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Social Customer Relationship Management Social Crm In The Era Of Web 40
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Book Synopsis Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 by : Ammari, Nedra Bahri
Download or read book Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 written by Ammari, Nedra Bahri and published by IGI Global. This book was released on 2022-06-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Book Synopsis The Definitive Guide to Social CRM by : Barton J. Goldenberg
Download or read book The Definitive Guide to Social CRM written by Barton J. Goldenberg and published by Pearson Education. This book was released on 2015 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies that drive real value. In this book the field's leading expert offers a proven, four-step methodology for making Social CRM work in any organization: B2B, B2C, or B2B2C. Writing for both decision-makers and implementers, Barton Goldenberg shows how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today's leading social platforms. Goldenberg shows how to: Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond Integrate this information into expanded customer profiles Use these profiles to personalize your customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you've deployed it. You'll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM - and the fast-changing customer tomorrow's systems must serve.
Book Synopsis Strategic Customer Relationship Management in the Age of Social Media by : Khanlari, Amir
Download or read book Strategic Customer Relationship Management in the Age of Social Media written by Khanlari, Amir and published by IGI Global. This book was released on 2015-07-16 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.
Book Synopsis Social Customer Relationship Management by : Rainer Alt
Download or read book Social Customer Relationship Management written by Rainer Alt and published by Springer Nature. This book was released on 2019-08-29 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Book Synopsis Strategic Customer Relationship Management in the Age of Social Media by :
Download or read book Strategic Customer Relationship Management in the Age of Social Media written by and published by Business Science Reference. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--
Book Synopsis Social CRM For Dummies by : Kyle Lacy
Download or read book Social CRM For Dummies written by Kyle Lacy and published by John Wiley & Sons. This book was released on 2013-05-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You'll learn to use data to drive results, create social Key Performance Indicators for different business units, and a great deal more. Today's consumer uses technology to select relationships with companies; this book teaches business owners how to use social CRM to create relationships that customers want to maintain Explains how to integrate social media into your CRM mix Shows how to use data and information gathered through social sites Helps you develop social KPIs and create content that gets results from your online community Social CRM For Dummies helps businesses large and small use social media to develop and maintain productive customer relationships.
Book Synopsis The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers by : Adam Metz
Download or read book The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers written by Adam Metz and published by McGraw Hill Professional. This book was released on 2011-08-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The social customer is your NEW customer. And if you don’t recognize it, they will be someone else’s new customer. Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them. Don’t just buy this book: invest in the content. Actually, invest time to implement the content." —JEFFREY GITOMER, author of The Little Red Book of Selling and Social BOOM! "This book connects two key dots in the customer equation: knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently." — RICH BLAKEMAN, sales vice president, Miller Heiman, from the Afterword "I’ve seen the future of marketing and it delivers in less than 300 pages. Adam Metz’s The Social Customer makes a compelling case for revolutionizing your thinking about how you connect and build a relationship with your customer in a fashion that shrinks your marketing team and amplifi es the love the world feels for you and your product. Not easy stuff, and, done the wrong way, it’s dangerous." — CHIP CONLEY, founder of Joie de Vivre Hospitality and author of PEAK: How Great Companies Get Their Mojo from Maslow About the Book IF you look at the people who follow your company via social media simply as "social media users," you’re missing a much bigger picture. They are, above all, your customers—and as such, they have a multitude of needs. But without the right social media strategy, they might not remain your customers for long. Adam Metz is prized by clients and online fans for his understanding of what makes both companies and their customers click—and how social media can get them in sync and drive revenue. In The Social Customer, he teaches you all you’ll need to know to transform your business—not just on the Web but across the board. Even if Facebook and Twitter were to disappear tomorrow, these are the fundamentals that will always apply—whatever the technology and whatever the social media. You’ll learn: How to transform your brand into a coveted "Social Object" Where your brand currently stands with your social customers—and how to mobilize your customers to get the word out The "The Ten Commandments of Social Customer Relationship Management" How to harness the power of collaboration How to delight your customers and win loyalty through individualized Treatment What terms like "Social Marketing" and "Social Sales Insights" really mean—and why they can be vital to business success Metz also includes anecdotes, case studies, and outside-the-box inspiration from branding innovators—ranging from upstart punk bands to absolute giants like Burger King and SAP—all designed to keep you thinking critically, creatively, and with the kind of flexibility that will keep your social customers engaged as your company grows.
Book Synopsis Customer Relationship Management Strategies in the Digital Era by : Nas?r, Süphan
Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan and published by IGI Global. This book was released on 2015-03-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Book Synopsis Community Engagement in the Online Space by : Dennis, Michelle
Download or read book Community Engagement in the Online Space written by Dennis, Michelle and published by IGI Global. This book was released on 2023-02-17 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the advent of the internet, online communities have emerged as a way for users to share their common interests and connect with others with ease. As the possibilities of the online world grew and the COVID-19 pandemic raged across the world, many organizations recognized the utility in not only providing further services online, but also in transitioning operations typically fulfilled in-person to an online space. As society approaches a reality in which most community practices have moved to online spaces, it is essential that community leaders remain knowledgeable on the best practices in cultivating engagement. Community Engagement in the Online Space evaluates key issues and practices pertaining to community engagement in remote settings. It analyzes various community engagement efforts within remote education, online groups, and remote work. This book further reviews the best practices for community engagement and considerations for the optimization of these practices for effective virtual delivery to support emergency environmental challenges, such as pandemic conditions. Covering topics such as community belonging, global health virtual practicum, and social media engagement, this premier reference source is an excellent resource for program directors, faculty and administrators of both K-12 and higher education, students of higher education, business leaders and executives, IT professionals, online community moderators, librarians, researchers, and academicians.
Book Synopsis Exploring Niche Tourism Business Models, Marketing, and Consumer Experience by : Rodrigues, Maria Antónia
Download or read book Exploring Niche Tourism Business Models, Marketing, and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2023-08-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.
Book Synopsis Handbook of Research on Redesigning Teaching, Learning, and Assessment in the Digital Era by : Meletiadou, Eleni
Download or read book Handbook of Research on Redesigning Teaching, Learning, and Assessment in the Digital Era written by Meletiadou, Eleni and published by IGI Global. This book was released on 2023-05-15 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent evolutions, such as pervasive networking and other enabling technologies, have been increasingly changing human life, knowledge acquisition, and the way works are performed and students learn. In this societal change, educational institutions must maintain their leading role. They have therefore embraced digitally enhanced learning to provide increased flexibility and access for their students. The Handbook of Research on Redesigning Teaching, Learning, and Assessment in the Digital Era provides insights into the transformation of education in the digital era and responds to the needs of learners of any context and background through relevant studies that include sound pedagogical and content knowledge. Covering key topics such as hybrid learning, media, remote learning, and social media, this major reference work is ideal for administrators, policymakers, academicians, researchers, scholars, practitioners, librarians, instructors, and students.
Book Synopsis Third-Space Exploration in Education by : Kaye, Candace
Download or read book Third-Space Exploration in Education written by Kaye, Candace and published by IGI Global. This book was released on 2023-08-07 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third space can simultaneously be a safe haven for experimentation and creativity and a risky space in which there is likely to be contestation and uncertainty. Understanding the strategic role in examining and activating third spaces is necessary, which applies not only to organizations that seek to apply the contemporary concept of third space in either digital or face-to-face settings but also to individuals who exist as actors in third-space environments. These organizations and individuals often have to perform outside of the first space, a dominant social or settler colonial identity group. Third-Space Exploration in Education investigates the knowledge, relationships, legitimacies, and languages that problematize and accommodate the paradoxes, tensions, and possibilities at the heart of understanding education-related third-space environments. The book is useful in providing insights and support for readers concerned with the creation, management, negotiation, or reconceptualization of expertise, knowledge, information, and organizational development within culturally diverse third-space communities and environments. This reference work is ideal for audiences in various disciplines centering on education as well as interdisciplinary areas or areas that can relate to education such as ethnic studies, sociology, psychology, medicine, technology, and business.
Book Synopsis Handbook of Research on Advancements of Contactless Technology and Service Innovation in Library and Information Science by : Holland, Barbara
Download or read book Handbook of Research on Advancements of Contactless Technology and Service Innovation in Library and Information Science written by Holland, Barbara and published by IGI Global. This book was released on 2023-06-14 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past twenty years, contactless technology has been helping us to conduct transactions quickly, easily, and securely. Contactless is here to stay, and it is expected to grow and become even more widely used in the coming years. The COVID-19 pandemic changed the way we work, travel, and connect with family and friends, and it simultaneously revolutionized the way we conduct business and everyday transactions. As technology changes daily, libraries have continued to upgrade. The Handbook of Research on Advancements of Contactless Technology and Service Innovation in Library and Information Science provides the reader with a variety of emerging trends concerning contactless technology in libraries, information centers, and other enterprises. This book offers chapters on emerging research, surveys, and technology. Covering topics such as digital libraries, metaverse, and security challenges, this major reference work is an essential resource for librarians, information professionals, administrators, students and educators of higher education, researchers, and academicians.
Book Synopsis Business Information Systems Workshops by : Witold Abramowicz
Download or read book Business Information Systems Workshops written by Witold Abramowicz and published by Springer. This book was released on 2017-01-21 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes revised papers from the six workshops held at the 19th International Conference on Business Information Systems, BIS 2016, held in Leipzig, Germany, in July 2016. The workshops included in this volume are: * The 8th Workshop on Applications of Knowledge-Based Technologies in Business - AKTB2016 accepted 7 papers from 14 submissions and features 1 invited talk. * The 7th Workshop on Business and IT Alignment - BITA 2016 selected 6 papers from 12 submissions. * The Workshop on Big Data and Business Analytics Ecosystems - DeBASE 2016 has 4 papers in this volume. * The First International Workshop on Intelligent Data Analysis in Integrated Social CRM - iCRM 2016 features 5 contributions. * The Second International Workshop on Digital Enterprise Engineering and Architecture - IDEA 2016 contributes 4 papers to this volume. * The First International Workshop on Integrative Analysis and Computation of Life Data for Smart Ecosystems - INCLuDE 2016 publishes 4 research papers. In addition, BIS hosted a Doctoral Consortium which was organized in a workshop formula. The best papers from this event are included in the book. In total, the workshops had 84 submissions of which 38 were accepted for publication.
Book Synopsis CRM in Real Time by : Barton J. Goldenberg
Download or read book CRM in Real Time written by Barton J. Goldenberg and published by Information Today, Inc.. This book was released on 2008 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRMs key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.
Book Synopsis CRM at the Speed of Light, Fourth Edition : Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers by : Paul Greenberg
Download or read book CRM at the Speed of Light, Fourth Edition : Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers written by Paul Greenberg and published by Mcgraw-hill. This book was released on 2009-11-18 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: A social revolution in how we communicate has taken place in recent years. Smartphones, social web tools, and the instant availability of information in an aggregated and organized way provide real-time intelligence to customers, not just the enterprise. Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment. Throughout this definitive volume, you'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations. CRM at the Speed of Light, Fourth Edition, reviews the lat4est technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework. Find out why Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller. In addition to being the author of the bestselling CRM at the Speed of Light, Paul Greenberg is President of The 56 Group, LLC, a customer strategy consulting firm focused on cutting-edge CRM strategic services; a founding partner of the CRM training company, BPT Partners, LLC, a training a consulting venture composed of a number of CRM luminaries that has become the certification authority for the CRM industry; co-chairman of Rutgers University's CRM Research Center; Executive Vice President of the CRM Association; and a Board of Advisors member of the Baylor University MBA Program for CRM majors. Paul was named one of the most influential CRM leaders in 2008 by CRM Magazine. He is known for his work on the use of social media in CRM as tools for customer collaboration with a company. Currently, Paul lives in Manassas, Virginia, with his wife and five cats. You can reach him at [email protected], follow him on Twitter at www.twitter.com/pgreenbe, or join up with him on LinkedIn or Facebook. Praise for CRM at the Speed of Light "[This book] is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business. Citizens demanding control and accountability from their governments. Political campaigns and charities being rewarded by shifting power to their supporters. Quite simply, it is the definitive work for anyone committed to putting the social customer at the center of their operation." -- Brian Komar, Director of Interacitve Marketing and CRM, Center for American Progress "With great insights, great stories, and great inforamtion, Paul Greenberg analyzes the impact of every major industry development on vendor/customer relationships. Not only is he on top of his game, he makes reading this edition as enjoyable as it was to read the previous three. This is an absolute must-read for anyone serious about understanding how to best serve today's social customer." -- Brent Leary, CRM industry analyst and co-author of Barack 2.0: Social Media Lessons for Small Business "Web 2.0 hiot and Paul Greenberg couldn't resist telling us what it all means. Lucky for us. This edition is packed with new insights about how online conversations are changing the nature of customer relations. Think the CRM market is crazy now? Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet." -- Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing." "As we make the shift to SCRM, Paul's insights provide a much needed framework on how to navigate a more connected, social, and collaborative enterprise." -- R "Ray" Wang, Partner, Enterprise Strategy, Altimeter Group, LLC "Paul Greenberg is one of the most astute minds in CRM and social media today. His book remains the bible for companies employing CRM. The added focus on blending new and social media into Paul's philosophy of CRM will keep this as the first book companies reach for to enhance the customer relationship in the new century." -- Jay Dunn, Vice President of Marketing, Lane Bryant "Paul Greenberg shares his unparalleled expertise on the dramatic evolution from CRM 1.0 to CRM 2.0 with unique insightful examples. It is a must read for anyone looking to transform the potential of CRM into long-lasting competitive advantage in a rapidly changing business environment." -- Jujhar Singh, Senior Vice President, SAP CRM Product Management
Book Synopsis The Small Business' Guide to Social CRM by : Craig M. Jamieson
Download or read book The Small Business' Guide to Social CRM written by Craig M. Jamieson and published by Packt Publishing Ltd. This book was released on 2014-10-01 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to effectively manage and build your customer base to drive your business forward, this book will provide you with the knowledge and strategies you need for success
