Social Media In Der Unternehmenskommunikation Moglichkeiten Und Grenzen Im B2b Bereich

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Social Media in der Unternehmenskommunikation. Möglichkeiten und Grenzen im B2B-Bereich

Author : Kerstin Barfknecht
Publisher : GRIN Verlag
ISBN 13 : 365637631X
Total Pages : 112 pages
Book Rating : 4.6/5 (563 download)

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Book Synopsis Social Media in der Unternehmenskommunikation. Möglichkeiten und Grenzen im B2B-Bereich by : Kerstin Barfknecht

Download or read book Social Media in der Unternehmenskommunikation. Möglichkeiten und Grenzen im B2B-Bereich written by Kerstin Barfknecht and published by GRIN Verlag. This book was released on 2013-02-22 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Masterarbeit aus dem Jahr 2012 im Fachbereich BWL - Unternehmenskommunikation, Note: 1,0, Hochschule Wismar (Wirtschaftswissenschaften), Veranstaltung: Studiengang Sales and Marketing, Sprache: Deutsch, Abstract: Mitten auf einem Platz in einer belgischen Stadt steht ein Podest, auf dem ein roter Button angebracht ist. Darüber weist ein Schild in Pfeilform Passanten darauf hin: „Push to add drama“. Sobald ein Passant den Knopf drückt, wird eine Szenerie wie in einem Actionfilm in Gang gesetzt. Die anwesenden Zuschauer sind verwirrt und irritiert. Dann erfolgt die Auflösung per Plakat mit der Aufschrift: „Your daily dose of drama – from 10/04 on Telenet – TNT – We know drama“. Die Social-Media-Kampagne lief im April 2012 zum Anlass des Sendestarts des Actionsenders TNT in Belgien. Die Kampagne wurde über YouTube.com verbreitet. Bis Ende Mai 2012 lag die Zahl der Zugriffe auf YouTube.com weltweit bereits bei 34 Mio. Views. Diese Kampagne ist ein Beispiel, wie Social Media im Rahmen der Unternehmenskommunikation im Business-to-Consumer-Bereich (B2C) eingesetzt wird und wie sich dort eine Werbebotschaft über einen Social-Media-Kanal viral weiterverbreitet. Noch nie schien es so leicht im B2C-Geschäft, direkt mit den Kunden zu interagieren und auf Augenhöhe zu kommunizieren. Doch wie verhält sich dies im Business-to-Business-Bereich (B2B)? Im Rahmen der Unternehmenskommunikation bietet Social Media neue Möglichkeiten im Dialog mit den verschiedenen Anspruchsgruppen. Allgemein haben sowohl B2C- als auch B2B- Unternehmen mögliche Vorteile von Social Media für die Bereiche Marketing und Vertrieb, Unternehmenskommunikation, Kundenservice und Support sowie als internes Medium zur Mitarbeiterkommunikation und für das Personalwesen erkannt. Laut Hilker sind bereits „60% der Unternehmen (...) in Sozialen Medien präsent“, dies schließt sowohl B2C- als auch B2B-Unternehmen ein. Vordergründig scheinen Einsatzmöglichkeiten von Social Media jedoch im Endkundengeschäft durch gezielte Kampagnen eher auf der Hand zu liegen als im B2B-Bereich. Während die Wichtigkeit von Social Media im B2C-Markt durch die alltägliche Verwendung von Blogs, Wikis und sozialen Netzwerken bereits etabliert ist, sind für B2B-Unternehmen die Ansatzpunkte für Social Media in ihrer Organisation meist schwerer zu identifizieren. Wie kann der B2B-Bereich, der einen ganz anderen Kundenkreis besitzt und mit Lieferanten und Buying Centern im Kaufprozess interagieren muss, Social Media einsetzen?

Future Directions of Strategic Communication

Author : Howard Nothhaft
Publisher : Routledge
ISBN 13 : 1000468259
Total Pages : 284 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Future Directions of Strategic Communication by : Howard Nothhaft

Download or read book Future Directions of Strategic Communication written by Howard Nothhaft and published by Routledge. This book was released on 2020-05-21 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

The Routledge Handbook of Strategic Communication

Author : Derina Holtzhausen
Publisher : Routledge
ISBN 13 : 1136207120
Total Pages : 621 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Handbook of Strategic Communication by : Derina Holtzhausen

Download or read book The Routledge Handbook of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2014-11-20 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Common Value Management

Author : Harriet Kasper
Publisher : Fraunhofer Verlag
ISBN 13 : 9783839604113
Total Pages : 51 pages
Book Rating : 4.6/5 (41 download)

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Book Synopsis Common Value Management by : Harriet Kasper

Download or read book Common Value Management written by Harriet Kasper and published by Fraunhofer Verlag. This book was released on 2012 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1st International Workshop on Common Value Management (CVM2012) focuses on one of today's major trends, not only in relation to semantic technology research, but also in relation to the industries' huge demand for tools and consulting in the domain of social media. The term Common Value Management (CVM) serves as an umbrella for three major aspects of today's organization on-line communication: Yield Management which is mostly about maximizing the short term gain of an enterprise, Brand Management which is about applying marketing techniques to specific product, product line, or brand and, Reputation Management which involves tracking an entity's actions and other entities' opinions about those actions, reporting on those actions and opinions and reacting to that report creating a feedback loop. The workshop focuses on the scientific and technical aspects of semantics in relation to these topics. In this context, the aims of the workshop are to get an insight into the current state of the art and to mark the current academic and industrial trends in this field.

Workflow-based Process Controlling

Author : Michael Zur Muehlen
Publisher : Michael zur Muehlen
ISBN 13 : 3832503889
Total Pages : 300 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Workflow-based Process Controlling by : Michael Zur Muehlen

Download or read book Workflow-based Process Controlling written by Michael Zur Muehlen and published by Michael zur Muehlen. This book was released on 2004 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workflow-based Process Controlling Systems provide companies with the ability to measure the operational performance of their business processes in a timely and accurate fashion. The combination of workflow audit trails with data warehouse technology and operational business data allows for complex analyses that can support managers in their assessment of an organization's performance. The increasing maturity of business process management and data warehouse systems enables the design and development of advanced process-oriented management information systems. Michael zur Muehlen discusses the integration of workflow audit trail data with existing data warehouse structures and develops a reference architecture for process-oriented management information systems. Starting with an organizational and technical analysis of process organizations, this book provides a comprehensive documentation of business process management, workflow technology, and existing standardization efforts. The proposed reference architecture is validated in an industry context. A prototypical implementation of the reference architecture and its integration with a commercial business process management system are demonstrated as well. This book is directed at both practitioners and academics in the fields of business process management, management accounting, and information systems research.

Information Systems for Sustainable Development

Author : Lorenz M. Hilty
Publisher : IGI Global
ISBN 13 : 1591403448
Total Pages : 378 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Information Systems for Sustainable Development by : Lorenz M. Hilty

Download or read book Information Systems for Sustainable Development written by Lorenz M. Hilty and published by IGI Global. This book was released on 2005-01-01 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Systems for Sustainable Development provides a survey on approaches to information systems supporting sustainable development in the private or public sector. It also documents and encourages the first steps of environmental information processing towards this more comprehensive goal.

Updating the Rules for Online Content Dissemination

Author : Mark D. Cole
Publisher :
ISBN 13 : 9783848781843
Total Pages : 241 pages
Book Rating : 4.7/5 (818 download)

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Book Synopsis Updating the Rules for Online Content Dissemination by : Mark D. Cole

Download or read book Updating the Rules for Online Content Dissemination written by Mark D. Cole and published by . This book was released on 2021-05-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current legal framework for online content dissemination has proven insufficient to effectively combat illegal content. The Commissions' proposal for an EU 'Digital Services Act' aims to update the horizontal framework for intermediaries and create a safe online environment. However, as far as content mediation is concerned, European fundamental rights and values require that the specificities of media law must be taken into account. This study, conducted by the Institute of European Media Law (EMR) on behalf of the Media Authority of NRW, describes the current legal framework and the DSA proposal, and provides a comprehensive assessment from the perspective of media law, complemented by alternative proposals for further improvement.

The Software Industry

Author : Peter Buxmann
Publisher : Springer Science & Business Media
ISBN 13 : 3642315097
Total Pages : 229 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis The Software Industry by : Peter Buxmann

Download or read book The Software Industry written by Peter Buxmann and published by Springer Science & Business Media. This book was released on 2012-09-12 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether ERP software, office applications, open-source products or online games: In terms of its economic characteristics, software differs fundamentally from industrial goods or services. Based on the economic principles and rules of the software industry, the book reveals strategies and business models to software vendors that comprise cooperation, distribution, pricing and production and industrialization strategies, as well as software as a service and platform concepts. Further aspects including the outsourcing behavior of software vendors and users; providing business software as open source software; selecting software; and the value chains in the software industry are also addressed. Based on a number of expert meetings, it contains numerous case studies and new empirical findings. Target audience of the book are professionals and executives from the software, consulting and IT branches as well as students and scholars of business administration, computer science, business and industrial engineering.

Cross-Border Dissemination of Online Content

Author : Mark D.; Etteldorf Cole (Christina; Ullrich, Carsten)
Publisher :
ISBN 13 : 9783748906438
Total Pages : 324 pages
Book Rating : 4.9/5 (64 download)

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Book Synopsis Cross-Border Dissemination of Online Content by : Mark D.; Etteldorf Cole (Christina; Ullrich, Carsten)

Download or read book Cross-Border Dissemination of Online Content written by Mark D.; Etteldorf Cole (Christina; Ullrich, Carsten) and published by . This book was released on 2020 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can the rules of the European Union's E-Commerce Directive, which date back to the year 2000, continue to be valid with regard to the dissemination of content in view of the constantly evolving online environment and the changing role of platforms as a result of new business models?The relevant legal foundations in this respect at EU and national level are complex, and their interplay is often unclear. The resulting uncertainty about who is responsible and therefore liable for certain content requires a critical review of the current legal framework.This study, conducted by the Institute of European Media Law (EMR) on behalf of the State Media Authority NRW, analyses the current legal framework and reveals ways of enforcing the applicable provisions concerning illegal content. It pays special attention to the need for reform of the E-Commerce Directive in light of the changing role of platforms.Können die Regelungen der bereits im Jahr 2000 verabschiedeten europäischen E-Commerce-Richtlinie angesichts der sich stetig weiterentwickelnden Online-Welt und der auf neuen Geschäftsmodellen beruhenden veränderten Rolle von Plattformen bei der Inhalteverbreitung fortbestehen?Die einschlägigen Rechtsgrundlagen auf EU- und nationaler Ebene sind vielschichtig und das Zusammenspiel oftmals unklar. Die daraus resultierende Unsicherheit darüber, wer für einen Inhalt verantwortlich und daher haftbar ist, erfordert die Überprüfung des geltenden Rechtsrahmens.Die vom Institut für Europäisches Medienrecht (EMR) im Auftrag der Landesanstalt für Medien NRW erstellte Studie analysiert den aktuellen Rechtsrahmen und zeigt rechtliche Gestaltungsmöglichkeiten der Rechtsdurchsetzung bei als rechtswidrig einzustufenden Inhalten auf. Besonderes Augenmerk wird dabei auf den Reformbedarf der E-Commerce-Richtlinie vor dem Hintergrund der sich wandelnden Rolle von Plattformen gelegt.

Price Management

Author : Hermann Simon
Publisher : Springer
ISBN 13 : 3319994565
Total Pages : 569 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Price Management by : Hermann Simon

Download or read book Price Management written by Hermann Simon and published by Springer. This book was released on 2018-12-11 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

Killing and Letting Die

Author : Bonnie Steinbock
Publisher : Fordham Univ Press
ISBN 13 : 9780823215621
Total Pages : 462 pages
Book Rating : 4.2/5 (156 download)

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Book Synopsis Killing and Letting Die by : Bonnie Steinbock

Download or read book Killing and Letting Die written by Bonnie Steinbock and published by Fordham Univ Press. This book was released on 1994 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection contains twenty-one thought-provoking essays on the controversies surrounding the moral and legal distinctions between euthanasia and "letting die." Since public awareness of this issue has increased this second edition includes nine entirely new essays which bring the treatment of the subject up-to-date. The urgency of this issue can be gauged in recent developments such as the legalization of physician-assisted suicide in the Netherlands, "how-to" manuals topping the bestseller charts in the United States, and the many headlines devoted to Dr. Jack Kevorkian, who has assisted dozens of patients to die. The essays address the range of questions involved in this issue pertaining especially to the fields of medical ethics, public policymaking, and social philosophy. The discussions consider the decisions facing medical and public policymakers, how those decisions will affect the elderly and terminally ill, and the medical and legal ramifications for patients in a permanently vegetative state, as well as issues of parent/infant rights. The book is divided into two sections. The first, "Euthanasia and the Termination of Life-Prolonging Treatment" includes an examination of the 1976 Karen Quinlan Supreme Court decision and selections from the 1990 Supreme Court decision in the case of Nancy Cruzan. Featured are articles by law professor George Fletcher and philosophers Michael Tooley, James Rachels, and Bonnie Steinbock, with new articles by Rachels, and Thomas Sullivan. The second section, "Philosophical Considerations," probes more deeply into the theoretical issues raised by the killing/letting die controversy, illustrating exceptionally well the dispute between two rival theories of ethics, consequentialism and deontology. It also includes a corpus of the standard thought on the debate by Jonathan Bennet, Daniel Dinello, Jeffrie Murphy, John Harris, Philipa Foot, Richard Trammell, and N. Ann Davis, and adds articles new to this edition by Bennett, Foot, Warren Quinn, Jeff McMahan, and Judith Lichtenberg.

H2H Marketing

Author : Philip Kotler
Publisher : Springer Nature
ISBN 13 : 3031223934
Total Pages : 222 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis H2H Marketing by : Philip Kotler

Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Universities in Change

Author : Andreas Altmann
Publisher : Springer Science & Business Media
ISBN 13 : 1461445906
Total Pages : 369 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Universities in Change by : Andreas Altmann

Download or read book Universities in Change written by Andreas Altmann and published by Springer Science & Business Media. This book was released on 2012-09-13 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Universities find themselves in dynamic change. They are confronted with growing expectations from their stakeholders, increasing international competition, and new technological challenges. Featuring insights and in-depth case studies from leading researchers and university decision makers from around the world, this book argues that institutions of higher education, in order to be successful, have to actively reflect on circumstances, visions, and strategies to master the future. Drawing from their experiences across a diverse array of institutions in Europe, Asia, and the Americas, the authors explore the pressures on today’s universities and the opportunities for excelling in the contest for resources. They discuss operational issues, such as strategic management, IT governance, leadership development, and entrepreneurial culture, and broader concerns, such as the roles and responsibilities of universities in promoting technology transfer and economic and social development. The result is a resource that not only reveals and analyzes universities from an organizational perspective, but presents best practice models and concrete inspiration for management and policymaking.

The Routledge Handbook on Extraterritorial Human Rights Obligations

Author : Mark Gibney
Publisher : Routledge
ISBN 13 : 1000466132
Total Pages : 500 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge Handbook on Extraterritorial Human Rights Obligations by : Mark Gibney

Download or read book The Routledge Handbook on Extraterritorial Human Rights Obligations written by Mark Gibney and published by Routledge. This book was released on 2021-12-24 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook on Extraterritorial Human Rights Obligations brings international scholarship on transnational human rights obligations into a comprehensive and wide-ranging volume. Each chapter combines a thorough analysis of a particular issue area and provides a forward-looking perspective of how extraterritorial human rights obligations (ETOs) might come to be more fully recognized, outlining shortcomings but also best state practices. It builds insights gained from state practice to identify gaps in the literature and points to future avenues of inquiry. The Handbook is organized into seven thematic parts: conceptualization and theoretical foundations; enforcement; migration and refugee protection; financial assistance and sanctions; finance, investment and trade; peace and security; and environment. Chapters summarize the cutting edge of current knowledge on key topics as leading experts critically reflect on ETOs, and, where appropriate, engage with the Maastricht Principles to critically evaluate their value 10 years after their adoption. The Routledge Handbook on Extraterritorial Human Rights Obligations is an authoritative and essential reference text for scholars and students of human rights and human rights law, and more broadly, of international law and international relations as well as to those working in international economic law, development studies, peace and conflict studies, environmental law and migration. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license

The Oxford Handbook of International Antitrust Economics

Author : Roger D. Blair
Publisher : Oxford Handbooks
ISBN 13 : 0199388598
Total Pages : 665 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis The Oxford Handbook of International Antitrust Economics by : Roger D. Blair

Download or read book The Oxford Handbook of International Antitrust Economics written by Roger D. Blair and published by Oxford Handbooks. This book was released on 2015 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than any other area of regulation, antitrust economics shapes law and policy in the United States, the Americas, Europe, and Asia. In a number of different areas of antitrust, advances in theory and empirical work have caused a fundamental reevaluation and shift of some of the assumptions behind antitrust policy. This reevaluation has profound implications for the future of the field. The Oxford Handbook of International Antitrust Economics has collected chapters from many of the leading figures in antitrust. In doing so, this two volume Handbook provides an important reference guide for scholars, teachers, and practitioners. However, it is more than a merely reference guide. Rather, it has a number of different goals. First, it takes stock of the current state of scholarship across a number of different antitrust topics. In doing so, it relies primarily upon the economics scholarship. In some situations, though, there is also coverage of legal scholarship, case law developments, and legal policies. The second goal of the Handbook is to provide some ideas about future directions of antitrust scholarship and policy. Antitrust economics has evolved over the last 60 years. It has both shaped policy and been shaped by policy. The Oxford Handbook of International Antitrust Economics will serve as a policy and research guide of next steps to consider when shaping the future of the field of antitrust.

Intelligent Technical Systems

Author : Natividad Martínez Madrid
Publisher : Springer Science & Business Media
ISBN 13 : 1402098235
Total Pages : 294 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Intelligent Technical Systems by : Natividad Martínez Madrid

Download or read book Intelligent Technical Systems written by Natividad Martínez Madrid and published by Springer Science & Business Media. This book was released on 2009-02-18 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent technical systems are networked, embedded systems incorporating real-time capacities that are able to interact with and adapt to their environments. These systems need innovative approaches in order to meet requirements like cost, size, power and memory consumption, as well as real-time compliance and security. Intelligent Technical Systems covers different levels like multimedia systems, embedded programming, middleware platforms, sensor networks and autonomous systems and applications for intelligent engineering. Each level is discussed by a set of original articles summarizing the state of the art and presenting a concrete application; they include a deep discussion of their model and explain all design decisions relevant to obtain a mature solution.

Green Business Process Management

Author : Jan vom Brocke
Publisher : Springer Science & Business Media
ISBN 13 : 3642274889
Total Pages : 253 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Green Business Process Management by : Jan vom Brocke

Download or read book Green Business Process Management written by Jan vom Brocke and published by Springer Science & Business Media. This book was released on 2012-06-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green Business Process Management – Towards the Sustainable Enterprise" consolidates the global state-of-the-art knowledge about how business processes can be managed and improved in light of sustainability objectives. Business organizations, a dominant part of our society, have always been a major contributor to the degradation of our natural environment, through the resource consumption, greenhouse emissions, and wastage production associated with their business processes. In order to lessen their impact on the natural environment, organizations must design and implement environmentally sustainable business processes. Finding solutions to this organizational design problem is the key challenge of Green Business Process Management. This book- discusses the emerging challenges of designing “green” business processes,- presents tools and methods that organizations can use in order to design and implement environmentally sustainable processes, and- provides insights from cases where organizations successfully engaged in more sustainable business practices. The book is of relevance to both practitioners and academics who are interested in understanding, designing, and implementing “green” business processes. It also constitutes a valuable resource for students and lecturers in the fields of information systems, management, and sustainable development. Preface by Richard T. Watson