Sas 94 Intelligence Platform

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SAS 9.1.3 Intelligence Platform

Author : SAS Institute
Publisher : Sas Inst
ISBN 13 : 9781599943763
Total Pages : 395 pages
Book Rating : 4.9/5 (437 download)

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Book Synopsis SAS 9.1.3 Intelligence Platform by : SAS Institute

Download or read book SAS 9.1.3 Intelligence Platform written by SAS Institute and published by Sas Inst. This book was released on 2007 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to administer the SAS Web applications that run in the middle tier of the SAS Intelligence Platform. The Web applications include the SAS Information Delivery Portal, SAS Web Report Studio, and SAS Web OLAP Viewer for Java.This guide describes the middle-tier environment, provides sample deployment scenarios, and explains how to configure the Web applications for optimal performance. The guide contains instructions for common administrative tasks, such as configuring trusted Web authentication, as well as instructions for administering the individual Web applications. For example, the guide explains how to add content to the SAS Information Delivery Portal and how to control access to that content. This title is also available online.

SAS Administration from the Ground Up

Author : Anja Fischer
Publisher : SAS Institute
ISBN 13 : 1635267277
Total Pages : 136 pages
Book Rating : 4.6/5 (352 download)

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Book Synopsis SAS Administration from the Ground Up by : Anja Fischer

Download or read book SAS Administration from the Ground Up written by Anja Fischer and published by SAS Institute. This book was released on 2019-03-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn SAS® administration from the ground up! Those who are new to SAS platform administration may find themselves full of questions. SAS® Administration from the Ground Up: Running the SAS®9 Platform in a Metadata Server Environment will save you time, money and frustration. This book walks the reader through setting up and maintaining a SAS platform from scratch. The author includes tips on best practices and troubleshooting to show you simple ways to streamline your SAS environment and make your work more manageable. Written for both new administrators and seasoned professionals, this book covers: SAS® 9.4 architecture SAS administration tools such as SAS® Management Console, SAS® Environment Manager and SAS® Deployment Manager Users, groups, and roles Metadata library administration Security Also included is a master administration checklist, with helpful resources provided for each task.

An Introduction to SAS Visual Analytics

Author : Tricia Aanderud
Publisher : SAS Institute
ISBN 13 : 1635260442
Total Pages : 294 pages
Book Rating : 4.6/5 (352 download)

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Book Synopsis An Introduction to SAS Visual Analytics by : Tricia Aanderud

Download or read book An Introduction to SAS Visual Analytics written by Tricia Aanderud and published by SAS Institute. This book was released on 2017-03-21 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the version of SAS Visual Analytics on SAS 9.4, this thorough guide will show you how to make sense of your complex data with the goal of leading you to smarter, data-driven decisions without having to write a single line of code ¿̐ư unless you want to. --

SAS Certified Specialist Prep Guide

Author : SAS Institute
Publisher : SAS Institute
ISBN 13 : 1642951765
Total Pages : 665 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis SAS Certified Specialist Prep Guide by : SAS Institute

Download or read book SAS Certified Specialist Prep Guide written by SAS Institute and published by SAS Institute. This book was released on 2019-02-11 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAS® Certified Specialist Prep Guide: Base Programming Using SAS® 9.4 prepares you to take the new SAS 9.4 Base Programming -- Performance-Based Exam. This is the official guide by the SAS Global Certification Program. This prep guide is for both new and experienced SAS users, and it covers all the objectives that are tested on the exam. New in this edition is a workbook whose sample scenarios require you to write code to solve problems and answer questions. Answers for the chapter quizzes and solutions for the sample scenarios in the workbook are included. You will also find links to exam objectives, practice exams, and other resources such as the Base SAS® glossary and a list of practice data sets. Major topics include importing data, creating and modifying SAS data sets, and identifying and correcting both data syntax and programming logic errors. All exam topics are covered in these chapters: Setting Up Practice Data Basic Concepts Accessing Your Data Creating SAS Data Sets Identifying and Correcting SAS Language Errors Creating Reports Understanding DATA Step Processing BY-Group Processing Creating and Managing Variables Combining SAS Data Sets Processing Data with DO Loops SAS Formats and Informats SAS Date, Time, and Datetime Values Using Functions to Manipulate Data Producing Descriptive Statistics Creating Output Practice Programming Scenarios (Workbook)

SAS for Epidemiologists

Author : Charles DiMaggio
Publisher : Springer Science & Business Media
ISBN 13 : 1461448549
Total Pages : 266 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis SAS for Epidemiologists by : Charles DiMaggio

Download or read book SAS for Epidemiologists written by Charles DiMaggio and published by Springer Science & Business Media. This book was released on 2012-10-25 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text covers the use of SAS for epidemiology and public health research. Developed with students in mind and from their feedback, the text addresses this material in a straightforward manner with a multitude of examples. It is directly applicable to students and researchers in the fields of public health, biostatistics and epidemiology. Through a “hands on” approach to the use of SAS for a broad number of epidemiologic analyses, readers learn techniques for data entry and cleaning, categorical analysis, ANOVA, and linear regression and much more. Exercises utilizing real-world data sets are featured throughout the book. SAS screen shots demonstrate the steps for successful programming. SAS (Statistical Analysis System) is an integrated system of software products provided by the SAS institute, which is headquartered in California. It provides programmers and statisticians the ability to engage in many sophisticated statistical analyses and data retrieval and mining exercises. SAS is widely used in the fields of epidemiology and public health research, predominately due to its ability to reliably analyze very large administrative data sets, as well as more commonly encountered clinical trial and observational research data.

Text Mining and Analysis

Author : Dr. Goutam Chakraborty
Publisher : SAS Institute
ISBN 13 : 1612907873
Total Pages : 340 pages
Book Rating : 4.6/5 (129 download)

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Book Synopsis Text Mining and Analysis by : Dr. Goutam Chakraborty

Download or read book Text Mining and Analysis written by Dr. Goutam Chakraborty and published by SAS Institute. This book was released on 2014-11-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data: It's unstructured, it's coming at you fast, and there's lots of it. In fact, the majority of big data is text-oriented, thanks to the proliferation of online sources such as blogs, emails, and social media. However, having big data means little if you can't leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS. This hands-on guide to text analytics using SAS provides detailed, step-by-step instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach, you'll learn not just how to analyze your data, but how to collect, cleanse, organize, categorize, explore, and interpret it as well. Text Mining and Analysis also features an extensive set of case studies, so you can see examples of how the applications work with real-world data from a variety of industries. Text analytics enables you to gain insights about your customers' behaviors and sentiments. Leverage your organization's text data, and use those insights for making better business decisions with Text Mining and Analysis. This book is part of the SAS Press program.

Information Revolution

Author : Jim Davis
Publisher : John Wiley & Sons
ISBN 13 : 0471792837
Total Pages : 225 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Information Revolution by : Jim Davis

Download or read book Information Revolution written by Jim Davis and published by John Wiley & Sons. This book was released on 2006-04-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategic model for identifying, evaluating, and improving information use "Fundamentally changes how you look at the role of information technology and takes it to the leadership level, which is the only way for business performance to be maximized in this global economy." --Ron Milton, Executive Vice President, Computerworld "Information Revolution is truly a must-read for those who generate, support, and make decisions for their respective organizations. By the way, that would be everybody." --Bob Schwartz, Vice President and Chief Information Officer, Panasonic Corporation of North America "As this book clearly describes, information management advances both through evolution and intelligent design. The ideas herein will help any organization avoid extinction!" --Thomas H. Davenport, President's Distinguished Professor and Director of Research, Babson College "This model captures the best practices from the early stage of Business Intelligence development through the most sophisticated environments where the value and nature of information is unquestioned. All of us should strive to reach the final level. And now we have the ultimate guide to help us get there." --Claudia Imhoff, President, Intelligent Solutions, Inc. "Managing a successful Business Intelligence effort requires a long-term view and this means leaders must have a methodology to guide them as they navigate their organization through the BI evolution. Information Revolution provides the prag-matic road map all executives can understand and follow." --Irving Tyler, Chief Information Officer, Quaker Chemical Corporation "Information Revolution is the perfect blend of 'what,' 'how,' and especially 'why.' This book is a must-read for those driven to excel in this information-based world, instead of being another 'me, too' along for the ride." --Bruce Barnes, former chief information officer, Nationwide Financial Services "Information Revolution provides a powerful framework for assessing the current state of your company's systems and its decision making capabilities. It then presents a clear process for moving your systems and your company toward an adaptive and innovative enterprise." --Michael Hugos, Chief Information Officer, Network Services Company

SAS Stored Processes

Author : Philip Mason
Publisher : Apress
ISBN 13 : 1484259254
Total Pages : 334 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis SAS Stored Processes by : Philip Mason

Download or read book SAS Stored Processes written by Philip Mason and published by Apress. This book was released on 2020-06-06 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customize the SAS Stored Process web application to create amazing tools for end users. This book shows you how to use stored processes—SAS programs stored on a server and executed as required by requesting applications. Never before have there been so many ways to turn data into information and build applications with SAS. This book teaches you how to use the web technologies that you frequently see used on impressive websites. By using SAS Stored Processes, you will be able to build applications that exploit CSS, JavaScript, and HTML libraries and enable you to build powerful and impressive web applications using SAS as the backend. While this approach is not common with SAS users, some have had amazing results. People who have SAS skills usually do not have web development skills, and those with web development skills usually do not have SAS skills. Some people have both skills but are unaware of how to connect them with the SAS Stored Process web application. This book shows you how to leverage your skills for success. What You Will Learn Know the benefits of stored processesWrite your own tools in SASMake a stored process generate its own HTML menuPass data between stored processesUse stored processes to generate pure JavaScriptUtilize data generated by SASConvert a SAS program into a stored process Who This Book Is For SAS programmers looking to improve their existing programming skills to develop web applications, and programming managers who want to make better use of the SAS software they already license

SAS Tracking Handbook

Author : Barry Davies
Publisher : Simon and Schuster
ISBN 13 : 1629142859
Total Pages : 260 pages
Book Rating : 4.6/5 (291 download)

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Book Synopsis SAS Tracking Handbook by : Barry Davies

Download or read book SAS Tracking Handbook written by Barry Davies and published by Simon and Schuster. This book was released on 2014-08-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracking originated with man’s need for food; he needed to understand what he was following and what the rewards would be if he was successful. Little has changed over time about the terms of tracking. We still track game for sport and food, but we have also found other uses for tracking. Border police patrol to stop illegal immigrants from entering their country; the military tracks down wanted terrorists or enemy forces. Tracking has become a military skill. In the SAS Tracking Handbook, former SAS soldier and British Empire Medal (BEM) award–winner Barry Davies teaches not only how to survive in the outdoors with the skills of tracking, but how to use these skills from a military standpoint. Included in this book are many helpful tips on topics including: The types of dogs used for tracking. Traps for catching wild animals. Modern military tracking. Using your surroundings to your advantage. And much more. The success or failure of the modern tracker is dependent on the personal skills of the individual tracker. Training is vital in learning tracking skills, and continuous exercise the best way to interpret signs. These skills are rarely found, but they remain hidden deep within all of us. So whether you’re already a skilled tracker or a novice in the field, the SAS Tracking Handbook will be your guide to mastering this old and respected art.

Business Analytics for Managers

Author : Gert Laursen
Publisher : John Wiley & Sons
ISBN 13 : 0470890614
Total Pages : 272 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Business Analytics for Managers by : Gert Laursen

Download or read book Business Analytics for Managers written by Gert Laursen and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "While business analytics sounds like a complex subject, this book provides a clear and non-intimidating overview of the topic. Following its advice will ensure that your organization knows the analytics it needs to succeed, and uses them in the service of key strategies and business processes. You too can go beyond reporting!"—Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; coauthor, Analytics at Work: Smarter Decisions, Better Results Deliver the right decision support to the right people at the right time Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions. Take a look inside and find: Proven guidance on developing an information strategy Tips for supporting your company's ability to innovate in the future by using analytics Practical insights for planning and implementing BA How to use information as a strategic asset Why BA is the next stepping-stone for companies in the information age today Discussion on BA's ever-increasing role Improve your business's decision making. Align your business processes with your business's objectives. Drive your company into a prosperous future. Taking BA from buzzword to enormous value-maker, Business Analytics for Managers helps you do it all with workable solutions that will add tremendous value to your business.

Designed for Digital

Author : Jeanne W. Ross
Publisher : MIT Press
ISBN 13 : 0262042886
Total Pages : 205 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Designed for Digital by : Jeanne W. Ross

Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2019-09-24 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. Five Building Blocks of Digital Business Success: Shared Customer Insights Operational Backbone Digital Platform Accountability Framework External Developer Platform

Data Smart

Author : John W. Foreman
Publisher : John Wiley & Sons
ISBN 13 : 1118839862
Total Pages : 432 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Data Smart by : John W. Foreman

Download or read book Data Smart written by John W. Foreman and published by John Wiley & Sons. This book was released on 2013-10-31 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Science gets thrown around in the press like it'smagic. Major retailers are predicting everything from when theircustomers are pregnant to when they want a new pair of ChuckTaylors. It's a brave new world where seemingly meaningless datacan be transformed into valuable insight to drive smart businessdecisions. But how does one exactly do data science? Do you have to hireone of these priests of the dark arts, the "data scientist," toextract this gold from your data? Nope. Data science is little more than using straight-forward steps toprocess raw data into actionable insight. And in DataSmart, author and data scientist John Foreman will show you howthat's done within the familiar environment of aspreadsheet. Why a spreadsheet? It's comfortable! You get to look at the dataevery step of the way, building confidence as you learn the tricksof the trade. Plus, spreadsheets are a vendor-neutral place tolearn data science without the hype. But don't let the Excel sheets fool you. This is a book forthose serious about learning the analytic techniques, the math andthe magic, behind big data. Each chapter will cover a different technique in aspreadsheet so you can follow along: Mathematical optimization, including non-linear programming andgenetic algorithms Clustering via k-means, spherical k-means, and graphmodularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, andbag-of-words models Forecasting, seasonal adjustments, and prediction intervalsthrough monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through eachtechnique. But never fear, the topics are readily applicable andthe author laces humor throughout. You'll even learnwhat a dead squirrel has to do with optimization modeling, whichyou no doubt are dying to know.

Artificial Intelligence for Marketing

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 1119406331
Total Pages : 373 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Deep Learning for Numerical Applications with SAS (Hardcover Edition)

Author : Henry Bequet
Publisher :
ISBN 13 : 9781642953565
Total Pages : 234 pages
Book Rating : 4.9/5 (535 download)

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Book Synopsis Deep Learning for Numerical Applications with SAS (Hardcover Edition) by : Henry Bequet

Download or read book Deep Learning for Numerical Applications with SAS (Hardcover Edition) written by Henry Bequet and published by . This book was released on 2019-08-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Oliver Schabenberger, PhD Executive Vice President, Chief Operating Officer and Chief Technology Officer SAS Dive into deep learning! Machine learning and deep learning are ubiquitous in our homes and workplaces-from machine translation to image recognition and predictive analytics to autonomous driving. Deep learning holds the promise of improving many everyday tasks in a variety of disciplines. Much deep learning literature explains the mechanics of deep learning with the goal of implementing cognitive applications fueled by Big Data. This book is different. Written by an expert in high-performance analytics, Deep Learning for Numerical Applications with SAS introduces a new field: Deep Learning for Numerical Applications (DL4NA). Contrary to deep learning, the primary goal of DL4NA is not to learn from data but to dramatically improve the performance of numerical applications by training deep neural networks. Deep Learning for Numerical Applications with SAS presents deep learning concepts in SAS along with step-by-step techniques that allow you to easily reproduce the examples on your high-performance analytics systems. It also discusses the latest hardware innovations that can power your SAS programs: from many-core CPUs to GPUs to FPGAs to ASICs. This book assumes the reader has no prior knowledge of high-performance computing, machine learning, or deep learning. It is intended for SAS developers who want to develop and run the fastest analytics. In addition to discovering the latest trends in hybrid architectures with GPUs and FPGAS, readers will learn how to Use deep learning in SAS Speed up their analytics using deep learning Easily write highly parallel programs using the many task computing paradigms

Introduction to Data Science

Author : Laura Igual
Publisher : Springer
ISBN 13 : 3319500171
Total Pages : 227 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Introduction to Data Science by : Laura Igual

Download or read book Introduction to Data Science written by Laura Igual and published by Springer. This book was released on 2017-02-22 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and classroom-tested textbook/reference presents an introduction to the fundamentals of the emerging and interdisciplinary field of data science. The coverage spans key concepts adopted from statistics and machine learning, useful techniques for graph analysis and parallel programming, and the practical application of data science for such tasks as building recommender systems or performing sentiment analysis. Topics and features: provides numerous practical case studies using real-world data throughout the book; supports understanding through hands-on experience of solving data science problems using Python; describes techniques and tools for statistical analysis, machine learning, graph analysis, and parallel programming; reviews a range of applications of data science, including recommender systems and sentiment analysis of text data; provides supplementary code resources and data at an associated website.

The Book of R

Author : Tilman M. Davies
Publisher : No Starch Press
ISBN 13 : 1593276516
Total Pages : 833 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis The Book of R by : Tilman M. Davies

Download or read book The Book of R written by Tilman M. Davies and published by No Starch Press. This book was released on 2016-07-16 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book of R is a comprehensive, beginner-friendly guide to R, the world’s most popular programming language for statistical analysis. Even if you have no programming experience and little more than a grounding in the basics of mathematics, you’ll find everything you need to begin using R effectively for statistical analysis. You’ll start with the basics, like how to handle data and write simple programs, before moving on to more advanced topics, like producing statistical summaries of your data and performing statistical tests and modeling. You’ll even learn how to create impressive data visualizations with R’s basic graphics tools and contributed packages, like ggplot2 and ggvis, as well as interactive 3D visualizations using the rgl package. Dozens of hands-on exercises (with downloadable solutions) take you from theory to practice, as you learn: –The fundamentals of programming in R, including how to write data frames, create functions, and use variables, statements, and loops –Statistical concepts like exploratory data analysis, probabilities, hypothesis tests, and regression modeling, and how to execute them in R –How to access R’s thousands of functions, libraries, and data sets –How to draw valid and useful conclusions from your data –How to create publication-quality graphics of your results Combining detailed explanations with real-world examples and exercises, this book will provide you with a solid understanding of both statistics and the depth of R’s functionality. Make The Book of R your doorway into the growing world of data analysis.

Style and Statistics

Author : Brittany Bullard
Publisher : John Wiley & Sons
ISBN 13 : 1119270316
Total Pages : 208 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Style and Statistics by : Brittany Bullard

Download or read book Style and Statistics written by Brittany Bullard and published by John Wiley & Sons. This book was released on 2016-11-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. Learn how analytics can help you be better at your job Dig deeper into the customer's needs, wants, and dreams Streamline merchandise management, pricing, marketing, and more Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.