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Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2015-08-17 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Comprehend SEO s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. You ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]."
Book Synopsis Search Engine Optimization (SEO) by : Jennifer Grappone
Download or read book Search Engine Optimization (SEO) written by Jennifer Grappone and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
Book Synopsis Google Semantic Search by : Dave Amerland
Download or read book Google Semantic Search written by Dave Amerland and published by Pearson Education. This book was released on 2013 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google(tm)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(tm), TrustRank(tm), AuthorityRank(tm), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! * Learn how Google is delivering answers, not just links--and what it means to you * Profit from Google Now(tm) and the fragmented, personalized future of search * Prepare for Knowledge Graph(tm) by growing your online reputation, authority, and trust * Stop using 10 common SEO techniques that no longer work * Discover the truth about Trust Ranking(tm)--and 10 steps to take right now * Go way beyond keywords in today's new era of content marketing * Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn * See why the "First Page of Google" is rapidly become obsolete * Drive unprecedented business value from your online identity and influence * Learn how Google captures meaning in unstructured data--and give it what it wants * Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity * Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html
Book Synopsis Introduction to Search Engine Optimization by : Todd Kelsey
Download or read book Introduction to Search Engine Optimization written by Todd Kelsey and published by Apress. This book was released on 2017-06-20 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You’ll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Download or read book The ABC of Seo written by David George and published by Lulu.com. This book was released on 2005 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ABC of SEO is a concise and clear guide to the art of search engine optimization. It presents current optimization strategies and discusses their pitfalls and builds the foundations for long term success. Readers will discover how to get their website listed on the major search engines for free, beat their competitors, increase their search engine rankings and boost the number and quality of visitors.
Book Synopsis How to Get to the Top of Google by : Tim Cameron-Kitchen
Download or read book How to Get to the Top of Google written by Tim Cameron-Kitchen and published by . This book was released on 2019 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Introduction to SEO with Google Webmaster Tools by : David Zimmerman
Download or read book Introduction to SEO with Google Webmaster Tools written by David Zimmerman and published by David Zimmerman. This book was released on 2014-10-12 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you need to get more traffic to your website? Do you need more sales or leads for your business? Then you need to consider doing some search engine optimization (SEO). This book aims to teach people about SEO using one of Google's free tools: Google Webmaster Tools. Whether you are planning to work on your own website or hire someone to help, this book will introduce you to the concepts behind search engine optimization to grow your online presence and your business.
Download or read book SEO Mastery written by Graham Fisher and published by Graham Fisher. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn secret strategies and the most up to date SEO strategies for getting your business or website to the top of Google? If so then keep reading… Do you have problems optimizing your website for higher rankings? Learning up-to-date link building tactics? Not knowing the inner workings of Google’s ever-changing algorithm? Or being unable to use social media or web analytics for multiplying your results? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In SEO Mastery, you will discover: - A simple trick you can do for getting local businesses ranking higher with SEO! - The best way for being able to find “Money” keywords that will send more customers to your site! - The one secret white hat link building method for doubling your monthly users to your site! - Why using pay-per-click advertising is the most cost-efficient way to get the biggest bang for your buck! - Understanding why some people will fail to make SEO work! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never heard of SEO before, you will still be able to get to a high level of success. So, if you don’t just want to transform your business's life, then click “Buy Now" in the top right corner NOW!
Book Synopsis Effective SEO and Content Marketing by : Nicholas Papagiannis
Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-02-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
Download or read book Outsmarting Google written by Evan Bailyn and published by Que Publishing. This book was released on 2011-03-16 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way—legally, quick, and smart. Every company I start goes through Evan. I’d be crazy not to use him.” —Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world’s leading authorities on SEO! If you aren’t at or near the top of Google searches, you won’t be found. Your companymight as well not exist. But many common Google “search optimization” techniques don’t work—or even make things worse. In Outsmarting Google, world-renowned search expert Evan Bailyn reveals real, gritty, up-to-the-minute tactics that helped him attract more than 50,000,000 visitors last year without spending a dime on advertising! You won’t find any unethical “black hat” tricks here: only proven techniques that reflect comprehensive testing and extraordinary insight into Google’s secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn’t want you to know! New high-profit SEO solutions for every marketer, entrepreneur, and site owner! • Uncover SEO myths and outdated techniques that no longer work • Leverage Google’s deep knowledge of how and why people search • Integrate five core SEO ingredients: keywords, links, meta page title, URL structure, and time • Understand what’s really involved in choosing the best keywords • Acquire links that help, and avoid links from “bad neighborhoods” • “Age” your sites to build trust and escape the dreaded Google “sandbox” • Use Google AdWords to cost-effectively complement SEO and cover your “long tail” • Convert SEO results into paying customers • Optimize for Facebook, Twitter, and YouTube • Improve performance on Bing and Yahoo! without compromising your Google ranking • Prepare for brand-new trends in personalized and real-time search
Download or read book Seo Help written by Dave Amerland and published by New Line Publishing. This book was released on 2011 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely revised and updated edition of the Amazon SEO best-seller on practical SEO practices and techniques. SEO Help is a practical, step-by-step guide which in 20 easy-to-understand chapters gives you the kind of practical advice a leading SEO engineer would give you if he were standing over your shoulder and helped you search engine optimize your website. This second, updated edition paperback keeps you up to date with the latest trends.- Over 70 new detailed changes have been introduced- SEO advice now includes cues for Google's Panda update- Social Media is discussed- Includes action plans for fast results in SEO- David Amerland is a keynote author and panelist, on SEO, social media and the way the web affects all our lives. SEO Help gives you everything you need to help your website rank fast in Google, attract relevant customers, and continue to grow organically, increasing your web presence through the application of very accessible, easy-to-implement, steps. What usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have also ran out of time and money. SEO Help dispenses with theory and complicated explanations. Its aim is to save you money you would spend in outsourcing SEO and help you get your website ranked fast. Its 20-step method is practical and straightforward, capable of implementation across a wide variety of websites. It is designed to help you get going from the very first chapter and see results within weeks rather than months.
Book Synopsis Google’s AI Future and What It Means For SEO’S by : Goncalo Paxe Jorge Miguel
Download or read book Google’s AI Future and What It Means For SEO’S written by Goncalo Paxe Jorge Miguel and published by Goncalo Paxe Jorge Miguel. This book was released on with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every technologist, futurist, or thinker that you can think of agrees: AI is going to be HUGE in the future. People like Elon Musk warned that AI will bring about the downfall of man. Others point to the ways in which AI is going to revolutionize art, medicine, and science for the betterment of all mankind. Whichever side of the argument they land on, they all agree that AI is going to be a BIG deal.
Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2023-08-30 with total page 775 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape, including how generative AI can be used to support SEO and SEO-related tasks. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Identify what opportunities exist for using generative AI as part of an SEO program Gain insights into the future of search and internet discoverability
Download or read book Keywords for SEO written by Itamar Blauer and published by . This book was released on 2021-02-17 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to sustainably rank higher on Google? Two industry leaders within their respective professional disciples with over 30 years experience in SEO and Digital Marketing share their insight knowledge of what works online to get you found. With over 5.6 billion searches on Google every day, keywords command your online presence to reach page 1. Using the appropriate keywords that derive value for your brand is the "secret ingredient" to drawing engaged audiences that will fulfil your strategic goals. Contained within 9 chapters covering over 20,000 words, you understand from a standing position the importance of keywords, as well as how to wield them effectively to your own brand, and more importantly, derive 100% value in changing your online presence forever. Leaving no stone unturned, we take you on a complete step-by-step journey from an absolute beginner to an accomplished SEO manager - wielding keywords for SEO growth. This book features time-saving templates, knowledge bombs, and a no-nonsense approach to getting the job done right.
Book Synopsis Search Engine Optimization by : Harold Davis
Download or read book Search Engine Optimization written by Harold Davis and published by "O'Reilly Media, Inc.". This book was released on 2006-05-23 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more. The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include: Understanding how to best organize your web pages and websites. Understanding technologic and business tools available that you can use to achieve your SEO goals. Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence). When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.
Book Synopsis Google Ranking Secrets by : Laura Maya
Download or read book Google Ranking Secrets written by Laura Maya and published by Estalontech. This book was released on 2018-06-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Dominate the First Page of Google Rankings Are you Sick And Tired Of Your Sites Search Engine Rankings Being Stuck On Lower Google Pages When You Can Easily Be Cashing Insane Amount Of Commissions On Autopilot Traffic? It has been reported by Bing search engine, that websites on the top get 42% of the traffic; the second gets 11% and third gets 8% only. So, if you can rank on the first page of Google results, it can be an excellent opportunity for you and your business. But, the question that comes next is how to get to the top? It’s no secret that Google’s ranking algorithm is made up of over 200 “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Here we provide you an excellent opportunity to harness all the persuasive power of High Google Rankings and make a killing. We have put together all the resources you need to help you succeed in dominating the search engine. Introducing Google Ranking Secrets Training Guide - will walk you through proven and expert suggestions to catapult you to the top of the list. It is a Complete Solution for Ranking Your Website On The First Page Of Google Without Paying A Dime For Traffic! In this comprehensive guide, we reveal hot secrets and tips from industry experts on how to rank high and sustain your Google Top 10 rankings. And that’s why we want to make it a total no-brainer for you to get started today! Google Ranking Secrets will enable you - 1.To improve your Google rankings and sustain those rankings 2.To connect with large potential target market and increase accessibility 3.To get more targeted traffic which results in more leads and sales! 4.To Increase Exposure & Brand Awareness 5.To find out what is the methodology behind Google Ranking and How to Earn it? 6.How To Get To Number 1 On Google Without Breaking The Rules 7.How Can you Check your Website For Compliance With Google’s Recommendations? 8.How To Check Your Rankings On Search Engines? 9.Analyzing Keywords for high Popularity in Google 10. How to rank in Google Local Business Results 11.The complete list of over 200 Google Ranking Factors 12.Link Building Tips for High Google Ranking 13.Best Free SEO Tools to Improve Your Google Ranking 14.How to boost your overall traffic on Google News 15.Reasons your blog site isn’t ranking high in Google 16.Tracking SEO Metrics for improving Google ranking 17.How to Rank Higher on Google for Absolutely Any Keyword 18.Successful business Case Studies This is a Massive info packed training guide that is compiled with precision and enriched with time-tested methods. Save time and Boost up your business to the next level by learning these Google Ranking Secrets.
Book Synopsis Outsmarting Google: SEO Secrets to Winning New Business by :
Download or read book Outsmarting Google: SEO Secrets to Winning New Business written by and published by Que Publishing. This book was released on 2011 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never-before-revealed tactics for optimizing your web site for Google, from one of the world's most remarkable Google search experts By a legendary SEO expert who attracted nearly 70,000,000 visitors to his own web properties last year, using only SEO and related organic tactics Brand-new tactics that work, not outdated approaches or SEO myths Packed with never-before-published case studies from the author's work with 200+ clients - from Mom and Pop businesses to enterprises to celebrities With 65% of the Internet search market, Google plays an enormous role in global commerce, determining which sites will receive traffic and which won't. This entertaining, expert book shows entrepreneurs, marketers, and individuals how to tame the Google beast, and get more of that traffic. This isn't your typical guide to search engine optimization. It is written by Evan Bailyn, founder and CEO of First Page Sage, one of the world's leading SEO experts. Evan reveals the new secrets of SEO, and debunks long-held SEO myths that simply don't work. In plain English, he teaches techniques that reflect a deeply technical understanding of search engines and a broad psychological understanding of how and why people search. More than 20,000 marketers and entrepreneurs follow Bailyn's Twitter feed; more than 100,000 visit his web site; thousands more flock to his speaking engagements. This book brings together everything he's learned: what works now, and how to make the most of it.Coverage includes: " Today's five ingredients of successful SEO " The real art of choosing the right keywords " "Aging" web sites to gain trust " Using Google AdWords to complement SEO " Converting SEO results into paying customers " Optimizing for social media and other emerging trends.
