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Author : Lisa Earle McLeod
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (112 download)
Download or read book Selling Into Industries: Healthcare written by Lisa Earle McLeod and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling Into Industries: Healthcare written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to increase your sales and your impact when selling into the healthcare industry.
Author : Gary Polsky
Publisher : Que Publishing
ISBN 13 : 013343544X
Total Pages : 170 pages
Book Rating : 4.1/5 (334 download)
Download or read book Selling Healthcare written by Gary Polsky and published by Que Publishing. This book was released on 2013-06-12 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: 800x600 Build the Healthcare Sales Relationships That Power Enduring Success Healthcare salespeople have immense opportunities. But enduring success demands more than training and great products. You need High-Return Relationships: pre-qualified connections elevated by genuine shared passions and a long-term outlook. Selling Healthcare will help you build those relationships. It leverages decades of experience in healthcare sales and management, and it’s packed with insights from healthcare sales pros—in pharmaceuticals, medical devices, hospice, home health, and beyond. Whether you sell to hospital executives, doctors, office staffs, nursing home directors, or anyone in healthcare, these techniques work. They create genuine loyalty, real trust, and phenomenal growth! Leverage these core traits: Laser focus A sense of urgency An agendaless presence Excellence in communication and research Master these 5 strategies: 1. Project a magnetic presence that inspires interpersonal connections 2. Light the spark of rapport to stimulate the heartbeat of the High-Return Relationship 3. Listen to understand by putting your selfish agenda aside 4. Show appreciation, admiration, and respect to connect with your customer’s heart and head 5. Create Relationship Development plans that script the unfolding of your High-Return Relationships
Author : Mark Moronell
Publisher :
ISBN 13 : 9780983164418
Total Pages : 160 pages
Book Rating : 4.1/5 (644 download)
Download or read book Succeeding in Healthcare Sales written by Mark Moronell and published by . This book was released on 2013-03-07 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Healthcare Industry is complex, the subject matter is challenging and your customers are difficult to engage. So how do you craft that winning message to really get you the business? Succeeding in Healthcare Sales shows you exactly how to research, plan, prepare for, then execute each and every sales call for maximum effectiveness. Dr. Moronell has been on both sides of the sales call as a buyer and a seller and his experiences, insights and real-world stories provide both a powerful and enjoyable educational experience. Whatever you¿re selling, you will not find a better sales tool than Succeeding in Healthcare Sales.
Author : Martin Austin
Publisher : Routledge
ISBN 13 : 1317105311
Total Pages : 191 pages
Book Rating : 4.3/5 (171 download)
Download or read book Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries written by Martin Austin and published by Routledge. This book was released on 2016-05-06 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Licensing, Selling and Finance in the Pharmaceutical and Healthcare Industries is an assessment of the turbulent state of pharmaceutical and biotechnology markets as we enter the second decade of the 21st Century. At the same time, the book offers a cautionary evaluation of the future financing of innovation in terms of what's gone wrong and how to succeed in the future. Martin Austin explores the challenge that the pharmaceutical (and related) industries face in terms of balancing short term, cost containment and expenditure control in areas such as internal research and development; whilst embracing in-licensing and the acquisition of innovative therapies to counteract their impending portfolio weaknesses in the mid to longer term. The first part of the book provides an engaging and convincing perspective on the context in which the industry currently finds itself; the second part is a pragmatic guide to commercialising your intellectual property; including how to recognise and value what you have as well as the new ways of working that you will need to adopt when negotiating, collaborating and contracting in partnership and alliance with others. Commentators have described in great detail the cocktail of commercial, clinical and social issues that threaten to overwhelm the pharmaceutical industry; Martin Austin's book offers a very distinctive perspective on these issues and their solution.
Author : Viruti Shivan
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (664 download)
Download or read book Medical Equipment Sales Representative - The Comprehensive Guide written by Viruti Shivan and published by Independently Published. This book was released on 2023-11-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the dynamic and rewarding world of medical equipment sales with "Medical Equipment Sales Representative - The Comprehensive Guide." This essential resource offers a deep dive into the strategies, skills, and knowledge required to excel in this competitive field. From understanding complex medical terminologies to mastering negotiation techniques, this guide covers it all. Learn how to effectively communicate with healthcare professionals, understand the regulatory environment, and stay ahead in a constantly evolving industry. Whether you're a seasoned sales professional transitioning to the medical equipment field or a newcomer eager to make your mark, this book provides valuable insights and practical advice to help you succeed. With real-world examples, case studies, and expert tips, you'll be equipped to build strong relationships, close deals, and make a significant impact in the healthcare sector. Embark on your journey to becoming a top-performing medical equipment sales representative with this comprehensive guide by your side.
Author : Tom R. Mcdougal, Jr.
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781533378415
Total Pages : 210 pages
Book Rating : 4.3/5 (784 download)
Download or read book Selling to the Pain written by Tom R. Mcdougal, Jr. and published by Createspace Independent Publishing Platform. This book was released on 2016-08-08 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling to the Pain: Closing More Deals in Healthcare Sales (2016) is a revolutionary strategic methodology to improve sales efficiency and close rates. The pain a potential customer is experiencing is the result of a lack of performance in financial, quality, or satisfaction key metrics. To be successful, you must diagnose the pain, communicate your solution effectively, and close the deal. During the past two decades, the culture of decision making has changed but many companies have not pivoted their sales strategy to be effective long term. Competition is fierce. Selling to the Pain is proven to create a competitive advantage to drive results in what matters - efficiently closing more deals. Author and CEO of Gylen Castle, Dr. Tom McDougal, accepted his first hospital CEO position at age 27 and led five different hospitals over the following 17 years. Now a serial healthcare entrepreneur, Dr. McDougal provides deep insights from his unique perspective of both a decision maker and a sales professional. Selling to the Pain includes three critical components to sales strategy success: Understanding the decision process and the factors that affect decisions as explained in The Decision Table(c); Developing a Value Proposition Message to identify the pain a customer is feeling and communicate an actionable solution; and Applying Accountability Sales(c) to hold the decision maker accountable to help you close the deal. Through Dr. McDougal's insights and advisement of the Gylen Castle strategy, you can achieve an advantage over your competition by capturing the decision maker's attention and improving efficiency to close more deals. While Selling to the Pain is developed from experiences in healthcare, the strategies are often applied to other industries that have long sales cycles, centralized decision making, and strong administrative leadership. Dr. McDougal has your prescription to Sell to the Pain. Gylen Castle, LLC is a Birmingham, Alabama based boutique advisory firm serving a national client base. Clients of Gylen Castle vary widely in size from start up firms to companies that sell billions of dollars of services or products to their clients each year. Gylen Castle is recognized as the premier healthcare sales strategy advisement firm. To learn more about how Gylen Castle can transform your sales strategy, visit GylenCastle.com."
Author : Charles Sharpensteen
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781481027625
Total Pages : 0 pages
Book Rating : 4.0/5 (276 download)
Download or read book The Medical Sales Handbook written by Charles Sharpensteen and published by Createspace Independent Publishing Platform. This book was released on 2012-11-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The medical sales handbook for 2015 is the essential guide to entering the medical sales industry! Additionally, Chuck offers valuable insight into ensuring long-term success and medical sales career management. Whether you are seeking to enter medical sales or are currently in the industry, The medical sales handbook will become your trusted resource as you enter medical sales and manage your career."--Page 4 of cover
Author : Nomfundo Sithandile Khabela
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.7/5 (236 download)
Download or read book Mastering Medical Sales written by Nomfundo Sithandile Khabela and published by . This book was released on 2021-04-22 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Medical Sales is for anyone already working in (or considering) sales as a profession. However, the examples cited in this training manual are specific to the pharmaceutical and medical device industry. Sales Managers will also benefit from this series as it will assist them in sales coaching.This training guide will give the reader clear step-by-step instructions on how to succeed in medical sales. The examples given are realistic and relatable as they are drawn from the author's extensive industry experience.
Author : Michael Carroll
Publisher :
ISBN 13 : 9781933370323
Total Pages : 196 pages
Book Rating : 4.3/5 (73 download)
Download or read book Moving Up to Medical Sales written by Michael Carroll and published by . This book was released on 2008-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carroll, a veteran of medical sales for more than 20 years, shares his intimate knowledge of the health care industry with readers in an easy-to-follow style, covering the basics from A to Z.
Author : Glenn E. Pearson
Publisher : CRC Press
ISBN 13 : 0429595107
Total Pages : 308 pages
Book Rating : 4.4/5 (295 download)
Download or read book Thriving in the Healthcare Market written by Glenn E. Pearson and published by CRC Press. This book was released on 2019-09-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interesting, engaging and informative with good examples. As Chief Medical Officer of a biotech startup that has to sell into the C-suite, I will be buying copies for our entire sales team. Bob Lubitz, MD, MPH, FACHE, MACP Chief Medical Officer, 3Oe Scientific, Inc. At 18% of GDP, healthcare represents a hugely attractive market for suppliers and vendors. Any sector this enormous requires support from dozens of entities: legal services organizations, design and construction companies, pharmaceutical suppliers, utilities companies, information technology vendors, food services suppliers, consulting firms, medical equipment manufacturers, and many others. Although many of the standard business dynamics apply to healthcare, numerous quirks make this field unlike any other. Every company offering products to hospitals, physicians or any other healthcare organization will greatly benefit from understanding the industry’s "psychological climate." Just having a great product or service does not guarantee market success. The seller must know how to position its products and demonstrate genuine value. Industry outsiders selling to healthcare often get sidelined if they don’t know the sector’s unique communication protocols, clinical requirements, financial dynamics, and operating procedures. Even seasoned veterans sometimes stumble over an unexpected speedbump. This book identifies 84 pitfalls vendors often encounter and provides nearly 200 specific, immediate, and actionable recommendations for minimizing them or even avoiding them altogether. Although this advice will help anyone selling to healthcare organizations, it is especially relevant for companies introducing emerging, disruptive, and transformational technologies.
Author : Mace Horoff
Publisher :
ISBN 13 : 9780615330358
Total Pages : pages
Book Rating : 4.3/5 (33 download)
Download or read book Mastering Medical Sales written by Mace Horoff and published by . This book was released on 2010-02-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential elements of selling in healthcare, using real-world examples to guide the reader through the process of creating more predictable sales outcomes.
Author : Robert E. Hinson
Publisher : IAP
ISBN 13 : 1648021085
Total Pages : 287 pages
Book Rating : 4.6/5 (48 download)
Download or read book Marketing in Healthcare-Related Industries written by Robert E. Hinson and published by IAP. This book was released on 2020-07-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly practical marketing tool kit for healthcare managers included. The healthcare sector in the 21st century face a multiplicity of challenges, which include changing disease patterns, more technology-driven health interventions, a more assertive and quality conscious clientele, as well as a rapidly growing for-profit segment of the industry. This places more responsibilities on healthcare service providers in both the public and private sectors, to deliver value-for-money services at competitive costs. To respond to the changing business environment, a carefully crafted marketing approach is needed by all players in the industry to create value and sustain the confidence of clientele and stakeholders. Praise for Marketing in Healthcare-Related Industries: "Marketing in Healthcare-Related Industries is a timely book as the healthcare industry grows more customer-focused and faces increasing pressure to deliver high-quality service at more affordable costs. This book will serve as a roadmap for practitioners as it synthesizes insights from many marketing researchers into useful and actionable advice. It should also help students easily master the application of marketing principles to the healthcare industry with tools like review questions at the end of each chapter and mini-cases to apply marketing concepts." ~ Dr. Bruce A. Huhmann, Department Chair and Professor of Marketing, Virginia Commonwealth University "Marketing In Healthcare-related Industries could not have come at a better time. Just as the epidemiological and demographic transitions have changed the cycle of planning, resource allocation, delivering, monitoring and evaluating healthcare (especially in developing countries), shrinking domestic and donor resources for health, and ambitious agendas like the Universal Health Coverage 2030 Agenda, make it imperative that healthcare providers do more with less. This book provides a clear road map to a MARKETING TRANSITION, which links healthcare and marketing in a way hitherto not so clearly outlined. The Toolkit will be a valuable tool for undergraduate and graduate students in healthcare provision, as well as health practitioners who have traditionally not been trained in this area. I commend it highly as a must-read book in this area." ~ Dr. Victor Asare Bampoe - Former Deputy Minister of Health, Ghana and currently Director & Coordinator, Global Financing & Technical Support, Joint United Nation Programme on HIV&AIDS, Geneva "A truly remarkable scholarly work of our time. An easy-to-read and insightful book that captivates the reader, whether practitioner or student." ~ Dr. Abigail Mensah, Korle-Bu Teaching Hospital, Ghana "This book is well-written, easy-to-understand, and very up-to-date in its approach to marketing in healthcare-related industries. It is useful for undergraduate and graduate students as well as healthcare practitioners." ~ Dr. Gouher Ahmed, Professor of Strategic Leadership & International Business, Skyline University College, UAE
Author : Ron Willingham
Publisher : Currency
ISBN 13 : 0385509561
Total Pages : 239 pages
Book Rating : 4.3/5 (855 download)
Download or read book Integrity Selling for the 21st Century written by Ron Willingham and published by Currency. This book was released on 2003-06-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.
Author : Tom Ruff
Publisher : Tom Ruff Company
ISBN 13 : 0978607015
Total Pages : 236 pages
Book Rating : 4.9/5 (786 download)
Download or read book How to Break Into Pharmaceutical Sales written by Tom Ruff and published by Tom Ruff Company. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This book is an] organized 'formulary' written for those who are considering a specific field - 'drug reps', as they are known in the industry.-Introd.
Author : Vijay Martis
Publisher : Vijay Martis
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4./5 ( download)
Download or read book Sales and Post-Sales Scripts for Medical Device Manufacturing written by Vijay Martis and published by Vijay Martis. This book was released on 2024-09-14 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales and Post-Sales Scripts for Medical Device Manufacturing by Vijay Martis Unlock the secrets to mastering sales and post-sales communication in the complex world of medical device manufacturing with this comprehensive guide. Whether you're a seasoned sales professional or new to the industry, this book provides you with the tools, techniques, and scripts you need to excel in every customer interaction. Discover how to craft compelling sales pitches that resonate with healthcare providers, navigate technical discussions with confidence, and build lasting relationships with your clients. Learn to overcome common objections, showcase the unique value of your medical devices, and close deals more effectively. But the journey doesn't end with the sale. This book also delves into the crucial post-sales phase, equipping you with strategies to ensure customer satisfaction, provide top-notch support, and cultivate long-term partnerships. From handling technical inquiries to managing product recalls, you'll gain invaluable insights into the nuances of post-sales communication in the medical device industry. Packed with real-world examples, practical scripts, and insider tips, this guide empowers you to: • Craft personalized sales pitches that speak directly to your prospects' needs • Navigate complex regulatory discussions with ease • Handle objections specific to the medical device industry • Provide exceptional post-sales support and troubleshooting • Manage sensitive situations like adverse events and product recalls • Upsell and cross-sell effectively to existing clients • Build and maintain strong relationships with healthcare providers Whether you're selling cutting-edge surgical equipment, diagnostic devices, or life-saving implants, this book is your roadmap to success. Elevate your communication skills, boost your sales performance, and become an indispensable partner to your medical device clients. Don't leave your sales and post-sales success to chance. Equip yourself with the knowledge, scripts, and strategies you need to thrive in the competitive medical device manufacturing industry. Your customers—and your career—will thank you.
Author : Gary W. Polsky
Publisher :
ISBN 13 : 9780133435450
Total Pages : pages
Book Rating : 4.4/5 (354 download)
Download or read book Selling Healthcare written by Gary W. Polsky and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
