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Digital Influence
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Book Synopsis Digital Influence by : Joel Backaler
Download or read book Digital Influence written by Joel Backaler and published by Springer. This book was released on 2018-08-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Download or read book Influence written by Sara McCorquodale and published by Bloomsbury Publishing. This book was released on 2019-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly Commended by the 2020 Business Book Awards Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works. As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future. Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform. This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.
Book Synopsis Digital Influence Mercenaries by : James (J.F.) Forest
Download or read book Digital Influence Mercenaries written by James (J.F.) Forest and published by Naval Institute Press. This book was released on 2022-04-15 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's online attention economy, supply and demand have created a rapidly growing market for firms and entrepreneurs using the tactics, tools, and strategies of digital influence warfare to gain profit and power. This book focuses on the more malicious types of online activity such as deception, provocation, and a host of other dirty tricks conducted by these "digital influence mercenaries." They can be located anywhere with an Internet connection--Brazil, China, Iran, Macedonia, Russia, Zimbabwe--and the targets of their influence efforts can be whomever and wherever they are paid to attack. They can do this for state governments willing to pay and provide their targeting instructions (usually in support of foreign policy objectives) and may have specific metrics by which they will assess the mercenaries' performance. Non-state actors (including corporations and political parties) can pay for these kinds of digital influence services as well. And in addition to being paid for services rendered, digital influence mercenaries can also profit simply by manipulating the targeted advertising algorithms used by social media platforms. James J. F. Forest describes in detail the various tools and tactics these mercenaries use to exploit the uncertainties, fears, and biases of their targets including bots, deep-fake images, fake news, provocation, deception and trolling. He also shows how they weaponize conspiracy theories and disinformation to manipulate people's beliefs and perceptions. Forest also highlights how government agencies and social media platforms are trying to defend against these foreign influence campaigns through such tactics as shutting down offending websites, Facebook pages, and YouTube channels; tagging disinformation with warning labels; identifying and blocking coordinated inauthentic behavior; and suspending social media accounts, often permanently. European and North American governments have launched numerous investigations against these mercenaries, and in some cases have brought criminal charges. Forest concludes with suggestions for how each of us can learn to identify disinformation and other malicious efforts and defend ourselves in the future.
Book Synopsis Digital Influence Warfare in the Age of Social Media by : James J. F. Forest
Download or read book Digital Influence Warfare in the Age of Social Media written by James J. F. Forest and published by Bloomsbury Publishing USA. This book was released on 2021-09-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. It also describes detailed case studies as well as the tools and methods used to identify automated, fake accounts. This book brings together three important dimensions of our everyday lives. First is digital-the online ecosystem of information providers and tools, from websites, blogs, discussion forums, and targeted email campaigns to social media, video streaming, and virtual reality. Second, influence-the most effective ways people can be persuaded, in order to shape their beliefs in ways that lead them to embrace one set of beliefs and reject others. And finally, warfare-wars won by the information and disinformation providers who are able to influence behavior in ways they find beneficial to their political, social, and other goals. The book provides a wide range of specific examples that illustrate the ways people are being targeted by digital influencers. There is much more to digital influence warfare than terrorist propaganda, "fake news," or Russian efforts to manipulate elections: chapters examine post-truth narratives, fabricated "alternate facts," and brainwashing and disinformation within the context of various political, scientific, security, and societal debates. The final chapters examine how new technical tools, critical thinking, and resilience can help thwart digital influence warfare efforts.
Book Synopsis How to Win Friends and Influence People in the Digital Age by : Brent Cole
Download or read book How to Win Friends and Influence People in the Digital Age written by Brent Cole and published by Simon and Schuster. This book was released on 2012-12-25 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition is an up-to-date adaptation of Carnegie's timeless prescriptions for the digital age. This book is a must-have guide for anyone who wants to find success on Facebook, LinkedIn, Twitter, and any social media format today and in the future.
Book Synopsis Digital Leader: 5 Simple Keys to Success and Influence by : Erik Qualman
Download or read book Digital Leader: 5 Simple Keys to Success and Influence written by Erik Qualman and published by McGraw Hill Professional. This book was released on 2012-01-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Leaders are Made—Not Born "Fail forward, fail fast, fail better is a winning concept from Qualman's latest book, Digital Leader." -- Tony Hsieh, New York Times bestselling author and CEO of Zappos.com, Inc. "People with a passion for something can be infectious. It's obvious that Erik Qualman's passion is social media." -- Dan Heath, New York Times bestselling author of Made to Stick and Switch "Qualman is to social media what Deming is to quality and Drucker to management." -- Scott Galloway, professor, Stern School of Business, NYU "Erik Qualman is a Digital Dale Carnegie." -- Todd Young, CEO, ProspX About the Book: "Digital footprints are what we post about ourselves. Digital shadows are what others upload about us. Collectively, they have changed the world forever. As leaders and future leaders we need to adapt to this new world." -- from Digital Leader Digital leaders are made, not born--you have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before--anywhere at any time. And everything you do, fail to do, and wish you didn't do is documented forever in the digital universe. Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your "digital legacy." Bestselling author Erik Qualman explains what modern leadership means and describes how to be an effective leader in the digital world. In order to succeed, you need to adjust your leadership skills to adapt to today's digitally open world--and you need to start today. Qualman breaks the process down into five powerful truths you can use to establish your leadership "stamp": Simple: success is the result of simplification and focus True: be true to your passion Act: nothing happens without action--take the first step Map: goals and visions are needed to get where you want to be People: success doesn't happen alone Basing his conclusions on a wide range of research and resources, Qualman provides an abundance of real-world examples and tips to help you create a path to success while leading others to achieve their best.
Book Synopsis Digital Influence on Consumer Habits by : Nripendra Singh
Download or read book Digital Influence on Consumer Habits written by Nripendra Singh and published by Emerald Group Publishing. This book was released on 2024-04-23 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
Book Synopsis Digital Influence Warfare in the Age of Social Media by : James J. F. Forest
Download or read book Digital Influence Warfare in the Age of Social Media written by James J. F. Forest and published by Bloomsbury Publishing USA. This book was released on 2021-09-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book spotlights how various entities are using the Internet to shape people's perceptions and decision-making. It also describes detailed case studies as well as the tools and methods used to identify automated, fake accounts. This book brings together three important dimensions of our everyday lives. First is digital-the online ecosystem of information providers and tools, from websites, blogs, discussion forums, and targeted email campaigns to social media, video streaming, and virtual reality. Second, influence-the most effective ways people can be persuaded, in order to shape their beliefs in ways that lead them to embrace one set of beliefs and reject others. And finally, warfare-wars won by the information and disinformation providers who are able to influence behavior in ways they find beneficial to their political, social, and other goals. The book provides a wide range of specific examples that illustrate the ways people are being targeted by digital influencers. There is much more to digital influence warfare than terrorist propaganda, "fake news," or Russian efforts to manipulate elections: chapters examine post-truth narratives, fabricated "alternate facts," and brainwashing and disinformation within the context of various political, scientific, security, and societal debates. The final chapters examine how new technical tools, critical thinking, and resilience can help thwart digital influence warfare efforts.
Book Synopsis From Voice to Influence by : Danielle Allen
Download or read book From Voice to Influence written by Danielle Allen and published by University of Chicago Press. This book was released on 2015-06-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How have online protests—like the recent outrage over the Komen Foundation’s decision to defund Planned Parenthood—changed the nature of political action? How do Facebook and other popular social media platforms shape the conversation around current political issues? The ways in which we gather information about current events and communicate it with others have been transformed by the rapid rise of digital media. The political is no longer confined to the institutional and electoral arenas, and that has profound implications for how we understand citizenship and political participation. With From Voice to Influence, Danielle Allen and Jennifer S. Light have brought together a stellar group of political and social theorists, social scientists, and media analysts to explore this transformation. Threading through the contributions is the notion of egalitarian participatory democracy, and among the topics discussed are immigration rights activism, the participatory potential of hip hop culture, and the porous boundary between public and private space on social media. The opportunities presented for political efficacy through digital media to people who otherwise might not be easily heard also raise a host of questions about how to define “good participation:” Does the ease with which one can now participate in online petitions or conversations about current events seduce some away from serious civic activities into “slacktivism?” Drawing on a diverse body of theory, from Hannah Arendt to Anthony Appiah, From Voice to Influence offers a range of distinctive visions for a political ethics to guide citizens in a digitally connected world.
Book Synopsis How to Win Friends and Influence People by :
Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
Book Synopsis The Business of Influence by : Philip Sheldrake
Download or read book The Business of Influence written by Philip Sheldrake and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Book Synopsis Digital Media Influence by : Andy Ruddock
Download or read book Digital Media Influence written by Andy Ruddock and published by SAGE. This book was released on 2020-03-09 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges. Curiously, the very societies who fear such things are often dismissive of media research. Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies. Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century. It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences. In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.
Download or read book Winfluence written by Jason Falls and published by Entrepreneur Press. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Book Synopsis The Age of Influence by : Neal Schaffer
Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
Book Synopsis Digital Distractions in the College Classroom by : Flanigan, Abraham Edward
Download or read book Digital Distractions in the College Classroom written by Flanigan, Abraham Edward and published by IGI Global. This book was released on 2022-02-04 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student misuse of mobile technology for off-task purposes has become an international phenomenon in college classrooms. When a student’s self-regulation of learning breaks down in the classroom, or when their task motivation begins to wane, turning toward their digital devices for leisure purposes is often the result. Although numerous studies have independently examined student digital distraction in the context of the college classroom, there remains a need to organize the field’s collective understanding of the phenomenon. Digital Distractions in the College Classroom explores the challenges that arise from student digital distraction along with potential solutions, including how mobile technology can be leveraged to improve student motivation, self-regulation of learning, and achievement. Addressing topics such as academic motivation and instructional design, this book is ideal for instructional designers, instructors, researchers, administrators, academicians, and students.
Book Synopsis Influence Warfare by : James J. F. Forest
Download or read book Influence Warfare written by James J. F. Forest and published by Bloomsbury Publishing USA. This book was released on 2009-05-14 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important work, edited by an expert on terrorism, focuses on the 21st-century struggle for strategic influence and ways in which states can neutralize the role of new media in spreading terrorist propaganda. In an era where anyone can have access to the Internet or other media forms that make widespread communication easy, terrorists and insurgents can spread their messages with complete freedom, creating challenges for national security. Influence Warfare: How Terrorists and Governments Fight to Shape Perceptions in a War of Ideas focuses on the core of the ongoing struggle for strategic influence and, particularly, how states can counter the role media and the Internet play in radicalizing new agents of terrorism. As the book makes clear, governments need to find ways to effectively confront non-state adversaries at all levels of the information domain and create an understanding of strategic communications within a broad range of technologies. The essays from the international group of authors who contributed to this work offer a deeper understanding of the ongoing struggle. Influence Warfare also provides a set of case studies that illustrate how the means and methods of strategic influence can impact a nation's security.
Book Synopsis Digital Technology and Democratic Theory by : Lucy Bernholz
Download or read book Digital Technology and Democratic Theory written by Lucy Bernholz and published by University of Chicago Press. This book was released on 2021-02-17 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most far-reaching transformations in our era is the wave of digital technologies rolling over—and upending—nearly every aspect of life. Work and leisure, family and friendship, community and citizenship have all been modified by now-ubiquitous digital tools and platforms. Digital Technology and Democratic Theory looks closely at one significant facet of our rapidly evolving digital lives: how technology is radically changing our lives as citizens and participants in democratic governments. To understand these transformations, this book brings together contributions by scholars from multiple disciplines to wrestle with the question of how digital technologies shape, reshape, and affect fundamental questions about democracy and democratic theory. As expectations have whiplashed—from Twitter optimism in the wake of the Arab Spring to Facebook pessimism in the wake of the 2016 US election—the time is ripe for a more sober and long-term assessment. How should we take stock of digital technologies and their promise and peril for reshaping democratic societies and institutions? To answer, this volume broaches the most pressing technological changes and issues facing democracy as a philosophy and an institution.
