Crm In Real Time

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CRM in Real Time

Author : Barton J. Goldenberg
Publisher : Information Today, Inc.
ISBN 13 : 9780910965804
Total Pages : 388 pages
Book Rating : 4.9/5 (658 download)

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Book Synopsis CRM in Real Time by : Barton J. Goldenberg

Download or read book CRM in Real Time written by Barton J. Goldenberg and published by Information Today, Inc.. This book was released on 2008 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide to Customer Relationship Management (CRM) draws on Barton Goldenbergs 20 plus years of experience guiding firms to a successful implementation of CRM solutions and techniques. Goldenberg demonstrates how the right mix of people, process, and technology can help firms achieve a superior level of customer satisfaction, loyalty, and new business. Beginning with a primer for executives who need to get quickly up-to-speed on CRM, the book covers a full range of critical issues including integration challenges and security concerns, and illuminates CRMs key role in the 24/7/365 real-time business revolution. CRM in Real Time is an essential guide for any organization seeking to maximize customer relationships, coordinate customer-facing functions, and leverage the power of the Internet as business goes real time.

Real-Time Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470930179
Total Pages : 259 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Real-Time Marketing and PR by : David Meerman Scott

Download or read book Real-Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-10-05 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

The Definitive Guide to Social CRM

Author : Barton J. Goldenberg
Publisher : Pearson Education
ISBN 13 : 0134133900
Total Pages : 273 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Definitive Guide to Social CRM by : Barton J. Goldenberg

Download or read book The Definitive Guide to Social CRM written by Barton J. Goldenberg and published by Pearson Education. This book was released on 2015 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies that drive real value. In this book the field's leading expert offers a proven, four-step methodology for making Social CRM work in any organization: B2B, B2C, or B2B2C. Writing for both decision-makers and implementers, Barton Goldenberg shows how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today's leading social platforms. Goldenberg shows how to: Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond Integrate this information into expanded customer profiles Use these profiles to personalize your customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you've deployed it. You'll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM - and the fast-changing customer tomorrow's systems must serve.

Real-time Strategy and Business Intelligence

Author : Marko Kohtamäki
Publisher : Springer
ISBN 13 : 3319548468
Total Pages : 227 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Real-time Strategy and Business Intelligence by : Marko Kohtamäki

Download or read book Real-time Strategy and Business Intelligence written by Marko Kohtamäki and published by Springer. This book was released on 2017-07-05 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses and conceptualizes practices on real-time strategy, focusing on the interplay between strategy and business intelligence. Combining strategic practices and business intelligence systems, the authors demonstrate how managerial practices can be developed in the age of digitization. Also developing the concept of strategic agility, the book provides perspectives from a range of disciplines including strategic practices and decision making, customer relationship management, human resource management, competitive intelligence, supplier network management and business intelligence systems. Presenting managerial frameworks and guidelines, Real-time Strategy and Business Intelligence explores how to improve utilization of business intelligence systems in real-time decision making. Providing practical and future-oriented insights backed by examples and best practices, the authors present a clearly conceptualized theoretical framework.

CRM at the Speed of Light

Author : Paul Greenberg
Publisher : Elsevier
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis CRM at the Speed of Light by : Paul Greenberg

Download or read book CRM at the Speed of Light written by Paul Greenberg and published by Elsevier. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: "ECRM" provides business decision-makers with straightforward advice and solid information on how to use eCRM software and the Internet to manage customer relationships. In addition to describing the evolution of CRM from old-school sales management techniques, it teaches techniques for opening new businesses and managing customer relations on the Web.

The Real-Time Contact Center

Author : Donna Fluss
Publisher : Amacom
ISBN 13 : 0814414435
Total Pages : 241 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Real-Time Contact Center by : Donna Fluss

Download or read book The Real-Time Contact Center written by Donna Fluss and published by Amacom. This book was released on 2005 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Real-Time Contact Center" is a practical guide to building a service infrastructure that will simultaneously exceed customers' expectations and build revenues.

CIO

Author :
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4./5 ( download)

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Book Synopsis CIO by :

Download or read book CIO written by and published by . This book was released on 1999-11-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Enabling Real-Time Business Intelligence

Author : Malu Castellanos
Publisher : Springer Science & Business Media
ISBN 13 : 3642145582
Total Pages : 181 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Enabling Real-Time Business Intelligence by : Malu Castellanos

Download or read book Enabling Real-Time Business Intelligence written by Malu Castellanos and published by Springer Science & Business Media. This book was released on 2010-07-30 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-conference proceedings of the Third International Workshop on Business Intelligence for the Real-Time Enterprise, BIRTE 2009, held in Lyon, France, in August 2009, in conjunction with VLDB 2009, the International Conference on Very Large Data Bases. The volume contains the carefully reviewed selected papers from the workshop, including one of the two keynotes, the six research, two industrial, and one experimental paper, and also the basic statements from the panel discussion on “Merging OLTP and OLAP”. The topical focus is on models and concepts, architectures, case-studies, and applications of technologies for real-time enterprise business intelligence.

Advances in Knowledge-Based and Intelligent Information and Engineering Systems

Author : Manuel Graña
Publisher : IOS Press
ISBN 13 : 1614991049
Total Pages : 2307 pages
Book Rating : 4.6/5 (149 download)

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Book Synopsis Advances in Knowledge-Based and Intelligent Information and Engineering Systems by : Manuel Graña

Download or read book Advances in Knowledge-Based and Intelligent Information and Engineering Systems written by Manuel Graña and published by IOS Press. This book was released on 2012 with total page 2307 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this 2012 edition of Advances in Knowledge-Based and Intelligent Information and Engineering Systems the latest innovations and advances in Intelligent Systems and related areas are presented by leading experts from all over the world. The 228 papers that are included cover a wide range of topics. One emphasis is on Information Processing, which has become a pervasive phenomenon in our civilization. While the majority of Information Processing is becoming intelligent in a very broad sense, major research in Semantics, Artificial Intelligence and Knowledge Engineering supports the domain specific applications that are becoming more and more present in our everyday living. Ontologies play a major role in the development of Knowledge Engineering in various domains, from Semantic Web down to the design of specific Decision Support Systems. Research on Ontologies and their applications is a highly active front of current Computational Intelligence science that is addressed here. Other subjects in this volume are modern Machine Learning, Lattice Computing and Mathematical Morphology.The wide scope and high quality of these contributions clearly show that knowledge engineering is a continuous living and evolving set of technologies aimed at improving the design and understanding of systems and their relations with humans.

Customer Relationship Management

Author : Francis Buttle
Publisher : Routledge
ISBN 13 : 1856175227
Total Pages : 495 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Customer Relationship Management by : Francis Buttle

Download or read book Customer Relationship Management written by Francis Buttle and published by Routledge. This book was released on 2009 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Customer Relationship Management Systems Handbook

Author : Duane E. Sharp
Publisher : CRC Press
ISBN 13 : 1420000152
Total Pages : 266 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Customer Relationship Management Systems Handbook by : Duane E. Sharp

Download or read book Customer Relationship Management Systems Handbook written by Duane E. Sharp and published by CRC Press. This book was released on 2002-07-19 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.

The Definitive Guide to Social CRM

Author : Barton J. Goldenberg
Publisher : Pearson Education
ISBN 13 : 0134134001
Total Pages : 273 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Definitive Guide to Social CRM by : Barton J. Goldenberg

Download or read book The Definitive Guide to Social CRM written by Barton J. Goldenberg and published by Pearson Education. This book was released on 2015-02-24 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond. Barton Goldenberg,the field’s #1 expert, offers a proven, four-step methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. You’ll learn how to integrate people, process and technology to optimize relationships with every customer, achieve seamless collaboration across customer-facing functions, and make the most of today’s leading social platforms. Goldenberg shows how to: • Systematically harvest information from Social Media conversations and communities: Facebook, Twitter, LinkedIn, Google+, and beyond • Integrate this information into expanded customer profiles • Use these profiles to personalize customer service, marketing messages, and sales offers far more effectively Goldenberg assesses the changing impact of social media on customer relationships, identifies smarter ways to profitably integrate it throughout your business, guides you through Social CRM planning and implementation, and examines key challenges and opportunities in leveraging Social CRM after you’ve deployed it. You’ll find practical advice on issues ranging from strategy to software selection, vendor negotiation to team development and day-to-day operations. Goldenberg concludes by previewing the future of Social CRM — and the fast-changing customer tomorrow’s systems must serve. For all executive decision-makers, managers, and implementers who are involved in, planning, or considering Social CRM initiatives.

E-Business and Distributed Systems Handbook

Author : Amjad Umar
Publisher : nge solutions, inc
ISBN 13 : 9780972741415
Total Pages : 180 pages
Book Rating : 4.7/5 (414 download)

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Book Synopsis E-Business and Distributed Systems Handbook by : Amjad Umar

Download or read book E-Business and Distributed Systems Handbook written by Amjad Umar and published by nge solutions, inc. This book was released on 2003 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is overview of an extensive handbook that systematically discusses how to translate e-business strategies to working solutions by using the latest distributed computing technologies. This module of the handbook paints the big picture of the Next Generation Real-time Enterprises with numerous case studies to highlight the key points. "

Dose Finding by the Continual Reassessment Method

Author : Ying Kuen Cheung
Publisher : CRC Press
ISBN 13 : 1420091514
Total Pages : 207 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Dose Finding by the Continual Reassessment Method by : Ying Kuen Cheung

Download or read book Dose Finding by the Continual Reassessment Method written by Ying Kuen Cheung and published by CRC Press. This book was released on 2011-03-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: As clinicians begin to realize the important role of dose-finding in the drug development process, there is an increasing openness to "novel" methods proposed in the past two decades. In particular, the Continual Reassessment Method (CRM) and its variations have drawn much attention in the medical community, though it has yet to become a commonplace tool. To overcome the status quo in phase I clinical trials, statisticians must be able to design trials using the CRM in a timely and reproducible manner. A self-contained theoretical framework of the CRM for researchers and graduate students who set out to learn and do research in the CRM and dose-finding methods in general, Dose Finding by the Continual Reassessment Method features: Real clinical trial examples that illustrate the methods and techniques throughout the book Detailed calibration techniques that enable biostatisticians to design a CRM in timely manner Limitations of the CRM are outlined to aid in correct use of method This book supplies practical, efficient dose-finding methods based on cutting edge statistical research. More than just a cookbook, it provides full, unified coverage of the CRM in addition to step-by-step guidelines to automation and parameterization of the methods used on a regular basis. A detailed exposition of the calibration of the CRM for applied statisticians working with dose-finding in phase I trials, the book focuses on the R package ‘dfcrm’ for the CRM and its major variants. The author recognizes clinicians’ skepticism of model-based designs, and addresses their concerns that the time, professional, and computational resources necessary for accurate model-based designs can be major bottlenecks to the widespread use of appropriate dose-finding methods in phase I practice. The theoretically- and empirically-based methods in Dose Finding by the Continual Reassessment Method will lessen the statistician’s burden and encourage the continuing development and implementation of model-based dose-finding methods.

The The Art of CRM

Author : Max Fatouretchi
Publisher : Packt Publishing Ltd
ISBN 13 : 1789531233
Total Pages : 361 pages
Book Rating : 4.7/5 (895 download)

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Book Synopsis The The Art of CRM by : Max Fatouretchi

Download or read book The The Art of CRM written by Max Fatouretchi and published by Packt Publishing Ltd. This book was released on 2019-05-22 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This CRM masterclass gives you a proven approach to modern customer relationship management Key FeaturesProven techniques to architect CRM systems that perform well, that are built on time and on budget, and that deliver value for many yearsCombines technical knowledge and business experience to provide a powerful guide to CRM implementationCovers modern CRM opportunities and challenges including machine learning, cloud hosting, and GDPR complianceBook Description CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you. What you will learnDeliver CRM systems that are on time, on budget, and bring lasting value to organizationsBuild CRM that excels at operations, analytics, and collaborationGather requirements effectively: identify key pain points, objectives, and functional requirementsDevelop customer insight through 360-degree client view and client profilingTurn customer requirements into a CRM design specArchitect your CRM platformBring machine learning and artificial intelligence into your CRM systemEnsure compliance with GDPR and other critical regulationsChoose between on-premise, cloud, and hybrid hosting solutionsWho this book is for CRM practitioners who want to update their work with new, proven techniques and approaches

Introduction to Information Systems

Author : R. Kelly Rainer
Publisher : John Wiley & Sons
ISBN 13 : 1394164475
Total Pages : 610 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Introduction to Information Systems by : R. Kelly Rainer

Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2023-10-23 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managing High-Tech Services Using a CRM Strategy

Author : Donald F. Blumberg
Publisher : CRC Press
ISBN 13 : 1420025325
Total Pages : 376 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Managing High-Tech Services Using a CRM Strategy by : Donald F. Blumberg

Download or read book Managing High-Tech Services Using a CRM Strategy written by Donald F. Blumberg and published by CRC Press. This book was released on 2002-12-23 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: As high-tech service industries grow more competitive, the need to develop customer focused business strategies becomes imperative. Managing High-Tech Services Using a CRM Strategy explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure, enablin