Senior Marketing Manager Critical Questions Skills Assessment

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Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together

Who

Author : Geoff Smart
Publisher : Ballantine Books
ISBN 13 : 0345504194
Total Pages : 210 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Who by : Geoff Smart

Download or read book Who written by Geoff Smart and published by Ballantine Books. This book was released on 2008-09-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times Bestseller, Geoff Smart and Randy Street provide a simple, practical, and effective solution to what The Economist calls “the single biggest problem in business today”: unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year and countless wasted hours. This statistic becomes even more startling when you consider that the typical hiring success rate of managers is only 50 percent. The silver lining is that “who” problems are easily preventable. Based on more than 1,300 hours of interviews with more than 20 billionaires and 300 CEOs, Who presents Smart and Street’s A Method for Hiring. Refined through the largest research study of its kind ever undertaken, the A Method stresses fundamental elements that anyone can implement–and it has a 90 percent success rate. Whether you’re a member of a board of directors looking for a new CEO, the owner of a small business searching for the right people to make your company grow, or a parent in need of a new babysitter, it’s all about Who. Inside you’ll learn how to • avoid common “voodoo hiring” methods • define the outcomes you seek • generate a flow of A Players to your team–by implementing the #1 tactic used by successful businesspeople • ask the right interview questions to dramatically improve your ability to quickly distinguish an A Player from a B or C candidate • attract the person you want to hire, by emphasizing the points the candidate cares about most In business, you are who you hire. In Who, Geoff Smart and Randy Street offer simple, easy-to-follow steps that will put the right people in place for optimal success.

Marketing Briefs: A Revision and Study Guide

Author : Sally Dibb
Publisher : Routledge
ISBN 13 : 113601666X
Total Pages : 353 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Marketing Briefs: A Revision and Study Guide by : Sally Dibb

Download or read book Marketing Briefs: A Revision and Study Guide written by Sally Dibb and published by Routledge. This book was released on 2012-08-21 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing: Concepts and Strategies', is the current business school market leading text in the United Kingdom, while their Thomson Learning text, 'The Marketing Casebook: Cases and Concepts', has just been revised and is the most widely used marketing casebook. From understanding customers, branding and positioning, relationship marketing, social responsibility through to value-based marketing and one-to-one marketing, this book covers all the issues the modern marketer must address. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions * Recommended further reading and sources. Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

A Practical Guide to Needs Assessment

Author : Catherine M. Sleezer
Publisher : John Wiley & Sons
ISBN 13 : 1118458117
Total Pages : 396 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis A Practical Guide to Needs Assessment by : Catherine M. Sleezer

Download or read book A Practical Guide to Needs Assessment written by Catherine M. Sleezer and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical Guide to Needs Assessment, Third Edition For fifteen years, A Practical Guide to Needs Assessment has been the go-to text for those who are seeking useful, systematic approaches to needs assessment. Needs assessment is the first step in training, performance improvement, and community development projects. This thoroughly revised and updated edition contains a treasury of resources including a toolkit of ready-to-use templates and job aids that you can customize for your own use. Illustrative case studies and tips show how to assess needs for individuals, teams, organizations, government agencies, and communities. This book combines a how-to text and reference tool for trainers, performance improvement professionals, and students. Managers and community leaders use it to get to the root of their learning and performance problems, make effective decisions, and obtain support for their most pressing issues. Updates to the third edition include: Links to online resources, including a needs assessment book that you can download for free, ethical guidelines, and vendors who assess individual, group and organizational needs. A new chapter on the complex needs assessment approach with new toolkit forms. A summary of the recent advances in our knowledge about learning, training, and performance that you can use to quickly prepare for client meetings. Guidelines on workforce surveys, such as employee engagement surveys. An Instructor’s Guide that contains discussion questions, assessments materials, and new exercises for each chapter. You can use this book to quickly access up-to-date information on the fundamentals of needs assessment including current models, theories, and resources. You can also learn how to manage and report a needs assessment project and access professional ethical guidelines. Learn five approaches to needs assessment: knowledge and skills analysis, job and task analysis, competency-based needs assessment, strategic needs assessment, and complex needs assessment.

Interview Questions and Answers

Author : Richard McMunn
Publisher : How2Become Ltd
ISBN 13 : 1907558748
Total Pages : 161 pages
Book Rating : 4.9/5 (75 download)

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Book Synopsis Interview Questions and Answers by : Richard McMunn

Download or read book Interview Questions and Answers written by Richard McMunn and published by How2Become Ltd. This book was released on 2013-05 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Jacaranda Key Concepts in VCE Business Management Units 3 and 4 7e learnON & Print & studyON

Author : Stephen J. Chapman
Publisher : John Wiley & Sons
ISBN 13 : 1119884713
Total Pages : 467 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Jacaranda Key Concepts in VCE Business Management Units 3 and 4 7e learnON & Print & studyON by : Stephen J. Chapman

Download or read book Jacaranda Key Concepts in VCE Business Management Units 3 and 4 7e learnON & Print & studyON written by Stephen J. Chapman and published by John Wiley & Sons. This book was released on 2022-12-19 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jacaranda Key Concepts in VCE Business Management Units 3 & 4, 6th Edition learnON & Print + studyON This combined print and digital title provides 100% coverage of the VCAA Adjusted Study Design for Business Management. The textbook comes with a complimentary activation code for learnON, the powerful digital learning platform making learning personalised and visible for both students and teachers.

EMPOWERED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 1119691257
Total Pages : 435 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis EMPOWERED by : Marty Cagan

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

The New Rules of Work

Author : Alexandra Cavoulacos
Publisher :
ISBN 13 : 0451495675
Total Pages : 338 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis The New Rules of Work by : Alexandra Cavoulacos

Download or read book The New Rules of Work written by Alexandra Cavoulacos and published by . This book was released on 2017 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to play the game by the New Rules. The Muse is known for sharp, relevant, and get-to-the-point advice on how to figure out exactly what your values and your skills are and how they best play out in the marketplace. Now Kathryn and Alex have gathered all of that advice and more in The New Rules of Work. Through quick exercises and structured tips, the authors will guide you as you sort through your countless options; communicate who you are and why you are valuable; and stand out from the crowd. The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between"--

Marketing Strategy & Management

Author : Diane M. Phillips
Publisher : SAGE
ISBN 13 : 152978560X
Total Pages : 811 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Marketing Strategy & Management by : Diane M. Phillips

Download or read book Marketing Strategy & Management written by Diane M. Phillips and published by SAGE. This book was released on 2023-02-16 with total page 811 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, University of St. Gallen, Switzerland.

Investment Management (Security Analysis and Portfolio Management), 19th Ed.

Author : V.K.Bhalla
Publisher : S. Chand Publishing
ISBN 13 : 9788121912488
Total Pages : 1112 pages
Book Rating : 4.9/5 (124 download)

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Book Synopsis Investment Management (Security Analysis and Portfolio Management), 19th Ed. by : V.K.Bhalla

Download or read book Investment Management (Security Analysis and Portfolio Management), 19th Ed. written by V.K.Bhalla and published by S. Chand Publishing. This book was released on 2008-06 with total page 1112 pages. Available in PDF, EPUB and Kindle. Book excerpt: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT. This 5th Edition , is thoroughly revised and updated. It describes techniques, vehicles, and strategies of the funds of an individual investor(s).For the students of Management, Commerce, Professional Course of CA, CS, ICWA, Professional of Financial Institutions and Policy Makers.

The HR Guide to European Mergers and Acquisitions

Author : James F. Klein
Publisher : Routledge
ISBN 13 : 1317028422
Total Pages : 200 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis The HR Guide to European Mergers and Acquisitions by : James F. Klein

Download or read book The HR Guide to European Mergers and Acquisitions written by James F. Klein and published by Routledge. This book was released on 2017-05-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: News of a merger or acquisition is a big event in the life of a company, which stirs uncertainty, anxiety and fear. The changes, redundancies and so on, that often follow this news, are a further source of turmoil for the employees of both companies involved. There is no magic formula to avoid these effects completely. However, good planning, communication and human resource practice can mitigate the worst of them; keep everyone that matters on board; and ensure that the new organization maintains your reputation for sensitive people management. Get it wrong, on the other hand, and you may lose the very people you were most anxious to keep; put the success of the process at risk and even face employment tribunals or other legal proceedings. In addition, imagine how these processes are complicated by any transnational elements. James F. Klein and Robert-Charles Kahn provide a practical, hands-on guide to successfully integrating HR functions following any merger or acquisition within Europe. The book guides you step by step, providing the methodology, tools, sequence of events and necessary material. It includes comparative tables, tips and stories illustrating the differences, specific issues and pitfalls that are particular to the different European countries. 20 years of human resources experience across companies in continental Europe has gone into creating this blueprint to successfully implementing the people side of successful mergers and acquisitions.

The MBA Handbook

Author : Sheila Cameron
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273602330
Total Pages : 356 pages
Book Rating : 4.6/5 (23 download)

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Book Synopsis The MBA Handbook by : Sheila Cameron

Download or read book The MBA Handbook written by Sheila Cameron and published by Financial Times/Prentice Hall. This book was released on 1994 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The MBA Handbook enables readers to: choose the programme and mode of study best suited to their needs, improve their time management skills and free the time needed for study, develop skills in rapid reading, notetaking, case study analysis, group discussion and oral presentation skills, integrate MBA study into career development and progression. accessible guide to the where and how of MBA studies and maintains the successful formula of the first edition. It gives much needed guidance on choosing, preparing for and surviving an MBA course, with advice on the necessary study skills including analytical report writing, project management and examinations technique. stage of reviewing their reasons for taking an MBA through to taking positive career development steps after gaining the qualification. In guiding readers through the pitfalls they will undoubtedly face, this handbook will be invaluable in helping them to pass their MBA and develop their managerial skills in the process. handbook will also be highly relevant to management students and others for whom a project or dissertation forms a large component of the course. The interactive nature of the material presented in the text is particularly useful for students taking part-time or distance learning programmes. In addition, managers who are not sure that they want a qualification will still benefit greatly from the advice on developing the many skills relevant to their job performance and career propsects. learning courses. Managers keen to develop the skills relevant to enhanced job performance and career prospects, as well as those interested in embarking on a course of management study.

Management Today

Author : Terri A. Scandura
Publisher : SAGE Publications
ISBN 13 : 1071884832
Total Pages : 676 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Management Today by : Terri A. Scandura

Download or read book Management Today written by Terri A. Scandura and published by SAGE Publications. This book was released on 2023-11-04 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating core management concepts with evidence-based research and strategies, Management Today, Second Edition provides students of all backgrounds with the foundations they need to start and enhance their careers. Authors Terri A. Scandura and Frankie J. Weinberg share their experiences as active researchers and award-winning teachers throughout the book to engage and inspire the next generation of managers. Students can apply what they have learned through self-assessments, reflection exercises, and experiential activities. Real-world case studies explore business scenarios students may encounter throughout their own careers. Practical, concise, and founded upon cutting edge research, this text equips students with the necessary skills to become impactful members of today′s business world. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title′s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

The Product Manager Interview

Author : Lewis C. Lin
Publisher :
ISBN 13 : 9780998120447
Total Pages : 300 pages
Book Rating : 4.1/5 (24 download)

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Book Synopsis The Product Manager Interview by : Lewis C. Lin

Download or read book The Product Manager Interview written by Lewis C. Lin and published by . This book was released on 2017-11-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOTE: This is the NEWER 3rd edition for the book formerly titled PM Interview Questions. -- 164 Actual PM Interview Questions From the creator of the CIRCLES Method(TM), The Product Manager Interview is a resource you don't want to miss. The world's expert in product management interviews, Lewis C. Lin, gives readers 164 practice questions to gain product management (PM) proficiency and master the PM interview including: Google Facebook Amazon Uber Dropbox Microsoft Fully Solved Solutions The book contains fully solved solutions so readers can learn, improve and do their best at the PM interview. Here are questions and sample answers you'll find in the book: Product Design How would you design an ATM for elderly people? Should Google build a Comcast-like TV cable service? Instagram currently supports 3 to 15 second videos. We're considering supporting videos of unlimited length. How would you modify the UX to accommodate this? Pricing How would you go about pricing UberX or any other new Uber product? Let's say Google created a teleporting device: which market segments would you go after? How would you price it? Metrics Imagine you are the Amazon Web Services (AWS) PM in Sydney. What are the top three metrics you'd look at? Facebook users have declined 20 percent week over week. Diagnose the problem. How would you fix the issue? Ideal Complement to Decode and Conquer Many of you have read the PM interview frameworks revealed in Decode and Conquer, including the CIRCLES(TM), AARM(TM) and DIGS(TM) Methods. The Product Manager Interview is the perfect complement to Decode and Conquer. With over 160 practice questions, you'll see what the best PM interview responses look and feel like. Brand New Third Edition Many of the sample answers have been re-written from scratch. The sample answers are now stronger and easier to follow. In total, thousands of changes have made in this brand new third edition of the book. Preferred by the World's Top Universities Here's what students and staff have to say about the Lewis C. Lin: DUKE UNIVERSITY I was so touched by your presentation this morning. It was really helpful. UNIVERSITY OF MICHIGAN I can say your class is the best that I have ever attended. I will definitely use knowledge I learned today for future interviews. COLUMBIA UNIVERSITY I'd like to let you know that your workshop today is super awesome! It's the best workshop I have been to since I came to Columbia Business School. Thank you very much for the tips, frameworks, and the very clear and well-structured instruction! UNIVERSITY OF TEXAS AT AUSTIN I wanted to reiterate how much I enjoyed your workshops today. Thank you so much for taking time out and teaching us about these much-needed principles and frameworks. I actually plan to print out a few slides and paste them on my walls! CARNEGIE MELLON UNIVERSITY I'm a very big admirer of your work. We, at Tepper, follow your books like the Bible. As a former associate product manager, I was able to connect your concepts back to my work experience back and Pragmatic Marketing training. I'm really looking forward to apply your teachings.

The Five Most Important Questions You Will Ever Ask About Your Organization

Author : Peter F. Drucker
Publisher : John Wiley & Sons
ISBN 13 : 0470227567
Total Pages : 150 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis The Five Most Important Questions You Will Ever Ask About Your Organization by : Peter F. Drucker

Download or read book The Five Most Important Questions You Will Ever Ask About Your Organization written by Peter F. Drucker and published by John Wiley & Sons. This book was released on 2008-04-18 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Peter Drucker's five essential questions and the help of five of today's thought leaders, this little book will challenge readers to take a close look at the very heart of their organizations and what drives them. A tool for self-assessment and transformation, answering these five questions will fundamentally change the way you work, helping you lead your organization to an exceptional level of performance. Peter Drucker's five questions are: What is our Mission? with Jim Collins Who is our Customer? with Phil Kotler What does the Customer Value? with Jim Kouzes What are our Results? with Judith Rodin What is our Plan? with V. Kasturi Rangan These essential questions, grounded in Peter Drucker's theories of management, will take readers on a exploration of organizational and personal self-discovery, giving them a means to assess how to be--how to develop quality, character, mind-set, values and courage. The questions lead to action. By asking these questions, readers can focus on why they are doing what they are doing in their work, and how to do it better. Designed for today's busy professionals, this brief, clear and accessible book will challenge readers to ask these provocative questions and it will stimulate spirited discussions and action within any organization, inspiring positive change and new levels of excellence, helping all to envision the future of theirs' or any organization.

Cleveland Clinic Intensive Review of Pediatrics

Author : Camille Sabella
Publisher : Lippincott Williams & Wilkins
ISBN 13 : 1469822695
Total Pages : 1597 pages
Book Rating : 4.4/5 (698 download)

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Book Synopsis Cleveland Clinic Intensive Review of Pediatrics by : Camille Sabella

Download or read book Cleveland Clinic Intensive Review of Pediatrics written by Camille Sabella and published by Lippincott Williams & Wilkins. This book was released on 2013-01-02 with total page 1597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Users will build confidence and reduce anxiety as they prepare for the American Board of Pediatrics certification and recertification exams. Written primarily by distinguished Cleveland Clinic faculty, this detailed and practical review is organized into subspecialty sections, each concluding with a board simulation chapter to build users’ test-taking skills. Numerous bulleted lists, tables, and illustrations improve retention of essential facts. Two practice board exams at the end of the book provide opportunities for self-assessment. Convenient companion website offers the fully searchable text, an image bank, and 100 online-only questions with answers. The Fourth Edition includes new board simulation in sports medicine, detailed rationales for each response, and self-assessment features in all board simulation chapters that let users evaluate their strengths and weaknesses. This is the tablet version which does not include access to the supplemental content mentioned in the text.

Cracking the PM Interview

Author : Gayle Laakmann McDowell
Publisher :
ISBN 13 : 9780984782819
Total Pages : 0 pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis Cracking the PM Interview by : Gayle Laakmann McDowell

Download or read book Cracking the PM Interview written by Gayle Laakmann McDowell and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more. Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."