Rural and Agricultural Marketing

Download Rural and Agricultural Marketing PDF Online Free

Author :
Publisher : Educreation Publishing
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Rural and Agricultural Marketing by : Partha Sarathi Senapati

Download or read book Rural and Agricultural Marketing written by Partha Sarathi Senapati and published by Educreation Publishing. This book was released on 2015-10-28 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book Rural and Agriculture marketing has been written looking into the needs of the students pursuing their management degrees. It is meant to create interest in business management students to get into the rural marketing mind set for bringing the desired organizational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. The present book has endeavoured to cover the entire gamut of rural marketing. There are few books on rural marketing which mostly deal with this subject and I hope this book will be a great help to student communities. The book is written in simple, easy to understand language. So wishing you all a very happy reading. - Partha S. Senapati (Author)

New Perspectives on Rural Marketing

Download New Perspectives on Rural Marketing PDF Online Free

Author :
Publisher : Jaico Publishing House
ISBN 13 : 8179920852
Total Pages : 276 pages
Book Rating : 4.1/5 (799 download)

DOWNLOAD NOW!


Book Synopsis New Perspectives on Rural Marketing by : Ramkishen Y.

Download or read book New Perspectives on Rural Marketing written by Ramkishen Y. and published by Jaico Publishing House. This book was released on 2002-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.

Agricultural and Food Marketing Management

Download Agricultural and Food Marketing Management PDF Online Free

Author :
Publisher : Food & Agriculture Organization of the UN (FAO)
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Agricultural and Food Marketing Management by : I. M. Crawford

Download or read book Agricultural and Food Marketing Management written by I. M. Crawford and published by Food & Agriculture Organization of the UN (FAO). This book was released on 1997 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Prices, Products, and People

Download Prices, Products, and People PDF Online Free

Author :
Publisher : Lynne Rienner Publishers
ISBN 13 : 9781555876098
Total Pages : 524 pages
Book Rating : 4.8/5 (76 download)

DOWNLOAD NOW!


Book Synopsis Prices, Products, and People by : Gregory J. Scott

Download or read book Prices, Products, and People written by Gregory J. Scott and published by Lynne Rienner Publishers. This book was released on 1995 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors go beyond the traditional presentation of economic principles, offering instead a series of applied methods for data collection and analysis. Drawing on extensive experience in Africa, Asia, and Latin America, they not only describe specific procedures, but also provide a wealth of illustrative research results. This book will be particularly useful to teaching professionals, development specialists, and applied researchers working in developing countries.

Rural Marketing

Download Rural Marketing PDF Online Free

Author :
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9789386062765
Total Pages : 0 pages
Book Rating : 4.0/5 (627 download)

DOWNLOAD NOW!


Book Synopsis Rural Marketing by : Dinesh Kumar

Download or read book Rural Marketing written by Dinesh Kumar and published by SAGE Publications Pvt. Limited. This book was released on 2019-01-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its huge This new textbook discusses how the application of traditional marketing theories transforms when the ‘fourth sector’, or the emergence of social business, comes into play. Drawing from latest research, Rural Marketing: Challenges and Opportunities closely analyses two crucial components of the rural market—marketing to rural areas and empowering the ‘bottom-of-pyramid’ (BoP) markets to create successful business ventures. Written as per the prescribed curriculum of rural management and rural marketing courses offered by the major universities in India, this book goes beyond discussing just the strategies to sell products to village economies. Infused with numerous real-life case studies of companies that have ventured into the field, this book will prove to be an extremely useful resource in understanding the uniqueness, dynamics and challenges of marketing in rural areas. Key Features: · Rich pedagogy including opening and closing case studies, mini case studies, engaging chapter-end exercises and project assignments · Inclusion of references to recent research data, important journal articles and videos for classroom teaching · Comprehensive overview of the future of rural marketing through BoP approach, social enterprises and use of big data

Rural Commercial Capital

Download Rural Commercial Capital PDF Online Free

Author :
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 1024 pages
Book Rating : 4.F/5 ( download)

DOWNLOAD NOW!


Book Synopsis Rural Commercial Capital by : Barbara Harriss-White

Download or read book Rural Commercial Capital written by Barbara Harriss-White and published by Oxford University Press, USA. This book was released on 2008 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural performance is influenced by agricultural commodity markets. However, the importance of these markets has largely been ignored by agricultural policymakers and mainstream economists. This pioneering study, covering both the pre- and the post-liberalization periods, and West Bengal's transformation from a seriously deficit to a surplus state, conceives of the post-harvest sector as a system of markets. It shows how, while West Bengal enjoyed the results of a reformed agrarian system, the market system remained unreformed until recently. The book sheds light on the role and importance of distribution and commodity markets in shaping and spreading the benefits of higher productivity across society. An original analysis of the regulation of markets by institutions of collective action and social identity, as well as by the state, the book discusses a regulatory policy that could be adopted by any government, irrespective of its ideology. Barbara Harriss-White's quarter-century of field work in West Bengal has yielded new insights into the political economy, where ethno-cultural networks and informal finance have led to a polarization of agro-commercial power on the one hand, and a proliferation of livelihoods for small traders in the post-harvest market system on the other. Challenging many of the claims of orthodox political economy, this well researched volume offers a new interpretation of rural development over three decades of communist rule.

Digital agriculture report: Rural e-commerce development experience from China

Download Digital agriculture report: Rural e-commerce development experience from China PDF Online Free

Author :
Publisher : Food & Agriculture Org.
ISBN 13 : 9251345104
Total Pages : 64 pages
Book Rating : 4.2/5 (513 download)

DOWNLOAD NOW!


Book Synopsis Digital agriculture report: Rural e-commerce development experience from China by : Food and Agriculture Organization of the United Nations

Download or read book Digital agriculture report: Rural e-commerce development experience from China written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2021-08-25 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication, produced by FAO and Zhejiang University, examines how rural e-commerce could advance the digital transformation of agri-food systems, including increasing production efficiency, expanding farmers’ market access, improving poverty alleviation, fostering agricultural entrepreneurship, and attracting young generations back to their villages for economic revival and rural revitalization. It is highlighted that an enabling ecosystem with favourable government policies and strategies, public-private partnerships and innovative business models is of great importance to accelerate the development of rural areas in China, and generate larger economic, social and environmental impacts. As the largest developing country in the world, the experience of digital agriculture transformation in China could be shared with other developing countries. The report also discusses some of the challenges encountered and lessons learned during the development of rural e-commerce, as well as the proposals for the way forward.

Rural Development and the Construction of New Markets

Download Rural Development and the Construction of New Markets PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317753771
Total Pages : 229 pages
Book Rating : 4.3/5 (177 download)

DOWNLOAD NOW!


Book Synopsis Rural Development and the Construction of New Markets by : Paul Hebinck

Download or read book Rural Development and the Construction of New Markets written by Paul Hebinck and published by Routledge. This book was released on 2014-09-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on empirical experiences related to market development, and specifically new markets with structurally different characteristics than mainstream markets. Europe, Brazil, China and the rather robust and complex African experiences are covered to provide a rich multidisciplinary and multi-level analysis of the dynamics of newly emerging markets. Rural Development and the Construction of New Markets analyses newly constructed markets as nested markets. Although they are specific market segments that are nested in the wider commodity markets for food, they have a different nature, different dynamics, a different redistribution of value added, different prices and different relations between producers and consumers. Nested markets embody distinction viz-a-viz the general markets in which they are embedded. A key aspect of nested markets is that these are constructed in and through social struggles, which in turn positions this book in relation to classic and new institutional economic analyses of markets. These markets emerge as steadily growing parts of the farmer populations are dedicating their time, energy and resources to the design and production of new goods and services that differ from conventional agricultural outputs. The speed and intensity with which this is taking place, and the products and services involved, vary considerably across the world. In large parts of the South, notably Africa, farmers are ‘structurally’ combining farming with other activities. By contrast, in Europe and large parts of Latin America farmers have taken steps to generate new products and services which exist alongside ongoing agricultural production. This book not only discusses the economic rationales and dynamics for these markets, but also their likely futures and the threats and opportunities they face.

A Market Facilitator's Guide to Participatory Agroenterprise Development

Download A Market Facilitator's Guide to Participatory Agroenterprise Development PDF Online Free

Author :
Publisher : Catholic Relief Services
ISBN 13 : 1614920028
Total Pages : 144 pages
Book Rating : 4.6/5 (149 download)

DOWNLOAD NOW!


Book Synopsis A Market Facilitator's Guide to Participatory Agroenterprise Development by : Shaun Ferris

Download or read book A Market Facilitator's Guide to Participatory Agroenterprise Development written by Shaun Ferris and published by Catholic Relief Services. This book was released on 2006-09 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication is a product of the experiences and lessons learned while implementing agroenterprise projects in eastern and southern Africa. A Market Facilitator's Guide is based on a resource-to-consumption framework, which is the central theme of the "enabling rural innovation" approach for rural development. This approach seeks to empower farmer groups with the necessary skills to make informed decisions for their economic development, based on an analysis of their surroundings, assets and skills. The methodology also aims for outcomes that are equitable, gender focused and participatory.

Agricultural Marketing in India

Download Agricultural Marketing in India PDF Online Free

Author :
Publisher : Oxford and IBH Publishing
ISBN 13 : 9788120416369
Total Pages : 540 pages
Book Rating : 4.4/5 (163 download)

DOWNLOAD NOW!


Book Synopsis Agricultural Marketing in India by : S. S. Acharya

Download or read book Agricultural Marketing in India written by S. S. Acharya and published by Oxford and IBH Publishing. This book was released on 2004 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a revised edition of the well established book on the subject. Undergraduate and postgraduate students, as well as, teachers and research scholars, specialists in marketing, policy makers and those interested in the welfare of the farmers can benefit from this book. Contents: Agricultural Marketing - Definition and Scope / Markets and Market Structure / Agricultural Marketing and Economic Development / Marketing Functions / Marketing Agencies, Institutions and Channels / Marketing of Farm Inputs / Government Intervention and Role in Agricultural Marketing / Cooperation and Cooperatives in Agricultural Marketing / Marketing Integration, Efficiency, Costs, Margins and Price Spread / Training, Research, Extension and Statistics in Agricultural Marketing / External Trade in Agricultural Products.

Agriculture and Rural Development in India Since 1947

Download Agriculture and Rural Development in India Since 1947 PDF Online Free

Author :
Publisher :
ISBN 13 : 9788177082012
Total Pages : 0 pages
Book Rating : 4.0/5 (82 download)

DOWNLOAD NOW!


Book Synopsis Agriculture and Rural Development in India Since 1947 by : Chandra Shekhar Prasad

Download or read book Agriculture and Rural Development in India Since 1947 written by Chandra Shekhar Prasad and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the eve of Independence in 1947, Indian agriculture was characterized by feudal land relations and primitive technology, and the resultant low productivity per hectare. As a consequence, rural India presented a picture of mass poverty and widespread unemployment and under-employment. Therefore, the first task of the Government in the immediate post-Independence period was to initiate growth process in agriculture on modern lines. Modernization of agriculture was required both in terms of technological and institutional changes. The Mid-term Appraisal of the Tenth Five Year Plan (2002-07) drew attention to the loss of dynamism in agriculture and allied sectors after the mid-1990s. Hence, various policy initiatives have been taken in recent years to promote the agricultural sector. These have included the following: (a) National Agriculture Policy, 2000, (b) Vishesh Krishi Upaj Yojana, 2004, (c) National Horticulture Mission, 2005, (d) National Policy for Farmers, 2007, (e) Comprehensive District Agriculture Plan, 2007, (f) Rashtriya Krishi Vikas Yojana, 2007 and (g) National Food Security Mission, 2007. The impulses of economic reforms have been relatively less in scope and depth in the agricultural sector. Reforms in this sector were introduced only towards the end of the 1990s. These have included, inter alia, the following: (a) partial decontrol of fertiliser prices, (b) removal of bottlenecks in agricultural marketing, (c) relaxation of restrictions under the Essential Commodities Act, 1955 and (d) introduction of forward trading in important commercial crops. Similarly, various schemes/programmes have been launched for rural development including the following: (a) Indira Awaas Yojana, 1986, (b) Rural Infrastructure Development Fund, 1996, (c) Swarnjayanti Gram Swarozgar Yojana, 1999, (d) Total Sanitation Campaign, 1999, (e) Pradhan Mantri Gram Sadak Yojana, 2000, (f) National Nutrition Mission, 2001, (g) National Rural Employment Guarantee Act, 2005, (h) National Rural Health Mission, 2005, (i) Rajiv Gandhi Grameen Vidyutikaran Yojana, 2005, (j) Bharat Nirman, 2005 and (k) Prime Minister Employment Generation Programme, 2008. The present work traces developments in Indian agriculture and transformation of rural India during the post-Independence period. It explains the key reform measures undertaken for the modernization of agriculture and raising the standard of living of the rural population. Part I of the book, containing 15 chapters, provides a detailed description of the various aspects of agricultural development in India since Independence in 1947. Part II contains 11 chapters which deal with various programmes/schemes to improve the quality of life of the rural masses. Part III provides year-wise review of agricultural developments in India, covering the period 1947-48 to 2008-09. Part IV consists of appendices which provide relevant material on different aspects of Indian agriculture and rural development. Part V contains glossary of agricultural terms. Part VI contains time-series data (1950-51 to 2007-08) on Indian agriculture.

Foundations of Agricultural Market Analysis and Agricultural Policy

Download Foundations of Agricultural Market Analysis and Agricultural Policy PDF Online Free

Author :
Publisher : Vahlen
ISBN 13 : 3800663503
Total Pages : 451 pages
Book Rating : 4.8/5 (6 download)

DOWNLOAD NOW!


Book Synopsis Foundations of Agricultural Market Analysis and Agricultural Policy by : Ulrich Koester

Download or read book Foundations of Agricultural Market Analysis and Agricultural Policy written by Ulrich Koester and published by Vahlen. This book was released on 2020-07-01 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ulrich Koester researches and teaches at the Institute for Agricultural Economics at the Christian-Albrechts-University of Kiel, Germany. He has been a member of the Scientific Advisory Board of the Ministry of Food, Agriculture and Forestry for over 20 years. Moreover, he gained experience working with the International Food Policy Research Institute in Washington D.C. and with numerous international organizations, including the World Bank, FAO, the European Commission, the European Parliament and the European Court of Auditors. His teaching experience is based on courses taught at more than ten universities in general economics and agricultural economics. Part I of the book lays the theoretical foundations for understanding price formation in product and factor markets. In addition to neoclassical theory, institutional economics is of particular importance. Part II presents and evaluates agricultural policy with special reference to the EU, whereby the evaluation framework goes beyond the usual welfare theory analysis. The book is also a valuable aid for students of economic policy, especially because of its detailed evaluation of individual agricultural market policy instruments. The book is aimed at students at universities, technical colleges as well as politicians interested in rational agricultural policy making.

Rural Marketing : Focus On Agricultural

Download Rural Marketing : Focus On Agricultural PDF Online Free

Author :
Publisher : Vikas Publishing House
ISBN 13 : 8125914420
Total Pages : 138 pages
Book Rating : 4.1/5 (259 download)

DOWNLOAD NOW!


Book Synopsis Rural Marketing : Focus On Agricultural by : Sukhpal Singh

Download or read book Rural Marketing : Focus On Agricultural written by Sukhpal Singh and published by Vikas Publishing House. This book was released on 2009-11 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an in-depth understanding of the market for agricultural input and suggests specific solutions for their better marketing.

EU Policy for Agriculture, Food and Rural Areas

Download EU Policy for Agriculture, Food and Rural Areas PDF Online Free

Author :
Publisher :
ISBN 13 : 9789086861187
Total Pages : 0 pages
Book Rating : 4.8/5 (611 download)

DOWNLOAD NOW!


Book Synopsis EU Policy for Agriculture, Food and Rural Areas by : A. J. Oskam

Download or read book EU Policy for Agriculture, Food and Rural Areas written by A. J. Oskam and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Union of presently 27 member states has a large variety within its own boundaries. Still there are common policies for agriculture, food and rural areas, although with many differences in relation to specific conditions in member states. Due to policy reforms, starting with the Mac Sharry reform in 1992, the European Union is on a long-term path to a freer and open market with a lot of attention for food quality and the development of rural areas. For agriculture the `traditional¿ market and price policy is largely replaced by decoupled direct income support. Policies in relation to food quality, food safety and animal welfare as well as environment, landscape and rural development receive increased attention at EU and member state level. The European Union is becoming a leader in food standards and rural policy. Many well-known specialists contributed their up-to-date knowledge to this book. It has been developed in close collaboration with government officials and scientists, also in relation to courses organised by Wageningen Business School. The book can be used for scientific and professional education (bachelor level), but could function easily as background text in master courses. Business executives, government officials and participants of non-governmental organisations will find this book to be of interest.

Agricultural Systems: Agroecology and Rural Innovation for Development

Download Agricultural Systems: Agroecology and Rural Innovation for Development PDF Online Free

Author :
Publisher : Academic Press
ISBN 13 : 0128020954
Total Pages : 560 pages
Book Rating : 4.1/5 (28 download)

DOWNLOAD NOW!


Book Synopsis Agricultural Systems: Agroecology and Rural Innovation for Development by : Sieglinde Snapp

Download or read book Agricultural Systems: Agroecology and Rural Innovation for Development written by Sieglinde Snapp and published by Academic Press. This book was released on 2017-02-17 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural Systems, Second Edition, is a comprehensive text for developing sustainable farming systems. It presents a synthetic overview of the emerging area of agroecology applications to transforming farming systems and supporting rural innovation, with particular emphasis on how research can be harnessed for sustainable agriculture. The inclusion of research theory and examples using the principles of cropping system design allows students to gain a unique understanding of the technical, biological, ecological, economic and sociological aspects of farming systems science for rural livelihoods. This book explores topics such as: re-inventing farming systems; principles and practice of agroecology; agricultural change and low-input technology; ecologically-based nutrient management; participatory breeding for developing improved and relevant crops; participatory livestock research for development; gender and agrarian inequality at the local scale; the nature of agricultural innovation; and outreach to support rural innovation. The extensive coverage of subjects is complemented with integrated references and a companion website, making this book essential reading for courses in international agricultural systems and management, sustainable agricultural management, and cropping systems. This book will be a valuable resource for students of agricultural science, environmental engineering, and rural planning; researchers and scientists in agricultural development agencies; and practitioners of agricultural development in government extension programs, development agencies, and NGOs. - Provides students with an enhanced understanding of how research can be harnessed for sustainable agriculture - Incorporates social, biological, chemical, and geographical aspects important to agroecology - Addresses social and development issues related to farming systems

Agricultural Policies for Poverty Reduction

Download Agricultural Policies for Poverty Reduction PDF Online Free

Author :
Publisher : OECD Publishing
ISBN 13 : 9264112901
Total Pages : 195 pages
Book Rating : 4.2/5 (641 download)

DOWNLOAD NOW!


Book Synopsis Agricultural Policies for Poverty Reduction by : OECD

Download or read book Agricultural Policies for Poverty Reduction written by OECD and published by OECD Publishing. This book was released on 2012-03-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume sets out a strategy for raising rural incomes which emphasises the creation of diversified rural economies with opportunities within and outside agriculture.

Urban Functions in Rural Development

Download Urban Functions in Rural Development PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Urban Functions in Rural Development by : Babu Lal Sinha

Download or read book Urban Functions in Rural Development written by Babu Lal Sinha and published by . This book was released on 1990 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: