Social Media Field Guide

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Social Media Field Guide

Author : Krista Neher
Publisher :
ISBN 13 : 9780983028604
Total Pages : 227 pages
Book Rating : 4.0/5 (286 download)

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Book Synopsis Social Media Field Guide by : Krista Neher

Download or read book Social Media Field Guide written by Krista Neher and published by . This book was released on 2010-10-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Media Field Guide is a complete guidebook for business owners and marketers to successfully navigate social media for marketing success. Social media is one of the quickest growing areas of marketing, and you can't afford to ignore it any longer. Don't waste your time making mistakes - this book covers social media marketing plan building, strategy and the sites like Facebook, LinkedIn, Twitter, Blogs and Video that will lead you to success. "Krista Neher gets it - and always has! She knows that 'engagement' is more than a cheap slogan, it is a disciplined practice that requires attentive listening, deep consumer understanding, humility, credibility and a keen sense of timing. She also understands the interdependency - nay, co-dependency - of paid, owned and earned media! Read this book...yesterday!" - Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, Ad Age Columnist and EVP, Digital Strategic Services, Nielsen Online "The Social Media Field Guide is an invaluable resource for any business that wants to understand and get real results from social media. Never before have I seen social media explained in such a clear and easy-to-follow fashion - this book is a must-buy!" - Mike Grehan, Global VP Content, SES Conference & Expo./ClickZ/Search Engine Watch "Krista understands that 'Marketing with Meaning' is required for social media and she lays out exactly how businesses can strategically use social media to get results. This book is a must-have for business owners, marketers and ad agencies." - Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide and author of The Next Evolution of Marketing "The Social Media Field Guide is an outstanding tool for businesses looking to utilize social media to grow their business. It is more than a book, it is an action guide and marketing planning method. Don't waste your time making mistakes. Read this book first." - Bill Martin, author of Wahoo: A Fable About Team Effectiveness, Training Manager at Procter & Gamble Krista Neher is a pioneer in social media marketing, the founder of Boot Camp Digital and a sought-after keynote speaker, consultant and corporate trainer. She is also the Managing Director and curriculum creator for The Institute for Social Media at Cincinnati State and is authoring a textbook on social media. For more on Krista, visit www.bootcampdigital.com and www.kristaneher.com.

101 Social Media Tactics for Nonprofits

Author : Melanie Mathos
Publisher : John Wiley & Sons
ISBN 13 : 1118106245
Total Pages : 224 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis 101 Social Media Tactics for Nonprofits by : Melanie Mathos

Download or read book 101 Social Media Tactics for Nonprofits written by Melanie Mathos and published by John Wiley & Sons. This book was released on 2012-02-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Navigating Social Media

Author : Scott Meyer
Publisher :
ISBN 13 : 9780991290901
Total Pages : 340 pages
Book Rating : 4.2/5 (99 download)

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Book Synopsis Navigating Social Media by : Scott Meyer

Download or read book Navigating Social Media written by Scott Meyer and published by . This book was released on 2013-12 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your digital homestead. It's a wild digital world out there. If you want to upgrade your marketing or boost your small business online, this field guide is for you. Cultivate your own business and community with social know-how from 9 Clouds and genuine advice from entrepreneurial experts.--Cover.

Download or read book You Are Here written by Whitney Phillips and published by MIT Press. This book was released on 2021-03-02 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to understand a media environment in crisis, and how to make things better by approaching information ecologically. Our media environment is in crisis. Polarization is rampant. Polluted information floods social media. Even our best efforts to help clean up can backfire, sending toxins roaring across the landscape. In You Are Here, Whitney Phillips and Ryan Milner offer strategies for navigating increasingly treacherous information flows. Using ecological metaphors, they emphasize how our individual me is entwined within a much larger we, and how everyone fits within an ever-shifting network map.

A Field Guide to Digital Transformation

Author : Thomas Erl
Publisher : Addison-Wesley Professional
ISBN 13 : 0137571917
Total Pages : 361 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis A Field Guide to Digital Transformation by : Thomas Erl

Download or read book A Field Guide to Digital Transformation written by Thomas Erl and published by Addison-Wesley Professional. This book was released on 2021-12-22 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Complete Guide to Digital Transformation A Field Guide to Digital Transformation is the definitive book on digital transformation. Top-selling IT author Thomas Erl and long-time practitioner Roger Stoffers combine to provide comprehensive, yet easy-to-understand coverage of essential digital transformation concepts, practices, and technologies in the format of a plain-English tutorial written for any IT professionals, students, or decision-makers. With more than 160 diagrams, this guide provides a highly visual exploration of what digital transformation is, how it works, and the techniques and technologies required to successfully build modern-day digital transformation solutions. Learn from the experts and: Discover what digital transformation is, why it emerged and when to apply it Identify the significant business benefits that successful digital transformations can deliver and how to turn your organization into a “disruptive” force Prepare for and overcome the common challenges associated with digital transformation initiatives Understand the data-driven nature of digital transformation solutions and how they use and continually accumulate data intelligence Understand how digital transformation solutions can utilize AI technology for intelligent automated decision-making Gain insight into customer-centricity and how its practices are applied as part of digital transformations Explore key digital transformation automation technologies, such as Robotic Process Automation (RPA), Internet of Things (IoT), Blockchain. and Cloud Computing Explore key digital transformation data science technologies, such as Artificial Intelligence (AI), Machine Learning, and Big Data Analysis and Analytics The book concludes with a uniquely detailed and highly visual real-world business scenario that provides step-by-step insights into how a digital transformation solution works, how it utilizes data intelligence to improve customer relationship building, and how it collects new data intelligence in support of enhancing future business capabilities.

A Field Guide to Climate Anxiety

Author : Sarah Jaquette Ray
Publisher : Univ of California Press
ISBN 13 : 0520974727
Total Pages : 217 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis A Field Guide to Climate Anxiety by : Sarah Jaquette Ray

Download or read book A Field Guide to Climate Anxiety written by Sarah Jaquette Ray and published by Univ of California Press. This book was released on 2020-04-21 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gen Z's first "existential toolkit" for combating eco-guilt and burnout while advocating for climate justice. A youth movement is reenergizing global environmental activism. The “climate generation”—late millennials and iGen, or Generation Z—is demanding that policy makers and government leaders take immediate action to address the dire outcomes predicted by climate science. Those inheriting our planet’s environmental problems expect to encounter challenges, but they may not have the skills to grapple with the feelings of powerlessness and despair that may arise when they confront this seemingly intractable situation. Drawing on a decade of experience leading and teaching in college environmental studies programs, Sarah Jaquette Ray has created an “existential tool kit” for the climate generation. Combining insights from psychology, sociology, social movements, mindfulness, and the environmental humanities, Ray explains why and how we need to let go of eco-guilt, resist burnout, and cultivate resilience while advocating for climate justice. A Field Guide to Climate Anxiety is the essential guidebook for the climate generation—and perhaps the rest of us—as we confront the greatest environmental threat of our time.

The Field Guide

Author : Tony DiTerlizzi
Publisher : Simon & Schuster Books for Young Readers
ISBN 13 : 9781665928656
Total Pages : 0 pages
Book Rating : 4.9/5 (286 download)

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Book Synopsis The Field Guide by : Tony DiTerlizzi

Download or read book The Field Guide written by Tony DiTerlizzi and published by Simon & Schuster Books for Young Readers. This book was released on 2023-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the 20th anniversary of the #1 New York Times bestselling Spiderwick Chronicles and get ready for the series soon to be streaming on Disney+ with this first installment in the adventures of the Grace children featuring an all-new look. After finding a mysterious, handmade field guide in the attic of the ramshackle old mansion they’ve just moved into, Jared; his twin brother, Simon; and their older sister, Mallory, discover that there’s a magical and maybe dangerous world existing parallel to their own—the world of faerie. The Grace children want to share their story, but the faeries will do everything possible to stop them...

A Field Guide to Digital Color

Author : Maureen Stone
Publisher : CRC Press
ISBN 13 : 1466578335
Total Pages : 344 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis A Field Guide to Digital Color by : Maureen Stone

Download or read book A Field Guide to Digital Color written by Maureen Stone and published by CRC Press. This book was released on 2016-04-19 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maureen Stone's field guide to digital color presents a survey of digital color with special emphasis on those fields important for computer graphics. The book provides the foundation for understanding color and its applications, discusses color media and color management and the use of color in computer graphics, including color design and selecti

digitalSTS

Author : Janet Vertesi
Publisher : Princeton University Press
ISBN 13 : 0691187088
Total Pages : 568 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis digitalSTS by : Janet Vertesi

Download or read book digitalSTS written by Janet Vertesi and published by Princeton University Press. This book was released on 2019-05-07 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars across the humanities, social sciences, and information sciences are grappling with how best to study virtual environments, use computational tools in their research, and engage audiences with their results. Classic work in science and technology studies (STS) has played a central role in how these fields analyze digital technologies, but many of its key examples do not speak to today’s computational realities. This groundbreaking collection brings together a world-class group of contributors to refresh the canon for contemporary digital scholarship. In twenty-five pioneering and incisive essays, this unique digital field guide offers innovative new approaches to digital scholarship, the design of digital tools and objects, and the deployment of critically grounded technologies for analysis and discovery. Contributors cover a broad range of topics, including software development, hackathons, digitized objects, diversity in the tech sector, and distributed scientific collaborations. They discuss methodological considerations of social networks and data analysis, design projects that can translate STS concepts into durable scientific work, and much more. Featuring a concise introduction by Janet Vertesi and David Ribes and accompanied by an interactive microsite, this book provides new perspectives on digital scholarship that will shape the agenda for tomorrow’s generation of STS researchers and practitioners.

Networking for People Who Hate Networking

Author : Devora Zack
Publisher : ReadHowYouWant.com
ISBN 13 : 1458725472
Total Pages : 242 pages
Book Rating : 4.4/5 (587 download)

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Book Synopsis Networking for People Who Hate Networking by : Devora Zack

Download or read book Networking for People Who Hate Networking written by Devora Zack and published by ReadHowYouWant.com. This book was released on 2010-12-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how the networking-averse can succeed by working with the very traits that make them hate traditional networking Written by a proud introvert who is also an enthusiastic networker Includes field-tested tips and techniques for virtually any situation Are you the kind of person who would rather get a root canal than face a group of strangers? Does the phrase working a room make you want to retreat to yours? Does traditional networking advice seem like its in a foreign language? Devora Zack, an avowed introvert and a successful consultant who speaks to thousands of people every year, feels your pain. She found that most networking advice books assume that to succeed you have to become an outgoing, extraverted person. Or at least learn how to fake it. Not at all. There is another way. This book shatters stereotypes about people who dislike networking. Theyre not shy or misanthropic. Rather, they tend to be reflective - they think before they talk. They focus intensely on a few things rather than broadly on a lot of things. And they need time alone to recharge. Because theyve been told networking is all about small talk, big numbers and constant contact, they assume its not for them. But it is! Zack politely examines and then smashes to tiny fragments the dusty old rules of standard networking advice. She shows how the very traits that ordinarily make people networking-averse can be harnessed to forge an approach that is just as effective as more traditional approaches, if not better. And she applies it to all kinds of situations, not just formal networking events. After all, as she says, life is just one big networking opportunity - a notion readers can now embrace. Networking enables you to accomplish the things that are important to you. But you cant adopt a style that goes against who you are - and you dont have to. I have never met a person who did not benefit tremendously from learning how to network - on his or her own terms, Zack writes. You do not succeed by denying your natural temperament; you succeed by working with your strengths.

The Linked Photographers' Guide to Online Marketing and Social Media

Author : Lindsay Adler
Publisher :
ISBN 13 :
Total Pages : 383 pages
Book Rating : 4.:/5 (111 download)

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Book Synopsis The Linked Photographers' Guide to Online Marketing and Social Media by : Lindsay Adler

Download or read book The Linked Photographers' Guide to Online Marketing and Social Media written by Lindsay Adler and published by . This book was released on 2010 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Linked Photographer's Guide to Online Marketing and Social Networking" is a complete resource for photographers looking to improve their business through social media. This book provides a step-by-step process for getting a photographer's business online, and acts as a reference guide for the variety of online marketing options on the web. This one-of-a-kind guide is the key to making social media work for the photographer to improve their business!

Networks of New York

Author : Ingrid Burrington
Publisher : Melville House
ISBN 13 : 1612195431
Total Pages : 112 pages
Book Rating : 4.6/5 (121 download)

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Book Synopsis Networks of New York by : Ingrid Burrington

Download or read book Networks of New York written by Ingrid Burrington and published by Melville House. This book was released on 2016-08-30 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guided tour of the physical Internet, as seen on, above, and below the city’s streets What does the Internet look like? It’s the single most essentail aspect of modern life, and yet, for many of us, the Internet looks like an open browser, or the black mirrors of our phones and computers. But in Networks of New York, Ingrid Burrington lifts our eyes from our screens to the streets, showing us that the Internet is everywhere around us, all the time—we just have to know where to look. Using New York as her point of reference and more than fifty color illustrations as her map, Burrington takes us on a tour of the urban network: She decodes spray-painted sidewalk markings, reveals the history behind cryptic manhole covers, shuffles us past subway cameras and giant carrier hotels, and peppers our journey with background stories about the NYPD's surveillance apparatus, twentieth-century telecommunication monopolies, high frequency trading on Wall Street, and the downtown building that houses the offices of both Google and the FBI's Joint Terrorism Task Force. From a rising star in the field of tech jounalism, Networks of New York is a smart, funny, and beautifully designed guide to the endlessly fascinating networks of urban Internet infrastructure. The Internet, Burrington shows us, is hiding in plain sight.

Canon EOS Rebel T4i/650D Digital Field Guide

Author : Rosh Sillars
Publisher : John Wiley & Sons
ISBN 13 : 1118239660
Total Pages : 71 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Canon EOS Rebel T4i/650D Digital Field Guide by : Rosh Sillars

Download or read book Canon EOS Rebel T4i/650D Digital Field Guide written by Rosh Sillars and published by John Wiley & Sons. This book was released on 2012-10-10 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master every detail of this exciting new touchscreen dSLR Canon's new introductory-level dSLR camera boasts some revolutionary features that will be new even to Canon veterans. This convenient guide effectively explains every button, menu, mode, and function of the Rebel T4i/650D, and it fits in your camera bag so you can easily refresh your memory during a shoot. With step-by-step descriptions of every action and feature plus color images of every control, this little book will have you taking charge of your camera in no time. Learn to use the touchscreen menus, new silent autofocus feature, and extended ISO range. You'll also get suggestions for improving your shots in specific situations. There's even a free gray and color checker card to help you achieve perfect color and white balance every time. The Canon EOS Rebel T4i/650D offers a touchscreen, silent autofocus mode for better quality video shooting, and a broader ISO range for improved photo quality in low-light conditions This handy guide clearly explains every feature, mode, dial, function, and menu, illustrating the instructions with plenty of full-color images Explains how and when to use various features and provides great advice on a number of common shooting situations Convenient 6x9-inch trim size makes it easy to take the book along for reference, and the bonus gray and color checker card inside helps assure you of accurate color Canon EOS Rebel T4i/650D Digital Field Guide is the perfect partner to help you get the most from your exciting new Canon dSLR.

Guerrilla Marketing Field Guide

Author : Jay Levinson
Publisher : Entrepreneur Press
ISBN 13 : 1599184532
Total Pages : 202 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Guerrilla Marketing Field Guide by : Jay Levinson

Download or read book Guerrilla Marketing Field Guide written by Jay Levinson and published by Entrepreneur Press. This book was released on 2013-02-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: LAUNCH AN ALL-OUT MARKETING ATTACK Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers--all inside, battle-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering media, each maneuver is a marketing mission accomplished. BONUS MATERIAL INCLUDED! 200 + Guerrilla Marketing and Social Media Weapons 8 elements to emphasize on your website and 20 questions to ask 12 Most common internet marketing mistakes to avoid Tragic and magic copy writing tips

A Field Guide to Internet Boyfriends

Author : Esther Zuckerman
Publisher : Running Press Adult
ISBN 13 : 0762472006
Total Pages : 172 pages
Book Rating : 4.7/5 (624 download)

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Book Synopsis A Field Guide to Internet Boyfriends by : Esther Zuckerman

Download or read book A Field Guide to Internet Boyfriends written by Esther Zuckerman and published by Running Press Adult. This book was released on 2020-11-10 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Keanu Reeves and Idris Elba to Timothe Chalamet, A Field Guide to Internet Boyfriends is the ultimate celebration of the suave, sexy, sensitive, and silly celebrities who have captured our hearts and memes! Handsome and heartfelt, with winning smiles and pinnable Tweets -- this is what Internet Boyfriends are made of. But who are these meme-able men, and what makes them catch fire online? Discover the answers to these questions and more in A Field Guide to Internet Boyfriends, an interactive exploration of our collective crushes. Entertainment journalist Esther Zuckerman breaks down the world of Internet Boyfriends -- and even a few Internet Girlfriends -- from documentary-style "spotting guides" to discussions on the key categories of boyfriend, like Sensitive Souls, Beautiful Boys and Daddys. A playful, teen magazine-style quiz -- to help readers find their ideal crush -- and in-depth profiles of some of the most beloved Internet Boyfriends and Girlfriends, from Ryan Gosling (the original) to Harry Styles (the Gen Z icon) to Janelle Monae (the space queen), round out this fully-illustrated romp through the celebs behind the memes.

Hal Koerner's Field Guide to Ultrarunning

Author : Hal Koerner
Publisher : VeloPress
ISBN 13 : 1937716597
Total Pages : 164 pages
Book Rating : 4.9/5 (377 download)

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Book Synopsis Hal Koerner's Field Guide to Ultrarunning by : Hal Koerner

Download or read book Hal Koerner's Field Guide to Ultrarunning written by Hal Koerner and published by VeloPress. This book was released on 2014-08-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ultramarathons don’t leave much room for mistakes. Don’t learn the hard way: get a jump on training for an ultramarathon with Hal Koerner’s Field Guide to Ultrarunning, a comprehensive handbook to running 30 to 100 miles and beyond, written by one of the most experienced and recognized athletes in the sport. Hal Koerner is among America’s best ultrarunners with podium results in more than 90 ultramarathons. In his smart, down-to-earth handbook, Koerner shares hard-earned wisdom, field-tested habits, and insider tips to help you prepare for your ultra. You’ll find guidance on exactly what you need to know to prepare for ultramarathon, including: best gear for ultrarunning fueling and hydration guidelines choosing an ultra trail-running technique first-aid advice beating altitude, storms, and heat race-day game plans crew and pacer tips mental strategies to get you to the finish line The guide offers three detailed training plans to prepare for 50K, 50-mile to 100K, and 100-mile ultramarathons. Start your ultra with confidence and finish it strong with Hal Koerner’s Field Guide to Ultrarunning!

The Field Guide to Typography

Author : Peter Dawson
Publisher : Prestel Publishing
ISBN 13 : 9783791348391
Total Pages : 0 pages
Book Rating : 4.3/5 (483 download)

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Book Synopsis The Field Guide to Typography by : Peter Dawson

Download or read book The Field Guide to Typography written by Peter Dawson and published by Prestel Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A field guide to typefaces. Includes interviews with designers such as Wayne Thompson, Freda Sack, Henrik Kubel, Jason Smith, and Frida Larios.