De Gruyter Handbook of Media Economics

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110793490
Total Pages : 477 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis De Gruyter Handbook of Media Economics by : Ulrike Rohn

Download or read book De Gruyter Handbook of Media Economics written by Ulrike Rohn and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-05-20 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.

Socio-Économie de la Santé

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Publisher : Elsevier
ISBN 13 : 1483158128
Total Pages : 193 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Socio-Économie de la Santé by : Andrée Mizrahi

Download or read book Socio-Économie de la Santé written by Andrée Mizrahi and published by Elsevier. This book was released on 2014-05-23 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Socio-Économie de la Santé

Socio-économie des médias

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Socio-économie des médias by : José-Manuel Nobre-Correia

Download or read book Socio-économie des médias written by José-Manuel Nobre-Correia and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Social Media Management

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Publisher : Springer Science & Business Media
ISBN 13 : 3642288979
Total Pages : 858 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Handbook of Social Media Management by : Mike Friedrichsen

Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Histoire et socio-économie des médias

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Histoire et socio-économie des médias by : José-Manuel Nobre-Correia

Download or read book Histoire et socio-économie des médias written by José-Manuel Nobre-Correia and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Value Migration in Media, ICT and Cultural Industries

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Publisher : Routledge
ISBN 13 : 0429766289
Total Pages : 182 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Digital Value Migration in Media, ICT and Cultural Industries by : Zvezdan Vukanovic

Download or read book Digital Value Migration in Media, ICT and Cultural Industries written by Zvezdan Vukanovic and published by Routledge. This book was released on 2019-02-04 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital media industry, including new technologies, multi-platform distributions and advertising models. This monograph highlights, identifies, evaluates and provides rich insight into the complex nature and meaning of different digital value migration in media corporations and ICT companies. It illustrates how such values affect both the internal and the external environments of media companies and industries, as well as prosumers' consumption. Including chapters from expert scholars and industry practitioners representing cutting-edge research in the U.S. and Europe in the fields of digital convergence, broadband, media and information communication technology (ICT) business and technology, the book helps academics, researchers, media policymakers and corporate executives better understand today’s undulating media and ICT markets. Specifically, it illuminates where they have come from, what is at stake and what forces drive and constrain them in global hypercompetitive markets. Ultimately, it aims relatedly to facilitate high academic, business and professional standards. This text will be of key interest to scholars, students and business and industry practitioners in digital media, media management, international business, media economics and media policy and, more broadly, to those in the cultural industries, strategic management, business studies and marketing.

Leveraging Mobile Media

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Publisher : Springer Science & Business Media
ISBN 13 : 3790816337
Total Pages : 277 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Leveraging Mobile Media by : Valerie Feldmann

Download or read book Leveraging Mobile Media written by Valerie Feldmann and published by Springer Science & Business Media. This book was released on 2006-03-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Media Systems in Society

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Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Media Systems in Society by : Joseph Turow

Download or read book Media Systems in Society written by Joseph Turow and published by Allyn & Bacon. This book was released on 1997 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the "big picture,"Media Systems in Society, 2/e provides a highly acclaimed "power role" framework to help students understand how current media industries are interconnected. The text shows contemporary media as a social and industrial process with increasingly blurred boundaries separating the various media structures.

Media Industry Studies

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Publisher : John Wiley & Sons
ISBN 13 : 1509537791
Total Pages : 137 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Media Industry Studies by : Daniel Herbert

Download or read book Media Industry Studies written by Daniel Herbert and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks. Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media. Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.

Histoire et socio-économie des médias

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)

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Book Synopsis Histoire et socio-économie des médias by : José-Manuel Nobre-Correia

Download or read book Histoire et socio-économie des médias written by José-Manuel Nobre-Correia and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding the Business of Global Media in the Digital Age

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Publisher : Routledge
ISBN 13 : 1134972601
Total Pages : 236 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis Understanding the Business of Global Media in the Digital Age by : Micky Lee

Download or read book Understanding the Business of Global Media in the Digital Age written by Micky Lee and published by Routledge. This book was released on 2017-10-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.

Media Industries

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Publisher : John Wiley & Sons
ISBN 13 : 144436023X
Total Pages : 306 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Media Industries by : Jennifer Holt

Download or read book Media Industries written by Jennifer Holt and published by John Wiley & Sons. This book was released on 2011-09-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts

CSR Communication in the Media

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Publisher : Springer Nature
ISBN 13 : 3031189760
Total Pages : 246 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis CSR Communication in the Media by : Franzisca Weder

Download or read book CSR Communication in the Media written by Franzisca Weder and published by Springer Nature. This book was released on 2023-03-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies (license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.

Social Media Entertainment

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Publisher : NYU Press
ISBN 13 : 1479890286
Total Pages : 364 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Social Media Entertainment by : Stuart Cunningham

Download or read book Social Media Entertainment written by Stuart Cunningham and published by NYU Press. This book was released on 2019-02-26 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

Media Economics in Austria

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Publisher : Springer
ISBN 13 : 9783658421946
Total Pages : 0 pages
Book Rating : 4.4/5 (219 download)

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Book Synopsis Media Economics in Austria by : Markus Posset

Download or read book Media Economics in Austria written by Markus Posset and published by Springer. This book was released on 2023-10-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever to understand the world of media? It is questions of this nature that this book addresses, with the aim of helping interested readers understand how the media works. Especially in relation to social media and digitalization, knowing how it works is important - to be able to distinguish which media are trustworthy and to understand why independent journalism is so important. This book is suitable for anyone who wants to understand media, and that's exactly how it's laid out: Readable for everyone and explained in an understandable way.

Selling Social Media

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501319701
Total Pages : 240 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Selling Social Media by : Daniel Faltesek

Download or read book Selling Social Media written by Daniel Faltesek and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency.

E-Merging Media

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Publisher : Springer Science & Business Media
ISBN 13 : 9783540231387
Total Pages : 426 pages
Book Rating : 4.2/5 (313 download)

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Book Synopsis E-Merging Media by : Axel Zerdick

Download or read book E-Merging Media written by Axel Zerdick and published by Springer Science & Business Media. This book was released on 2004-11-16 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the long-term developments for communication systems and the media industry Shows the structural changes of the media economy Authors are international renowned experts in the field