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Sales Funnel Optimization Strategies
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Book Synopsis Sales Funnel Optimization Strategies by : , empreender
Download or read book Sales Funnel Optimization Strategies written by , empreender and published by Editora Bibliomundi. This book was released on 2021-12-16 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Ready To Optimize Your Funnels For Maximum Conversions?It’s About Time For You To Learn The Latest Sales Funnel Optimization Strategies!A lot of people who try to sell anything online simply are not doing a good job of it.This is the main reason why the vast majority of people trying to sell affiliate products simply can't make a living off their online marketing.It's not because these people are dumb. It's not because they are incapable of making money online.I Hate To Break It To You, But The Whole Idea Of“Build It And They Will Come” Is Just A Pipe Dream.It may have worked 10 years ago. But believe me. It doesn't work today.If you truly want to create passive income using online properties, listen up.You have to create a sales funnel.
Download or read book Monetization written by Caleb O'Dowd and published by Monetization Research LLC. This book was released on 2024-02-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct Marketing Tactics That Make Sales Funnel Businesses More Profitable This book reveals three things... 1. Frontend Optimization: Strategies that increase sales and Average Order Value (AOV). 2. Backend Monetization: Campaigns that skyrocket backend profits and customer Lifetime Value (LTV). 3. Market Domination: How to acquire more customers than top competitors at higher Returns On Ad Spend (ROAS). If your business uses sales funnels to generate revenue, this book is not a luxury. It's a necessity. You'll discover dozens of high-level ways to generate more sales and profits from your prospects and customers. So whether you need to optimize your sales funnel, increase backend profits, or scale frontend customer acquisition, Monetization is sure to become the most valuable marketing book you ever read.
Book Synopsis Sales Funnel Optimization by : Richard N Williams
Download or read book Sales Funnel Optimization written by Richard N Williams and published by Independently Published. This book was released on 2024-01-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of sales becomes an essential force in the dynamic world of business, where every interaction has the potential to change something. Welcome to the domain of "Deals Channel Advancement: Upgrading the Client Excursion to Lift Deals," a book ready to direct you through the passageways of prudent methodologies, improving methodologies, the insight of prepared personalities, a strong soul, and a plan for strength change that rises above the standard. Attention: Experiencing the Sales Journey Openly an arresting opening that maneuvers you into the universe of deals, where each second matters. We begin by considering the customer and deciphering the complexities of their journey. Prudent methods become the overwhelming focus, as we investigate roads to catch consideration and encourage an association that waits. Interest: The narrative seamlessly moves into the innovative sales landscape in Innovating Beyond Boundaries. We venture into the cutting-edge, where the established meets the experimental. The peruser is coaxed to imagine a deals cycle not as a simple exchange but rather as a developing encounter. The pages disentangle procedures that rethink the standards, empowering a shift from routine to striking. Desire: Wisdom and Persuasive Power Ah, the point of sweet desire. Enter the space of shrewdness, where the complexities of influence are exposed. Drawing on the aggregate information on old pros, this part turns into a repository of bits of knowledge. It's not just about selling; about making a powerful account coaxes the client to want more. Action: Strong Soul in Finalizing the Negotiation In the crescendo of the design, we champion the strong soul. The excursion through the deals channel experiences hindrances, protests, and dismissals. Here, versatility turns into the key part. Perusers are directed through a groundbreaking investigation, figuring out how to transform difficulties into venturing stones toward an effective close. Transformation: Flexibility Outline Disclosed At this point, the story takes a striking move in the direction of a strength change plan. It's not just about returning; about developing into a power can face any hardship. The reader is given tools, methods, and a way of thinking that fosters resilience and makes sure that every challenge becomes a springboard for growth. Well thought out Plan: Creating the Outline for Progress: The fantastic finale divulges a productive arrangement that integrates the components of fitting techniques, enhancing approaches, intelligence driven influence, and a strong soul. This isn't simply a hypothetical talk; It is a path to real-world success. Perusers are not left in the theoretical; they are given a substantial arrangement to help deals and sustain their situation on the lookout. "Deals Channel Improvement" isn't only a book; it's an excursion. It allures you to rest on pages for experiences rise above the unremarkable. Through prudent methodologies, enhancing approaches, insight loaded influence, and a strong soul, it produces a change that is both moving and beneficial. The design turns into an aide through the domains of consideration, interest, want, and activity, finishing in an extraordinary excursion towards deals achievement.
Book Synopsis Sales Funnel Management for Small Business Owners In 2019 by : Mark Warner
Download or read book Sales Funnel Management for Small Business Owners In 2019 written by Mark Warner and published by Business Leadership Platform. This book was released on 2019-12-28 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to develop a more worry-free and predictable sales process?Do you want to systemize your Sales Funnel and remove the need for luck?Maybe you want to use Social Media to drive consistent sales, but you have no clue where to start?Then keep reading ?
Author :Brian Massey Publisher :CMI Books, Division of Z Squared Media, LLC ISBN 13 :9780983330738 Total Pages :220 pages Book Rating :4.3/5 (37 download)
Book Synopsis Your Customer Creation Equation by : Brian Massey
Download or read book Your Customer Creation Equation written by Brian Massey and published by CMI Books, Division of Z Squared Media, LLC. This book was released on 2012-07-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.
Book Synopsis Sales Funnel Strategies by : Mark F Zimmerman
Download or read book Sales Funnel Strategies written by Mark F Zimmerman and published by Mark F. Zimmerman. This book was released on 2021-04-12 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: We make use of the metaphor of a sales funnel (wide at the very top, narrow at the end) to monitor the sales process. Towards the top of this funnel you've got 'unqualified prospects' - the people who you believe may need your service or product, but to whom you've never spoken. At the end of this funnel, many delivery and sales steps after, you've got those who've received the service or product and have also purchased it. The metaphor of a funnel can be utilized because prospects drop out of different stages of an extended sales process. Using the sales funnel, and by calculating the amount of leads at every point of the procedure, you are able to predict the amount of prospects who'll, over time, become clients.
Book Synopsis Sales Funnel Strategies by : Noah Daniels
Download or read book Sales Funnel Strategies written by Noah Daniels and published by BookRix. This book was released on 2014-12-02 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that out of every 100 enquiries, only 38% are typically converted into sales ready leads? Of these sales ready leads, merely 39% become qualified prospects, and of those only a measly 29% actually convert to actual sales? So this means that out of every 100 enquiries, only four are converted into sales. So, how do you give your business a new lifeline? How do you boost your leads and direct more of them to the cash register? If you have been wondering how to make your sales skyrocket, you’re about to discover the answer. Sales Funnels in your online business are becoming more and more popular. It is no longer a case of creating a single online product and selling that product. Online business has now realized the potential of increased income with a sales funnel model. By add a successful sales funnel to your online business allows you o maximize the sales potential from each customer you have. Not just one sale, but multiple sales over and over again! You need to take it one step further and use some cast iron techniques to earn that all important online income. Did you know that building an online sales funnel is really not as difficult as it may seem. By using some of the the simple but effective techniques in this eBook you can leverage more sales and create a larger income stream that ever before! There are so many ways to cash in on sales funnel creation and so many techniques involved. It's not all work work work either. Once you have implemented these techniques, they remain in-place generating on online income for as long as you run your business! Here Are Just Some of the Things You Will Learn With "Sales Funnel Strategies" - Make your business more successful and sell products like hot cakes - Get more people to be interested in what your business has to offer - Get a higher Return on Investment from the sales process - Get more sales opportunities - Develop a manageable cost structure - The Power of Joint Ventures - Social Media Profits And much, much more...
Book Synopsis Conversion Optimization by : Khalid Saleh
Download or read book Conversion Optimization written by Khalid Saleh and published by "O'Reilly Media, Inc.". This book was released on 2010-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
Download or read book Trust Funnel written by Brian G. Johnson and published by Morgan James Publishing. This book was released on 2015-02-03 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing a need and filling it. When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what really blew him away was what he discovered several years later-the Internet. Brian knew it would completely change how and where people spent their money. Most of all, it would level the playing field for average folks, allowing them to cash in as it reached the masses. Trust Funnel is one part memoir, three parts "how-to" manual for anyone seeking the freedom to work when and where they want as they build an Internet marketing business on a shoestring budget. Inspired by Zig Ziglar, it examines how the Web and online success revolve around trust and the acts of: listening liking trusting buying Trust can be found in many places online. It can be found among site visitors who decide to "like" a page or post. It can be found in another selfie that appears on someone's Facebook newsfeed. And it can be found in the complex algorithms that power Google rankings, Facebook, and the various other social sites. Gone are the days of links, Google page rankings, and Facebook's EdgeRank. Today's online currency that powers the Web and online success is trust. With Trust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophies that have allowed him to drive traffic, build trust, and earn a very comfortable living. Trust Funnel tells the story of his mind-boggling success and can be the springboard to yours.
Book Synopsis Marketing Sales Funnel by : Chris Bishop
Download or read book Marketing Sales Funnel written by Chris Bishop and published by . This book was released on 2020-07 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-Opening Sales Strategies and Marketing Secrets Fortune 500 Companies Use Do you want to sell quickly and efficiently, just like a Fortune 500 company? "Sure," you may say, "but my business is way too small and I don't have the marketing resources that the big guys out there rely on." The secret of selling big doesn't hide in your marketing budget. You can learn from the successful companies and incorporate those lessons into your own selling strategy, regardless of your size or niche. The secret to successful sales has remained unchanged for over 100 years, and this even applies for businesses that operate entirely in the digital realm. Companies on the Fortune 500 list are clearly doing something right by crafting a foolproof process to reach prospects, win their trust, and convert them as quickly as possible. Are you looking to maximize your revenue and generate consistent, sustainable business for your brand, just like these businesses? To accomplish that, you'll have to overcome a few challenges first. Stats show that 96% of people who come to your website aren't ready to buy. The way you communicate with these potential customers and build a relationship with them will determine if they're going to change their minds. To make them trust you and help turn a lead into a loyal customer, you will have to build the right sales funnel. In Marketing Sales Funnel, you will discover: Why you shouldn't pop an offer the first time a person comes to your website The ways in which sales are a lot like dating someone before you make a marriage proposal Things that your competitors are doing right that you're probably screwing up right now ... and the best ways to win a competitive advantage by giving your brand its own voice 4 major ways the classic sales funnel has been modernized in a digital age The 5 stages of the digital sales funnel and how to choose appropriate communication channels for each A step-by-step, foolproof strategy for crafting an online sales funnel that will convert every single time 10 rookie mistakes marketers make when conceptualizing their funnel And much more. You will see actual examples of digital sales funnels that work and that have become the norm in the world of marketing. You will learn how to be creative, as well as how to address your prospects in the best possible way, even if you have a tiny marketing budget. There's no one-size-fits all approach to sales funnel creation. By following the right steps and understanding your industry, you'll be able to adopt the marketing strategies that will give you the targeted traffic you need to increase qualified leads. Building your credibility and authority will give you a competitive advantage, no matter how tough the field is. Online channels contain the tools and resources you can employ to beat bigger, stronger, and better-known brands competing against your own. So, what's keeping you from taking full advantage of Fortune 500's sales strategies? If you want to begin your business on a journey to massive success, then scroll up and click the "Add to Cart" button right now.
Book Synopsis Sales Funnel Management for Small Business Owners in 2019 by : Mark Warner
Download or read book Sales Funnel Management for Small Business Owners in 2019 written by Mark Warner and published by Business Leadership Platform. This book was released on 2019-12-27 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to develop a more worry-free and predictable sales process? Do you want to systemize your Sales Funnel and remove the need for luck? Maybe you want to use Social Media to drive consistent sales, but you have no clue where to start? Then keep reading ... As a small business owner, you're forced to juggle a lot of balls. You feel the days are too short. You see other Small Businesses increasing their profits using Social Media. But when it comes to your own sales funnels, you're stuck. And you might not have the budget to hire an agency to do it for you. Fortunately, by implementing a few fundamental ideas, you can set up profitable sales funnels in days rather than weeks. Here is a tiny fraction of what you ́ll discover in ́Sales Funnel Management for Small Business Owners in 2019 ́ The ́spy-in-disguise ́ questions, you can use to look inside your customer's mind and learn about their real issues, so you can understand and serve them better (page 14) The biggest problem, a.k.a. ́The Sales Funnel exterminator ́, with Sales Funnels for small businesses and how to fix this, knowing this will prevent the loss of a lot of potential clients (page 27) Most common, easy to solve, reasons why small businesses lose customers. Fixing these can boost your revenue quickly (page 33) Use this psychological pricing strategy to maximize the revenue per customer, implementing this can change your business forever (page 36) The most ignored, but the most important stage in your customer ́s buying journey. Realizing this will lead to both more new and more returning customers. (page 45) The ́360 X-Ray Laser Guide ́ to generate a complete picture of your Customer ́s Journey, including pain points and roadblocks. This helps both offline as online (page 51) ́The 3-level-pamper-your-prospect-formula ́, to increase the percentage of prospects which turn into paying customers dramatically (page 62) Practical and to-the-point examples on how to apply the 6 principles of persuasion, both online as offline, in your small business. (page 90) These ́evergreen ́ principles were first described by Robert. B. Cialdini (PH.D.) in his 2006 bestseller: ́Influence: The Psychology of Persuasion ́. The ́Robot-Sales-Generator ́ on how to automate the different parts of the Sales Funnel. This will save you time while increasing both the number of prospects as the conversion rates. (page 121) And much, much more... No sales, marketing or technical background/experience? Don ́t worry, no need to go back to school. The step-by-step guides you ́ll find are written in plain English and will lead you through the process while telling you exactly what to do. The online tips and tricks are optimized to fit in your busy schedule and will fit every Small Business budget, no matter the size. So, if you ́re ready to systemize your Sales Funnel while removing ́luck ́ from the equation, scroll up and click ́Add to cart ́ to increase your income.
Book Synopsis Marketing Sales Funnel by : Chris Bishop
Download or read book Marketing Sales Funnel written by Chris Bishop and published by . This book was released on 2023-04-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eye-Opening Sales Strategies and Marketing Secrets Fortune 500 Companies Use Do you want to sell quickly and efficiently, just like a Fortune 500 company? "Sure," you may say, "but my business is way too small and I don't have the marketing resources that the big guys out there rely on." The secret of selling big doesn't hide in your marketing budget. You can learn from the successful companies and incorporate those lessons into your own selling strategy, regardless of your size or niche. The secret to successful sales has remained unchanged for over 100 years, and this even applies for businesses that operate entirely in the digital realm. Companies on the Fortune 500 list are clearly doing something right by crafting a foolproof process to reach prospects, win their trust, and convert them as quickly as possible. Are you looking to maximize your revenue and build a consistent, sustainable business for your brand, just like these businesses? To accomplish that, you'll have to overcome a few challenges first. Stats show that 96% of people who come to your website aren't ready to buy. The way you communicate with these potential customers and build a relationship with them will determine if they're going to change their minds. To make them trust you and help turn a lead into a loyal customer, you will have to build the right sales funnel. In Marketing Sales Funnel, you will discover: Why you shouldn't pop an offer the first time a person comes to your website The ways in which sales are a lot like dating someone before you make a marriage proposal Things that your competitors are doing right that you're probably screwing up right now ... and the best ways to win a competitive advantage by giving your brand its own voice 4 major ways the classic sales funnel has been modernized in today's digital age The 5 stages of the digital sales funnel and how to choose appropriate communication channels for each A step-by-step, foolproof strategy for crafting an online sales funnel that will convert every single time 10 rookie mistakes marketers make when conceptualizing their funnel And much more. You will see actual examples of digital sales funnels that work and that have become the norm in the world of marketing. You will learn how to be creative, as well as how to address your prospects in the best possible way, even if you have a tiny marketing budget. There's no one-size-fits all approach to sales funnel creation. By following the right steps and understanding your industry, you'll be able to adopt the marketing strategies that will give you the targeted traffic you need to increase qualified leads. Building your credibility and authority will give you a competitive advantage, no matter how tough the field is. Online channels contain the tools and resources you can employ to beat bigger, stronger, and better-known brands competing against your own. So, what's keeping you from taking full advantage of Fortune 500's sales strategies?
Download or read book The Data Mirage written by Ruben Ugarte and published by Business Expert Press. This book was released on 2021-01-22 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Data Mirage: Why Companies Fail to Actually Use Their Data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions.The importance of data doesn’t need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets. However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers “have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations.” This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions.
Book Synopsis The Ultimate Sales Funnel by : Dr Zam
Download or read book The Ultimate Sales Funnel written by Dr Zam and published by Dr Zam's Academy and Business Heroes Infinity. This book was released on 2023-07-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into a world where every interaction is an opportunity for growth with "The Ultimate Sales Funnel: Boosting Conversions through Proven Strategies." This extensive guide delves into the intricacies of crafting a sales funnel that not only captures attention but also converts prospects into loyal customers. Explore the psychological underpinnings of buyer behavior, learn to craft compelling content that resonates, and master the art of nurturing leads through each stage of the funnel. With a blend of data-driven insights, innovative techniques, and actionable steps, this book is an indispensable tool for anyone looking to elevate their sales strategy and drive meaningful business results. Get ready to transform your approach and watch your business thrive. The top 7 key takeaways from "The Ultimate Sales Funnel: Boosting Conversions through Proven Strategies" are: 1. Understanding the sales funnel structure and its importance in guiding prospects from awareness to purchase. 2. Crafting compelling and targeted content to engage and move prospects through each stage of the funnel. 3. Implementing effective lead nurturing strategies to maintain interest and build trust with potential customers. 4. Leveraging data-driven decision-making to optimize funnel performance and increase conversion rates. 5. Mastering the art of conversion tactics to turn interested leads into paying customers. 6. Utilizing robust analytics to measure, analyze, and refine each element of the sales funnel for continuous improvement. 7. Implementing a DIY action plan, providing readers with the tools to design and execute their own successful sales funnel. "The Ultimate Sales Funnel: Boosting Conversions through Proven Strategies" is a must-buy because: 1. Expert Insights: It distills complex sales funnel strategies into actionable insights, empowering you to transform prospects into loyal customers. 2. Data-Driven Approach: The book emphasizes the use of analytics and data to refine and optimize every stage of your sales process for maximum efficiency and results. 3. Practical Application: With real-life case studies and a DIY action plan, it offers a hands-on approach, allowing you to implement proven strategies directly into your business model. Testimonials from Readers: "A game-changer for small business owners. The strategies and insights in this book helped me understand my customers better and skyrocketed my sales." - Sarah L., Entrepreneur "Insightful and practical. This book provides a clear roadmap to not just attract leads but to convert them into loyal customers." - Michael T., Sales Manager "Absolutely essential! This book breaks down complex sales concepts into understandable and actionable steps. It's like having a mentor guide you through each stage of your sales funnel." - Emma P., Marketing Consultant "This book was a turning point for my business. The strategies are not just theories; they are practical, well-explained, and truly effective." - John D., Startup Founder
Author :Nathan Williams Publisher :Createspace Independent Publishing Platform ISBN 13 :9781540488091 Total Pages :98 pages Book Rating :4.4/5 (88 download)
Book Synopsis The Sales Funnel Book by : Nathan Williams
Download or read book The Sales Funnel Book written by Nathan Williams and published by Createspace Independent Publishing Platform. This book was released on 2016-11-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coming Soon!
Book Synopsis You Should Test That by : Chris Goward
Download or read book You Should Test That written by Chris Goward and published by John Wiley & Sons. This book was released on 2012-12-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Book Synopsis Online Sales Funnels by : Prabinder Sahonta
Download or read book Online Sales Funnels written by Prabinder Sahonta and published by . This book was released on 2021-02-04 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're a novice in the online space or marketer struggling to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. It recent years, that has been the Online Sales Funnel that has been key to driving customer growth. With new software and a plethora of marketing tools now being available placing the Funnel as it focal point and using that to determine your sales and marketing strategy. We have compressed the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn the fundamentals of digital marketing and web analytics. Together with sales funnel basics, through to a comprehensive and definitive guide on funnel types, models and finally a list of successful real-world examples for you to adopt. We will drop you in an extensive case study, touched upon throughout the book to back theory with practice. The customer journey is explored from all angles and importantly, the tools, tips, software and techniques to drive each stage and more! An in-depth analysis of the customer journey from prospect to advocate. Analysis of the online sales model, its evolution and how to adapt. Appendices - Lists of online funnel objectives, types and real world success stories. All of which aimed at embedding your understanding and providing you the means to get started on your journey to increased online customer growth. [1] AN INSIGHT IN DIGITAL MARKETING We provide you context through a brief history of digital marketing and its evolution, as well as the fundamentals of selling online. Covering its various incarnations, sales process basics and what good practice looks like. [2] INTRODUCING WEB ANALYTICS & FUNNELS Acquire an appreciation of web analytics, how they figure into your sales funnels and digital marketing strategy. Stepping you through a quick, simple funnel setup to cement the principles. [3] MAPPING THE BUYER'S JOURNEY Back to basics; step though the buyer journey and learn what each stage means to your funnel. Discover techniques for traffic acquisition, together with a list of tools and vendors to help. [4] SALES FUNNELS: A COMPREHENSIVE GUIDE The real meaty stuff starts here. We introduce a fictitious online clothing company to explore the many facets of the sales funnel from several angles; the real benefits, how to perform detailed analysis, cost & conversion calculations and key models to name a few. [5] THE ONLINE SALES FUNNEL Step into the funnels natural evolution; explore in detail the modern omnichannel approach. Digging into the various models that take this form. Using our case study to help you get to grips with the theory, by placing it in a real-world context. [6] PLUGGING THE LEAK All funnels are prone to leaking, we cater for this by listing metrics, Key Performance Indicators (KPI's), Search Engine Optimisation (SEO) techniques amongst others that you should be aware of. In addition to visiting game changing innovation having a significant impact, namely; Artificial Intelligence. Finally, we discuss why you need to adapt to survive. [7] SALES FUNNEL SOFTWARE To round things off, we review and list numerous software tools that you should look to appropriate for building sustainable sales funnels. Thereby increasing the likelihood of success and getting you to market quicker. We look at the pros and cons of each in terms of price, features and complexity. [8] APPENDICES All this theory is great to know, but meaningless unless you can gauge real success stories and examples to adapt yourself. We list tables of such funnels, together with the most common models with further examples. Encompassing all manner of online business and objectives.
