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Semiotics
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Book Synopsis Social Semiotics by : Robert Ian Vere Hodge
Download or read book Social Semiotics written by Robert Ian Vere Hodge and published by Cornell University Press. This book was released on 1988 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.
Book Synopsis Introducing Semiotics by : Paul Cobley
Download or read book Introducing Semiotics written by Paul Cobley and published by Graphic Guides. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique graphic introductions to big ideas and thinkers, written by experts in the field.
Book Synopsis Handbook of Semiotics by : Winfried Noth
Download or read book Handbook of Semiotics written by Winfried Noth and published by Indiana University Press. This book was released on 1990-09-22 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.
Book Synopsis Semiotics and Interpretation by : Robert Scholes
Download or read book Semiotics and Interpretation written by Robert Scholes and published by Yale University Press. This book was released on 1982-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete vocabulary manage to combine into a breezily informative American confection.-Terence Hawkes, Times Literary Supplement
Book Synopsis Marketing Semiotics by : Laura R. Oswald
Download or read book Marketing Semiotics written by Laura R. Oswald and published by OUP Oxford. This book was released on 2012-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.
Book Synopsis New Vocabularies in Film Semiotics by : Robert Stam
Download or read book New Vocabularies in Film Semiotics written by Robert Stam and published by Routledge. This book was released on 2005-07-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors address key aspects of contemporary semiotic and cultural debate--for example Metz's semiotics, Genette's narratology, the feminism of Mary Ann Doane, and Bakhtinian concepts. The book explores linguistically-oriented terminology in cinema studies; the semiotics of film narrative; the psycho-semiology of the cinema; and intertextuality, discourse, and transtextuality. References to individual films drawn from the work of a wide range of directors including Orson Welles, D.W. Griffiths, Alain Resnais, Jean-Luc Godard, Alfred Hitchcock, Jean Cocteau, and Chantal Akerman illustrate th.
Book Synopsis Semiotics in the United States by : Thomas Albert Sebeok
Download or read book Semiotics in the United States written by Thomas Albert Sebeok and published by Georgetown University Press. This book was released on 1991 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.
Book Synopsis Structuralism & Semiotics by : Terence Hawkes
Download or read book Structuralism & Semiotics written by Terence Hawkes and published by Univ of California Press. This book was released on 1977-01-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This guide discusses the nature and development of structuralism and semiotics, calling for a new critical awareness of the ways in which we communicate and drawing attention to their implications for our society. Published in 1977 as the first volume in the New Accents series, Structuralism and Semiotics made crucial debates in critical theory accessible to those with no prior knowledge of the field, thus enacting its own small revolution. Since then a generation of readers has used the book as an entry not only into structuralism and semiotics, but into the wide range of cultural and critical theories underpinned by these approaches." "Structuralism and Semiotics remains the clearest introduction to some of the most important topics in modern critical theory. An afterword and fresh suggestions for further reading ensure that this new edition will become, like its predecessor, the essential starting point for anyone new to the field."--BOOK JACKET.
Book Synopsis Introducing Social Semiotics by : Theo Van Leeuwen
Download or read book Introducing Social Semiotics written by Theo Van Leeuwen and published by Psychology Press. This book was released on 2005 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Download or read book Signs written by Thomas Albert Sebeok and published by University of Toronto Press. This book was released on 2001-01-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this regard, semiotics is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designers, and students of literature.".
Book Synopsis Semiotics and the Philosophy of Language by : Umberto Eco
Download or read book Semiotics and the Philosophy of Language written by Umberto Eco and published by Indiana University Press. This book was released on 1986-07-22 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement
Book Synopsis Semiotics: The Basics by : Daniel Chandler
Download or read book Semiotics: The Basics written by Daniel Chandler and published by Routledge. This book was released on 2007-05-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.
Download or read book Visible Signs written by David Crow and published by Bloomsbury Publishing. This book was released on 2017-07-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
Book Synopsis Prose Fiction: An Introduction to the Semiotics of Narrative by : Ignasi Ribó
Download or read book Prose Fiction: An Introduction to the Semiotics of Narrative written by Ignasi Ribó and published by Open Book Publishers. This book was released on 2019-12-13 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introduction to the central concepts of narrative theory – concepts that will aid students in developing their competence not only in analysing and interpreting short stories and novels, but also in writing them. This textbook prioritises clarity over intricacy of theory, equipping its readers with the necessary tools to embark on further study of literature, literary theory and creative writing. Building on a ‘semiotic model of narrative,’ it is structured around the key elements of narratological theory, with chapters on plot, setting, characterisation, and narration, as well as on language and theme – elements which are underrepresented in existing textbooks on narrative theory. The chapter on language constitutes essential reading for those students unfamiliar with rhetoric, while the chapter on theme draws together significant perspectives from contemporary critical theory (including feminism and postcolonialism). This textbook is engaging and easily navigable, with key concepts highlighted and clearly explained, both in the text and in a full glossary located at the end of the book. Throughout the textbook the reader is aided by diagrams, images, quotes from prominent theorists, and instructive examples from classical and popular short stories and novels (such as Jane Austen’s Pride and Prejudice, Franz Kafka’s ‘The Metamorphosis,’ J. K. Rowling’s Harry Potter, or Dostoyevsky’s The Brothers Karamazov, amongst many others). Prose Fiction: An Introduction to the Semiotics of Narrative can either be incorporated as the main textbook into a wider syllabus on narrative theory and creative writing, or it can be used as a supplementary reference book for readers interested in narrative fiction. The textbook is a must-read for beginning students of narratology, especially those with no or limited prior experience in this area. It is of especial relevance to English and Humanities major students in Asia, for whom it was conceived and written.
Book Synopsis An Introduction to Applied Semiotics by : Louis Hébert
Download or read book An Introduction to Applied Semiotics written by Louis Hébert and published by Routledge. This book was released on 2019-11-28 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author’s own original approach, this is a full and synthetic introduction to semiotics. This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm narration and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure – summary, theory and application, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis within linguistics, communication studies, literary theory, design, marketing and related areas.
Book Synopsis Changing Signs of Truth by : Crystal L. Downing
Download or read book Changing Signs of Truth written by Crystal L. Downing and published by InterVarsity Press. This book was released on 2012-05-15 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history and the academy, Downing shows you how signs work and how sensitivity to their dynamics can make or break an attempt to communicate truth.
Book Synopsis Signs of Signification by : Norma Presmeg
Download or read book Signs of Signification written by Norma Presmeg and published by Springer. This book was released on 2018-01-23 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses a significant area of mathematics education research in the last two decades and presents the types of semiotic theories that are employed in mathematics education. Following on the summary of significant issues presented in the Topical Survey, Semiotics in Mathematics Education, this book not only introduces readers to semiotics as the science of signs, but it also elaborates on issues that were highlighted in the Topical Survey. In addition to an introduction and a closing chapter, it presents 17 chapters based on presentations from Topic Study Group 54 at the ICME-13 (13th International Congress on Mathematical Education). The chapters are divided into four major sections, each of which has a distinct focus. After a brief introduction, each section starts with a chapter or chapters of a theoretical nature, followed by others that highlight the significance and usefulness of the relevant theory in empirical research.
