Shortcut Your Startup

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Author :
Publisher : Random House Business Books
ISBN 13 : 9781847942302
Total Pages : 256 pages
Book Rating : 4.9/5 (423 download)

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Book Synopsis Shortcut Your Startup by : Courtney Reum

Download or read book Shortcut Your Startup written by Courtney Reum and published by Random House Business Books. This book was released on 2018-01-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.' Arianna Huffington The world of startups is more competitive than ever: what will make yours stand out from the crowd? Shortcut Your Startup has the answers you need. Star entrepreneurs Courtney and Carter Reum have invested in such global successes as Lyft, Pinterest and SpaceX, as well as launching a multimillion-dollar business of their own - they have the hands on experience, insights and tips that will make all the difference. The first step is to rip up the rule book. Convinced that only killer new ideas will work? No, sometimes it makes more sense to capitalise on others' innovations. Have people advised you to manage everything yourself? They should have told you to outsource all but your venture's key strengths. Moving from initial idea to exist strategy, the Reum brothers take received wisdom, turn it on its head, and give you the real low-down on what works. Whether you're a business veteran looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is an essential guide that will speed up your journey to success. 'Courtney and Carter Reum have generously pulled back the curtain to reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.' Tony Robbins

Shortcut Your Startup

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1501173014
Total Pages : 285 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Shortcut Your Startup by : Courtney Reum

Download or read book Shortcut Your Startup written by Courtney Reum and published by Simon and Schuster. This book was released on 2018-01-16 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and investors—comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture. Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its head: · Get into the Trenches · Know if You’re a Speedboat or a Sailboat · Obsessively Take Advantage of Your Unfair Advantages · Do What You Do Best, and Outsource the Rest · Build in Flexibility and a Diversified Focus · Think Milestones, Not Time · Nail It Before You Scale It · 1 Percent Better Is 1000 Percent Better · Gain Buy-in with Heart-Based Momentum · Success Doesn’t Equate to a Successful Exit Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!

Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success

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Author :
Publisher : Random House Business Books
ISBN 13 : 9781847942319
Total Pages : 288 pages
Book Rating : 4.9/5 (423 download)

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Book Synopsis Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success by : COURTNEY. REUM

Download or read book Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success written by COURTNEY. REUM and published by Random House Business Books. This book was released on 2019-01-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Leapfrog

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Author :
Publisher : Penguin
ISBN 13 : 0525503927
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Leapfrog by : Nathalie Molina Niño

Download or read book Leapfrog written by Nathalie Molina Niño and published by Penguin. This book was released on 2018-08-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: For women entrepreneurs (and anyone sick of the status quo), this smart, unapologetic collection delivers fifty proven hacks to leapfrog over obstacles and succeed in business. "A must-read for any woman who has a great idea and the nagging thought that doors are closed to her; Molina Niño helps to blow them open."--Publishers Weekly Think the most critical factor for becoming a great entrepreneur is grit, risk-taking, or technical skills? Think again. Despite what every other business book might say, historical data show the real secret ingredients to getting ahead in business are being rich, white, and male. Until now. Leapfrog is the decades-overdue startup bible for the rest of us. It's filled with uncompromising guidance for winning at business, your way. Leapfrog is for entrepreneurs of all stripes who are fed up with status quo advice--the kind that assumes you have rich friends and family and a public relations team. Refreshingly frank and witty, author Nathalie Molina Niño is a serial tech entrepreneur, the founder and CEO of BRAVA Investments, and a proud daughter of Latinx immigrants. While teaching budding entrepreneurs at Barnard College at Columbia University and searching the globe for investment-worthy startups, she has met or advised thousands of entrepreneurs who've gone from zero to scalable business. Here she shares their best secrets in the form of fifty "leapfrogs"--clever loopholes and shortcuts to outsmart, jump over, or straight up annihilate the seemingly intractable hurdles facing entrepreneurs who don't have family money, cultural capital, or connections.

Shortcut to Prosperity

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1608324311
Total Pages : 225 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Shortcut to Prosperity by : Mark Hopkins

Download or read book Shortcut to Prosperity written by Mark Hopkins and published by Greenleaf Book Group. This book was released on 2013-01-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just being good at what you do doesn’t cut it anymore. Today’s information fueled economy rewards a new breed of worker—those who can think differently, move faster, and attain a level of knowledge that tilts the field of play in their favor. In Shortcut to Prosperity, Mark Hopkins explains how to develop those habits—not only for career success, but also for a more fulfilling and exciting life. He’ll show you how to • Do the soul searching required to find your passion • Harness hardship or personal vision to engage a lifelong Prosperity Cycle that builds on one success after another • Put in the hours with the right organizations to develop a differentiating level of competence • Exploit your natural curiosity and expand your field of vision to spot opportunities others miss, the most important entrepreneurial habit • Develop partners, guides, and mentors to help you along the way However you define prosperity, Mark can help you find your field of play, develop a competitive advantage, and recruit allies. Through stories of inspiring people—some entrepreneurs, some not—Mark reinforces the book’s message: you don’t have to be a genius or lucky to have the exact career and life you want. By sharing the habits of success and simple strategies for integrating them into your life, Mark will help you map your own shortcut to prosperity.

Small Business Hacks

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Author :
Publisher :
ISBN 13 : 9781628654431
Total Pages : 200 pages
Book Rating : 4.6/5 (544 download)

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Book Synopsis Small Business Hacks by : Barry Moltz

Download or read book Small Business Hacks written by Barry Moltz and published by . This book was released on 2017-10-21 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running a small business is hard and confusing. Most entrepreneurs start a company to solve a problem and just want to focus on doing only that. Unfortunately, starting a business gets in the way and everything that comes along with it. Like: �Marketing �Sales �Customer Service �Employees, Freelancers and Vendors �Money and Finance This book solves that problem. It is a simple guide for anyone in a small business to be able to accomplish one of these tasks in five steps or less. No more angst over the issue or searching for the solution on the web. These 100 small business hacks are your shortcut to success. We assemble these after our combine 50 years in business both as small business owners ourselves and as journalists interviewing thought leaders about their path to prosperity. It has never been easier to start a business, but with so much competition moving at the speed of the internet, it has also never been so easy to fail. This does not have to be you. This book is not meant to be read from beginning to end. Jump to the problem that you need to solve and get started. Keep this guide nearby on your desk, your tablet, smart phone or under your pillow. It will allow you to quickly bust through most problems you will encounter and leave more time to do what you love at your company.

The Startup of You (Revised and Updated)

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Author :
Publisher : Crown Currency
ISBN 13 : 0307888924
Total Pages : 274 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Startup of You (Revised and Updated) by : Reid Hoffman

Download or read book The Startup of You (Revised and Updated) written by Reid Hoffman and published by Crown Currency. This book was released on 2012-02-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.

Do More Faster

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470948795
Total Pages : 352 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Do More Faster by : Brad Feld

Download or read book Do More Faster written by Brad Feld and published by John Wiley & Sons. This book was released on 2010-10-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice from some of today's top early stage investors and entrepreneurs TechStars is a mentorship-driven startup accelerator with operations in three U.S. cities. Once a year in each city, it funds about ten Internet startups with a small amount of capital and surrounds them with around fifty top Internet entrepreneurs and investors. Historically, about seventy-five percent of the companies that go through TechStars raise a meaningful amount of angel or venture capital. Do More Faster: TechStars Lessons to Accelerate Your Startup is a collection of advice that comes from individuals who have passed through, or are part of, this proven program. Each vignette is an exploration of information often heard during the TechStars program and provides practical insights into early stage entrepreneurship. Contains seven sections, each focusing on a major theme within the TechStars program, including idea and vision, fundraising, legal and structure, and work/life balance Created by two highly regarded experts in the world of early stage investing Essays in each section come from the experienced author team as well as TechStar mentors, entrepreneurs, and founders of companies While you'll ultimately have to make your own decisions about what's right for your business, Do More Faster: TechStars Lessons to Accelerate Your Startup can get your entrepreneurial endeavor headed in the right direction.

The Intelligent Entrepreneur

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Author :
Publisher : Henry Holt and Company
ISBN 13 : 1429962089
Total Pages : 352 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Intelligent Entrepreneur by : Bill Murphy, Jr.

Download or read book The Intelligent Entrepreneur written by Bill Murphy, Jr. and published by Henry Holt and Company. This book was released on 2010-10-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with the cooperation of Harvard Business School, an instructive and inspiring book for anyone who dreams of starting a highly profitable business In 1998, three Harvard Business School graduates—two men and one woman—turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their ten-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs—and left their mark on the world. Based on dozens of interviews with highly successful entrepreneurs, Harvard Business School professors, and HBS alumni, The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders developed ideas, assembled teams, built ventures, and achieved their dreams. Along the way, they learned that starting great companies requires much more than a ferocious work ethic or good timing. Their hard-won insights—distilled into ten key rules—will help anyone become a successful entrepreneur. What they teach you at Harvard Business School is that intelligent entrepreneurship can be learned. In that spirit, Bill Murphy Jr. uses a unique combination of vivid storytelling and lucid instruction to show would-be entrepreneurs how to improve their odds of creating dynamic, lasting businesses.

Shortcut Your Startup

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Author :
Publisher : Gallery/Jeter Publishing
ISBN 13 : 9781501172991
Total Pages : 0 pages
Book Rating : 4.1/5 (729 download)

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Book Synopsis Shortcut Your Startup by : Courtney Reum

Download or read book Shortcut Your Startup written by Courtney Reum and published by Gallery/Jeter Publishing. This book was released on 2018-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and investors—comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture. Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its head: · Get into the Trenches · Know if You’re a Speedboat or a Sailboat · Obsessively Take Advantage of Your Unfair Advantages · Do What You Do Best, and Outsource the Rest · Build in Flexibility and a Diversified Focus · Think Milestones, Not Time · Nail It Before You Scale It · 1 Percent Better Is 1000 Percent Better · Gain Buy-in with Heart-Based Momentum · Success Doesn’t Equate to a Successful Exit Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!

Zero to One

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Author :
Publisher : Random House
ISBN 13 : 075355030X
Total Pages : 198 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Zero to One by : Blake Masters

Download or read book Zero to One written by Blake Masters and published by Random House. This book was released on 2014-09-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

6 Secrets to Startup Success

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Author :
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416063
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis 6 Secrets to Startup Success by : John BRADBERRY

Download or read book 6 Secrets to Startup Success written by John BRADBERRY and published by AMACOM Div American Mgmt Assn. This book was released on 2011-03-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes passion to start a new business. But that same entrepreneurial enthusiasm can also lead you astray.Over six million Americans start businesses every year. That's 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusionùthat the passion that drives and energizes so many founders is also the very thing that leads many of them astray. Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In 6 Secrets to Startup Success, readers will learn how to: Convert their passion into economic value with a moneymaking business model ò Improve their readiness to launch and lead a new venture ò Manage funding and cash flows ò Chart a path to breakeven and beyond ò Avoid the pitfalls that often accompany unfettered passion ò Build the stamina needed to persevere over time Complete with indispensable tools including an assessment to gauge a venture's strengths and weaknesses, 6 Secrets to Startup Success will help entrepreneurs everywhere turn their dreams into reality.

12 Months to $1 Million

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Author :
Publisher : BenBella Books
ISBN 13 : 1950665143
Total Pages : 206 pages
Book Rating : 4.9/5 (56 download)

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Book Synopsis 12 Months to $1 Million by : Ryan Daniel Moran

Download or read book 12 Months to $1 Million written by Ryan Daniel Moran and published by BenBella Books. This book was released on 2020-05-05 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the road map to a seven-figure business . . . in one year or less The word "entrepreneur" is today's favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called "easy paths to success." The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula. By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: • The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months. • The Growth (Months 5 - 8): Once you're in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business. • The Gold (Months 9-12): It's time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses. If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.

The Entrepreneur’s Guide to Risk and Decisions

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1838678735
Total Pages : 145 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis The Entrepreneur’s Guide to Risk and Decisions by : Thomas G. Pittz

Download or read book The Entrepreneur’s Guide to Risk and Decisions written by Thomas G. Pittz and published by Emerald Group Publishing. This book was released on 2020-01-02 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a successful entrepreneur is impossible without accepting risk - the question is which risk to take and at what time. This guide offers practical, no-nonsense advice for marketing and financing your business, bringing on partners and employees, and launching your business as inexpensively and aggressively as possible.

Getting Everything You Can Out of All You've Got

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Author :
Publisher : Truman Talley Books
ISBN 13 : 0312271468
Total Pages : 350 pages
Book Rating : 4.3/5 (122 download)

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Book Synopsis Getting Everything You Can Out of All You've Got by : Jay Abraham

Download or read book Getting Everything You Can Out of All You've Got written by Jay Abraham and published by Truman Talley Books. This book was released on 2000-02-21 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture. And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a multimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen--or are going to see--that you could take and turn to your advantage? In Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

The Science of Growth

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Author :
Publisher : Macmillan
ISBN 13 : 1250074290
Total Pages : 252 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis The Science of Growth by : Sean Ammirati

Download or read book The Science of Growth written by Sean Ammirati and published by Macmillan. This book was released on 2016-04-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It's provided an agile framework to develop the right product solution for a given target market, and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure. Why do some companies realize the VC's goal of a 10x return on investment, while others flounder? What differentiates the companies that become part of the fabric of our lives and remain responsive, no matter how big they get from those that quickly fade? To find out, Ammirati looks at 20 different companies in pairs, who have achieved product-market fit at about the same point in history with the same general target customer-one of which has gone on to achieve real scale, while the other languished. As his research reveals, just a handful of choices-among them, who to partner with, how to finance growth, and how to use data-make all the difference in the world. With such intriguing examples as LinkedIn vs. Spoke, Facebook vs. Friendster, and McDonald's vs. White Castle, Ammirati shows the secret of "the science of growth" and how to cultivate it in any organization.

The Small Business Bible

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111823877X
Total Pages : 599 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Small Business Bible by : Steven D. Strauss

Download or read book The Small Business Bible written by Steven D. Strauss and published by John Wiley & Sons. This book was released on 2012-02-27 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.