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Social Media Strategie So Werden Sie Zum Enterprise 20
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Book Synopsis Digital Transformation in Small and Medium-Sized Enterprises by : Johannes Trenkle
Download or read book Digital Transformation in Small and Medium-Sized Enterprises written by Johannes Trenkle and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Buch bringt die digitale Transformation in KMU auf den Punkt. Sie unterstützt Wissenschaftler, Unternehmer und politische Entscheider gleichermaßen, indem sie eine strukturierte, logische Diskussion ermöglicht. Das Buch besteht aus drei Teilen. Teil I entwickelt einen Rahmen für eine Strategie in der digitalen Transformation entlang der vier Kategorien Technologienutzung, Veränderungen in der Wertschöpfung, organisatorische Aspekte und finanzielle Aspekte. Teil II identifiziert Komponenten eines digitalen Transformationskontrollsystems, das kulturelle, planerische, administrative und auf Leistungsindikatoren basierende Kontrollen umfasst. In Teil III werden 11 generische Typen von Innovationsnetzwerken herausgearbeitet.
Author :United Nations. Office of the High Commissioner for Human Rights Publisher : ISBN 13 :9789211542011 Total Pages :0 pages Book Rating :4.5/5 (42 download)
Book Synopsis Guiding Principles on Business and Human Rights by : United Nations. Office of the High Commissioner for Human Rights
Download or read book Guiding Principles on Business and Human Rights written by United Nations. Office of the High Commissioner for Human Rights and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This publication contains the 'Guiding Principles on Business and Human Rights: Implementing the United Nations Protect, Respect and Remedy Framework', which were developed by the Special Representative of the Secretary-General on the issue of human rights and transnational corporations and other business enterprises. The Special Representative annexed the Guiding Principles to his final report to the Human Rights Council (A/HRC/17/31), which also includes an introduction to the Guiding Principles and an overview of the process that led to their development. The Human Rights Council endorsed the Guiding Principles in its resolution 17/4 of 16 June 2011."--P. iv.
Book Synopsis Sustainability in Project Management by : Mr Adri Köhler
Download or read book Sustainability in Project Management written by Mr Adri Köhler and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of sustainability has grown in recognition and importance. The pressure on companies to broaden their reporting and accountability from economic performance for shareholders, to sustainability performance for all stakeholders is leading to a change of mindset in consumer behaviour and corporate policies. How can we develop prosperity without compromising the life and needs of future generations? Sustainability in Project Management explores and identifies the questions surrounding the integration of the concepts of sustainability in projects and project management and provides valuable guidance and insights. Sustainability relates to multiple perspectives, economical, environmental and social, but also to responsibility and accountability and values in terms of ethics, fairness and equality. The authors will inspire project managers to be aware of these considerations, and to apply them to the role they play in projects, not just 'doing things right' but 'doing the right things right'.
Book Synopsis Redistribution Or Recognition? by : Nancy Fraser
Download or read book Redistribution Or Recognition? written by Nancy Fraser and published by Verso. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A debate between two philosophers who hold different views on the relation of redistribution to recognition.
Book Synopsis Handbook of Social Media Management by : Mike Friedrichsen
Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Book Synopsis Strategic Vision by : Zbigniew Brzezinski
Download or read book Strategic Vision written by Zbigniew Brzezinski and published by Basic Books. This book was released on 2012-01-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eminent scholar Zbigniew Brzezinski's New York Times bestselling blueprint for American foreign policy strategy in the twenty-first century The world today faces a crisis of power, caused by the dramatic shift in its center of gravity from the West to the East, by the dynamic political awakening of people worldwide, and by the deterioration of America's performance both domestically and internationally. As a result, America's position as a world superpower is far from secure. In Strategic Vision, former National Security Advisor Zbigniew Brzezinski argues that America can and should be actively engaged in navigating this period of crisis and provides a strategic blueprint for America to revitalize its global status and promote a peaceful twenty-first century. As Brzezinski eloquently shows, without an America that is economically vital, socially appealing, responsibly powerful, and capable of sustaining an intelligent foreign engagement, the geopolitical prospects for the West could become increasingly grave.
Book Synopsis Progress in Cartography by : Georg Gartner
Download or read book Progress in Cartography written by Georg Gartner and published by Springer. This book was released on 2016-05-30 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the latest developments in modern cartography, ranging from the innovative approaches being pursued at national mapping agencies and topographic mapping, to new trends in the fields of Atlas Cartography, Cartographic Modelling, Multimedia Cartography, Historical Cartography and Cartographic Education. Europe can look back on a long and outstanding history in the field of Cartography and Geoinformation Science. Its rich and leading role in the domain of cartography is proven by contributions from various countries and with a diverse range of backgrounds.
Book Synopsis Social Selling Mastery by : Jamie Shanks
Download or read book Social Selling Mastery written by Jamie Shanks and published by John Wiley & Sons. This book was released on 2016-08-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.
Book Synopsis Hendrik Petrus Berlage by : Hendrik Petrus Berlage
Download or read book Hendrik Petrus Berlage written by Hendrik Petrus Berlage and published by Getty Publications. This book was released on 1996-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hendrik Petrus Berlage, the Dutch architect and architectural philosopher, created a series of buildings and a body of writings from 1886 to 1909 that were among the first efforts to probe the problems and possibilities of modernism. Although his Amsterdam Stock Exchange, with its rational mastery of materials and space, has long been celebrated for its seminal influence on the architecture of the 20th century, Berlage's writings are highlighted here. Bringing together Berlage's most important texts, among them "Thoughts on Style in Architecture", "Architecture's Place in Modern Aesthetics", and "Art and Society", this volume presents a chapter in the history of European modernism. In his introduction, Iain Boyd Whyte demonstrates that the substantial contribution of Berlage's designs to modern architecture cannot be fully appreciated without an understanding of the aesthetic principles first laid out in his writings.
Book Synopsis SME Policy Index: ASEAN 2018 Boosting Competitiveness and Inclusive Growth by : OECD
Download or read book SME Policy Index: ASEAN 2018 Boosting Competitiveness and Inclusive Growth written by OECD and published by OECD Publishing. This book was released on 2018-09-01 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SME Policy Index is a benchmarking tool for emerging economies to monitor and evaluate progress in policies that support small and medium-sized enterprises.
Book Synopsis The External Control of Organizations by : Jeffrey Pfeffer
Download or read book The External Control of Organizations written by Jeffrey Pfeffer and published by Stanford University Press. This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores how external constraints affect organizations and provides insights for designing and managing organizations to mitigate these constraints. All organizations are dependent on the environment for their survival. It contends that it is the fact of the organization's dependence on the environment that makes the external constraint and control of organizational behaviour both possible and almost inevitable. Organizations can either try to change their environments through political means or form interorganizational relationships to control or absorb uncertainty.
Book Synopsis The Theory of the Business (Harvard Business Review Classics) by : Peter F. Drucker
Download or read book The Theory of the Business (Harvard Business Review Classics) written by Peter F. Drucker and published by Harvard Business Press. This book was released on 2017-04-18 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter F. Drucker argues that what underlies the current malaise of so many large and successful organizations worldwide is that their theory of the business no longer works. The story is a familiar one: a company that was a superstar only yesterday finds itself stagnating and frustrated, in trouble and, often, in a seemingly unmanageable crisis. The root cause of nearly every one of these crises is not that things are being done poorly. It is not even that the wrong things are being done. Indeed, in most cases, the right things are being done—but fruitlessly. What accounts for this apparent paradox? The assumptions on which the organization has been built and is being run no longer fit reality. These are the assumptions that shape any organization's behavior, dictate its decisions about what to do and what not to do, and define what an organization considers meaningful results. These assumptions are what Drucker calls a company's theory of the business. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world—and will have a direct impact on you today and for years to come.
Book Synopsis The Moment of Clarity by : Christian Madsbjerg
Download or read book The Moment of Clarity written by Christian Madsbjerg and published by Harvard Business Review Press. This book was released on 2014-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses need a new type of problem solving. Why? Because they are getting people wrong. Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning. In The Moment of Clarity, Christian Madsbjerg and Mikkel Rasmussen examine the business world’s assumptions about human behavior and show how these assumptions can lead businesses off track. But the authors chart a way forward. Using theories and tools from the human sciences—anthropology, sociology, philosophy, and psychology—The Moment of Clarity introduces a practical framework called sensemaking. Sensemaking’s nonlinear problem-solving approach gives executives a better way to understand business challenges involving shifts in human behavior. This new methodology, a fundamentally different way to think about strategy, is already taking off in Fortune 100 companies around the world. Through compelling case studies and their direct experience with LEGO, Samsung, Adidas, Coloplast, and Intel, Madsbjerg and Rasmussen will show you how to solve problems as diverse as setting company direction, driving growth, improving sales models, understanding the real culture of your organization, and finding your way in new markets. Over and over again, executives say the same thing after engaging in a process of sensemaking: “Now I see it . . .” This experience—the moment of clarity—has the potential to drive the entire strategic future of your company. Isn’t it time you and your firm started getting people right? Learn more about the innovation and strategy work of ReD Associates at: redassociates.com
Book Synopsis The Software Architect Elevator by : Gregor Hohpe
Download or read book The Software Architect Elevator written by Gregor Hohpe and published by "O'Reilly Media, Inc.". This book was released on 2020-04-08 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital economy changes the rules of the game for enterprises, the role of software and IT architects is also transforming. Rather than focus on technical decisions alone, architects and senior technologists need to combine organizational and technical knowledge to effect change in their company’s structure and processes. To accomplish that, they need to connect the IT engine room to the penthouse, where the business strategy is defined. In this guide, author Gregor Hohpe shares real-world advice and hard-learned lessons from actual IT transformations. His anecdotes help architects, senior developers, and other IT professionals prepare for a more complex but rewarding role in the enterprise. This book is ideal for: Software architects and senior developers looking to shape the company’s technology direction or assist in an organizational transformation Enterprise architects and senior technologists searching for practical advice on how to navigate technical and organizational topics CTOs and senior technical architects who are devising an IT strategy that impacts the way the organization works IT managers who want to learn what’s worked and what hasn’t in large-scale transformation
Book Synopsis Learning How to Learn by : Barbara Oakley, PhD
Download or read book Learning How to Learn written by Barbara Oakley, PhD and published by Penguin. This book was released on 2018-08-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A surprisingly simple way for students to master any subject--based on one of the world's most popular online courses and the bestselling book A Mind for Numbers A Mind for Numbers and its wildly popular online companion course "Learning How to Learn" have empowered more than two million learners of all ages from around the world to master subjects that they once struggled with. Fans often wish they'd discovered these learning strategies earlier and ask how they can help their kids master these skills as well. Now in this new book for kids and teens, the authors reveal how to make the most of time spent studying. We all have the tools to learn what might not seem to come naturally to us at first--the secret is to understand how the brain works so we can unlock its power. This book explains: Why sometimes letting your mind wander is an important part of the learning process How to avoid "rut think" in order to think outside the box Why having a poor memory can be a good thing The value of metaphors in developing understanding A simple, yet powerful, way to stop procrastinating Filled with illustrations, application questions, and exercises, this book makes learning easy and fun.
Book Synopsis Shaping spatial pratices by : Angelika Fitz
Download or read book Shaping spatial pratices written by Angelika Fitz and published by . This book was released on 2002 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Psychic Life of Power by : Judith Butler
Download or read book The Psychic Life of Power written by Judith Butler and published by Stanford University Press. This book was released on 1997 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Judith Butler's new book considers the way in which psychic life is generated by the social operation of power, and how that social operation of power is concealed and fortified by the psyche that it produces. It combines social theory, philosophy, and psychoanalysis in novel ways, and offers a more sustained analysis of the theory of subject formation implicit in her previous books.
