Scaled For Success

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Scaled for Success

Author : Philip Hayward
Publisher : Indiana University Press
ISBN 13 : 0861969529
Total Pages : 256 pages
Book Rating : 4.8/5 (619 download)

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Book Synopsis Scaled for Success by : Philip Hayward

Download or read book Scaled for Success written by Philip Hayward and published by Indiana University Press. This book was released on 2018-07-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging from the confluence of Greco-Roman mythology and regional folklore, the mermaid has been an enduring motif in Western culture since the medieval period. It has also been disseminated more widely, initially through Western trade and colonisation and, more recently, through the increasing globalisation of media products and outlets. Scaled for Success offers the first detailed overview of the mermaids dispersal outside Europe. Complementing previous studies of the interrelationship between the mermaid and Mami Wata spirit in West Africa, this volume addresses the mermaids presence in a range of Middle Eastern, Asian, Australian, Latin American and North American contexts. Individual chapters identify the manner in which the mermaid has been variously syncretised and/or resignified in contexts as diverse as Indian public statuary, Thai cinema and Coney Islands annual Mermaid Parade. Rather than lingering as a relic of a bygone age, the mermaid emerges as a versatile, dynamic and, above all, polyvalent figure. Her prominence exemplifies the manner in which contemporary media-lore has extended the currency of established folkloric figures in new and often surprising ways. Analysing aspects of religious symbolism, visual art, literature and contemporary popular culture, this copiously illustrated volume profiles an intriguing and highly diverse phenomenon. Philip Hayward is editor of the journal Shima and holds adjunct professor positions at the University of Technology Sydney and at Southern Cross University. His previous volume, Making a Splash: Mermaids (and Mermen) in 20th and 21st Century Audiovisual Media, was published by John Libbey Publishing/Indiana University Press in 2017.

Scale for Success

Author : Jan Cavelle
Publisher : Bloomsbury Publishing
ISBN 13 : 1472985583
Total Pages : 289 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Scale for Success by : Jan Cavelle

Download or read book Scale for Success written by Jan Cavelle and published by Bloomsbury Publishing. This book was released on 2021-02-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Both inspires and exposes the challenge of making it big.' – Financial Times All it takes to start a business is a great idea and initial funding. But when it comes to growing and scaling a business – turning it into an enduring success – it becomes much more difficult to manage and sustain the various elements that are involved. You need to set out a clear plan, sustain funding, optimise marketing opportunities and develop an effective team. There are many opportunities to fail but, with Scale for Success, readers will gain valuable insights and practical advice from a global array of entrepreneurs and business leaders who have paved the way to their own versions of commercial success. Scale for Success features 30 entrepreneurs and CEOs, including Dame Shellie Hunt, Jeremy Harbour, David Meerman Scott and Paris Cutler. These inspiring figures share their stories of successful growth and scaling and, most importantly, the practical and adaptable advice and guidance that led to their businesses moving effectively on to the next stage of growth. With insights from world-renowned figures in industries such as tech, real estate, marketing and fashion, this book provides an eclectic array of original ideas and approaches that have been proven to be effective. Narrated and curated by writer and former entrepreneur Jan Cavelle, this book provides an engaging and enlightening pathway to scaling success.

Pathways to Success

Author : Nick Salafsky
Publisher : Island Press
ISBN 13 : 1642831352
Total Pages : 330 pages
Book Rating : 4.6/5 (428 download)

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Book Synopsis Pathways to Success by : Nick Salafsky

Download or read book Pathways to Success written by Nick Salafsky and published by Island Press. This book was released on 2021-12-02 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: As environmental problems grow larger and more pressing, conservation work has increasingly emphasized broad approaches to combat global-scale crises of biodiversity loss, invasive species, and climate change. Pathways to Success is a modern guide to building large-scale transformative conservation programs capable of tackling the complex issues we now face. In this strikingly illustrated volume, coauthors Nick Salafsky and Richard Margoluis walk readers through fundamental concepts of effective program-level design, helping them to think strategically about project coordination, funding, and stakeholder input. Pathways to Success is the definitive guide for conservation program managers and funders who want to increase the effectiveness of their work combating climate change, species extinctions, and the many challenges we face to keep our planet livable.

Scaling Up Success

Author : Chris Dede
Publisher : John Wiley & Sons
ISBN 13 : 111917788X
Total Pages : 321 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Scaling Up Success by : Chris Dede

Download or read book Scaling Up Success written by Chris Dede and published by John Wiley & Sons. This book was released on 2015-06-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from the information presented at conference sponsored by the Harvard Graduate School of Education and the Mid-Atlantic Regional Technology in Education Consortium, leading educators, researchers, and policymakers, Scaling Up Success translate, theory into practice and provide, a hands-on resource that clearly describes different models for “scaling up” success. This important resource is filled with illustrative examples of best practices that are grounded in real-life case studies of technology-based educational innovation3⁄4from networking a failing school district in New Jersey to using computer visualization to teach scientific inquiry in Chicago. Scaling Up Success show how the lessons learned from technology-based educational innovation can be applied to other school improvement efforts.

Scale or Fail

Author : Allison Maslan
Publisher : John Wiley & Sons
ISBN 13 : 1119461014
Total Pages : 266 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Scale or Fail by : Allison Maslan

Download or read book Scale or Fail written by Allison Maslan and published by John Wiley & Sons. This book was released on 2018-10-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scaling a business is not for the faint of heart. It’s a mind-bending journey that causes millions of business owners around the globe to either throw in the towel—or avoid risk entirely and suffer from smallness and mediocrity. Most of these businesses fail because they are ill prepared to face the real challenges involved in scaling. Either they don’t have the bandwidth to keep up with the sales demand or production, miss out on major opportunities due to fear, or keep making the same mistakes over and over because systems and processes aren’t in sync with the rate of growth. To truly scale, you must upsize your strategic practices, implement new marketing strategies, find new ways to build your team, and expand your mindset to break through whatever is keeping you stuck at the same level. Then you must be willing to take the leap into the giant unknown – to make your impossible possible. In Scale or Fail, author Allison Maslan—who has successfully scaled ten companies from scratch and has guided thousands of small businesses to do the same—shares her revolutionary SCALEit Method ® for successfully growing, replicating, and expanding your business. She also shares pivotal mindset strategies she’s used to break the fear barrier as a trapeze artist so you can move past any obstacle, take strategic Big Picture risks, and fulfill your dreams of business expansion and skyrocketing profit. Featuring a wealth of real-life success stories, visual tools, and exercises that are prescriptive and inspirational, Scale or Fail offers proven scaling strategies and a proactive approach to: Create your Big Picture Vision and build a plan to achieve it Produce an ever-flowing stream of cash flow with consistent profits Establish a powerhouse team that functions well without you Become a true leader and feel like you deserve your success Improve systems and processes that facilitate scaling Get past the mental and strategic pitfalls that cause revenue bottlenecks Scale or Fail is adaptable to any type of business—manufacturing, consumer goods, a brick and mortar, a digital service, a wholesaler, a consulting service, and everything in between. Whether you’re six figures and scaling to seven. . . or in the seven figures and scaling to eight or even nine, Scale or Fail provides the roadmap to multiply your business growth—and empower you to soar in the air with the greatest of ease.

Scaling Up Excellence

Author : Robert I. Sutton
Publisher : Currency
ISBN 13 : 0385347030
Total Pages : 368 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Scaling Up Excellence by : Robert I. Sutton

Download or read book Scaling Up Excellence written by Robert I. Sutton and published by Currency. This book was released on 2014-02-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller "The pick of 2014's management books." –Andrew Hill, Financial Times "One of the top business books of the year." –Harvey Schacter, The Globe and Mail Bestselling author, Robert Sutton and Stanford colleague, Huggy Rao tackle a challenge that determines every organization’s success: how to scale up farther, faster, and more effectively as an organization grows. Sutton and Rao have devoted much of the last decade to uncovering what it takes to build and uncover pockets of exemplary performance, to help spread them, and to keep recharging organizations with ever better work practices. Drawing on inside accounts and case studies and academic research from a wealth of industries-- including start-ups, pharmaceuticals, airlines, retail, financial services, high-tech, education, non-profits, government, and healthcare-- Sutton and Rao identify the key scaling challenges that confront every organization. They tackle the difficult trade-offs that organizations must make between whether to encourage individualized approaches tailored to local needs or to replicate the same practices and customs as an organization or program expands. They reveal how the best leaders and teams develop, spread, and instill the right mindsets in their people-- rather than ruining or watering down the very things that have fueled successful growth in the past. They unpack the principles that help to cascade excellence throughout an organization, as well as show how to eliminate destructive beliefs and behaviors that will hold them back. Scaling Up Excellence is the first major business book devoted to this universal and vexing challenge and it is destined to become the standard bearer in the field.

Scale for Success

Author : Jan Cavelle
Publisher : Bloomsbury Publishing
ISBN 13 : 1472985575
Total Pages : 289 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Scale for Success by : Jan Cavelle

Do Scale

Author : Les McKeown
Publisher : Do Book Company
ISBN 13 : 9781907974595
Total Pages : 0 pages
Book Rating : 4.9/5 (745 download)

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Book Synopsis Do Scale by : Les McKeown

Download or read book Do Scale written by Les McKeown and published by Do Book Company. This book was released on 2019-06-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scaling up is something most founders aspire to, especially once the tricky start-up phase has been navigated. It can increase your reach and future proof your business. But how do you scale ? And how does it differ from flipping for a quick profit or slower organic growth? Les McKeown advises industry leaders on how to achieve scalable, sustainable growth. In Do Scale, he draws from his decades of experience to provide a clear understanding of what's involved, and the strategies needed to take your business (or not-for-profit) to the next level. You'll find out: What it means to scale and if now is the right time; Why founders need to get out of their own way ; How to develop winning teams; Your secret weapon for decision making. With practical advice and clear guidance, Do Scale is an essential manual for anyone looking to grow a successful and sustainable organisation and turn it into something truly remarkable.

From Solo to Scaled

Author : Natalie Marie Dunbar
Publisher : Rosenfeld Media
ISBN 13 : 1933820675
Total Pages : 321 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis From Solo to Scaled by : Natalie Marie Dunbar

Download or read book From Solo to Scaled written by Natalie Marie Dunbar and published by Rosenfeld Media. This book was released on 2022-07-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful. Who Should Read This Book? This book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience. Takeaways Use this book to: Create a content strategy practice blueprint and make the business case for it to upper management in your organization. Show what success looks like and how to measure it. Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise. Take an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business. Learn how to present the content practice’s work to leadership in language that leaders understand. Use a handy checklist to audit and improve your own practice–building.

Scaled for Success

Author : Philip Hayward
Publisher : Indiana University Press
ISBN 13 : 0861969480
Total Pages : 330 pages
Book Rating : 4.8/5 (619 download)

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Book Synopsis Scaled for Success by : Philip Hayward

Download or read book Scaled for Success written by Philip Hayward and published by Indiana University Press. This book was released on 2018-07-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This wonderful book asks us to consider the mermaid . . . across regions, nations, diasporas, and contemporary socio-cultural configurations.” —Paige West, Claire Tow Professor of Anthropology, Barnard College, Columbia University Emerging from the confluence of Greco-Roman mythology and regional folklore, the mermaid has been an enduring motif in Western culture since the medieval period. It has also been disseminated more widely, initially through Western trade and colonization and, more recently, through the increasing globalization of media products and outlets. Scaled for Success offers the first detailed overview of the mermaid’s dispersal outside Europe. Complementing previous studies of the interrelationship between the mermaid and Mami Wata spirit in West Africa, this volume addresses the mermaid’s presence in a range of Middle Eastern, Asian, Australian, Latin American and North American contexts. Individual chapters identify the manner in which the mermaid has been variously syncretized and/or resignified in contexts as diverse as Indian public statuary, Thai cinema and Coney Islands annual Mermaid Parade. Rather than lingering as a relic of a bygone age, the mermaid emerges as a versatile, dynamic and, above all, polyvalent figure. Her prominence exemplifies the manner in which contemporary media-lore has extended the currency of established folkloric figures in new and often surprising ways. Analyzing aspects of religious symbolism, visual art, literature and contemporary popular culture, this copiously illustrated volume profiles an intriguing and highly diverse phenomenon. “No matter the reader’s background (literature, folklore, media or cultural studies, and beyond), there is no denying that this work will be a valuable addition to the library of anyone fascinated with mermaids.” —Western Folklore

Cloud Surfing

Author : Tom Koulopoulos
Publisher : Routledge
ISBN 13 : 1351862162
Total Pages : 162 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Cloud Surfing by : Tom Koulopoulos

Download or read book Cloud Surfing written by Tom Koulopoulos and published by Routledge. This book was released on 2016-10-21 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: When people hear "the Cloud," they think of cloud computing, just a sliver of what the Cloud is today. The Cloud has grown: it represents the consummate disruptor to structure; a pervasive social and economic network that will soon connect and define more of the world than any other political, social, or economic organization. The Cloud is the first megatrend of the twenty-first century, one that will shape the way we will address virtually every challenge we face for at least the next 100 years. It is where we will all live, work, and play in the coming decades. The Cloud is ?where your kids go to dive into online play. It's where you meet and make friends in social networks. It's where companies find the next big idea. It's where political campaigns are won and lost. Cloud Surfing is the groundbreaking book that will explain how to access the full value of the Cloud and how to embrace its possibilities.

See, Solve, Scale

Author : Danny Warshay
Publisher : St. Martin's Press
ISBN 13 : 1250272327
Total Pages : 304 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis See, Solve, Scale by : Danny Warshay

Download or read book See, Solve, Scale written by Danny Warshay and published by St. Martin's Press. This book was released on 2022-03-22 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by Brown University’s beloved course—The Entrepreneurial Process—Danny Warshay’s See, Solve, Scale is a proven and paradigm-shifting method to unlocking the power of entrepreneurship. The Entrepreneurial Process, one of Brown University’s highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn’t the case. Entrepreneurship is not a spirit or a gift. It is a process that anyone can learn, and that anyone can use to turn a problem into a solution with impact. In See, Solve, Scale, Danny Warshay, the creator of the Entrepreneurial Process course and founding Executive Director of Brown’s Center for Entrepreneurship, shares the same set of tools with aspiring entrepreneurs around the world. He overturns the common misconception that entrepreneurship is a hard-wired trait or the sole province of high-flying MBAs, and provides a proven method to identify consequential problems and an accessible process anyone can learn, master, and apply to solve them. Combining real-world experience backed by surprising research-based insights, See, Solve, Scale guides the reader through forming a successful startup team and through the three steps of the process: find and validate a problem, develop an initial small-scale solution, and scale a long-term solution. It also details eleven common errors of judgment that entrepreneurs make when they rely on their intuition and provides instruction for how to avoid them. Leveraging Warshay’s own entrepreneurship successes and his 15 years of experience teaching liberal arts students, See, Solve, Scale debunks common myths about entrepreneurship and empowers everyone, especially those who other entrepreneurship books have ignored and left behind. Its lasting message: Anyone can take a world-changing idea from conception to breakthrough entrepreneurial success.

Masters of Scale

Author : Reid Hoffman
Publisher : Crown Currency
ISBN 13 : 0593239083
Total Pages : 305 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Masters of Scale by : Reid Hoffman

Download or read book Masters of Scale written by Reid Hoffman and published by Crown Currency. This book was released on 2021-09-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can you learn from a Silicon Valley legend and a pantheon of iconic leaders? The key to scaling a successful business isn’t talent, network, or strategy. It’s an entrepreneurial mindset—and that mindset can be cultivated. “If you’re scaling a company—or if you just love a well-told story—this is a book to savor.”—Robert Iger, #1 New York Times bestselling author of The Ride of a Lifetime Behind the scenes in Silicon Valley, Reid Hoffman (founder of LinkedIn, investor at Greylock) is a sought-after adviser to heads of companies and heads of state. On each episode of his podcast, Masters of Scale, he sits down with a guest from an all-star list of visionary founders and leaders, digging into the surprising strategies that power their company’s growth. In this book, he draws on their most riveting, revealing stories—as well as his own experience as a founder and investor—to distill the secrets behind the most extraordinary success stories of our times. Here, Hoffman teams up with Masters of Scale’s executive producers to offer a rare window into the entrepreneurial mind, sharing hard-won wisdom from leaders of iconic companies (including Apple, Nike, Netflix, Spotify, Starbucks, Google, Instagram, and Microsoft) as well as the bold, disruptive startups (such as 23andMe, TaskRabbit, Black List, and Walker & Co.) that are solving the problems of the twenty-first century. Through vivid storytelling and incisive analysis, Masters of Scale distills their collective insights into a set of counterintuitive principles that anyone can use. How do you find a winning idea and turn it into a scalable venture? What can you learn from a “squirmy no”? When should you stop listening to your customers? Which fires should you put out right away, and which should you let burn? And can you really make money while making the world a better place? (Answer: Yes. But you have to keep your profits and values aligned.) Based on more than a hundred interviews and including a wealth of new material never aired on the podcast, this unique insider’s guide will inspire you to reimagine how you do business today.

Networked, Scaled, and Agile

Author : Amy Kates
Publisher : Kogan Page Publishers
ISBN 13 : 1789667801
Total Pages : 201 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Networked, Scaled, and Agile by : Amy Kates

Download or read book Networked, Scaled, and Agile written by Amy Kates and published by Kogan Page Publishers. This book was released on 2021-03-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: While technology and geopolitical forces change the face of business today, the patterns and challenges of organizing humans to work together across organization, culture, language and time zone boundaries remain. To face these challenges, all organizations need to be agile, networked and scalable. Networked, Scaled, and Agile reveals how to shape organizations that will enable people to make faster and better decisions in a more complex world. By outlining the tension between the need for agility/differentiation and scale/integration, the book offers a new way to think about this debate using the models of the Tower (vertical integration) and the Square (horizontal integration). It addresses the role of the leadership team and how the organization design process can build C-suite leaders and successors. Each chapter concludes with a series of reflection questions for leaders as well as a summary of key concepts and tips. Including case studies from global organizations, Networked, Scaled, and Agile reveals how organization design can address three of the biggest business challenges organizations face today: how to build a new capability across the entire enterprise; how to make the entire organization more customer-centric; and how to allow for faster innovation.

Social Startup Success

Author : Kathleen Kelly Janus
Publisher : Da Capo Lifelong Books
ISBN 13 : 0738219916
Total Pages : 258 pages
Book Rating : 4.7/5 (382 download)

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Book Synopsis Social Startup Success by : Kathleen Kelly Janus

Download or read book Social Startup Success written by Kathleen Kelly Janus and published by Da Capo Lifelong Books. This book was released on 2018-01-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: With business advice from an expert entrepreneur, learn how to identify and leverage the key factors that will bring sustainability and success to your startup. Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump. How do social ventures scale to over $2 million, Janus's clear benchmark for a social enterprise's sustainability? Janus, tapping into strong connections to the Silicon Valley world where many of these ventures are started or and/or funded, reveals insights from key figures such as DonorsChoose founder Charles Best, charity:water's Scott Harrison, Reshma Saujani of Girls Who Code and many others. Social Startup Success will be social entrepreneurship's essential playbook; the first definitive guide to solving the problem of scale.

Scale

Author : Jeff Hoffman
Publisher : Penguin
ISBN 13 : 1591847249
Total Pages : 290 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Scale by : Jeff Hoffman

Download or read book Scale written by Jeff Hoffman and published by Penguin. This book was released on 2014-08-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your concrete road map to rapidly grow your business and get your life back! Have you ever wanted to grow your business but held back because of fear that it would take over your life? As an owner, it’s all too common to feel you have to choose between your personal life and the success of your business. But the surprising truth is that the only way to truly scale and grow your company is to reduce its reliance on you. This means that, done right, scaling ensures that you can grow your business without sacrificing your life. Jeff Hoffman, a serial entrepreneur and former CEO in the Priceline (Priceline Yardsale) family of companies, and David Finkel, CEO of Maui Mastermind, a business coaching company with thousands of clients worldwide, offer a concrete road map for rapidly growing your business while also gaining more personal freedom. You’ll not only learn the best strategies to generate growth, but you’ll also get proven insider tips to sustain that growth through sound systems, empowered teams, and intelligent internal controls. Hoffman and Finkel will also show you how to overcome predictable obstacles in any pillar of your business—including sales, operations, and finance—with insight for building better lead-generation systems, managing cash flow, and retaining talent. You’ll learn how to: • Escape the Self-Employment Trap and build a business, not a job. • Systematize your business to reduce costs and increase capacity. • Ensure your company survives the “Hit by a Bus” test. • Uncover your company’s top leverage points (and execution strategies to implement what you discover). • Fund your growth with the seven cash flow commandments. • And much more. Scale offers a game plan to work less and get your business to produce more. Written by two worldclass entrepreneurs who have started, scaled, and successfully exited from multiple businesses, which collectively have generated tens of billions of dollars in sales, it gives you their bottom-line best ideas to effectively grow your company. If you have ever felt stuck in your business, not knowing the best way forward, this book is your mustread guide.

Continuous Discovery Habits

Author : Teresa Torres
Publisher : Product Talk LLC
ISBN 13 : 1736633317
Total Pages : 201 pages
Book Rating : 4.7/5 (366 download)

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Book Synopsis Continuous Discovery Habits by : Teresa Torres

Download or read book Continuous Discovery Habits written by Teresa Torres and published by Product Talk LLC. This book was released on 2021-05-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success." - Marty Cagan How do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business? In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love-that also deliver business results-this book is for you.