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Public Relations In Japan
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Book Synopsis Public Relations in Japan by : Tomoki Kunieda
Download or read book Public Relations in Japan written by Tomoki Kunieda and published by Routledge. This book was released on 2018-09-21 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.
Book Synopsis Public Relations in Japan by : Tomoki Kunieda
Download or read book Public Relations in Japan written by Tomoki Kunieda and published by Routledge. This book was released on 2020-09-30 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field. Public Relations in Japan is the first in-depth scholarly discussion of what political, social and economic conditions affected the development of PR in Japan. Drawing on historical and empirical studies from multiple perspectives, it explores how and why public relations management and education in Japan is fundamentally informed by Japanese working practices. Central to this is the culture of lifetime employment which has created a fundamentally generalist approach to PR practice which discourages a high degree of professionalization.
Book Synopsis Public Relations in Japan by : Tomoki Kunieda
Download or read book Public Relations in Japan written by Tomoki Kunieda and published by . This book was released on 2019 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction: culture of lifetime employment and the history of Japanese PR / Tomoki Kunieda -- History in brief / Koichi Yamamura, Sekiya Ikari, & Takashi Kenmochi -- The democratization of Japan and the introduction of American PR / Koichi Yamamura -- Public relations by a local government : 150 years of Tokyo's PR / Tomoki Kunieda -- History of internal communications in Japanese companies / Masamichi Shimizu -- (under-) development of pr industry and profession : 1960s - 2010s / Yusuke Ibuki -- A tale of two professionalisms : human resource management (HRM) and PR function of Japanese companies : 1960 to 2016 / Junichiro Miyabe -- Impacts of crises on public relations 2007-2017 : the "Lehman shock" and the great east Japan earthquake / Naoya Ito -- Current situation of corporate public relations in Japan : an attempt to assess comprehensive public relations activities from eight aspects / Koichi Kitami -- Concluding remarks how general are we? / Tomoki Kunieda, Koichi Yamamura, and Junichiro Miyabe -- Appendix 1 Glossary of key terms -- Appendix 2 Chronology of pr in japan 1861-2017 -- Appendix 3 Note on Japanese employment practices -- Index
Book Synopsis Public Relations in Hyper-globalization by : Takashi Inoue
Download or read book Public Relations in Hyper-globalization written by Takashi Inoue and published by Routledge. This book was released on 2018-04-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use social media to recruit members and to broadcast executions, in which the very existence of the nation state is in question, where everyone can communicate globally 24 hours a day at no cost, and in which a leader is much more likely to be at the center of a crisis. Today, successful global leaders will be those that have a working knowledge of strategic public relations as described in this book. For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders. Written by a veteran public relations professional and a visiting professor of major graduate schools of management.
Book Synopsis Media and Politics in Japan by : Susan Pharr
Download or read book Media and Politics in Japan written by Susan Pharr and published by University of Hawaii Press. This book was released on 1996-03-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Japan is one of the most media-saturated societies in the world. The circulations of its "big five" national newspapers dwarf those of any major American newspaper. Its public service broadcasting agency, NHK, is second only to the BBC in size. And it has a full range of commercial television stations, high-brow and low-brow magazines, and a large anti-mainstream media and mini-media. Japanese elites rate the mass media as the most influential group in Japanese society. But what role do they play in political life? Whose interests do the media serve? Are the media mainly servants of the state, or are they watchdogs on behalf of the public? And what effects do the media have on the political beliefs and behavior of ordinary Japanese people? These questions are the focus of this collection of essays by leading political scientists, sociologists, social psychologists, and journalists. Japan's unique kisha (press) club system, its powerful media business organizations, the uses of the media by Japan's wily bureaucrats, and the role of the media in everything from political scandals to shaping public opinion, are among the many subjects of this insightful and provocative book.
Book Synopsis International Public Relations by : Hugh M. Culbertson
Download or read book International Public Relations written by Hugh M. Culbertson and published by Routledge. This book was released on 2013-11-05 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.
Book Synopsis Politics and the News Media in Japan by : Ofer Feldman
Download or read book Politics and the News Media in Japan written by Ofer Feldman and published by . This book was released on 1993 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at the way journalists and politicians work together in Japan.
Book Synopsis Perspectives on the Japanese Media and Content Policies by : Minoru Sugaya
Download or read book Perspectives on the Japanese Media and Content Policies written by Minoru Sugaya and published by Springer Nature. This book was released on 2020-11-26 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive overview of Japan’s media policies. In light of the attention Japanese media content has attracted in recent years, not only in Japan but also overseas, the book examines the media industry that supports such content. Beginning with the traditional terrestrial broadcasting industry, it also covers cable TV, satellite broadcasting, and over-the-top media services (OTT), as well as media policies for film, animation, games and music. The Ministry of Internal Affairs and Communications (MIC), a key media industry regulator in Japan, has been developing broadcasting policies for more than 70 years, and while their traditional policies have not changed in principle, the scope of their business sphere has expanded. For instance, major broadcasting stations in Tokyo, known as key stations, have played an important role in filmmaking with the big four film companies, and have started joint ventures with major OTT, such as Hulu. This book allows readers to gain a comprehensive understanding of the changes in the Japanese media industry in general and the related policies in Japan, while also offering insights into developments in the individual sectors.
Book Synopsis Global Public Relations by : Alan R. Freitag
Download or read book Global Public Relations written by Alan R. Freitag and published by Routledge. This book was released on 2009-01-13 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/
Book Synopsis A Japanese Advertising Agency by : Brian Moeran
Download or read book A Japanese Advertising Agency written by Brian Moeran and published by University of Hawaii Press. This book was released on 1996-07-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist both between different division (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media on the other.
Book Synopsis The Routledge Handbook of Critical Public Relations by : Jacquie L'Etang
Download or read book The Routledge Handbook of Critical Public Relations written by Jacquie L'Etang and published by Routledge. This book was released on 2015-08-11 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Book Synopsis The Global Public Relations Handbook by : Krishnamurthy Sriramesh
Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2003-06-20 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Book Synopsis Mass Communication in Japan by : Anne Cooper-Chen
Download or read book Mass Communication in Japan written by Anne Cooper-Chen and published by Wiley-Blackwell. This book was released on 1997 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mass Communication In Japan" offers a rare inside look at mass media in an information society intimately related to and infinitely different from our own. Japan's 124 million people are voracious readers and TV watchers- each household receives 1.67 copies of a newspaper and has its TV set on for eight hours every day. Consequently, four out of five of the world's largest newspapers are Japanese, and Fuji Sankei is one of the giant media conglomerates. Today Japan ranks second in the world (after the United States) in per capita advertising expenditures. The book explores Japan's diverse, yet unified, mix whereby a handful of conglomerates produces a vast array of media choices. While serious magazines proliferate, comic books predominate. A TBS-TV reporter can broadcast from a Soviet Mir space station, and technical innovations abound, including hand-held TV and news by fax. Ann Cooper Chen's overview of Japan's mass media reaches from its origins and functions to its current status and future prospects. She profiles segments of the industry: newspapers, news agencies, magazines and comics, broadcasting, advertising, and public relations. Cooper-Chen also examines such cross-media issues as law and regulations, journalism education and training, ethical crises, media images of women, minority/immigrant media, broadcast satellites and cultural imperialism.
Book Synopsis Images of Nations and International Public Relations by : Michael Kunczik
Download or read book Images of Nations and International Public Relations written by Michael Kunczik and published by Routledge. This book was released on 2016-05-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.
Book Synopsis Public Relations, Branding and Authenticity by : Sian Rees
Download or read book Public Relations, Branding and Authenticity written by Sian Rees and published by Routledge. This book was released on 2020-01-31 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.
Book Synopsis The Foreign Policy of Modern Japan by : Robert A. Scalapino
Download or read book The Foreign Policy of Modern Japan written by Robert A. Scalapino and published by Univ of California Press. This book was released on 1977 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The State and the Mass Media in Japan, 1918-1945 by : Gregory J. Kasza
Download or read book The State and the Mass Media in Japan, 1918-1945 written by Gregory J. Kasza and published by Univ of California Press. This book was released on 1993-04-26 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gregory Kasza examines state-society relations in interwar Japan through a case study of public policy toward radio, film, newspapers, and magazines.
