Rock Brands

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Rock Brands

Author : Elizabeth Barfoot Christian
Publisher : Lexington Books
ISBN 13 : 073914636X
Total Pages : 370 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Rock Brands by : Elizabeth Barfoot Christian

Download or read book Rock Brands written by Elizabeth Barfoot Christian and published by Lexington Books. This book was released on 2010-12-22 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively 'brand' themselves. This branding is intended as a protection so that technology and delivery changes don't stifle the bands' success. KISS, AC/DC, Ozzy Osbourne, Phish, and Miley Cyrus are all popular musical influences considered in this part of the analysis. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics (for example, Kanye West and countless country musicians) and religion (such as with Christian heavy metal bands and Bon Jovi) in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today (see M.I.A. and her use of new media) and, similarly, how these resources can benefit music icons even after they are long gone, as with Elvis and Michael Jackson. Rock Brands further examines gaming, reality television, and social networking sites as new outlets for marketing and otherwise experiencing popular music. What makes some bands stand out and succeed when so many fail? How does one find a niche that isn't just kitsch and can stand the test of time, allowing the musician to grow as an artist as well as grow a substantial fan base? Elizabeth Barfoot Christian and the book's contributors expertly navigate these questions and more in Rock Brands: Selling Sound in a Media Saturated Culture.

Brands That Rock

Author : Roger Blackwell
Publisher : John Wiley & Sons
ISBN 13 : 9780471455172
Total Pages : 264 pages
Book Rating : 4.4/5 (551 download)

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Book Synopsis Brands That Rock by : Roger Blackwell

Download or read book Brands That Rock written by Roger Blackwell and published by John Wiley & Sons. This book was released on 2003-10-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die Musikbranche verfügt über die einzigartige Fähigkeit, eine geradezu fanatische Treue bei ihren Anhängern zu erzeugen. Von den Rolling Stones, über Elton John und Madonna bis hin zu U2 - die "Altrocker" wissen ganz genau, wie sie ihre Fans glücklich machen, so dass diese ihr Geld in neue Platten und Konzertkarten etc. investieren. "Brands that Rock" entstand in Zusammenarbeit mit der Rock and Roll Hall of Fame, die zahlreiche Geschichten und auch Geheimnisse der Branchengrößen preisgibt. Das Buch vermittelt einen einzigartigen Einblick, wie man Markenbewusstsein, Kundentreue und Gewinne vergrößern kann, indem man sich der Strategien der international erfolgreichsten Marken bedient. Die Autoren beschreiben einen 13-Stufen Marketingplan für die Entwicklung einer tiefen Beziehung zum Kunden. Das Hauptziel besteht darin, Kunden in treue Anhänger zu verwandeln, in Leute, die bereit sind, Zeit, Aufmerksamkeit, Energie, Gefühle und Geld in den Aufbau und die Aufrechterhaltung ihrer Beziehung zu einer Marke zu investieren. Mit einer Fülle von Anekdoten, Interviews mit Brancheninsidern und Beispielen zu Unternehmen, die diese Strategie äußerst erfolgreich angewandt haben, darunter die NFL, JetBlue, WalMart und Victoria's Secret. "Brands that Rock": Hier erfahren Sie, wie Sie Markenikonen erschaffen und Anhänger begeistern, und zwar immer aufs Neue. Eine ebenso aufschlussreiche wie unterhaltsame Lektüre, die sich insbesondere an Manager richtet, die mit Klassischem Rock groß geworden sind. Geschrieben von einem Bestseller-Autorenteam.

The Business of Entertainment

Author : Robert C. Sickels
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0275998398
Total Pages : 744 pages
Book Rating : 4.2/5 (759 download)

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Book Synopsis The Business of Entertainment by : Robert C. Sickels

Download or read book The Business of Entertainment written by Robert C. Sickels and published by Bloomsbury Publishing USA. This book was released on 2008-11-30 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicle—even while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distribute entertainment. As this set shows, the industries in which commerce, art, and technology intersect are among the most fascinating in all of business. Entertainment is a high-stakes industry where stars are born and flame out in the blink of an eye, where multimillion dollar deals are made on a daily basis, and where cultural mores, for better or worse, are shaped and reinforced. The Business of Entertainment lifts the curtain to show the machinery (and sleight of hand) behind the films, TV shows, music, and radio programs we can't live without. The Business of Entertainment comprises three volumes, covering movies popular music, and television. But it's not all about stars and glitter—it's as much about the nuts and bolts of daily life in the industry, including the challenges of digitizing content, globalization, promoting stars and shows, protecting intellectual property, developing talent, employing the latest technology, and getting projects done on time and within budget. Challenges don't end there. There's also advertising and product placement, the power of reviews and reviewers, the cancerous spread of piracy, the battles between cable and satellite operators (and the threat to both from telephone companies), the backlash to promoting gangsta lifestyles, and more. Each chapter is written by an authority in the field, from noted scholars to entertainment industry professionals to critics to screenwriters to lawyers. The result is a fascinating mosaic, with each chapter a gem that provides insight into the industry that—hands down—generates more conversations on a daily basis than any other.

Brands and Branding

Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 1473988047
Total Pages : 350 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Brands and Branding by : Stephen Brown

Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

CoolBrands - "Around The World in 80 Brands"

Author : Maarten Schäfer
Publisher : Maarten Schäfer
ISBN 13 : 9490900001
Total Pages : 100 pages
Book Rating : 4.4/5 (99 download)

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Book Synopsis CoolBrands - "Around The World in 80 Brands" by : Maarten Schäfer

Download or read book CoolBrands - "Around The World in 80 Brands" written by Maarten Schäfer and published by Maarten Schäfer. This book was released on 2014-10-28 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...

BrandDigital

Author : Allen P. Adamson
Publisher : Macmillan
ISBN 13 : 0230606040
Total Pages : 289 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis BrandDigital by : Allen P. Adamson

Download or read book BrandDigital written by Allen P. Adamson and published by Macmillan. This book was released on 2008-08-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.

Brands and the City

Author : Sonia Bookman
Publisher : Routledge
ISBN 13 : 131717268X
Total Pages : 334 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Brands and the City by : Sonia Bookman

Download or read book Brands and the City written by Sonia Bookman and published by Routledge. This book was released on 2017-12-14 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: From commercial retail environments to branded urban villages, brands are now a salient feature of contemporary cityscapes and are deeply entwined in people’s everyday lives. Drawing on extensive empirical material and recent theoretical developments in the sociology of brands, this book explores the complex relationship between brands, consumption and urban life. Covering a range of brands and branding in the city, from themed retail stores to branded cultural quarters, it considers how brands provide new ways of mediating identities, lifestyles and social relations. At the same time, the book reveals how brands are bound up with forms of socio-spatial division and exclusion in the city, defining what kinds of practices, images or attitudes are acceptable in a particular place, constituting cultural boundaries that keep certain people and activities out. With attention throughout to the social and cultural implications of the presence of brands in urban space, Brands and the City examines how people engage with brands, and how brands shape urbanites’ experiences and sense of self, society and space. An extensive exploration of the processes through which brands are integrated into cities, their effects on everyday experiences and their role in the policing and governance of urban space, this book will appeal to scholars across the social sciences with interests in urban studies, consumption and branding.

Ebony

Author :
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4./5 ( download)

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Book Synopsis Ebony by :

Download or read book Ebony written by and published by . This book was released on 1971-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.

Bulletin of the Department of Agriculture and Immigration of Virginia

Author : Virginia. Dept. of Agriculture and Immigration
Publisher :
ISBN 13 :
Total Pages : 1364 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis Bulletin of the Department of Agriculture and Immigration of Virginia by : Virginia. Dept. of Agriculture and Immigration

Download or read book Bulletin of the Department of Agriculture and Immigration of Virginia written by Virginia. Dept. of Agriculture and Immigration and published by . This book was released on 1920 with total page 1364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Revolution

Author : M. Sicard
Publisher : Springer
ISBN 13 : 1137019492
Total Pages : 160 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Brand Revolution by : M. Sicard

Download or read book Brand Revolution written by M. Sicard and published by Springer. This book was released on 2012-11-09 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

Religion in Times of Crisis

Author :
Publisher : BRILL
ISBN 13 : 900427779X
Total Pages : 204 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Religion in Times of Crisis by :

Download or read book Religion in Times of Crisis written by and published by BRILL. This book was released on 2014-07-03 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religion is alive and well all over the world, especially in times of personal, political, and social crisis. Even in Europe, long regarded the most “secular” continent, religion has taken centre stage in how people respond to the crises associated with modernity, or how they interact with the nation-state. In this book, scholars working in and on Europe offer fresh perspectives on how religion provides answers to existential crisis, how crisis increases the salience of religious identities and cultural polarization, and how religion is contributing to changes in the modern world in Europe and beyond. Cases from Poland to Pakistan and from Ireland to Zimbabwe, among others, demonstrate the complexity and ambivalence of religion’s role in the contemporary world. Contributors are Mariecke van den Berg, David J. Bos, Marco Derks, Marco Derks, R. Ruard Ganzevoort, Miloš Jovanović, Vladimir Kmec, Marta Kołodziejska, Anne-Marie Korte, Anne-Sophie Lamine, Christophe Monnot, Alexandre Piettre, Ali Qadir, Srdjan Sremac, Joram Tarusaria, Martina Topić, and Tom Wagner.

Devil's Music, Holy Rollers and Hillbillies

Author : James A. Cosby
Publisher : McFarland
ISBN 13 : 1476625387
Total Pages : 264 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Devil's Music, Holy Rollers and Hillbillies by : James A. Cosby

Download or read book Devil's Music, Holy Rollers and Hillbillies written by James A. Cosby and published by McFarland. This book was released on 2016-06-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rock music today is universal and its popular history is well known. Yet few know how and why it really came about. Taking a fresh look at events long overlooked or misunderstood, this book tells how some of the most disenfranchised people in a free and prosperous nation strove to make themselves heard--and changed the world. Describing the genesis of rock and roll, the author covers everything from its deep roots in the Mississippi Delta, key early figures, like deejay "Daddy-O" Dewey Phillips and gospel star Sister Rosetta Tharpe, and the influence of so-called "holy rollers" of the Pentecostal church who became crucial performers--Elvis Presley, Jerry Lee Lewis and Little Richard.

Hendricks' Commercial Register of the United States

Author :
Publisher :
ISBN 13 :
Total Pages : 898 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Hendricks' Commercial Register of the United States by :

Download or read book Hendricks' Commercial Register of the United States written by and published by . This book was released on 1925 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hotelier Indonesia

Author : Hery Sudrajat
Publisher : Hotelier Indonesia Magazine
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4./5 ( download)

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Book Synopsis Hotelier Indonesia by : Hery Sudrajat

Download or read book Hotelier Indonesia written by Hery Sudrajat and published by Hotelier Indonesia Magazine. This book was released on 2018-07-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dear Hotelier Indonesia, Questex Hospitality Group, international conference producer, has concluded its two day Asia Pacific Hotel Investment Conference (APHIC) on 5-6 June 2018 at the JW Marriott Hotel Bangkok. Read more on Page 114 Register Now For Early Bird THINC Indonesia 2018 . After a successful run for four consecutive years in Bali, the 6th edition of the conference will return to Jakarta due to the unpredictable and volatile nature of Mount Agung’s volcanic eruptions. THINC Indonesia 2018 would have the Opening Reception held at the Artotel Thamrin on the 5th September evening and the conference will start at 9 in the morning of the 6th at the Fairmont Hotel , See the details on Page 30 To Read 5 Challenges Facing Resort Revenue Managers Today By Tracy Dong IDeaS Jump to Page 60 And many more... Stay happy and more to come

The Gas Station in America

Author : John A. Jakle
Publisher : JHU Press
ISBN 13 : 9780801869198
Total Pages : 572 pages
Book Rating : 4.8/5 (691 download)

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Book Synopsis The Gas Station in America by : John A. Jakle

Download or read book The Gas Station in America written by John A. Jakle and published by JHU Press. This book was released on 1994 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first architect-designed gas station - a Pittsburgh Gulf station in 1913 - was also the first to offer free road maps; the familiar Shell name and logo date from 1907, when a British mother-of-pearl importer expanded its line to include the newly discovered oil of the Dutch East Indies; the first enclosed gas stations were built only after the first enclosed cars made motoring a year-round activity - and operating a service station was no longer a "seasonal" job; the system of "octane" rating was introduced by Sun Oil as a marketing gimmick (74 for premium in 1931)." "As the number of "true" gas stations continues its steady decline - from 239,000 in 1969 to fewer than 100,000 today - the words and images of this book bear witness to an economic and cultural phenomenon that was perhaps more uniquely American than any other of this century."--Jacket.

Castalia, Cold Creek, and the Blue Hole

Author : Glenn C. Kuebeler
Publisher : Arcadia Publishing
ISBN 13 : 9780738550534
Total Pages : 134 pages
Book Rating : 4.5/5 (55 download)

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Book Synopsis Castalia, Cold Creek, and the Blue Hole by : Glenn C. Kuebeler

Download or read book Castalia, Cold Creek, and the Blue Hole written by Glenn C. Kuebeler and published by Arcadia Publishing. This book was released on 2007 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past hundreds of years, trillions of gallons of pure, crystal clear water have flowed through the subterranean aquifer system under Huron and Erie Counties in Ohio. The water comes to the surface at the Castalia Springs and the famous Blue Hole, both popular tourist destinations receiving thousands of visitors. Artificial canals were dug in the early 1800s to convey the water northward from Castalia to Venice to power flour mills, subsequently transforming the muskrat marshes into rich farmland. Water was also piped to Sandusky for brewing Crystal Rock beer. The fastmoving waters of Cold Creek provided a favorable environment for raising game trout. This resulted in the establishment of several private troutfishing clubs renowned throughout Ohio. Castalia, Cold Creek, and the Blue Hole offers a pictorial journey through the history of Cold Creek from Seneca Caverns near Bellevue to the carp pens in Venice on Sandusky Bay.

Music in American Life [4 volumes]

Author : Jacqueline Edmondson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313393486
Total Pages : 1470 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Music in American Life [4 volumes] by : Jacqueline Edmondson

Download or read book Music in American Life [4 volumes] written by Jacqueline Edmondson and published by Bloomsbury Publishing USA. This book was released on 2013-10-03 with total page 1470 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating exploration of the relationship between American culture and music as defined by musicians, scholars, and critics from around the world. Music has been the cornerstone of popular culture in the United States since the beginning of our nation's history. From early immigrants sharing the sounds of their native lands to contemporary artists performing benefit concerts for social causes, our country's musical expressions reflect where we, as a people, have been, as well as our hope for the future. This four-volume encyclopedia examines music's influence on contemporary American life, tracing historical connections over time. Music in American Life: An Encyclopedia of the Songs, Styles, Stars, and Stories That Shaped Our Culture demonstrates the symbiotic relationship between this art form and our society. Entries include singers, composers, lyricists, songs, musical genres, places, instruments, technologies, music in films, music in political realms, and music shows on television.