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Secrets Of The Moneylab
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Book Synopsis Secrets of the Moneylab by : Kay-Yut Chen
Download or read book Secrets of the Moneylab written by Kay-Yut Chen and published by Penguin. This book was released on 2010-09-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the findings of behavioral economics from the cocktail party to the boardroom. Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: ? Use incentives to influence employees, suppliers, and buyers ? Determine whom to trust, and how much ? Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical ? Take advantage of the human tendency to game the system In the spirit of Predictably Irrational, but with a more practical approach, Chen shows how to translate the findings of behavioral economics into concrete actions to achieve new levels of success.
Book Synopsis Secrets of the Moneylab by : Kay-Yut Chen
Download or read book Secrets of the Moneylab written by Kay-Yut Chen and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Your New Money Story by : David Krueger, MD
Download or read book Your New Money Story written by David Krueger, MD and published by Rowman & Littlefield. This book was released on 2019-05-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overcome money mistakes and shatter a glass ceiling of money limitation to develop informed success strategies for financial empowerment and satisfaction. This book explores our beliefs about money, where they come from, and how to change them, and presents a systematic, evidence-based guide to rewrite your money story for lasting success.
Book Synopsis The Science of Selling by : David Hoffeld
Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522531548 Total Pages :1492 pages Book Rating :4.5/5 (225 download)
Book Synopsis Business Education and Ethics: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Business Education and Ethics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-07-13 with total page 1492 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive corporate sector, organizational leaders must examine their current practices to ensure business success. This can be accomplished by implementing effective educational initiatives and upholding proper ethical behavior. Business Education and Ethics: Concepts, Methodologies, Tools, and Applications is a comprehensive source of academic knowledge that contains coverage on the latest learning and educational strategies for corporate environments, as well as the role of ethics and integrity in day-to-day business endeavors. Including a broad range of perspectives on topics such as globalization, organizational justice, and cyber ethics, this multi-volume book is ideally designed for managers, practitioners, students, professionals, and researchers actively involved in the corporate sector.
Book Synopsis The Middleman Economy by : Marina Krakovsky
Download or read book The Middleman Economy written by Marina Krakovsky and published by Springer. This book was released on 2016-04-30 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of the Internet, many pundits predicted that middlemen would disappear. But that hasn't happened. Far from killing the middleman, the Internet has generated a thriving new breed. In The Middleman Economy , Silicon Valley-based reporter Marina Krakovsky elucidates the six essential roles that middlemen play.
Download or read book Brainfluence written by Roger Dooley and published by John Wiley & Sons. This book was released on 2011-11-22 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Book Synopsis Contemporary Issues Surrounding Ethical Research Methods and Practice by : Anyansi-Archibong, Chi B.
Download or read book Contemporary Issues Surrounding Ethical Research Methods and Practice written by Anyansi-Archibong, Chi B. and published by IGI Global. This book was released on 2015-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advanced technology-driven globalization has not only revolutionized world economic growth but has also improved cross-border research methods, inevitably influencing ethical behaviors. Increases in interdisciplinary and cross-cultural research collaboration have further enhanced issues surrounding ethical research and practice. Contemporary Issues Surrounding Ethical Research Methods and Practice identifies the impact of globalization, advanced technology, and international collaboration on ethical research methods and practice. This comprehensive reference work serves as a critical resource for institutions, organizations, and individuals seeking further understanding of ethical research practices. This publication reveals the numerous issues in research ethics and practice including, but not limited to, law and economics of integrity as social capital, ethical research issues in Africa, research issues in Saudi Arabia, ethical issues in qualitative research methods, research with teen mothers and IRBs, ethical research and decision making models, a framework for ethical decision making in cross-cultural settings, and research ethics education.
Book Synopsis Handbook of Economic Forecasting by : Graham Elliott
Download or read book Handbook of Economic Forecasting written by Graham Elliott and published by Newnes. This book was released on 2013-08-23 with total page 719 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly prized ability to make financial plans with some certainty about the future comes from the core fields of economics. In recent years the availability of more data, analytical tools of greater precision, and ex post studies of business decisions have increased demand for information about economic forecasting. Volumes 2A and 2B, which follows Nobel laureate Clive Granger's Volume 1 (2006), concentrate on two major subjects. Volume 2A covers innovations in methodologies, specifically macroforecasting and forecasting financial variables. Volume 2B investigates commercial applications, with sections on forecasters' objectives and methodologies. Experts provide surveys of a large range of literature scattered across applied and theoretical statistics journals as well as econometrics and empirical economics journals. The Handbook of Economic Forecasting Volumes 2A and 2B provide a unique compilation of chapters giving a coherent overview of forecasting theory and applications in one place and with up-to-date accounts of all major conceptual issues. Focuses on innovation in economic forecasting via industry applications Presents coherent summaries of subjects in economic forecasting that stretch from methodologies to applications Makes details about economic forecasting accessible to scholars in fields outside economics
Download or read book The Leap written by Ulrich Boser and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling author Ulrich Boser explores how we and the institutions we rely on have much to gain from emphasizing and rebuilding trust.
Book Synopsis The Hidden Secrets of Money by : Nathan Sloan
Download or read book The Hidden Secrets of Money written by Nathan Sloan and published by Nathan Sloan. This book was released on 2020-05-10 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to The Hidden Secrets of Money. You are about to discover what 95% of people will never know about money and investing. If you ever wondered why 95% of the world’s money is owned by only 5% of the people, then you are going to find this a very valuable read. You will also learn why 90% people are struggling financially and even more importantly, what you can do about it. There has never been a better time in history to be taking advantage of all the wealth creating vehicles that there are today. I am very happy to now pass these financial secrets on to you, so that can then teach your children and your closest near ones and dear ones, and to create a brighter financial future for all. You will be learning: * Hidden Secret 1: The 3 Kinds of Income * Hidden Secret 2: How People Make Money * Hidden Secret 3: The Secret About Tax * Hidden Secret 4: How to build an investment portfolio * Hidden Secret 5: How To Escape the 9-5 Rat Race * Why 90% of People Struggle...and How To Avoid This Trap * The Greatest ROI Activity You Can Do About the author Nathan Sloan has been fortunate to have been trained by one of the worlds most successful business coaching firms. He then went on to generate over £1,000,000 in increased sales for clients in the corporate world. Nathan is now on track to building one of the largest network marketing networks in the UK.
Book Synopsis Money Secrets of the Rich by : John Burley
Download or read book Money Secrets of the Rich written by John Burley and published by Morgan James Publishing. This book was released on 2009-08-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Burley found that the books on money either went one of two ways. They were either too technical that once you were done reading them, you had to do a bunch of research in order to even begin, or they were very motivational but didn't tell you what to actually do. Money Secrets Of The Rich strives to be a book that does both.
Book Synopsis The Mystery of Breathing by : Perri Klass
Download or read book The Mystery of Breathing written by Perri Klass and published by Houghton Mifflin Harcourt. This book was released on 2005 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donated.
Book Synopsis You Are What You Choose by : Scott de Marchi
Download or read book You Are What You Choose written by Scott de Marchi and published by Penguin. This book was released on 2009-11-12 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth? Scott de Marchi and James T. Hamilton present a new theory about how we decide, based on an extensive survey of more than thirty thousand subjects. They show that each of us possesses six core traits that shape every decision, from what to have for lunch to where to invest. We go with “the usual” way of deciding whenever there’s a trade-off between current and future happiness, when facing the risk of a bad outcome, or when a choice might hurt other people. We’re also consistent about how much information we want and how much we care about the opinions of others. Readers can determine their own decision-making profile with a test in the book. Once they understand the six core traits, they’ll have a big advantage in their marketing campaigns, management strategies, investments, and many other contexts.
Book Synopsis The Economics of the World Trading System by : Kyle Bagwell
Download or read book The Economics of the World Trading System written by Kyle Bagwell and published by MIT Press. This book was released on 2004-08-20 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: World trade is governed by the rules of the World Trade Organization (WTO), the successor to the General Agreement on Tariffs and Trade (GATT). The WTO sets rules of conduct for the international trade of goods and services and for intellectual property rights, provides a forum for multinational negotiations to resolve trade problems, and has a formal mechanism for dispute settlement. It is the primary institution working, through rule-based bargaining, at freeing trade. In this book, Kyle Bagwell and Robert Staiger provide an economic analysis and justification for the purpose and design of the GATT/WTO. They summarize their own research, discuss the major features of the GATT agreement, and survey the literature on trade agreements. Their focus on the terms-of-trade externality is particularly original and ties the book together. Topics include the theory of trade agreements, the origin and design of the GATT and the WTO, the principles of reciprocity, the most favored nation principle, terms-of-trade theory, enforcement, preferential trade agreements, labor and environmental standards, competition policy, and agricultural export subsidies.
Download or read book Emotional Value written by Janelle Barlow and published by Berrett-Koehler Publishers. This book was released on 2000-04-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's consumers demand not only services and products that are of the highest quality, but also positive, memorable experiences. This essential guide shows how organizations can leapfrog their competitors by learning how to add emotional value -the economic value of customers' feelings when they positively experience products and services -to their customers' experiences. Janelle Barlow and Dianna Maul, with more than forty years combined experience in the service industry, detail five practices for adding emotional value to customer and staff experiences.
Download or read book Untruth written by Robert J. Samuelson and published by AtRandom. This book was released on 2001-02-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Untruth, Newsweek and Washington Post columnist Robert J. Samuelson explains why our political, economic and cultural debates so routinely traffic in misinformation--popular fads that, like meteors, momentarily burn brightly in public consciousness and then fizzle out. Advocacy groups, politicians and their unwitting allies in the media instinctively create agendas of problems that afflict society and must be "solved".The problems are often exaggerated and oversimplified, and the result is that the public is misled about what is wrong and how easily it can be made right. Untruth is the first collection of Samuelson's insightful assaults on the conventional wisdom. Included are columns arguing that campaign contributions have not corrupted politics, that the "service economy" is not turning America into a nation of hamburger flippers, and that the Internet isn't the most important invention since the printing press.
