Social Startup Success

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Social Startup Success

Author : Kathleen Kelly Janus
Publisher : Da Capo Lifelong Books
ISBN 13 : 0738219916
Total Pages : 258 pages
Book Rating : 4.7/5 (382 download)

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Book Synopsis Social Startup Success by : Kathleen Kelly Janus

Download or read book Social Startup Success written by Kathleen Kelly Janus and published by Da Capo Lifelong Books. This book was released on 2018-01-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: With business advice from an expert entrepreneur, learn how to identify and leverage the key factors that will bring sustainability and success to your startup. Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump. How do social ventures scale to over $2 million, Janus's clear benchmark for a social enterprise's sustainability? Janus, tapping into strong connections to the Silicon Valley world where many of these ventures are started or and/or funded, reveals insights from key figures such as DonorsChoose founder Charles Best, charity:water's Scott Harrison, Reshma Saujani of Girls Who Code and many others. Social Startup Success will be social entrepreneurship's essential playbook; the first definitive guide to solving the problem of scale.

The Web Startup Success Guide

Author : Robert Walsh
Publisher : Apress
ISBN 13 : 1430219866
Total Pages : 430 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis The Web Startup Success Guide by : Robert Walsh

Download or read book The Web Startup Success Guide written by Robert Walsh and published by Apress. This book was released on 2009-12-08 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there's a software startup company in your developer heart, this is the book that will make it happen. The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and venture capital funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers. Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.

Succeeding at Social Enterprise

Author : Social Enterprise Alliance
Publisher : John Wiley & Sons
ISBN 13 : 0470608757
Total Pages : 304 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Succeeding at Social Enterprise by : Social Enterprise Alliance

Download or read book Succeeding at Social Enterprise written by Social Enterprise Alliance and published by John Wiley & Sons. This book was released on 2010-03-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Social Enterprise Alliance, the organization dedicated to building a robust social enterprise field, comes Succeeding at Social Enterprise. This practical guide is filled with the best practices, tools, guidance, models and successful cases for leaders (and future leaders) of social ventures and enterprises. A groundbreaking work, it brings together the knowledge and experience of social enterprise pioneers in the field and some of today's most successful social entrepreneurs to show what it takes to implement and run an effective social venture or organization. Succeeding at Social Enterprise focuses on real life examples, lessons learned and the core competencies that are needed to run a social venture in a nonprofit, highlighting such skills as managing and leading, business planning, marketing and sales, and accounting. Praise for Succeeding at Social Enterprise "This is a must read for anyone starting or growing a social enterprise. The lessons learned offer valuable, practical and real insights from pioneers in the field. The frameworks and tools presented can be implemented immediately to help drive success and expand your social impact." —Kriss Deiglmeier, executive director, Center for Social Innovation, Stanford Graduate School of Business "By successfully weaving together the best thinking and advice from a diverse set of our field's leading experts and practitioners, Succeeding at Social Enterprise will be the new 'must have' handbook for Social Enterprise." —Jed Emerson, www.BlendedValue.org "This is a timely book needed for a movement that's taking off. The leading thinkers and top practitioners in this book make today's pressing issues clear to both the novice and the experienced social entrepreneur." —Kevin Jones, founding principal, Good Capital "Written by the nation's leading experts on starting, building and leading a successful social venture, this book is a profoundly important contribution to the growing body of literature on social entrepreneurship. No other book brings to bear this kind of business experience, practical advice and wisdom on the challenges of creating and sustaining a social enterprise." —David Roll, founder, Lex Mundi Pro Bono Foundation

The Purpose-Driven Social Entrepreneur

Author : Karim Abouelnaga
Publisher : Simon and Schuster
ISBN 13 : 1950906957
Total Pages : 178 pages
Book Rating : 4.9/5 (59 download)

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Book Synopsis The Purpose-Driven Social Entrepreneur by : Karim Abouelnaga

Download or read book The Purpose-Driven Social Entrepreneur written by Karim Abouelnaga and published by Simon and Schuster. This book was released on 2021-02-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An introspective look at building a startup with long-range vision.... No matter what way one chooses to digest the information, it will certainly be of value to businesspeople at all levels of experience." - Kirkus Reviews Some people succeed in the business world; others succeed in the social sector. Very few mesh both, succeed, and create real social change. Whether you are already an entrepreneur or are thinking about an entrepreneurial journey, The Purpose-Driven Social Entrepreneur is a must-read to set yourself on a path of intention and success. In this book, Karim covers the formative early steps that help you reflect on your purpose and orient your mindset for the journey, and how to adjust and enhance your business over time. Written by a 26-year-old millennial entrepreneur who has built a multimillion-dollar education company and raised millions of dollars in philanthropy, this book is simple to follow, and a key for anyone who is ready to take their business and life to the next level. Karim's journey proves it's possible to succeed as a business person and create lasting social change. In this book, he shows us how we can achieve it too.

Why Startups Fail

Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

Lean Startups for Social Change

Author : Michel Gelobter
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626561508
Total Pages : 225 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Lean Startups for Social Change by : Michel Gelobter

Download or read book Lean Startups for Social Change written by Michel Gelobter and published by Berrett-Koehler Publishers. This book was released on 2015-11-02 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, the lean startup has been revolutionizing both new and established businesses. In this eye-opening book, serial social entrepreneur Michel Gelobter shows how it can do the same for nonprofits. Traditionally, whether creating a new business or a new program, entrepreneurs in all sectors develop a plan, find money to fund it, and pursue it to its conclusion. The problem is, over time conditions can change drastically—but you're locked into your plan. The lean startup is all about agility and flexibility. Its mantra is “build, measure, learn”: create small experimental initiatives, quickly get real-world feedback on them, and use that data to expand what works and discard what doesn't. Using dozens of social sector examples, Gelobter walks you through the process. The standard approach wastes time and money. The lean startup will help your organization vastly increase the good it does.

Profit & Purpose

Author : Kyle Westaway
Publisher : John Wiley & Sons
ISBN 13 : 1118708555
Total Pages : 224 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Profit & Purpose by : Kyle Westaway

Download or read book Profit & Purpose written by Kyle Westaway and published by John Wiley & Sons. This book was released on 2014-08-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why has Warby Parker been able to make such dramatic inroads against the behemoths in the long established eyeglass market? How has Method revolutionized the soap aisle? Amid the cacophony of online retailers, why has Etsy seen such explosive growth, with 2013 annual sales north of $1 billion? These companies all have been disruptive because they are operating from a strong social/environmental purpose. They are proving a counterintuitive truth – purpose can drive profits. But it’s not just innovative startups that are getting in on the action. Blue chip companies such as Nike, Coca-Cola and IBM are innovating within their organization to create a positive social and environmental impact globally. This is not a trend. It’s the future of business. Based on in-depth interviews with founders, Profit & Purpose profiles a number of the most successful pioneers of this new way forward, telling the stories of thirteen social enterprises ranging from non-profits like Charity:Water and DonorsChoose.org, to for-profits, like Method and Burts Bees; from startups like Etsy and Warby Parker, to multinational corporations with market capitalizations in the hundreds of billions, like Coca-Cola, IBM and Nike. Kyle Westaway digs beneath the public stories of these organizations’ success to reveal how they have harness the power of purpose. Taking readers behind the scenes, he shows how these leading social enterprises progressed from concept to scale, how they overcame common pitfalls, and how they managed to find an optimal balance between their mission and their business mandates. Westaway reveals that though there is no magic bullet formula that guarantees success, there are seven core practices that distinguish these market leaders from the pack of contenders. They are: DISCOVER THROUGH CURIOSITY // Finding the right opportunity catalyzes impact. DESIGN WITH HUMILTY // Prioritizing users creates killer products. BUILD THROUGH HUSTLE // Rallying people creates critical momentum for launch. FUND BY COMMITMENT // Aligning funders around a vision creates true partnerships. CONNECT WITH AUTHENTICITY // Authentic connection builds a movement. SCALE THROUGH COMMUNITY // Focusing on culture ensures smart growth. EVALUATE WITH HONESTY // Honest measurement ensures continual improvement. Profit & Purpose takes the literature on social entrepreneurship an important step forward, providing the practical tools for turning good intentions into breakaway success.

Social Entrepreneurship

Author : David Bornstein
Publisher : Oxford University Press
ISBN 13 : 0195396332
Total Pages : 172 pages
Book Rating : 4.1/5 (953 download)

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Book Synopsis Social Entrepreneurship by : David Bornstein

Download or read book Social Entrepreneurship written by David Bornstein and published by Oxford University Press. This book was released on 2010-04-16 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book presented in a Q-and-A format, the authors explain what social entrepreneurs are, how their organizations function, what challenges they face and how readers can get involved in the efforts that social entrepreneurs are spearheading. Cowritten by the author of How to Change the World. Original.

The Unicorn's Shadow

Author : Ethan Mollick
Publisher : University of Pennsylvania Press
ISBN 13 : 1613630972
Total Pages : 117 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Unicorn's Shadow by : Ethan Mollick

Download or read book The Unicorn's Shadow written by Ethan Mollick and published by University of Pennsylvania Press. This book was released on 2020-06-23 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.

Navigating Your Way to Startup Success

Author : Harlan Beverly
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 150150701X
Total Pages : 305 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis Navigating Your Way to Startup Success by : Harlan Beverly

Download or read book Navigating Your Way to Startup Success written by Harlan Beverly and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-12-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Startups, like sailing vessels, do not travel in straight lines. The wind and the waves of the real world move the ship, and your startup, in unpredictable ways. This book is designed to give you an analytical set of tools to help you navigate your startup or corporate innovation through the murky waters of real life. Every business has failures. No business succeeds without some change of plan. Navigating Your Way to Startup Success will show you how to create a startup designed to test its assumptions so those that are not worthy fail—often and fast. This book builds on modern startup management techniques like Agile and Lean to bring an analytical and quantitative framework to the most common startup failures. Navigating through those failures means finding your way to startup success. Harlan T Beverly, PhD holds a BS in Electrical and Computer Engineering, an MBA from UT Austin, and a PhD in Business from Oklahoma State University. Harlan teaches entrepreneurship at the University of Texas at Austin. He is also Assistant Director of the Jon Brumley Texas Venture Labs at UT Austin, the world's first university business accelerator. Harlan has successfully launched five hardware and 15 software products including the Killer NIC, 2007 Network Product of the Year (CPU Magazine). He has raised over $30 million in venture financing in the challenging intersection of entertainment and technology.

The Business of Good

Author : Jason Haber
Publisher : Entrepreneur Press
ISBN 13 : 161308336X
Total Pages : 224 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Business of Good by : Jason Haber

Download or read book The Business of Good written by Jason Haber and published by Entrepreneur Press. This book was released on 2016-05-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Good narrates the story behind social entrepreneurship as told by the individuals compelled to create a change in the world--not just another business. Serial and social entrepreneur Jason Haber intertwines case studies, anecdotes, and initiatives that have become part of the larger narrative of entrepreneurship. From Main Street to Wall Street, today’s social entrepreneurs are rebooting capitalism, challenging the charitable industrial complex, and are disrupting the way companies do business with exciting innovations designed to solve society’s most vexing problems. In this book, Haber examines Capitalism 2.0, philanthropy, and the role and power of media alongside the world’s response as social entrepreneurship changes how we give, how we invest, and who we are.

Marketing with Social Media

Author : Linda Coles
Publisher : John Wiley & Sons
ISBN 13 : 0730315134
Total Pages : 221 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Marketing with Social Media by : Linda Coles

Download or read book Marketing with Social Media written by Linda Coles and published by John Wiley & Sons. This book was released on 2014-08-15 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduce your business to the world with this essential guide to social media marketing Marketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your business. In 10 quick and easy steps, you'll learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. You'll learn the basics of building profile pages, and how to create appropriate content that can be accessed by thousands of potential customers. This new edition is packed full of tips, traps to avoid and social media success stories, plus information on the newer platforms including Vine and Instagram. Social media is a low-cost marketing strategy that can be a huge bonus to small businesses. With the right technique, you can get to know your customers better, and expand your networks without breaking the bank, all while retaining full control over your message. Marketing with Social Media shows you how best to shape your social media strategy to suit your particular business, with practical advice and expert insight into the components of a successful campaign. You'll learn to: Create a profitable social media strategy for your business Exploit each platform to reap the highest returns Master the basics of each platform, and optimise your content Shape your reputation and promote your social media efforts Early success is important to the longevity of a resource-poor company's campaign. When done correctly, social media can propel a small business into unprecedented profitability, whereas misguided or half-hearted attempts result in wasted time. For small business owners seeking increased exposure without increased expenses, Marketing with Social Media is a roadmap to online social media campaigns.

The Real Problem Solvers

Author : Ruth A. Shapiro
Publisher : Stanford University Press
ISBN 13 : 080478437X
Total Pages : 251 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The Real Problem Solvers by : Ruth A. Shapiro

Download or read book The Real Problem Solvers written by Ruth A. Shapiro and published by Stanford University Press. This book was released on 2012-11-28 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, "social entrepreneurship" describes a host of new initiatives, and often refers to approaches that are breaking from traditional philanthropic and charitable organizational behavior. Nowhere is this more true than in the United States—where, from 1995–2005, the number of non-profit organizations registered with the IRS grew by 53%. But, what types of change have these social entrepreneurial efforts brought to the world of civil society and philanthropy? What works in today's environment? And, what barriers are these new efforts breaking down as they endeavor to make the world a better place? The Real Problem Solvers brings together leading entrepreneurs, funders, investors, thinkers, and champions in the field to answer these questions from their own, first-person perspectives. Contributors include marquee figures, such as Nobel Laureate Muhammad Yunus, Ashoka Founder Bill Drayton, Jacqueline Novogratz, Founder of the Acumen Fund, and Sally Osberg, CEO of the Skoll Foundation. The core chapters are anchored by an introduction, a conclusion, and question-and-answers sections that weave together the voices of various contributors. In no other book are so many leaders presented side-by-side. Therefore, this is the ideal accessible and personal introduction for students of and newcomers to social entrepreneurship.

From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups

Author : Gregg Fairbrothers
Publisher : McGraw Hill Professional
ISBN 13 : 0071763457
Total Pages : 384 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups by : Gregg Fairbrothers

Download or read book From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups written by Gregg Fairbrothers and published by McGraw Hill Professional. This book was released on 2011-08-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn Your Great Idea into a Thriving Business! “A guide that sets first-time entrepreneurs’ feet in the right direction.” Geoffrey Moore, author, Crossing the Chasm “There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs.” Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for Innovation and Entrepreneurship About the Book: Are you among the many Americans who dream of starting a business but think you don’t know how? Help has arrived . . . For generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainium. Today a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace. In From Idea to Success, entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea—any idea—from major technology innovations, to consumer products or services, to social enterprises, From Idea to Success shows you how to bring it to fruition. This A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts: Step 1: Focusing and Refining Your Idea Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking Step 2: Business Planning Best Practices Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues right the first time Step 3: Managing Your Company Build your negotiating, selling, and decision-making skills; manage your finances; correct your course; manage the transition to a healthy, growing business Building a vibrant company based on your own creativity and hard work is one of the most fulfilling human enterprises there is. With this book and your own experience you can think and act like a successful entrepreneur from the very start.

Introduction to Social Entrepreneurship

Author : Teresa Chahine
Publisher : CRC Press
ISBN 13 : 1498717055
Total Pages : 314 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis Introduction to Social Entrepreneurship by : Teresa Chahine

Download or read book Introduction to Social Entrepreneurship written by Teresa Chahine and published by CRC Press. This book was released on 2016-05-03 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social entrepreneurship is a revolution occurring around the world today. People from all walks of life are developing and implementing innovative, effective, and sustainable solutions in response to social and environmental challenges. These solutions include products, services, and interventions brought to market by new startups and existing orga

A World Gone Social

Author : Ted Coine
Publisher : AMACOM
ISBN 13 : 0814433278
Total Pages : 256 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis A World Gone Social by : Ted Coine

Download or read book A World Gone Social written by Ted Coine and published by AMACOM. This book was released on 2014-09-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazingly, what started out as an opportunity to link friends and to find out who’s dating who has since made a meteor-like impact on the business world, and its ongoing effects throughout every single aspect of doing business cannot be overestimated. The world as we know it has changed forever. And it’s not going back!A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion:• Customers now have the power--just watch what happens as more realize it!• Command-and-control leadership is now so inefficient, it is a liability.• Nimble and small is the new competitive advantage.• Recruiting is now a two-way proposition, with job seekers able to peek behind the corporate curtain.• Relationship and community-building is how customers are brand ambassadors are won--and retained.• Active engagement with partners, employees, and customers is no longer a luxury but a requirement.But this invaluable resource for any business wishing to remain relevant in this Social Revolution doesn’t stop with simply pointing out the changes that have evolved in recent years. More importantly, it provides critical guidance for navigating today’s customer-driven, ultra-transparent, constantly evolving environment. With compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--readers will be able to learn from others’ experiences and discover how to objectively assess their own company’s culture and social presence. The world has gone social . . . don’t get left behind!

All In Startup

Author : Diana Kander
Publisher : John Wiley & Sons
ISBN 13 : 1118857666
Total Pages : 311 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis All In Startup by : Diana Kander

Download or read book All In Startup written by Diana Kander and published by John Wiley & Sons. This book was released on 2014-06-30 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: If Owen Chase can't find a way to turn his company around in the next nine days, he'll be forced to shut it down and lay off all of his employees. He has incurred substantial debt and his marriage is on shaky ground. Through pure happenstance, Owen finds himself pondering this problem while advancing steadily as a contestant at the World Series of Poker. His Las Vegas path quickly introduces him to Samantha, a beautiful and mysterious mentor with a revolutionary approach to entrepreneurship. Sam is a fountain of knowledge that may save his company, but her sexual advances might prove too much for Owen's struggling marriage. All In Startup is more than just a novel about eschewing temptation and fighting to save a company. It is a lifeline for entrepreneurs who are thinking about launching a new idea or for those who have already started but can't seem to generate the traction they were expecting. Entrepreneurs who achieve success in the new economy do so using a new "scientific method" of innovation. All In Startup demonstrates why four counterintuitive principles separate successful entrepreneurs from the wanna-preneurs who bounce from idea to idea, unable to generate real revenue. You will likely get only one opportunity in your life to go "all in" in on an idea: to quit your job, talk your spouse into letting you drain the savings account, and follow your dream. All In Startup will prepare you for that "all in" moment and make sure that you push your chips into the middle only when the odds are in your favor. This book holds the keys to significantly de-risking your idea so that your success appears almost lucky. Join Owen and Sam for this one-of-a-kind journey that will set you on the right path for when it's your turn to put everything on the line.