala and published by Routledge. This book was released on 2017-07-20 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third section uses case studies and new methodologies to analyze travel review posting and consumption behaviors as well as the impact of social media on traveller perceptions and attitudes, with a focus on collaborative consumption and sharing economy accommodation. Finally, the fourth section focuses on hot topics and issues related to the analysis, interpretation and use of online information and user-generated content for deriving business intelligence and enhancing business decision-making. Written by an international body of well-known researchers, this book uses fresh theoretical lenses, perspectives and methodological approaches to look at the practical implications of social media for tourism suppliers, destinations, tourism policy makers and researchers alike. For these reasons, it will be a valuable resource for students, managers and academics with an interest in information and communication technologies, marketing for tourism and hospitality, and travel and transportation management.
Book Synopsis Business & Management Practices by : Duygu Fırat
Download or read book Business & Management Practices written by Duygu Fırat and published by IJOPEC PUBLICATION. This book was released on 2019-12-18 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses are important for economic development of nation and increasing of living standards of people. Also, management is a critical factor for both businesses because it creates utility for businesses. All the success and failure depend upon business functions and management. In this context, this book contains three important factors of business management. In the first part of the book covers strategic management subjects; especially entrepreneurship and human resource management. The second part of the book includes accounting and auditing. The third part of the book is about marketing.
Download or read book Content Nation written by John Blossom and published by John Wiley & Sons. This book was released on 2011-09-14 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how social media communications is changing the content provider industry in Content Nation: Surviving and Thriving as Social Media Technology Changes Our Lives and Our Future. Developed through a collaborative wiki, this book is a collection of information from social media experts and serves as an example of how social media impacts the way we provide and receive content. You will learn how social media changes the way businesses market products and services, influences how people interact with the government, and dictates how we communicate with one another on a personal level.
Book Synopsis Marketing Management in Turkey by : Selcen Ozturkcan
Download or read book Marketing Management in Turkey written by Selcen Ozturkcan and published by Emerald Group Publishing. This book was released on 2018-07-30 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
Book Synopsis Advertising, The Uneasy Persuasion (RLE Advertising) by : Michael Schudson
Download or read book Advertising, The Uneasy Persuasion (RLE Advertising) written by Michael Schudson and published by Routledge. This book was released on 2013-06-26 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
Book Synopsis The Social Media Marketing Book by : Dan Zarrella
Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
