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Selling with Noble Purpose, Enhanced Edition

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Author : Lisa Earle McLeod
Publisher : John Wiley & Sons
ISBN 13 : 9781118579213
Total Pages : 256 pages
Book Rating : 4.5/5 (792 download)

Book Synopsis Selling with Noble Purpose, Enhanced Edition by : Lisa Earle McLeod

Download or read book Selling with Noble Purpose, Enhanced Edition written by Lisa Earle McLeod and published by John Wiley & Sons. This book was released on 2012-11-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts. This book shows executives, managers, and aspiring sales leaders how to find your NSP and create a sales force of True Believers who drive revenue and do work that makes them proud. Explains why sales organizations with a clearly stated Noble Sales Purpose (NSP) dramatically outperform sales organizations driven by numbers alone Details how to find your NSP using a simple three-part formula Shares how to use NSP to make your salespeople more assertive, focused, and profitable In an era where most organizations believe that money is the only way to motivate salespeople, Selling With Purpose offers a sustainable and exciting alternative.

Selling With Noble Purpose

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Author : Lisa Earle McLeod
Publisher : John Wiley & Sons
ISBN 13 : 1119700884
Total Pages : 343 pages
Book Rating : 4.1/5 (197 download)

Book Synopsis Selling With Noble Purpose by : Lisa Earle McLeod

Download or read book Selling With Noble Purpose written by Lisa Earle McLeod and published by John Wiley & Sons. This book was released on 2020-09-09 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.

Selling with Noble Purpose

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Author : Lisa Earle McLeod
Publisher : John Wiley & Sons
ISBN 13 : 1118417666
Total Pages : 256 pages
Book Rating : 4.1/5 (184 download)

Book Synopsis Selling with Noble Purpose by : Lisa Earle McLeod

Download or read book Selling with Noble Purpose written by Lisa Earle McLeod and published by John Wiley & Sons. This book was released on 2012-11-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts. This book shows executives, managers, and aspiring sales leaders how to find your NSP and create a sales force of True Believers who drive revenue and do work that makes them proud. Explains why sales organizations with a clearly stated Noble Sales Purpose (NSP) dramatically outperform sales organizations driven by numbers alone Details how to find your NSP using a simple three-part formula Shares how to use NSP to make your salespeople more assertive, focused, and profitable In an era where most organizations believe that money is the only way to motivate salespeople, Selling With Purpose offers a sustainable and exciting alternative.

Leading with Noble Purpose

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Author : Lisa Earle McLeod
Publisher : John Wiley & Sons
ISBN 13 : 1119119812
Total Pages : 256 pages
Book Rating : 4.1/5 (191 download)

Book Synopsis Leading with Noble Purpose by : Lisa Earle McLeod

Download or read book Leading with Noble Purpose written by Lisa Earle McLeod and published by John Wiley & Sons. This book was released on 2016-02-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning. Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great. The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to: Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose Reframe your approach to metrics so that they accelerate performance Create a tribe of True Believers who drive revenue and do honorable work People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.

Selling With Noble Purpose

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Author : Lisa Earle McLeod
Publisher : John Wiley & Sons
ISBN 13 : 1119700892
Total Pages : 336 pages
Book Rating : 4.1/5 (197 download)

Book Synopsis Selling With Noble Purpose by : Lisa Earle McLeod

Download or read book Selling With Noble Purpose written by Lisa Earle McLeod and published by John Wiley & Sons. This book was released on 2020-08-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t let anyone tell you that you have to choose between making money and making a difference. Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, Selling With Noble Purpose explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. Sales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you’re an executive, manager or aspiring sales leader, you’ll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: How firms overcome ferocious competition and how you can do the same Why sales organizations with a clear NSP outperform traditional sales teams How to avoid the trap of behaving like a transactional salesperson Why well-intended leaders often unknowingly erode purpose and differentiation How to use your NSP to increase customer engagement Why an NSP gives you clarity during times of uncertainty In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative.

Inbound Selling

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Author : Brian Signorelli
Publisher : John Wiley & Sons
ISBN 13 : 1119473276
Total Pages : 288 pages
Book Rating : 4.1/5 (194 download)

Book Synopsis Inbound Selling by : Brian Signorelli

Download or read book Inbound Selling written by Brian Signorelli and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60% of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question. With no end in sight to this trend, sales professionals and the managers who lead them must transform both the way they think about selling and how they go about executing their sales playbook. Expert author and HubSpot Sales Director, Brian Signorelli has viewed the sales paradigm shift from the inside—his unique insights perfectly describe the steps sales professionals must take to meet the needs of the empowered customer. In this book, readers will learn: How inbound sales grew out of inbound marketing concepts and practices A step-by-step approach for sales professionals to become inbound sellers What it really means to be a frontline sales manager who leads a team of inbound sellers The role executive leadership plays in affecting an inbound sales transformation For front-line seller, sales manager, executives, and other sales professionals, Inbound Selling is the complete resource to help your business thrive in the age of the empowered buyer.

Telling the Success Story

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Author : Pamela J. Benoit
Publisher : State University of New York Press
ISBN 13 : 0791496317
Total Pages : 222 pages
Book Rating : 4.7/5 (914 download)

Book Synopsis Telling the Success Story by : Pamela J. Benoit

Download or read book Telling the Success Story written by Pamela J. Benoit and published by State University of New York Press. This book was released on 1997-04-25 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Telling the Success Story, Pamela Benoit analyzes the success story as a delicate interpersonal accomplishment that involves balancing complimenting, bragging, modesty, and self-enhancement. She argues that success stories are self-presentations that are fundamental to interpersonal communication. This discourse involves the negotiation of personal identities and affects relational outcomes. It is important for individuals, businesses, and other organizations to create a favorable impression when they describe their successes. Although scholars have given considerable attention to defensive impression management in descriptions of accounts for undesirable events, this is the first book to systematically examine discourse about desirable personal events. The success stories of Nobel Prize winners, athletes, and Mary Kay consultants offer an enticing invitation to explore the practical accomplishment of success narratives and provides a model for other analyses of intricate interpersonal accomplishments.

Leading with Noble Purpose

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Author : Lisa Earle McLeod
Publisher : John Wiley & Sons
ISBN 13 : 1119119839
Total Pages : 256 pages
Book Rating : 4.1/5 (191 download)

Book Synopsis Leading with Noble Purpose by : Lisa Earle McLeod

Download or read book Leading with Noble Purpose written by Lisa Earle McLeod and published by John Wiley & Sons. This book was released on 2016-02-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning. Building upon her bestseller Selling with Noble Purpose, leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. McLeod, whose clients include organizations like Google, Hootsuite, and Roche, asserts that many organizations are unconsciously squandering their greatest asset—their people's passion. By putting profit before purpose, organizations eroded the very thing that makes a business great. The narrative of profit, earnings, and bonuses was supposed to improve employee performance, but it had the opposite effect. It stripped the joy and meaning from work in ways that have a chilling effect on morale, performance, and ultimately profit. In this new book, McLeod shows leaders how to: Win the hearts and minds of employees, clients, and stakeholders through a Noble Sales Purpose Reframe your approach to metrics so that they accelerate performance Create a tribe of True Believers who drive revenue and do honorable work People want to make money and make a difference. Leading with Noble Purpose shows leaders how to do both.

FETCH MORE DOLLARS FOR YOUR DOG TRAINING BUSINESS

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Author : John D. Visconti
Publisher : Dogwise Publishing
ISBN 13 : 1617811653
Total Pages : 120 pages
Book Rating : 4.6/5 (178 download)

Book Synopsis FETCH MORE DOLLARS FOR YOUR DOG TRAINING BUSINESS by : John D. Visconti

Download or read book FETCH MORE DOLLARS FOR YOUR DOG TRAINING BUSINESS written by John D. Visconti and published by Dogwise Publishing. This book was released on 2015-04-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: benefits that your services can provide to owners and their dogs, you realize that you must be an effective salesperson to have a successful business. Author John Visconti takes the mystery and fear out of the selling process in this book which belongs in the toolbox of every professional dog trainer. Meet your own personal sales coach!

Thank Goodness! At long last, an approach that focuses on the people-motivating aspects of the business of pet dog training. It doesn't matter how good you are at training dogs, if you lack sales savvy and people skills for promotion, few dogs will benefit from your experience and expertise. I love this book. I really like the style—well written, catchy and always straight to the point.
Dr. Ian Dunbar, Founder of The Association of Professional Dog Trainers.

In this playful and incredibly enjoyable book, John Visconti shows readers many qualities that they already possess to sell their training services effectively and with heart. No longer will “sales” be a dirty word and trainers who read and apply the wisdom from this book will relish in their confidence and happily realize their goal of to helping more dogs and owners.
Malena DeMartini-Price, author of Treating Separation Anxiety in Dogs

I really enjoyed the humor, personal stories, quotes and resources that this book provides. It’s packed with wonderful thought provoking topics that give the reader nuggets to think about and apply to their own business. John coaches you to think of sales in a more inviting and less intimidating light. I truly appreciate his approach and highly recommend this book to dog professionals who have a less than desirable CER about “sales.” The more comfortable we all are in our business the more dogs and families we can reach!
Jennifer Shryock, B.A., CDBC Founder & Director of FPPE

Most of us dog trainers are absolutely terrible salespeople! We tend to let our compassion get the better of us, and we have a hard time realizing what we are really worth. John’s book is an excellent handbook for recognizing our value and selling ourselves effectively!
Michelle Douglas, CPDT-KA, CDBC, Past President, APDT

Author John Visconti, CPDT-KA is the owner of Rising Star Dog Training Services; Rising Star Dog Training; Dog Trainer ConneXion business management software; and Fetch More Dollars sales consulting. He lives in North Carolina with his canine companions.

Brand Storytelling

Author : Keith A. Quesenberry
Publisher : Rowman & Littlefield
ISBN 13 : 1538176394
Total Pages : 321 pages
Book Rating : 4.5/5 (381 download)

Book Synopsis Brand Storytelling by : Keith A. Quesenberry

Download or read book Brand Storytelling written by Keith A. Quesenberry and published by Rowman & Littlefield. This book was released on 2023-02-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.

Advertising and Selling

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Author :
Publisher :
ISBN 13 :
Total Pages : 694 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Advertising and Selling by :

Download or read book Advertising and Selling written by and published by . This book was released on 1923 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Art of Selling

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Author : SHANNON WILLIAMS
Publisher : SHANNON WILLIAMS
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.8/5 (692 download)

Book Synopsis The Art of Selling by : SHANNON WILLIAMS

Download or read book The Art of Selling written by SHANNON WILLIAMS and published by SHANNON WILLIAMS. This book was released on 2023-09-20 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Art of Selling: Mastering the Sales Process" is a comprehensive guide that delves into the intricacies of successful selling. This insightful book offers practical techniques, strategies, and principles for mastering the sales process, from prospecting to closing deals. Drawing from real-world examples and proven methodologies, readers learn how to build rapport, understand customer needs, overcome objections, and ultimately, drive sales success. By focusing on the art of persuasion, communication, and relationship-building, this book equips sales professionals with the tools and mindset needed to excel in today's competitive marketplace. Whether a seasoned salesperson or a novice, "The Art of Selling" provides invaluable insights for achieving sales mastery and driving business growth.

Printers' Ink; the ... Magazine of Advertising, Management and Sales

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Author :
Publisher :
ISBN 13 :
Total Pages : 1654 pages
Book Rating : 4.0/5 ( download)

Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :

Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1913 with total page 1654 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Heart of Business

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Author : Hubert Joly
Publisher : Harvard Business Press
ISBN 13 : 1647820391
Total Pages : 154 pages
Book Rating : 4.6/5 (478 download)

Book Synopsis The Heart of Business by : Hubert Joly

Download or read book The Heart of Business written by Hubert Joly and published by Harvard Business Press. This book was released on 2021-05-04 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller Named a Financial Times top title How to unleash "human magic" and achieve improbable results. Hubert Joly, former CEO of Best Buy and orchestrator of the retailer's spectacular turnaround, unveils his personal playbook for achieving extraordinary outcomes by putting people and purpose at the heart of business. Back in 2012, "Everyone thought we were going to die," says Joly. Eight years later, Best Buy was transformed as Joly and his team rebuilt the company into one of the nation's favorite employers, vastly increased customer satisfaction, and dramatically grew Best Buy's stock price. Joly and his team also succeeded in making Best Buy a leader in sustainability and innovation. In The Heart of Business, Joly shares the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. This approach is easy to understand, but putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead. In this book Joly shares memorable stories, lessons, and practical advice, all drawn from his own personal transformation from a hard-charging McKinsey consultant to a leader who believes in human magic. The Heart of Business is a timely guide for leaders ready to abandon old paradigms and lead with purpose and humanity. It shows how we can reinvent capitalism so that it contributes to a sustainable future.

Licence to be Bad

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Author : Jonathan Aldred
Publisher : Penguin UK
ISBN 13 : 0241325447
Total Pages : 352 pages
Book Rating : 4.2/5 (413 download)

Book Synopsis Licence to be Bad by : Jonathan Aldred

Download or read book Licence to be Bad written by Jonathan Aldred and published by Penguin UK. This book was released on 2019-05-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It is going to change the way in which we understand many modern debates about economics, politics, and society' Ha Joon Chang, author of 23 Things They Don't Tell You About Capitalism Over the past fifty years, the way we value what is 'good' and 'right' has changed dramatically. Behaviour that to our grandparents' generation might have seemed stupid, harmful or simply wicked now seems rational, natural, woven into the very logic of things. And, asserts Jonathan Aldred in this revelatory new book, it's economics that's to blame. Licence to be Bad tells the story of how a group of economics theorists changed our world, and how a handful of key ideas, from free-riding to Nudge, seeped into our decision-making and, indeed, almost all aspects of our lives. Aldred reveals the extraordinary hold of economics on our morals and values. Economics has corrupted us. But if this hidden transformation is so recent, it can be reversed. Licence to be Bad shows us where to begin.

Better Homes and Gardens

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Author :
Publisher :
ISBN 13 :
Total Pages : 1248 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis Better Homes and Gardens by :

Download or read book Better Homes and Gardens written by and published by . This book was released on 1928 with total page 1248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Religious Telescope

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Author :
Publisher :
ISBN 13 :
Total Pages : 1692 pages
Book Rating : 4.:/5 (334 download)

Book Synopsis Religious Telescope by :

Download or read book Religious Telescope written by and published by . This book was released on 1904 with total page 1692 pages. Available in PDF, EPUB and Kindle. Book excerpt: