Social Media, Organizational Identity and Public Relations

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Author :
Publisher : Routledge
ISBN 13 : 1351662511
Total Pages : 211 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Social Media, Organizational Identity and Public Relations by : Amy Thurlow

Download or read book Social Media, Organizational Identity and Public Relations written by Amy Thurlow and published by Routledge. This book was released on 2018-10-10 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible. Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen’s emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding – an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today’s social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction. Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not – through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

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Author :
Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Intercultural Public Relations

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Publisher : Routledge
ISBN 13 : 1317280865
Total Pages : 284 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Intercultural Public Relations by : Lan Ni

Download or read book Intercultural Public Relations written by Lan Ni and published by Routledge. This book was released on 2022-02-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

Social Media and Public Relations

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Author :
Publisher : Routledge
ISBN 13 : 1135005990
Total Pages : 234 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Social Media and Public Relations by : Judy Motion

Download or read book Social Media and Public Relations written by Judy Motion and published by Routledge. This book was released on 2015-11-19 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book

Sports Public Relations

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Author :
Publisher : SAGE
ISBN 13 : 1446296768
Total Pages : 217 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Sports Public Relations by : Jacquie L′Etang

Download or read book Sports Public Relations written by Jacquie L′Etang and published by SAGE. This book was released on 2013-12-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice. - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world′s major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.

Public Relations in Japan

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Author :
Publisher : Routledge
ISBN 13 : 1351797743
Total Pages : 185 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Public Relations in Japan by : Tomoki Kunieda

Download or read book Public Relations in Japan written by Tomoki Kunieda and published by Routledge. This book was released on 2018-09-21 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.

Protest Public Relations

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Author :
Publisher : Routledge
ISBN 13 : 1351173588
Total Pages : 438 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Protest Public Relations by : Ana Adi

Download or read book Protest Public Relations written by Ana Adi and published by Routledge. This book was released on 2018-10-09 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen. Regardless of their nature – advocacy, activism, protest or dissent – and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers. Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.

Kindness in Management and Organizational Studies

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Publisher : Emerald Group Publishing
ISBN 13 : 1802621598
Total Pages : 202 pages
Book Rating : 4.8/5 (26 download)

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Book Synopsis Kindness in Management and Organizational Studies by : Michelle Thomason

Download or read book Kindness in Management and Organizational Studies written by Michelle Thomason and published by Emerald Group Publishing. This book was released on 2022-01-26 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kindness in Management and Organizational Studies is the first book in a ground-breaking series exploring Kindness at Work. This edited collection offers multiple perspectives in the understanding, interpretation, enactment, and resistance to the concept of kindness in a business context.

Secrecy in Public Relations, Mediation and News Cultures

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000857069
Total Pages : 63 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Secrecy in Public Relations, Mediation and News Cultures by : Anne M. Cronin

Download or read book Secrecy in Public Relations, Mediation and News Cultures written by Anne M. Cronin and published by Taylor & Francis. This book was released on 2023-01-19 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public relations. Drawing on Georg Simmel’s theorisation of how secrecy produces a ‘second world’ alongside the ‘obvious world’ and creates and reshapes social relations, Anne Cronin argues for close analysis of the PR industry as a powerful vector of secrecy and an examination of its relationship to news cultures. Using case studies and in-depth interviews, as well as recent research in media and cultural studies, sociology, journalism studies and communication studies, the book analyses how PR practices generate a second, shadow world of the media sphere which has a profound impact on the ‘obvious world’. It interrogates both the PR industry’s and news culture’s role in shaping social relations for a digital media landscape, and those initiatives promoting transparency of data and decision-making processes. An insightful, interdisciplinary approach to debates on media and power, this book will appeal to students of public relations, sociology, media studies, cultural studies and communication studies. It will also be of interest to scholars and practitioners working at the intersections of media, social relations and public trust.

Public Relations as Emotional Labour

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Author :
Publisher : Routledge
ISBN 13 : 1317417313
Total Pages : 223 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Public Relations as Emotional Labour by : Liz Yeomans

Download or read book Public Relations as Emotional Labour written by Liz Yeomans and published by Routledge. This book was released on 2019-06-04 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inextricably linked to neoliberal market economies, public relations’ influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, including the impact on workers who construct displays of feeling to elicit a desired emotional response, to earn trust and manage clients. The emotionally demanding nature of this aspirational work, and how this is symptomatic of "always on" culture, is particularly overlooked. Drawing on interviews with practitioners and agency directors, together with the author’s personal insights from observations in the field, this book fills a significant gap in knowledge by presenting a critical-interpretive exploration of everyday relational work of account handlers in PR agencies. In underscoring the relationship-driven, highly contingent nature of this work, the author shows that emotional labour is a defining feature of professionalism, even as public relations is reconfigured in the digital age. In doing so, the book draws on a wide range of related contemporary social and cultural theories, as well as critical public relations and feminist public relations literature. Scholars, educators and research students in PR and communications studies will gain rich insights into the emotion management strategies employed by public relations workers in handling professional relationships with clients, journalists and their colleagues, thereby uncovering some of the taken-for-granted aspects of this gendered, promotional work.

Public Relations in the Gulf Cooperation Council Countries

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Author :
Publisher : Routledge
ISBN 13 : 1351064967
Total Pages : 250 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Public Relations in the Gulf Cooperation Council Countries by : Talal Almutairi

Download or read book Public Relations in the Gulf Cooperation Council Countries written by Talal Almutairi and published by Routledge. This book was released on 2019-04-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Arab world has engaged in public relations for thousands of years, and the public relations literature provides multiple examples extending from ancient times. However, modern public relations is much more vaguely defined. This is partly because the research surrounding public relations practice in the Middle East remains sparse, especially in the Gulf Cooperation Council (GCC) countries. This book presents a clear picture of contemporary PR practice in this region, providing a background on the evolution of public relations in each GCC country. It shows how environmental factors (historical, cultural, socio-political, and economic) influence practice in the region. It also contributes to public relations scholarship, education, and practice worldwide by providing new perspectives to those unfamiliar with its practice in this region. This book will benefit scholars and practitioners alike through its informed analysis of the strengths and weaknesses of practice in the GCC countries, as well as being of great benefit to the development of professional practice in the region.

The SAGE Handbook of Public Relations

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Author :
Publisher : SAGE
ISBN 13 : 1412977819
Total Pages : 793 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The SAGE Handbook of Public Relations by : Robert Lawrence Heath

Download or read book The SAGE Handbook of Public Relations written by Robert Lawrence Heath and published by SAGE. This book was released on 2010 with total page 793 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Building Corporate Identity, Image and Reputation in the Digital Era

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Publisher : Routledge
ISBN 13 : 1000382214
Total Pages : 399 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Building Corporate Identity, Image and Reputation in the Digital Era by : T C Melewar

Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Routledge. This book was released on 2021-07-29 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Transformative Practice and Research in Organizational Communication

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Author :
Publisher : IGI Global
ISBN 13 : 1522528245
Total Pages : 387 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Transformative Practice and Research in Organizational Communication by : Salem, Philip J.

Download or read book Transformative Practice and Research in Organizational Communication written by Salem, Philip J. and published by IGI Global. This book was released on 2017-07-12 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication creates organizations, and the ways individuals communicate determines the functions and processes of organizations. Understanding communication challenges is necessary in order to understand organizational successes and organizational change. Transformative Practice and Research in Organizational Communication is an essential reference publication featuring the latest scholarly research on the practice of organizational communication. The chapters cover a range of topics such as business expertise, social media, and capitalism. This book is ideally designed for academicians, students, professionals, and managers seeking current research on organizational communication practices.

Introduction to Sports Journalism

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Author :
Publisher : Human Kinetics
ISBN 13 : 1492598445
Total Pages : 235 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Introduction to Sports Journalism by : Matthew H. Zimmerman

Download or read book Introduction to Sports Journalism written by Matthew H. Zimmerman and published by Human Kinetics. This book was released on 2024-09-12 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports journalism has seen massive upheaval in recent years. Today’s 24/7 sports networks, streaming services, and social media platforms bring sports coverage and live events to consumers anytime, anywhere. But despite the increase in the number of media outlets and the speed by which news is delivered and consumed, the basic tenets of sports journalism remain, albeit with a few new wrinkles. Embracing this dynamic, Introduction to Sports Journalism provides students with the practical knowledge and tools to succeed in the evolving field of sports journalism. While other texts repeat the “sports journalism is changing” refrain, Introduction to Sports Journalism sheds light on how and why it’s changing. Through these discussions students are challenged to formulate their own perspectives on contemporary sports journalism, journalistic expression, and how these concepts fit in today’s evolving media and societal landscapes. The text begins with an overview and history of sports journalism and traditional media. Also discussed is the impact of today’s nontraditional journalists: the bloggers and videographers outside traditional media channels. The core of the text then focuses on developing practical skills required to work in the sports journalism field, including knowing how and what to write to craft compelling stories. Much attention is paid to analytics, what they are, their variations across sports, and how to interpret and use them effectively. Also featured are digital media (blogs, podcasts, and social media platforms) and the technological tools used to create content. Sports journalism and public relations often overlap, and the text explains the nuances of the respective functions. Public relations tools such as media guides and game notes are presented, as well as a section on crisis communication. The pressure to “break the story” can tempt even the best journalist to plagiarize or fabricate stories or skip fact checks. The text covers journalism ethics and provides best practices for avoiding traps. Racial and gender bias and the importance of providing equitable coverage are also discussed. Additionally, legal issues such as copyright, privacy, discrimination, defamation, reporter’s privilege, and first amendment rights are addressed. The book concludes with a discussion of career paths and challenges facing the industry. The landscape is changing and, in response, the authors provide career advice for students entering the field. In the chapters you’ll find Industry Profile sidebars featuring interviews and conversations with practicing sports journalists. Also included are Time-Out activities throughout the chapters and end-of-chapter discussion questions, applied activities, and practical exercises, all designed to engage students more fully with the content and apply learning to real-life situations. Introduction to Sports Journalism provides a comprehensive overview of contemporary sports journalism—spanning all media platforms and sport organizations—to prepare students for a dynamic career in sports journalism.

Issues in Communication, Media and Public Relations

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Author :
Publisher : IJOPEC PUBLICATION
ISBN 13 : 1912503573
Total Pages : 149 pages
Book Rating : 4.9/5 (125 download)

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Book Synopsis Issues in Communication, Media and Public Relations by : Emrah Doğan

Download or read book Issues in Communication, Media and Public Relations written by Emrah Doğan and published by IJOPEC PUBLICATION. This book was released on 2018-09-29 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Big Ideas in Public Relations Research and Practice

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1838675078
Total Pages : 214 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Big Ideas in Public Relations Research and Practice by : Finn Frandsen

Download or read book Big Ideas in Public Relations Research and Practice written by Finn Frandsen and published by Emerald Group Publishing. This book was released on 2019-10-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.