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Author : Faber Birren
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.:/5 (31 download)
Download or read book Selling Color to People written by Faber Birren and published by . This book was released on 1956 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Faber Birren
Publisher :
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.3/5 (2 download)
Download or read book Selling with Color written by Faber Birren and published by . This book was released on 1945 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Faber Birren
Publisher :
ISBN 13 : 9781332194469
Total Pages : 258 pages
Book Rating : 4.1/5 (944 download)
Download or read book Selling With Color (Classic Reprint) written by Faber Birren and published by . This book was released on 2015-08-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Selling With Color This is a book about color and people. It has been written to be of practical benefit to modern business, to assure the effective development of consumer products, merchandising, advertising, packages, displays. Most books on color will be found long on theory and short on practice. This, perhaps, is because color is emotional in its appeal and tends to inspire a personal and subjective viewpoint. Yet while the so-called artistic aspects of color may be elusive, the facts of mass human reaction are otherwise. For color in industry today may be "engineered" with remarkable certainty, once the methods are known and applied with intelligence and care. It is evident that when you pick the right colors you sell a lot of merchandise or influence a lot of people; when you pick the wrong colors you pile up unsold inventories and see the public turn its back. To management this means that color problems must be rightly analyzed and estimated, that customers and markets must be known. To those charged with the details of styling, the creative "hunch" must be supported by a real understanding of human wants and desires. It is the intent of this book to present facts rather than opinions and to set forth principles that have the support of extensive research and sales record. To accomplish this it has been necessary to gather all possible data from the scientific investigator and to study the sales experience of numerous industries. With such evidence at hand the more temperamental aspects of color may be thrown into clearer light and a better and surer control realized. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Faber Birren
Publisher :
ISBN 13 :
Total Pages : 219 pages
Book Rating : 4.:/5 (463 download)
Download or read book Selling Color to People written by Faber Birren and published by . This book was released on 1956 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. H. Munsell
Publisher : e-artnow
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4.4/5 (64 download)
Download or read book A Color Notation written by A. H. Munsell and published by e-artnow. This book was released on 2020-04-09 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Color Notation is a book written by Albert Henry Munsell, an American painter, teacher of art, and the inventor of the Munsell color system. Munsell color system is an early attempt at creating an accurate system for numerically describing colors. The Munsell color order system has gained international acceptance and has served as the foundation for many color order systems.
Author : Kassia St Clair
Publisher : John Murray
ISBN 13 : 1473630827
Total Pages : 361 pages
Book Rating : 4.4/5 (736 download)
Download or read book The Secret Lives of Colour written by Kassia St Clair and published by John Murray. This book was released on 2016-10-20 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SUNDAY TIMES BESTSELLER 'A mind-expanding tour of the world without leaving your paintbox. Every colour has a story, and here are some of the most alluring, alarming, and thought-provoking. Very hard painting the hallway magnolia after this inspiring primer.' Simon Garfield The Secret Lives of Colour tells the unusual stories of the 75 most fascinating shades, dyes and hues. From blonde to ginger, the brown that changed the way battles were fought to the white that protected against the plague, Picasso's blue period to the charcoal on the cave walls at Lascaux, acid yellow to kelly green, and from scarlet women to imperial purple, these surprising stories run like a bright thread throughout history. In this book Kassia St Clair has turned her lifelong obsession with colours and where they come from (whether Van Gogh's chrome yellow sunflowers or punk's fluorescent pink) into a unique study of human civilisation. Across fashion and politics, art and war, The Secret Lives of Colour tell the vivid story of our culture.
Author : Sendpoints Publishing Co. Ltd.
Publisher : Sendpoints
ISBN 13 : 9789887928386
Total Pages : 0 pages
Book Rating : 4.9/5 (283 download)
Download or read book Color Sells written by Sendpoints Publishing Co. Ltd. and published by Sendpoints. This book was released on 2020-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color psychology shows that color has great influence on our mind, and it has been widely applied in product packaging to achieve great success in boosting sales.This book shows the critical roles that color plays in branding and marketing, and introduces the basics of color theory.
Author : Taylor Hartman
Publisher : Simon and Schuster
ISBN 13 : 1416571892
Total Pages : 339 pages
Book Rating : 4.4/5 (165 download)
Download or read book The People Code written by Taylor Hartman and published by Simon and Schuster. This book was released on 2007-09-18 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motive matters! "Give me five minutes and I can predict your life success. I can help you understand why you do what you do by identifying your Core Motive." —Dr. Taylor Hartman In his life-changing book, Dr. Taylor Hartman introduces you to the People Code and why people do what they do. The concept of Motive is a fresh method for analyzing your own innate personality as well as that of those around you. You then have the ability to utilize that knowledge to improve workplace and personal relationships. As an author, psychologist, and leadership coach, Dr. Hartman offers a remarkably astute system for segmenting everyone into specific Motive-types denoted by a color: Red (power wielders), Blue (do-gooders), White (peacekeepers), and Yellow (fun lovers). He then explains how to ensure that all possible alliances between them function at optimum effectiveness. If you struggle with self-acceptance and have questions about why you and others act the way you do, Dr. Hartman and The People Code can help you maximize your life success by improving your day-to-day relationships.
Author : Warren Eugene Milteer Jr.
Publisher : LSU Press
ISBN 13 : 0807173789
Total Pages : 294 pages
Book Rating : 4.8/5 (71 download)
Download or read book North Carolina’s Free People of Color, 1715–1885 written by Warren Eugene Milteer Jr. and published by LSU Press. This book was released on 2020-07-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In North Carolina’s Free People of Color, 1715–1885, Warren Eugene Milteer Jr. examines the lives of free persons categorized by their communities as “negroes,” “mulattoes,” “mustees,” “Indians,” “mixed-bloods,” or simply “free people of color.” From the colonial period through Reconstruction, lawmakers passed legislation that curbed the rights and privileges of these non-enslaved residents, from prohibiting their testimony against whites to barring them from the ballot box. While such laws suggest that most white North Carolinians desired to limit the freedoms and civil liberties enjoyed by free people of color, Milteer reveals that the two groups often interacted—praying together, working the same land, and occasionally sharing households and starting families. Some free people of color also rose to prominence in their communities, becoming successful businesspeople and winning the respect of their white neighbors. Milteer’s innovative study moves beyond depictions of the American South as a region controlled by a strict racial hierarchy. He contends that although North Carolinians frequently sorted themselves into races imbued with legal and social entitlements—with whites placing themselves above persons of color—those efforts regularly clashed with their concurrent recognition of class, gender, kinship, and occupational distinctions. Whites often determined the position of free nonwhites by designating them as either valuable or expendable members of society. In early North Carolina, free people of color of certain statuses enjoyed access to institutions unavailable even to some whites. Prior to 1835, for instance, some free men of color possessed the right to vote while the law disenfranchised all women, white and nonwhite included. North Carolina’s Free People of Color, 1715–1885 demonstrates that conceptions of race were complex and fluid, defying easy characterization. Despite the reductive labels often assigned to them by whites, free people of color in the state emerged from an array of backgrounds, lived widely varied lives, and created distinct cultures—all of which, Milteer suggests, allowed them to adjust to and counter ever-evolving forms of racial discrimination.
Author :
Publisher :
ISBN 13 :
Total Pages : 658 pages
Book Rating : 4.0/5 (965 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1917 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kimberly Jade Norwood
Publisher : Routledge
ISBN 13 : 131781956X
Total Pages : 257 pages
Book Rating : 4.3/5 (178 download)
Download or read book Color Matters written by Kimberly Jade Norwood and published by Routledge. This book was released on 2013-12-17 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the United States, as in many parts of the world, people are discriminated against based on the color of their skin. This type of skin tone bias, or colorism, is both related to and distinct from discrimination on the basis of race, with which it is often conflated. Preferential treatment of lighter skin tones over darker occurs within racial and ethnic groups as well as between them. While America has made progress in issues of race over the past decades, discrimination on the basis of color continues to be a constant and often unremarked part of life. In Color Matters, Kimberly Jade Norwood has collected the most up-to-date research on this insidious form of discrimination, including perspectives from the disciplines of history, law, sociology, and psychology. Anchored with historical chapters that show how the influence and legacy of slavery have shaped the treatment of skin color in American society, the contributors to this volume bring to light the ways in which colorism affects us all--influencing what we wear, who we see on television, and even which child we might pick to adopt. Sure to be an eye-opening collection for anyone curious about how race and color continue to affect society, Color Matters provides students of race in America with wide-ranging overview of a crucial topic.
Author :
Publisher :
ISBN 13 :
Total Pages : 1288 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Selling written by and published by . This book was released on 1920 with total page 1288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Scott A. Labuda
Publisher :
ISBN 13 : 9781935268949
Total Pages : 0 pages
Book Rating : 4.2/5 (689 download)
Download or read book The Color of People written by Scott A. Labuda and published by . This book was released on 2011-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Color of People is a simple book with a simple message the color of one's skin is neither arbitrary nor accidental. It is, instead, part of God's Perfect Plan. Each of us is born with the perfect color of skin, selected for us alone, by God Himself.
Author : Michigan. Dairy and food commissioner
Publisher :
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.0/5 ( download)
Download or read book Annual Report written by Michigan. Dairy and food commissioner and published by . This book was released on 1904 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Messner
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.:/5 (89 download)
Download or read book Selling Printing and Direct Advertising written by Richard Messner and published by . This book was released on 1947 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 1101597070
Total Pages : 274 pages
Book Rating : 4.1/5 (15 download)
Download or read book To Sell Is Human written by Daniel H. Pink and published by Penguin. This book was released on 2012-12-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
Author : Michel Pastoureau
Publisher : John Wiley & Sons
ISBN 13 : 1509533958
Total Pages : 159 pages
Book Rating : 4.5/5 (95 download)
Download or read book The Colours of Our Memories written by Michel Pastoureau and published by John Wiley & Sons. This book was released on 2020-09-08 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: What remains of the colours of our childhood? What are our memories of a blue rabbit, a red dress, a yellow bike – and were they really those colours? What colours do we associate with our student years, our first loves, our adult lives? How does colour leave its mark on memory? In an attempt to answer these and other questions, Michel Pastoureau presents us with a journal about colours that covers half a century. Drawing on personal recollections, he retraces the recent history of colours through an exploration of fashion and clothing, everyday objects and practices, emblems and flags, sport, literature, museums and art. This text – playful, poetic, nostalgic – records the life of both the author and his contemporaries. We live in a world increasingly bursting with colour, in which colour remains a focus for memory, a source of delight and, most of all, an invitation to dream.
