Selling Like Were Human A Roadmap To Selling From The Heart In A New Business World

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Selling Like We're Human: A roadmap to selling from the heart in a new business world!

Author : Sarah Santacroce
Publisher : Sarah Santacroce
ISBN 13 :
Total Pages : 225 pages
Book Rating : 4./5 ( download)

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Book Synopsis Selling Like We're Human: A roadmap to selling from the heart in a new business world! by : Sarah Santacroce

Download or read book Selling Like We're Human: A roadmap to selling from the heart in a new business world! written by Sarah Santacroce and published by Sarah Santacroce. This book was released on 2021-11-08 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally! - A sales book for heart-centered entrepreneurs, coaches and consultants! Are you ready to build a purposeful and profitable business, through fulfilling and human-centered client relationships? Is selling hard, uncomfortable and draining to you? Are you tired of the 'always be closing' and sleazy car salesmen approach? You’re not alone. It is a revolution pushing up through the cracks of the conventional business world. A humane revolution. SELLING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who are interested in selling from the heart, with authenticity, empathy and kindness. This book gives you a roadmap to unlearn the traditional sales approach and find your way back to the way selling was always supposed to be: humane, gentle, and kind! Structured around three phases of transformation, BEING, KNOWING and DOING, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to: - ground yourself in your own worth and gently boost your sales confidence thanks to a newly gained perspective about sales - bring more of you to your sales, not some prescribed version of who you should be - get clear on your value and how it is different from what everyone else is offering - truly empathize with your clients by getting into their heads and learning about their 'anti-hero' - calculating the tangible and intangible value of your offering - revisiting your sales funnel and empowering your client with signposts - and finally ditching the sales script and instead designing your own gentle sales conversation Selling Like We're Human will help you get clients who become your raving fans, allow you to quit the hustle and instead build a sustainable long-term business ! "If there's a pioneer in sales, look no further, you've found her in Sarah Santacroce." -- Jay Magpantay, Founder of Authorjump "If you're an ethical and caring entrepreneur, this is the last book you'll ever need about sales. " --Annie Schuessler, Host of Rebel Therapist Podcast "Sarah Santacroce has done it again! She’s injected sanity and heart into the often heartless business realm of sales—just as she did with her previous book, Marketing Like We’re Human." --Penney Peirce, Author of Transparency, Leap of Perception, and Frequency

Selling from the Heart

Author : Larry Levine
Publisher : Morgan James Publishing
ISBN 13 : 1636981755
Total Pages : 181 pages
Book Rating : 4.6/5 (369 download)

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Book Synopsis Selling from the Heart by : Larry Levine

Download or read book Selling from the Heart written by Larry Levine and published by Morgan James Publishing. This book was released on 2023-08-15 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales have changed; gone are the days of manipulative and pushy salespeople who rely on charm to get sales. Selling From The Heart is built for the new economy where authentic relationships matter and out-dated techniques just don’t work any longer. Larry Levine understands the essential role of relationships when it comes to selling, how those genuine connections can fuel sales funnels and exceed sales goals. In Selling From the Heart, Larry coaches readers to build meaningful relationships in natural ways by discovering their authentic selves and offering that authentic perspective to clients. Sales professionals and entrepreneurs will find new levels of sales and personal fulfillment by Selling From the Heart.

To Sell Is Human

Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 1594631905
Total Pages : 273 pages
Book Rating : 4.5/5 (946 download)

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Book Synopsis To Sell Is Human by : Daniel H. Pink

Download or read book To Sell Is Human written by Daniel H. Pink and published by Penguin. This book was released on 2013-12-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

Marketing Like We're Human

Author : Sarah Santacroce
Publisher :
ISBN 13 :
Total Pages : 283 pages
Book Rating : 4.4/5 (738 download)

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Book Synopsis Marketing Like We're Human by : Sarah Santacroce

Download or read book Marketing Like We're Human written by Sarah Santacroce and published by . This book was released on 2021-01-27 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally! - A refreshing marketing book for heart-centered entrepreneurs & Corporate Marketing Impact Pioneers! Are you ready to build a purposeful and profitable business, by marketing with integrity and kindness? Are you done with being pushy? Are you fed up with the manipulation, the hype and the hustle? You're not alone. It is a revolution pushing up through the cracks of the conventional business world. A humane revolution. MARKETING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who want to be gentle, authentic AND successful in your marketing and business. This radical business approach is offering you a roadmap to discover how to connect with clients authentically, implement heart-centered selling, and use the power of vulnerability to bring more of you to your marketing. Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to: grow a thriving business using ethical marketing, help others and make an impact in this world show up as your true self in your marketing, not some prescribed version of who you should be partner with your kind of people, instead of pressuring them to buy take the 'less is more' approach and stop feeling overwhelmed use 'proven' marketing and sales strategies, but tweaking them to fit your gentle approach enjoy a business that is inspiring and uplifting and aligned with your truth You don't have to sell your soul to market your business online! Marketing Like We're Human is the compass you need on your journey! "Sarah's book is the inspirational lift we need in an increasingly harsh and desperate marketing world." -- Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins "You don't have to be pushy to be successful! Marketing Like We're Human is a blueprint for a world where those who use authentic marketing not only make the biggest impact--they also make the most money." --Dorie Clark,Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business This book was previously published under the title 'The Gentle Marketing Revolution'. This new edition contains a preface that explains the title change.

Heart and Sell

Author : Shari Levitin
Publisher : Red Wheel/Weiser
ISBN 13 : 1632659271
Total Pages : 240 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Heart and Sell by : Shari Levitin

Download or read book Heart and Sell written by Shari Levitin and published by Red Wheel/Weiser. This book was released on 2017-02-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you making it difficult for your potential customers to buy from you? Today’s buyers are overloaded – overwhelmed by too much information and suffering from decision fatigue. Across industries, customers are delaying purchasing decisions or even choosing to stick with the status quo so they can avoid the dreaded “sales process.” In response, many sales professionals are overcompensating with behaviors that are either too accommodating or that create high pressure – and alienating potential buyers in the process. How can you reconcile your need to meet sales targets with the customer’s desire for a heartfelt, authentic sales approach? Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach that will help you dramatically increase your sales—regardless of your level or industry. Discover the 7 Key Motivators that influence every decision your customer will make. Learn to align your sales process with how people buy—instead of fighting against it. Harness the power of the Linking Formula to create true urgency. Master the 10 Universal Truths so you can beat your sales quota without losing your soul. Understand the 6 Core Objections and how you can neutralize them. In a market where the right approach is key, Heart and Sell shows you how to blend the new science of selling with the heart of human connection to reach more prospects and consistently close more deals.

Rituals Roadmap: The Human Way to Transform Everyday Routines into Workplace Magic

Author : Erica Keswin
Publisher : McGraw Hill Professional
ISBN 13 : 1260461904
Total Pages : 252 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Rituals Roadmap: The Human Way to Transform Everyday Routines into Workplace Magic by : Erica Keswin

Download or read book Rituals Roadmap: The Human Way to Transform Everyday Routines into Workplace Magic written by Erica Keswin and published by McGraw Hill Professional. This book was released on 2021-01-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: #2 Wall Street Journal Bestseller, USA Today Bestseller, and Publishers Weekly Bestseller From the Wall Street Journal bestselling author of Bring Your Human to Work comes an indispensable guide to taking your employee engagement to the next level. In Bring Your Human to Work, Erica Keswin laid down the rules and protocols of a human workplace. Now, in Rituals Roadmap, she shows us how to further employee engagement, explaining that workplace rituals foster a sense of belonging and help workers connect with one another and their work. From our morning cup of coffee to the standing Wednesday morning meeting with our team, our lives are steeped in rituals. Rituals Roadmap combines cutting-edge scientific research with examples from the most human companies, like Starbucks, Microsoft, Chipotle and LinkedIn, showing how they establish rituals during meetings, employee onboarding procedures, and daily interactions among coworkers. Whether you choose to pass around a stuffed penguin at your weekly meeting to express gratitude like Aria Finger of DoSomething, or decide to make lunchtime a daily ritual with your team in the same way one top performing team at Douglas Elliman does, rituals create community and change us in a way that conjures lifelong commitments. If you’re serious about employee engagement, Rituals Roadmap is your blueprint for creating a workplace full of engaged, connected employees who drive revenue and stay at their jobs long term.

Human to Human Selling

Author : Adrian Davis
Publisher : Morgan James Publishing
ISBN 13 : 163047195X
Total Pages : 208 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Human to Human Selling by : Adrian Davis

Download or read book Human to Human Selling written by Adrian Davis and published by Morgan James Publishing. This book was released on 2014-04-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our increasingly digitized and fast-paced world, human relationships are often strained—sales relationships even more so. Today’s buyers are better informed, more sophisticated, and more transactional. As a result, sales professionals must navigate new challenges as they seek to develop meaningful relationships with these sometimes elusive buyers. In Human To Human Selling, sales strategist Adrian Davis details how sales professionals and the people who manage them can increase sales performance while developing strategic relationships with their customers. Bringing sales professionals out of the Industrial Age adversarial model of sales into the “Age of Business Reformation,” Human To Human Selling presents a step-by-step process for building symbiotic relationships with buyers—connections that are both mutually rewarding and emotionally fulfilling and lead to the “right-fit” customer. Human To Human Selling -Provides a fresh perspective on sales and customer relationship management -Bridges the gap between sales techniques and corporate strategy, enabling salespeople to sell higher -Provides practical techniques for strategic selling The results will speak for themselves: sales professionals that are a strategic asset to their buyers as well as their employers.

Selling from the Heart

Author : Steven Lloyd
Publisher : Sterling & Pope Publishing
ISBN 13 : 9780967861609
Total Pages : 248 pages
Book Rating : 4.8/5 (616 download)

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Book Synopsis Selling from the Heart by : Steven Lloyd

Download or read book Selling from the Heart written by Steven Lloyd and published by Sterling & Pope Publishing. This book was released on 2000 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: All great sales people and sales managers agree that Everyone buys on emotion and justifies their purchase with logic. Learning to Sell from the Heart will benefit you personally, professionally, and economically, by showing you how to cause the sale to happen by accessing your prospects Emotional Buying Center. Applying what this book teaches you will take both the sales expert and the beginner into a whole new dynamic dimension of sales performance.

People Buy You

Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 0470646829
Total Pages : 214 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis People Buy You by : Jeb Blount

Download or read book People Buy You written by Jeb Blount and published by John Wiley & Sons. This book was released on 2010-06-22 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to relationships, influence and persuasion in 21st century business. What is most important to your success as a sales or business professional? Is it education, experience, product knowledge, job title, territory, or business dress? Is it your company's reputation, product, price, marketing collateral, delivery lead times, in stock ratios, service guarantees, management strength, or warehouse location? Is it testimonials, the latest Forbes write up, or brand awareness? Is it the investment in the latest CRM software, business 2.0 tools, or social media strategy? You could hire a fancy consulting firm, make the list longer, add some bullet points, put it into a PowerPoint presentation, and go through the whole dog and pony show. But at the end of the day there will be only one conclusion... None of the above! You see, the most important competitive edge for today's business professionals cannot be found on this list, your resume, or in any of your company's marketing brochures. If you want to know the real secret to what matters most in business, just look in the mirror. That's right, it's YOU. Do these other things matter? Of course they do, but when all things are equal (and in the competitive world we live in today, things almost always are) People Buy You. Your ability to build lasting business relationships that allow you to close more deals, retain clients, increase your income, and advance your career to rise the top of your company or industry, depends on your skills for getting other people to like you, trust you, and BUY YOU. This break-through book pushes past the typical focus on mechanics and stale processes found in so many of today's sales and business books, and goes right to the heart of what matters most in 21st century business. Offering a straight forward, actionable formula for creating instant connections with prospects and customers, People Buy You will enable you to achieve a whole new level of success in your sales and business career. You'll discover: Three relationship myths that are holding you back Five levers that open the door to stronger relationships that quickly increase sales, improve retention, increase profits and advance your career The real secret to making instant emotional connections that eliminate objections and move buyers to reveal their real problems and needs How to anchor your business relationships and create loyal customers who will never leave you for a competitor How to build your personal brand to improve your professional presence and stand-out in the market place People Buy You is the new standard in the art of influence and persuasion. Few books have tackled the subject of interpersonal relationships in the business world in such a practical and down-to-earth manner, breaking what many perceive as a complex and frustrating process into easy, actionable steps that anyone can follow.

Lessons from the Heart of American Business

Author : Gerald Greenwald
Publisher : Business Plus
ISBN 13 : 0759521018
Total Pages : 302 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis Lessons from the Heart of American Business by : Gerald Greenwald

Download or read book Lessons from the Heart of American Business written by Gerald Greenwald and published by Business Plus. This book was released on 2001-02-22 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of America's most respected executives offers his management insights on how to do business now -- and into the next century. Since taking over as chairman and chief executive officer of United Airlines, Gerald Greenwald has seen operating margins and productivity go up, labor grievances go down, and the stock price more than double. In LESSONS FROM THE HEART OF AMERICAN BUSINESS, Greenwald shares his extraordinary experiences and insights on how businesses in America operate today. He discusses such pressing management issues as: An aging workforce Corporate ethics Dealing with layoffs Building trust with employees Office politics Greenwald also explores business practices and behavior in the second half of the 20th century, and the important lessons they can teach business folks about how to manage in the future.

The New Model of Selling

Author : Jerry Acuff
Publisher : Morgan James Publishing
ISBN 13 : 1636980120
Total Pages : 246 pages
Book Rating : 4.6/5 (369 download)

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Book Synopsis The New Model of Selling by : Jerry Acuff

Download or read book The New Model of Selling written by Jerry Acuff and published by Morgan James Publishing. This book was released on 2023-01-17 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old way of selling was killed off years ago. So why are businesses still leaning on old strategies? Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional sales methods are ineffective against today’s consumers. Those seeking serious success in sales must navigate the new terrain with fresh ideas, approaches, and techniques. The New Model of Selling redefines the right way to sell by meeting customers on a human level. Informed by Jeremy Miner and Jerry Acuff’s business experiences, personal research, and innovative approach, The New Model of Selling implements advanced skills aligned with human behavior. From business owners, coaching professionals, and sales managers to politicians, executives, and leaders—anyone can benefit from Miner and Acuff’s techniques, no matter the industry. The New Model of Selling is not just another sales book with a bunch of tips to read and forget. Jeremy Miner and Jerry Acuff’s approach will reframe sales through the lens of neuroscience and persuasion. Their goal is to help the customer think for themselves, with an emphasis on problem-solving and personal connection. Don’t act like a seller—start thinking like a buyer!

The Ultimate Sales Revolution

Author : Steve Lishansky
Publisher : Advantage Media Group
ISBN 13 : 1599325519
Total Pages : 192 pages
Book Rating : 4.5/5 (993 download)

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Book Synopsis The Ultimate Sales Revolution by : Steve Lishansky

Download or read book The Ultimate Sales Revolution written by Steve Lishansky and published by Advantage Media Group. This book was released on 2015-07-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: ACHIEVE the HIGHEST LEVEL of PROFESSIONAL RELATIONSHIP - BECOMING an INDISPENSABLE PARTNER in YOUR CLIENT'S SUCCESS Are you looking for the keys to far more successful sales relationships, and client conversations that don't require manipulation, probing, and closing - yet which produce profoundly more powerful impact and results? The Ultimate Sales Revolution clarifies how to reach the highest level of professional relationship - being an Indispensable Partner in your client's success. You attain this exalted level of trust, respect, and differentiation from your competition by ensuring that every client request and activity delivers meaningful results, builds the strongest and most sustainable client relationship, avoids the 3 Sources of Miscommunication, and delivers massive value and impact. Each of the principles in this book transforms your ability to win business, get paid for your value (not your time, effort, or activity), and earn the access, recognition, respect, and rewards reserved for the most successful sales people and privileged professional services providers. Inside are the keys that promise to significantly advance your professional enjoyment, impact, and most importantly... your results.

Sell Or Be Sold

Author : Grant Cardone
Publisher : Greenleaf Book Group
ISBN 13 : 1608322904
Total Pages : 281 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Sell Or Be Sold by : Grant Cardone

Download or read book Sell Or Be Sold written by Grant Cardone and published by Greenleaf Book Group. This book was released on 2011 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows that knowing the principles of selling is a prerequisite for success of any kind, and explains how to put those principles to use. This title includes tools and techniques for mastering persuasion and closing the sale.

To Sell is Human

Author : Daniel H. Pink
Publisher :
ISBN 13 : 9781786891716
Total Pages : 272 pages
Book Rating : 4.8/5 (917 download)

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Book Synopsis To Sell is Human by : Daniel H. Pink

Download or read book To Sell is Human written by Daniel H. Pink and published by . This book was released on 2018-06-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: We're all in Sales nowParents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.

The New Rules of Sales and Service

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119272424
Total Pages : 304 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The New Rules of Sales and Service by : David Meerman Scott

Download or read book The New Rules of Sales and Service written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2016-06-27 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.

Selling With Heart

Author : Kym Cousins
Publisher :
ISBN 13 : 9781922340504
Total Pages : 234 pages
Book Rating : 4.3/5 (45 download)

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Book Synopsis Selling With Heart by : Kym Cousins

Download or read book Selling With Heart written by Kym Cousins and published by . This book was released on 2020-04-27 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, more than ever, buyers are craving 'human-to-human' contact and the meaningful connections that have been lost in the big wide world of overly curated social media, and impersonal chat bots. This book is all about reclaiming that connection, by getting back to the basics of attracting and retaining loyal customers, being confident in your sales interactions, and creating a winning mindset. You will uncover your heart-led values and natural (sales!) superpowers - so you can authentically share your expertise with the world and improve your customers' lives and businesses. The best part? You can do it all without feeling salesy, pushy, or aggressive.

The Heart of Marketing

Author : Judith Sherven
Publisher : Wordclay
ISBN 13 : 1600375596
Total Pages : 219 pages
Book Rating : 4.6/5 (3 download)

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Book Synopsis The Heart of Marketing by : Judith Sherven

Download or read book The Heart of Marketing written by Judith Sherven and published by Wordclay. This book was released on 2009 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience. Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.