Conversion Optimization

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Conversion Optimization

Author : Khalid Saleh
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 9781449397692
Total Pages : 272 pages
Book Rating : 4.3/5 (976 download)

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Book Synopsis Conversion Optimization by : Khalid Saleh

Download or read book Conversion Optimization written by Khalid Saleh and published by "O'Reilly Media, Inc.". This book was released on 2010-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)

You Should Test That

Author : Chris Goward
Publisher : John Wiley & Sons
ISBN 13 : 1118463838
Total Pages : 389 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis You Should Test That by : Chris Goward

Download or read book You Should Test That written by Chris Goward and published by John Wiley & Sons. This book was released on 2012-12-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

Experiment!

Author : Colin McFarland
Publisher : New Riders
ISBN 13 : 0133040089
Total Pages : 218 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Experiment! by : Colin McFarland

Download or read book Experiment! written by Colin McFarland and published by New Riders. This book was released on 2012-08-17 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better. Experiment! will inspire you to challenge assumptions and start experimenting right now. You will: Learn how to approach experiments to improve conversion Understand the various methods of testing including A/B and multivariate Discover experiment ideas, and go beyond optimization to innovation Recognize the UX and design implications of experimenting Learn to analyze data and deliver results Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

Website Optimization

Author : Rich Page
Publisher : John Wiley & Sons
ISBN 13 : 111824060X
Total Pages : 593 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Website Optimization by : Rich Page

Download or read book Website Optimization written by Rich Page and published by John Wiley & Sons. This book was released on 2012-04-23 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

Convert Every Click

Author : Benji Rabhan
Publisher : John Wiley & Sons
ISBN 13 : 1118759672
Total Pages : 242 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Convert Every Click by : Benji Rabhan

Download or read book Convert Every Click written by Benji Rabhan and published by John Wiley & Sons. This book was released on 2013-09-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

Landing Page Optimization

Author : Tim Ash
Publisher : John Wiley & Sons
ISBN 13 : 1118234537
Total Pages : 480 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Landing Page Optimization by : Tim Ash

Download or read book Landing Page Optimization written by Tim Ash and published by John Wiley & Sons. This book was released on 2012-03-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Making Websites Win

Author : Karl Blanks
Publisher : Conversion Rate Experts
ISBN 13 : 9781544500539
Total Pages : pages
Book Rating : 4.5/5 (5 download)

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Book Synopsis Making Websites Win by : Karl Blanks

Download or read book Making Websites Win written by Karl Blanks and published by Conversion Rate Experts. This book was released on 2017-10-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.

15 GRASPED Personas in Conversion Rate Optimization

Author : Steven Brough
Publisher : GRASPED Digital
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4./5 ( download)

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Book Synopsis 15 GRASPED Personas in Conversion Rate Optimization by : Steven Brough

Download or read book 15 GRASPED Personas in Conversion Rate Optimization written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-21 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deep dive into the ecosystem of Conversion Rate Optimization (CRO), showcasing the strategic roles and innovative tactics pivotal for enhancing website performance and user experience to maximize conversions. The book uniquely highlights the collaborative roles within CRO, blending analytical acumen with creative insight to drive targeted actions and optimize digital interactions for improved conversion rates. Embarks on an exploration of CRO, unraveling the methodologies and roles that underpin successful optimization strategies to transform website visitors into engaged customers. List of Personas CRO Specialist/Manager UX/UI Designer Web Developer Data Analyst Copywriter Digital Marketing Specialist These personas form the core of CRO efforts, illustrating a multidisciplinary approach to refining digital experiences and driving conversion success.

Stop Marketing, Start Selling

Author : Shaun Tinney
Publisher :
ISBN 13 : 9780692503003
Total Pages : 196 pages
Book Rating : 4.5/5 (3 download)

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Book Synopsis Stop Marketing, Start Selling by : Shaun Tinney

Download or read book Stop Marketing, Start Selling written by Shaun Tinney and published by . This book was released on 2015-09-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to doubling online leads, customers, and revenue. The basic value proposition of any business is to help people get what they want. A website is no different. Nobody watches TV for the commercials, or visits your website to check out your latest marketing campaigns. If they're on your site, your marketing worked. Now it's time to help them get what they came for. The partners at The Good (http: //thegood.com), an ecommerce and lead generation advisory, have condensed their learnings from over a decade in the ecommerce space. Their battle tested process for growing online revenues for brands large and small is shared in this comprehensive and actionable path to doubling online leads, customers and revenue. This book offers a step by step guide to making websites that convert. "In the age of empowered customers the best possible business case is to put the needs of your customers first. This book is a practical, no-nonsense approach to doing just that. It may not always tell you what you want to hear, but it certainly tells you what you need to hear." -Gerry McGovern, Author, CEO of Customer Carewords "When you invite guests to your house, you want them to enjoy themselves and leave happy. You should have the same mindset with your website. In this book, The Good shows you how to create a customer experience that converts." -Stephen Lease, Founder, Simplify & Go

Website Optimization

Author : Andrew B. King
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449367712
Total Pages : 398 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Website Optimization by : Andrew B. King

Download or read book Website Optimization written by Andrew B. King and published by "O'Reilly Media, Inc.". This book was released on 2008-07-08 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.

E-Commerce Website Optimization

Author : Dan Croxen-John
Publisher : Kogan Page Publishers
ISBN 13 : 1789664438
Total Pages : 273 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis E-Commerce Website Optimization by : Dan Croxen-John

Download or read book E-Commerce Website Optimization written by Dan Croxen-John and published by Kogan Page Publishers. This book was released on 2020-12-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

Ultimate Guide to Optimizing Your Website

Author : Jon Rognerud
Publisher : Entrepreneur Press
ISBN 13 : 1599185202
Total Pages : 338 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Ultimate Guide to Optimizing Your Website by : Jon Rognerud

Download or read book Ultimate Guide to Optimizing Your Website written by Jon Rognerud and published by Entrepreneur Press. This book was released on 2014-02-18 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of the author's Ultimate guide to search engine optimization.

Maths and STATS for Web Analytics and Conversion Optimization

Author : Himanshu Sharma
Publisher : Blurb
ISBN 13 : 9781364849184
Total Pages : 430 pages
Book Rating : 4.8/5 (491 download)

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Book Synopsis Maths and STATS for Web Analytics and Conversion Optimization by : Himanshu Sharma

Download or read book Maths and STATS for Web Analytics and Conversion Optimization written by Himanshu Sharma and published by Blurb. This book was released on 2015-11-03 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap.This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business. Every topic covered in this book has something to do directly with your day to day job. This book covers vital topics on maths and statistics which every internet marketer/web analyst should get familiar with in order to achieve optimum results from their analysis, marketing campaigns and conversion optimization efforts. It explains some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway. "

Conversion Rate Optimization: Turning Visitors into Customers

Author : Mayfair Digital Agency
Publisher : Mayfair Digital Agency
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4./5 ( download)

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Book Synopsis Conversion Rate Optimization: Turning Visitors into Customers by : Mayfair Digital Agency

Download or read book Conversion Rate Optimization: Turning Visitors into Customers written by Mayfair Digital Agency and published by Mayfair Digital Agency. This book was released on 2023-07-06 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Conversion Rate Optimization: Turning Visitors into Customers" is a comprehensive guide that aims to enhance online business success by maximizing the percentage of website visitors who ultimately become customers. The book delves into strategic techniques and data-driven approaches to optimize the conversion rate, ensuring a higher return on investment for businesses. By analyzing visitor behavior, implementing effective calls-to-action, and refining user experience, the book empowers readers to identify potential barriers and improve the customer journey. Additionally, it explores A/B testing methodologies to experiment with various elements and determine the most effective strategies for converting leads. With practical insights and real-world case studies, this book equips readers with the tools to transform passive website visitors into engaged and loyal customers, fostering long-term growth for their ventures.

Conversion Rate Optimization

Author : Ali Nasser
Publisher :
ISBN 13 : 9781083088871
Total Pages : 173 pages
Book Rating : 4.0/5 (888 download)

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Book Synopsis Conversion Rate Optimization by : Ali Nasser

Download or read book Conversion Rate Optimization written by Ali Nasser and published by . This book was released on 2019-09-23 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversion Rate Optimization: Using Neuroscience and Data to Boost Web Conversions is a book for people looking to fast track conversion rate growth and unlock the true potential of a digital property. Dr. Ali Nasser has worked with leading brands such as GE Digital, NBA Store, Maui Jim, Workday and Netflix. He shows how anyone can craft a strategy to dominate their online market. Nasser will push you to rethink your approach to optimization of complex buyer journeys. Learn why most tests have no result or very poor lifts in conversion rate. Conversion is half the digital equation: either an ad or site drives more traffic or clicks, or it converts more views or traffic into revenue. To date most marketers have not focused on conversion optimization, leaving a massive opportunity for brands to leverage the knowledge in this book to outperform their competition. The book covers key challenges to any conversion optimization program, as well as how to tackle each issue, exploring specific opportunities for conversion growth. More importantly, Nasser gives readers the tools with which to think about how to develop a systematic approach to conversion optimization. The book highlights key concepts that can be effectively parlayed into near term revenue gains for any business relying on a digital presence.

The Conversion Code

Author : Chris Smith
Publisher : John Wiley & Sons
ISBN 13 : 1119211905
Total Pages : 245 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Conversion Code by : Chris Smith

Download or read book The Conversion Code written by Chris Smith and published by John Wiley & Sons. This book was released on 2016-02-11 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you need more traffic, leads and sales, you need The Conversion Code." Neil Patel co-founder Crazy Egg "We've helped 11,000+ businesses generate more than 31 million leads and consider The Conversion Code a must read." Oli Gardner co-founder Unbounce "We'd been closing 55% of our qualified appointments. We increased that to 76% as a direct result of implementing The Conversion Code." Dan Stewart CEO Happy Grasshopper "The strategies in The Conversion Code are highly effective and immediately helped our entire sales team. The book explains the science behind selling in a way that is simple to remember and easy to implement." Steve Pacinelli CMO BombBomb Capture and close more Internet leads with a new sales script and powerful marketing templates The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales. You'll learn how to capture those invaluable Internet leads, convert them into appointments, and close more deals. Regardless of product or industry, this proven process will increase both the quantity and quality of leads and put your sales figures on the rise. Traditional sales and marketing advice is becoming less and less relevant as today's consumers are spending much more time online, and salespeople are calling, emailing, and texting leads instead of meeting them in person. This book shows you where to find them, how to engage them, and how to position your company as the ideal solution to their needs. Engage with consumers more effectively online Leverage the strengths of social media, apps, and blogs to capture more leads for less money Convert more Internet leads into real-world prospects and sales appointments Make connections on every call and learn the exact words that close more sales The business world is moving away from "belly-to-belly" interactions and traditional advertising. Companies are forced to engage with prospective customers first online—the vast majority through social media, mobile apps, blogs, and live chat—before ever meeting in person. Yesterday's marketing advice no longer applies to today's tech savvy, mobile-first, social media-addicted consumer, and the new sales environment demands that you meet consumers where they are and close them, quickly. The Conversion Code gives you an actionable blueprint for capturing Internet leads and turning them into customers.

Smart Persuasion

Author : Philippe AIMÉ
Publisher : Convertize
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4./5 ( download)

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Book Synopsis Smart Persuasion by : Philippe AIMÉ

Download or read book Smart Persuasion written by Philippe AIMÉ and published by Convertize. This book was released on 2019-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.