So Good They Can't Ignore You

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Author :
Publisher : Grand Central Publishing
ISBN 13 : 1455509108
Total Pages : 163 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis So Good They Can't Ignore You by : Cal Newport

Download or read book So Good They Can't Ignore You written by Cal Newport and published by Grand Central Publishing. This book was released on 2012-09-18 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

Texts So Good He Can't Ignore

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781718642881
Total Pages : 184 pages
Book Rating : 4.6/5 (428 download)

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Book Synopsis Texts So Good He Can't Ignore by : Bruce Bryans

Download or read book Texts So Good He Can't Ignore written by Bruce Bryans and published by Createspace Independent Publishing Platform. This book was released on 2018-05-02 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: What to Text Him Back to Keep Him Hooked and Make Him BEG to See You Again Did you know that men secretly use texting as a way to "pre-screen" a woman''s romantic value? A woman''s texting habits can reveal a lot about her self-worth, confidence, intelligence, and even her level of class and emotional maturity. Because guys covertly appraise a woman''s relationship potential this way, many women often have no idea that the way they communicate via text is actually sending the wrong message and thus, they unknowingly end up chasing men away. Discover the Secrets of Texting Men to Effortlessly Stand Out from EVERY Other Woman Men have their own unique way of interpreting a woman''s communication attempts. Therefore, although many women mean well, they often do things when texting men that sometimes makes them appear too easy, too needy, too bossy, or too boring...even if these things aren''t necessarily true about them. Texting is the one medium of communication in which a great guy can easily get the wrong idea about you. And as these wrong ideas pile up inside his mind, they usually coalesce into a single romance-killing thought: That he can do better than you. So, what''s a girl supposed to do then? Simple really. All she needs to do is understand exactly how men appraise female texting habits and how to use this knowledge to differentiate herself as being a high-value woman. Doing so will make it easy for her to stand out from EVERY other woman who texts him. How to Use Texting to Tease, Flirt, and Entice Your Way into Becoming His TOP Priority If you want to arouse the kind of long-term desire in a man that makes him eager to pursue you for dates, romance, commitment, and more, you must take advantage of texting and use it to make subtle and seductive displays of your high-status, and thus, your high-value. Fortunately, this is exactly what you''re going to learn in, Texts So Good He Can''t Ignore! In this fun and insightful dating book, you''ll learn the texting habits of high-value women and gain access to a vast collection of irresistible, man-melting text messages that make men EAGER to text you back and desperate to see you again. And because this in-depth guide focuses on how men think (unlike most dating books for women), it will give you a distinct advantage over your peers when it comes to texting men. Here''s what you''re going to learn inside: Exactly what to text a guy when he''s stringing you along and only doing the BARE MINIMUM to keep you interested. How to use mischievous "Feisty Girl" texts to get a man to finally ask you out (or ask you out AGAIN), while making it seem like it was all HIS idea. What to do (and what NOT to do) if a guy suddenly stops texting you or starts responding to your texts less and less. How to get him to CALL YOU instead of texting all the time. What to text a man to "let him down easy" but KEEP him interested whenever he sends an inappropriate or overly sexual text. Exactly what to text a guy who keeps "coming BACK from the DEAD" and suddenly starts taking an interest in you again. (Hint: These cheeky little texts can end his mind games for GOOD!) A simple method for starting conversations that IMMEDIATELY grabs his attention and makes him EAGER to text you back. What to text a guy you know and like to initiate his "Chase Mode" and make him see you as MORE than "just-a-friend." Game-changing answers to every woman''s MOST PUZZLING questions about men''s texting habits. And much, much more... Would You Like to Know More? Get started right away and discover how to text a man to finally get him OFF of his smartphone and ON more dates with you. Scroll to the top of the page and select the ''buy button'' now.

How to Work Without Losing Your Mind

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Author :
Publisher : Penguin UK
ISBN 13 : 0241439671
Total Pages : 170 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis How to Work Without Losing Your Mind by : Cate Sevilla

Download or read book How to Work Without Losing Your Mind written by Cate Sevilla and published by Penguin UK. This book was released on 2021-01-14 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Genuinely empowering' Daisy Buchanan 'An invaluable guide to surviving professional life' Viv Groskop 'Comforting during these uncertain times' Yomi Adegoke Award-winning journalist and editor-in-chief Cate Sevilla has survived the messy, stressy and sometimes bizarre world of work - just. In How to Work Without Losing Your Mind, she gives an unflinchingly honest account of the bad bosses, the time spent crying in work loos, the hell and humiliation of her working life but, most importantly, she reveals the solid self-belief, the sage advice and the hard-won lessons that got her through. Filled with humour, wit and supportive words, this book is your essential guide to fixing your relationship with your work. Press it into the hands of every womxn who is sinking in a toxic work environment, battling burnout, recovering from redundancy or trying to find the right career fit. 'Entertaining and practical; moving and funny; a helping hand from someone who's been through it' Emma Gannon, Sunday Times bestselling author

A World Without Email

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Author :
Publisher : Penguin
ISBN 13 : 0525536558
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis A World Without Email by : Cal Newport

Download or read book A World Without Email written by Cal Newport and published by Penguin. This book was released on 2021-03-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestseller! From New York Times bestselling author Cal Newport comes a bold vision for liberating workers from the tyranny of the inbox--and unleashing a new era of productivity. Modern knowledge workers communicate constantly. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. There was a time when tools like email felt cutting edge, but a thorough review of current evidence reveals that the "hyperactive hive mind" workflow they helped create has become a productivity disaster, reducing profitability and perhaps even slowing overall economic growth. Equally worrisome, it makes us miserable. Humans are simply not wired for constant digital communication. We have become so used to an inbox-driven workday that it's hard to imagine alternatives. But they do exist. Drawing on years of investigative reporting, author and computer science professor Cal Newport makes the case that our current approach to work is broken, then lays out a series of principles and concrete instructions for fixing it. In A World without Email, he argues for a workplace in which clear processes--not haphazard messaging--define how tasks are identified, assigned and reviewed. Each person works on fewer things (but does them better), and aggressive investment in support reduces the ever-increasing burden of administrative tasks. Above all else, important communication is streamlined, and inboxes and chat channels are no longer central to how work unfolds. The knowledge sector's evolution beyond the hyperactive hive mind is inevitable. The question is not whether a world without email is coming (it is), but whether you'll be ahead of this trend. If you're a CEO seeking a competitive edge, an entrepreneur convinced your productivity could be higher, or an employee exhausted by your inbox, A World Without Email will convince you that the time has come for bold changes, and will walk you through exactly how to make them happen.

The Time-Block Planner

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Author :
Publisher :
ISBN 13 : 0593192052
Total Pages : 242 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis The Time-Block Planner by : Cal Newport

Download or read book The Time-Block Planner written by Cal Newport and published by . This book was released on 2020 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

What Should I Do with My Life?

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Author :
Publisher : Ballantine Books
ISBN 13 : 0345485920
Total Pages : 466 pages
Book Rating : 4.3/5 (454 download)

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Book Synopsis What Should I Do with My Life? by : Po Bronson

Download or read book What Should I Do with My Life? written by Po Bronson and published by Ballantine Books. This book was released on 2005-11-29 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Brimming with stories of sacrifice, courage, commitment and, sometimes, failure, the book will support anyone pondering a major life choice or risk without force-feeding them pat solutions.”—Publishers Weekly In What Should I Do with My Life? Po Bronson tells the inspirational true stories of people who have found the most meaningful answers to that great question. With humor, empathy, and insight, Bronson writes of remarkable individuals—from young to old, from those just starting out to those in a second career—who have overcome fear and confusion to find a larger truth about their lives and, in doing so, have been transformed by the experience. What Should I Do with My Life? struck a powerful, resonant chord on publication, causing a multitude of people to rethink their vocations and priorities and start on the path to finding their true place in the world. For this edition, Bronson has added nine new profiles, to further reflect the range and diversity of those who broke away from the chorus to learn the sound of their own voice.

How to Be a High School Superstar

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Publisher : Crown
ISBN 13 : 0307715817
Total Pages : 274 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis How to Be a High School Superstar by : Cal Newport

Download or read book How to Be a High School Superstar written by Cal Newport and published by Crown. This book was released on 2010-07-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do Less, Live More, Get Accepted What if getting into your reach schools didn’t require four years of excessive A.P. classes, overwhelming activity schedules, and constant stress? In How to Be a High School Superstar, Cal Newport explores the world of relaxed superstars—students who scored spots at the nation’s top colleges by leading uncluttered, low stress, and authentic lives. Drawing from extensive interviews and cutting-edge science, Newport explains the surprising truths behind these superstars’ mixture of happiness and admissions success, including: · Why doing less is the foundation for becoming more impressive. · Why demonstrating passion is meaningless, but being interesting is crucial. · Why accomplishments that are hard to explain are better than accomplishments that are hard to do. These insights are accompanied by step-by-step instructions to help any student adopt the relaxed superstar lifestyle—proving that getting into college doesn’t have to be a chore to survive, but instead can be the reward for living a genuinely interesting life.

The Power of Ignored Skills

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Author :
Publisher : Penguin Random House India Private Limited
ISBN 13 : 9357087125
Total Pages : 111 pages
Book Rating : 4.3/5 (57 download)

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Book Synopsis The Power of Ignored Skills by : Manoj Tripathi

Download or read book The Power of Ignored Skills written by Manoj Tripathi and published by Penguin Random House India Private Limited. This book was released on 2024-07-31 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to know how the skills we tend to ignore play a significant role in our success? How did scientific observations lead to important inventions? How did the Suez Canal help Mumbai become a business hub? How do world leaders use communication skills to achieve their objectives? How do MNCs use the power of purpose to connect with customers and employees? Why is India left behind in the economic race? And how did fire help humans become wiser? Through various examples and stories, all the above questions are answered in The Power of Ignored Skills. This book not only highlights problems but also offers solutions for some of the most complex challenges. With more than fifty examples and case studies, this book is a handy resource for a student, a learner or anyone climbing the corporate ladder.

Show Your Work!

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Publisher : Workman Publishing
ISBN 13 : 076117897X
Total Pages : 225 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis Show Your Work! by : Austin Kleon

Download or read book Show Your Work! written by Austin Kleon and published by Workman Publishing. This book was released on 2014-03-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more forward-thinking and necessary book, he shows how to take that critical next step on a creative journey—getting known. Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive. In chapters such as You Don’t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user’s manual for embracing the communal nature of creativity— what he calls the “ecology of talent.” From broader life lessons about work (you can’t find your voice if you don’t use it) to the etiquette of sharing—and the dangers of oversharing—to the practicalities of Internet life (build a good domain name; give credit when credit is due), it’s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.

You Couldn't Ignore Me If You Tried

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Author :
Publisher : Crown
ISBN 13 : 0307716600
Total Pages : 386 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis You Couldn't Ignore Me If You Tried by : Susannah Gora

Download or read book You Couldn't Ignore Me If You Tried written by Susannah Gora and published by Crown. This book was released on 2011-02-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deep dive into the Brat Pack, John Hughes, and the timeless movies they made together—“a must-have for fans of ’80s teen flicks” (Associated Press) “As readable as it is informative, Susannah Gora’s book sets these influential films into a cultural and cinematic context—and provides compelling behind-the-scenes stories about the people who made them.”—Leonard Maltin From Sixteen Candles, The Breakfast Club, and St. Elmo’s Fire to Pretty in Pink, Ferris Bueller’s Day Off, and Say Anything, the films of the Brat Pack have influenced an entire generation who still want to believe life always turns out like an eighties movie. You Couldn’t Ignore Me If You Tried takes us back to that golden age of youth cinema, telling for the first time the complete story behind how these films were made. Through original and revealing interviews with scores of key players like Molly Ringwald, Matthew Broderick, Judd Nelson, Anthony Michael Hall, Andrew McCarthy, Rob Lowe, John Cusack, Cameron Crowe, and Ally Sheedy, author Susannah Gora has crafted a sweeping tribute to a body of films that stirred an entire generation and a gripping account of the people who brought these films to life.

Little Bets

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Publisher : Simon and Schuster
ISBN 13 : 1439170444
Total Pages : 226 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Little Bets by : Peter Sims

Download or read book Little Bets written by Peter Sims and published by Simon and Schuster. This book was released on 2011-04-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An enthusiastic, example-rich argument for innovating in a particular way—by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes” (The Wall Street Journal). What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.

Tiny Leaps, Big Changes

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Author :
Publisher : Center Street
ISBN 13 : 154608276X
Total Pages : 149 pages
Book Rating : 4.5/5 (46 download)

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Book Synopsis Tiny Leaps, Big Changes by : Gregg Clunis

Download or read book Tiny Leaps, Big Changes written by Gregg Clunis and published by Center Street. This book was released on 2019-01-15 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve your goals and crush procrastination with these practical personal development strategies based on the hit podcast Tiny Leaps, Big Changes by Gregg Clunis. In today's world, we are constantly overloaded with positive messages, such as "follow your passion," or "dream big," that are supposed to spark change and accomplishments in our lives. But why doesn't anyone ever give practical advice on how exactly to achieve those lofty goals? Tiny Leaps, Big Changes explores the reality behind personal development -- that all big changes come from the small decisions we make every day. Using scientific and psychological research, Gregg Clunis shows you what hidden factors drive our behavior and gives you the tools to form helpful, daily habits to accomplish your goals. After reading Tiny Leaps, Big Changes, you'll know how to crush procrastination, double your productivity, and lessen the gap between what you want for your life and how you get it.

Serverless Handbook

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Publisher :
ISBN 13 : 9781662911606
Total Pages : 360 pages
Book Rating : 4.9/5 (116 download)

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Book Synopsis Serverless Handbook by : Swizec Teller

Download or read book Serverless Handbook written by Swizec Teller and published by . This book was released on 2021-06-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serverless Handbook for frontend engineers is the resource I wish I had jumping into serverless. A guide borne of experience and pain. No academic bullshit where you're not sure if the author ever used this stuff in production. I have. From baby side-projects to high traffic data processing monsters. As Google likes to say: serverless architectures, ]from prototype to production to planet-scale Here's what early readers had to say. - Serverless Handbook taught me high-leveled topics. I don't like specific courses with source code (unless it's the exactly thing I want to build) but these chapters helped me to feel like i'm not a total noob anymore. The hand-drawn diagrams and high-leveled descriptions gave me the feeling that i don't have any critical "knowledge gaps" anymore - I'm using these skills on some serverless projects in a dayjob. Also very convenient to use with my side projects. - The code examples! I like that you included a lot of code examples. It sparked my interest in serverless. Since reading the book I've taken a few courses/workshops in serverless but this was the book that started the serverless journey for me. Can't wait to build a micro SaaS app with my friends Serverless Handbook takes you from backend beginner to solid full-stack engineer. It shows you the mindsets and tactics to use with any backend. It talks about distributed data processing, designing a REST API, how to build GraphQL, handling authentication, and keeping your code secure. Every chapter helps you choose what to do. Because your project is unique and understanding beats cookie-cutter recipes. This book is a why, not a how. But there's enough how to start you off: ) Serverless Handbook is everything I wish I knew about backend programming 10 years ago.

Dig Your Well before You're Thirsty

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Author :
Publisher : Crown Currency
ISBN 13 : 0385485468
Total Pages : 337 pages
Book Rating : 4.3/5 (854 download)

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Book Synopsis Dig Your Well before You're Thirsty by : Harvey Mackay

Download or read book Dig Your Well before You're Thirsty written by Harvey Mackay and published by Crown Currency. This book was released on 1999-02-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Harvey Mackay reveals his techniques for the most essential tool in business--networking, the indispensable art of building contacts. Now in paperback, Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away. This shrewdly practical book distills Mackay's wisdom gleaned from years of "swimming with sharks," including: What kinds of networks exist How to start a network, and how to wring the most from it The smart way to downsize your list--who to keep, who to dump How to keep track of favors done and favors owed--Is it my lunch or yours? What you can do if you are not good at small talk Dig Your Well Before You're Thirsty is a must for anyone who wants to get ahead by reaching out.

10-Minute Toughness

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071600647
Total Pages : 210 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis 10-Minute Toughness by : Jason Selk

Download or read book 10-Minute Toughness written by Jason Selk and published by McGraw Hill Professional. This book was released on 2008-10-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: “10-Minute Toughness is a solid mental training program. In fact I feel it is the best of its kind. . . . [It's] what the title says: ten minutes a day that connects your talents and abilities to the outcome you're seeking. As a retired NFL player looking forward, I can see as many applications for the toughness Jason Selk's program brought out of me in the business world as there were on the football field.” --Jeff Wilkins, Former NFL Pro Bowl Kicker “The mental side of the game is extremely important. 10-Minute Toughness helps the players develop the mental toughness needed for success; it really makes a difference.” --Walt Jocketty, General Manager of the 2006 World Champion St. Louis Cardinals “Jason Selk has spent a tremendous amount of time and energy developing effective mental-training programs and coaches workshops. He is truly committed to helping individuals and teams to perform at their very best, when it really counts.” --Peter Vidmar, Olympic Gold Medalist Mental training is a must for high performance both on the field and off. But simply hoping for mental toughness isn't going to build any mind muscles. You need a proven routine of daily exercises to get you where you want to go. 10-Minute Toughness is your personal coach for boosting brainpower and achieving a competitive edge in whatever game you play. With quickness and ease, you'll learn how to master your own mind and psych out your opponents using personalized techniques from one of America's most successful sport psychology consultants. Like no other program available, the 10-Minute Toughness (10-MT) routine gets you ready for the competition in just ten minutes a day.

Deep Work

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Publisher : Grand Central Publishing
ISBN 13 : 1455586668
Total Pages : 228 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Deep Work by : Cal Newport

Download or read book Deep Work written by Cal Newport and published by Grand Central Publishing. This book was released on 2016-01-05 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN AMAZON BEST BOOK OF 2O16 PICK IN BUSINESS & LEADERSHIP WALL STREET JOURNAL BUSINESS BESTSELLER A BUSINESS BOOK OF THE WEEK AT 800-CEO-READ Master one of our economy’s most rare skills and achieve groundbreaking results with this “exciting” book (Daniel H. Pink) from an “exceptional” author (New York Times Book Review). Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep Work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way. In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill. 1. Work Deeply 2. Embrace Boredom 3. Quit Social Media 4. Drain the Shallows A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.

It's Not How Good You Are, It's How Good You Want to Be

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Author :
Publisher : Phaidon Press
ISBN 13 : 9780714843377
Total Pages : 128 pages
Book Rating : 4.8/5 (433 download)

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Book Synopsis It's Not How Good You Are, It's How Good You Want to Be by : Paul Arden

Download or read book It's Not How Good You Are, It's How Good You Want to Be written by Paul Arden and published by Phaidon Press. This book was released on 2003-06-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: " It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "