Software Monetization A Complete Guide 2020 Edition

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THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION

Author : Fred Geyer
Publisher : Frederick Geyer
ISBN 13 : 1734296925
Total Pages : 291 pages
Book Rating : 4.7/5 (342 download)

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Book Synopsis THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION by : Fred Geyer

Download or read book THE DEFINITIVE GUIDE TO B2B DIGITAL TRANSFORMATION written by Fred Geyer and published by Frederick Geyer. This book was released on 2020-05-26 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book guides B2B leaders along a step by step path to uncommon growth through three transformative shifts: The Digital Selling Shift to digital demand generation, The Digital Customer Experience Makeover to digital customer engagement, The Digital Proposition Pivot to data-powered, digital solutions. The Definitive Guide is informed by the work of Fred Geyer at Prophet, a leading digital transformation consultancy, and Joerg Niessing at INSEAD, a global standard-bearer for business education. Rich case studies from Maersk, Michelin, Adobe, and Air Liquide with best practices from IBM, Salesforce.com, Thyssenkrupp, and scores of leading B2B companies illustrate how putting customers at the heart of digital transformation drives uncommon growth. Fred and Joerg map the route from customer insight to in-market implementation for each transformational shift in four steps: Where to Play - Identify top customer growth opportunities, How to Win - Build the strategy to win customer preference, What to Do - Effectively deliver the strategy, Who is Needed - Assemble the team to make it happen. The two biggest barriers to successful digital transformation, effectively using customer data and enabling employees, are addressed by outlining a clear path to navigate forward based on best practices from other leading companies. The guide has won rave reviews from B2B leaders: "This book illuminates the secret sauce of digital transformation in the B2B space" – David Aaker, renowned brand strategist and bestselling author. "A thought-provoking exploration of three crucial transformational shifts for B2B companies" – Vincent Clerc, CEO, Maersk Ocean & Logistics "This is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains." – Dr. Lars Brzoska, Chairman of the Board of Management, Jungheinrich AG. "By providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance" – Lindy Hood, Chief Customer Experience Officer, Zurich Financial North America

Monetizing Machine Learning

Author : Manuel Amunategui
Publisher : Apress
ISBN 13 : 1484238737
Total Pages : 510 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Monetizing Machine Learning by : Manuel Amunategui

Download or read book Monetizing Machine Learning written by Manuel Amunategui and published by Apress. This book was released on 2018-09-12 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your Python machine learning ideas and create serverless web applications accessible by anyone with an Internet connection. Some of the most popular serverless cloud providers are covered in this book—Amazon, Microsoft, Google, and PythonAnywhere. You will work through a series of common Python data science problems in an increasing order of complexity. The practical projects presented in this book are simple, clear, and can be used as templates to jump-start many other types of projects. You will learn to create a web application around numerical or categorical predictions, understand the analysis of text, create powerful and interactive presentations, serve restricted access to data, and leverage web plugins to accept credit card payments and donations. You will get your projects into the hands of the world in no time. Each chapter follows three steps: modeling the right way, designing and developing a local web application, and deploying onto a popular and reliable serverless cloud provider. You can easily jump to or skip particular topics in the book. You also will have access to Jupyter notebooks and code repositories for complete versions of the code covered in the book. What You’ll Learn Extend your machine learning models using simple techniques to create compelling and interactive web dashboards Leverage the Flask web framework for rapid prototyping of your Python models and ideasCreate dynamic content powered by regression coefficients, logistic regressions, gradient boosting machines, Bayesian classifications, and more Harness the power of TensorFlow by exporting saved models into web applications Create rich web dashboards to handle complex real-time user input with JavaScript and Ajax to yield interactive and tailored contentCreate dashboards with paywalls to offer subscription-based accessAccess API data such as Google Maps, OpenWeather, etc.Apply different approaches to make sense of text data and return customized intelligence Build an intuitive and useful recommendation site to add value to users and entice them to keep coming back Utilize the freemium offerings of Google Analytics and analyze the results Take your ideas all the way to your customer's plate using the top serverless cloud providers Who This Book Is For Those with some programming experience with Python, code editing, and access to an interpreter in working order. The book is geared toward entrepreneurs who want to get their ideas onto the web without breaking the bank, small companies without an IT staff, students wanting exposure and training, and for all data science professionals ready to take things to the next level.

Infonomics

Author : Douglas B. Laney
Publisher : Routledge
ISBN 13 : 1351610708
Total Pages : 322 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Infonomics by : Douglas B. Laney

Download or read book Infonomics written by Douglas B. Laney and published by Routledge. This book was released on 2017-09-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data. Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows: CEOs and business leaders how to more fully wield information as a corporate asset CIOs how to improve the flow and accessibility of information CFOs how to help their organizations measure the actual and latent value in their information assets. More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more infosavvy. Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence, and even approaches adapted from other disciplines on how to administer, wield, and understand the value of information. Infonomics can help organizations not only to better develop, sell, and market their offerings, but to transform their organizations altogether. "Doug Laney masterfully weaves together a collection of great examples with a solid framework to guide readers on how to gain competitive advantage through what he labels "the unruly asset" – data. The framework is comprehensive, the advice practical and the success stories global and across industries and applications." Liz Rowe, Chief Data Officer, State of New Jersey "A must read for anybody who wants to survive in a data centric world." Shaun Adams, Head of Data Science, Betterbathrooms.com "Phenomenal! An absolute must read for data practitioners, business leaders and technology strategists. Doug's lucid style has a set a new standard in providing intelligible material in the field of information economics. His passion and knowledge on the subject exudes thru his literature and inspires individuals like me." Ruchi Rajasekhar, Principal Data Architect, MISO Energy "I highly recommend Infonomics to all aspiring analytics leaders. Doug Laney’s work gives readers a deeper understanding of how and why information should be monetized and managed as an enterprise asset. Laney’s assertion that accounting should recognize information as a capital asset is quite convincing and one I agree with. Infonomics enjoyably echoes that sentiment!" Matt Green, independent business analytics consultant, Atlanta area "If you care about the digital economy, and you should, read this book." Tanya Shuckhart, Analyst Relations Lead, IRI Worldwide

5 Years of Must Reads from HBR: 2020 Edition (5 Books)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 163369982X
Total Pages : 982 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis 5 Years of Must Reads from HBR: 2020 Edition (5 Books) by : Harvard Business Review

Download or read book 5 Years of Must Reads from HBR: 2020 Edition (5 Books) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-02-04 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five years' worth of management wisdom, all in one place. Get the latest, most significant thinking from the pages of Harvard Business Review in 5 Years of Must Reads: 2020 Edition. Every year, HBR editors examine the ideas, insights, and best practices from the past twelve months to select the definitive articles that have provoked the most conversation, the most inspiration, and the most change. From how you can lead with authenticity by moving past your comfort zone, to engaging customers and employees alike with the help of artificial intelligence, to scaling your agile processes from a handful of teams to hundreds, the articles in this five-book collection will help you manage your daily challenges and meet the changing competitive landscape head-on. Books in the HBR 10 Must Reads series offer essential reading selected from the pages of Harvard Business Review on topics critical to the success of every manager. Each book is packed with advice and inspiration from leading experts such as Clayton Christensen, Michael Porter, W. Chan Kim, Renee Mauborgne, Herminia Ibarra, Marcus Buckingham, Roger Martin, Adam Grant, Thomas Davenport, and Katrina Lake. Company examples range from P&G, DHL, and Deloitte to Alibaba, Google, and Stitch Fix. 5 Years of Must Reads: 2020 Edition brings the most current and important business conversations to your fingertips.

A Software Framework for Mobile Apps in the Museum Application Domain

Author : Tobias Baumgärtner
Publisher : Springer Nature
ISBN 13 : 3658443677
Total Pages : 350 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis A Software Framework for Mobile Apps in the Museum Application Domain by : Tobias Baumgärtner

Download or read book A Software Framework for Mobile Apps in the Museum Application Domain written by Tobias Baumgärtner and published by Springer Nature. This book was released on with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data Governance

Author : John Ladley
Publisher : Academic Press
ISBN 13 : 0128158328
Total Pages : 352 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Data Governance by : John Ladley

Download or read book Data Governance written by John Ladley and published by Academic Press. This book was released on 2019-11-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing data continues to grow as a necessity for modern organizations. There are seemingly infinite opportunities for organic growth, reduction of costs, and creation of new products and services. It has become apparent that none of these opportunities can happen smoothly without data governance. The cost of exponential data growth and privacy / security concerns are becoming burdensome. Organizations will encounter unexpected consequences in new sources of risk. The solution to these challenges is also data governance; ensuring balance between risk and opportunity. Data Governance, Second Edition, is for any executive, manager or data professional who needs to understand or implement a data governance program. It is required to ensure consistent, accurate and reliable data across their organization. This book offers an overview of why data governance is needed, how to design, initiate, and execute a program and how to keep the program sustainable. This valuable resource provides comprehensive guidance to beginning professionals, managers or analysts looking to improve their processes, and advanced students in Data Management and related courses. With the provided framework and case studies all professionals in the data governance field will gain key insights into launching successful and money-saving data governance program. - Incorporates industry changes, lessons learned and new approaches - Explores various ways in which data analysts and managers can ensure consistent, accurate and reliable data across their organizations - Includes new case studies which detail real-world situations - Explores all of the capabilities an organization must adopt to become data driven - Provides guidance on various approaches to data governance, to determine whether an organization should be low profile, central controlled, agile, or traditional - Provides guidance on using technology and separating vendor hype from sincere delivery of necessary capabilities - Offers readers insights into how their organizations can improve the value of their data, through data quality, data strategy and data literacy - Provides up to 75% brand-new content compared to the first edition

Data-Driven Business Models for the Digital Economy

Author : Rado Kotorov
Publisher : Business Expert Press
ISBN 13 : 195152781X
Total Pages : 169 pages
Book Rating : 4.9/5 (515 download)

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Book Synopsis Data-Driven Business Models for the Digital Economy by : Rado Kotorov

Download or read book Data-Driven Business Models for the Digital Economy written by Rado Kotorov and published by Business Expert Press. This book was released on 2020-04-21 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services. Whether you are a new start-up building a digital product or service, or an employee of an established company that is transitioning to digital, you need to consider how digitization has transformed every aspect of management. Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand. The winners in the new economy master the demand for one and the supply to millions. Throughout the book the author illustrates with examples and use cases how the market competition has changed and how companies adept to the new rules of the game. The economic levers of scale and scope are also different in the digital economy and companies have to learn new tactics how to achieve and sustain their competitive advantage. While data is at the core of all digital business models, the monetization strategies vary across products, services and business models. Our Monetization Matrix is a model that helps managers, marketers, sales professionals, and technical product designers to align the digital product design with the data-driven business model.

The Robotic Process Automation Handbook

Author : Tom Taulli
Publisher : Apress
ISBN 13 : 1484257294
Total Pages : 359 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis The Robotic Process Automation Handbook by : Tom Taulli

Download or read book The Robotic Process Automation Handbook written by Tom Taulli and published by Apress. This book was released on 2020-02-28 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Robotic Process Automation (RPA) has been around for about 20 years, it has hit an inflection point because of the convergence of cloud computing, big data and AI. This book shows you how to leverage RPA effectively in your company to automate repetitive and rules-based processes, such as scheduling, inputting/transferring data, cut and paste, filling out forms, and search. Using practical aspects of implementing the technology (based on case studies and industry best practices), you’ll see how companies have been able to realize substantial ROI (Return On Investment) with their implementations, such as by lessening the need for hiring or outsourcing. By understanding the core concepts of RPA, you’ll also see that the technology significantly increases compliance – leading to fewer issues with regulations – and minimizes costly errors. RPA software revenues have recently soared by over 60 percent, which is the fastest ramp in the tech industry, and they are expected to exceed $1 billion by the end of 2019. It is generally seamless with legacy IT environments, making it easier for companies to pursue a strategy of digital transformation and can even be a gateway to AI. The Robotic Process Automation Handbook puts everything you need to know into one place to be a part of this wave. What You'll Learn Develop the right strategy and planDeal with resistance and fears from employeesTake an in-depth look at the leading RPA systems, including where they are most effective, the risks and the costsEvaluate an RPA system Who This Book Is For IT specialists and managers at mid-to-large companies

Subscribed

Author : Tien Tzuo
Publisher : Penguin UK
ISBN 13 : 0241363683
Total Pages : 248 pages
Book Rating : 4.2/5 (413 download)

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Book Synopsis Subscribed by : Tien Tzuo

Download or read book Subscribed written by Tien Tzuo and published by Penguin UK. This book was released on 2018-06-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED FOR THE CMI MANAGEMENT BOOK OF THE YEAR INNOVATION AND ENTREPRENEURSHIP AWARD Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

Monetizing Innovation

Author : Madhavan Ramanujam
Publisher : John Wiley & Sons
ISBN 13 : 1119240867
Total Pages : 263 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Monetizing Innovation by : Madhavan Ramanujam

Download or read book Monetizing Innovation written by Madhavan Ramanujam and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Mobile App Marketing And Monetization

Author : Alex Genadinik
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781502383822
Total Pages : 0 pages
Book Rating : 4.3/5 (838 download)

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Book Synopsis Mobile App Marketing And Monetization by : Alex Genadinik

Download or read book Mobile App Marketing And Monetization written by Alex Genadinik and published by Createspace Independent Publishing Platform. This book was released on 2014-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. Many of the strategies are simple and effective, and you can begin working on them as early as today.

Kubernetes Patterns

Author : Bilgin Ibryam
Publisher : O'Reilly Media
ISBN 13 : 1492050253
Total Pages : 267 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Kubernetes Patterns by : Bilgin Ibryam

Download or read book Kubernetes Patterns written by Bilgin Ibryam and published by O'Reilly Media. This book was released on 2019-04-09 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way developers design, build, and run software has changed significantly with the evolution of microservices and containers. These modern architectures use new primitives that require a different set of practices than most developers, tech leads, and architects are accustomed to. With this focused guide, Bilgin Ibryam and Roland Huß from Red Hat provide common reusable elements, patterns, principles, and practices for designing and implementing cloud-native applications on Kubernetes. Each pattern includes a description of the problem and a proposed solution with Kubernetes specifics. Many patterns are also backed by concrete code examples. This book is ideal for developers already familiar with basic Kubernetes concepts who want to learn common cloud native patterns. You’ll learn about the following pattern categories: Foundational patterns cover the core principles and practices for building container-based cloud-native applications. Behavioral patterns explore finer-grained concepts for managing various types of container and platform interactions. Structural patterns help you organize containers within a pod, the atom of the Kubernetes platform. Configuration patterns provide insight into how application configurations can be handled in Kubernetes. Advanced patterns covers more advanced topics such as extending the platform with operators.

Computational Advertising

Author : Peng Liu
Publisher : CRC Press
ISBN 13 : 0429557728
Total Pages : 431 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Computational Advertising by : Peng Liu

Download or read book Computational Advertising written by Peng Liu and published by CRC Press. This book was released on 2020-05-12 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features · Introduces computational advertising and Internet monetization · Covers data processing, utilization, and trading · Uses business logic as the driving force to explain online advertising products and technology advancement · Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems · Includes case studies and code snippets

Cisco Certified DevNet Associate DEVASC 200-901 Official Cert Guide

Author : Chris Jackson
Publisher : Cisco Press
ISBN 13 : 0136677339
Total Pages : 1035 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Cisco Certified DevNet Associate DEVASC 200-901 Official Cert Guide by : Chris Jackson

Download or read book Cisco Certified DevNet Associate DEVASC 200-901 Official Cert Guide written by Chris Jackson and published by Cisco Press. This book was released on 2020-10-07 with total page 1035 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook edition of the Cisco Certified DevNet Associate DEVASC 200-901 Official Cert Guide. This eBook does not include access to the companion website with practice exam that comes with the print edition. Access to the video mentoring is available through product registration at Cisco Press; or see the instructions in the back pages of your eBook. Trust the best-selling Official Cert Guide series from Cisco Press to help you learn, prepare, and practice for exam success. They are built with the objective of providing assessment, review, and practice to help ensure you are fully prepared for your certification exam. Master Cisco Certified DevNet Associate DEVASC 200-901 exam topics Assess your knowledge with chapter-opening quizzes Review key concepts with exam preparation tasks Learn from more than two hours of video mentoring Cisco Certified DevNet Associate DEVASC 200-901 Official Cert Guide presents you with an organized test preparation routine through the use of proven series elements and techniques. “Do I Know This Already?” quizzes open each chapter and enable you to decide how much time you need to spend on each section. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks help you drill on key concepts you must know thoroughly. Cisco Certified DevNet Associate DEVASC 200-901 Official Cert Guide focuses specifically on the objectives for the Cisco Certified DevNet Associate DEVASC exam. Four leading Cisco technology experts share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics. Well regarded for its level of detail, assessment features, comprehensive design scenarios, , this official study guide helps you master the concepts and techniques that will enable you to succeed on the exam the first time. The official study guide helps you master all the topics on the Cisco Certified DevNet Associate DEVASC 200-901 exam, including: Software Development and Design Understanding and Using APIs Cisco Platforms and Development Application Deployment and Security Infrastructure and Automation Network Fundamentals

Free-to-Play

Author : Will Luton
Publisher : New Riders
ISBN 13 : 0133411249
Total Pages : 217 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Free-to-Play by : Will Luton

Download or read book Free-to-Play written by Will Luton and published by New Riders. This book was released on 2013-05-27 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: “ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like. Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find: Psychology behind player decisions and the motivations to play Simple and accessible explanations of the math and economic theories behind F2P, including working examples Processes for capturing and using player data to improve your game Marketing tips on positioning your game and attracting players Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.

How to Build a Billion Dollar App

Author : George Berkowski
Publisher : Little Brown Uk
ISBN 13 : 9780349401379
Total Pages : 480 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis How to Build a Billion Dollar App by : George Berkowski

Download or read book How to Build a Billion Dollar App written by George Berkowski and published by Little Brown Uk. This book was released on 2014-09-04 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible, step-by-step guide to building an app-based business—essential reading for anyone who has an idea for an app, but is unsure of where to start Apps have changed the way we communicate, shop, play, interact, and travel, and their phenomenal popularity has presented possibly the biggest business opportunity in history. InHow to Build a Billion Dollar App, serial tech entrepreneur George Berkowski—one of the minds behind the internationally successful taxi hailing app Hailo—gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success. Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber, and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition). If you've ever dreamed of quitting your nine to five job to launch your own company or you're a gifted developer, seasoned entrepreneur, or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what itreally takes to create your own billion-dollar, mobile business.

The Technology Procurement Handbook

Author : Sergii Dovgalenko
Publisher : Kogan Page Publishers
ISBN 13 : 1789662117
Total Pages : 329 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis The Technology Procurement Handbook by : Sergii Dovgalenko

Download or read book The Technology Procurement Handbook written by Sergii Dovgalenko and published by Kogan Page Publishers. This book was released on 2020-04-03 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of cloud services and the digitization of all business units, procurement managers need to understand how to buy technology services in order to generate revenue, drive innovation and retain customers. The Technology Procurement Handbook provides a structured and logical view of the digital buying process. It includes invaluable advice on how to manage digital demand, prepare sourcing strategies, analyze the cost and benefits of proposed solutions and negotiate and implement comprehensive agreements. The Technology Procurement Handbook examines the multiple streams of data that feed into the technology procurement process, such as ITIL service lifecycle data, PMI project management and cloud and software contract provisions. The book includes case studies and extensive practical advice based on the authors experience from recent procurement projects. There is also a chapter on modular contracting for the US market, explaining the use of agile contracts for IT projects.