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Rock Brands
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Book Synopsis Rock Brands by : Elizabeth Barfoot Christian
Download or read book Rock Brands written by Elizabeth Barfoot Christian and published by Lexington Books. This book was released on 2010-12-22 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. The authors provide research explaining how established mainstream artists and bands, from Christian heavy metal bands to Kanye West to Marilyn Manson, are continuing to market themselves in an ever-changing technological world, and how such bands can use integrated marketing communication to effectively 'brand' themselves to prevent technology and delivery changes from stifling their success. Rock Brands further addresses the use of religious and political words and images to gain an audience, as well as the latest technological influences of gaming, reality television, and social networking websites.
Book Synopsis Brands That Rock by : Roger Blackwell
Download or read book Brands That Rock written by Roger Blackwell and published by John Wiley & Sons. This book was released on 2004-05-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.
Book Synopsis Music, Branding and Consumer Culture in Church by : Tom Wagner
Download or read book Music, Branding and Consumer Culture in Church written by Tom Wagner and published by Routledge. This book was released on 2019-10-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting as a single congregation in Australia, Hillsong Church now has campuses worldwide, releases worship music that sells millions of albums and its ministers regularly appear in mainstream media. So, how has a single church gained such international prominence? This book offers an ethnographic exploration of the ways in which music and marketing have been utilised in the pursuit and production of spiritual experience for members of Hillsong Church. An experience that has proven to be incredibly popular. The main theme of this book is that marketing, specifically branding, is not just a way to "sell" religion, but rather an integral part of spiritual experience in consumer society. Focussing on the London Hillsong church as a case study, the use of its own music in tandem with strong branding is shown to be a co- and re-productive method of organizing, patterning, and communicating information. The church provides the branded material and cultural context in which participants’ sacred experience of self unfolds. However, this requires participants to "do the work" to properly understand, and ultimately embody, the values associated with the brand. This book raises important questions about the role of branding and music in forming modern scared identities. As such, it will be of great interest to scholars of Religious Studies, Ethnomusicology and Media Studies.
Book Synopsis How Cool Brands Stay Hot by : Joeri Van Den Bergh
Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2013-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Book Synopsis Brand Like A Rock Star by : Steve Jones
Download or read book Brand Like A Rock Star written by Steve Jones and published by Greenleaf Book Group. This book was released on 2011 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
Book Synopsis Rock Art and the Prehistory of Atlantic Europe by : Richard Bradley
Download or read book Rock Art and the Prehistory of Atlantic Europe written by Richard Bradley and published by Psychology Press. This book was released on 1997 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Bradley discusses the numerous rock carvings along the Atlantic seaboard, from Scotland to Spain.
Download or read book Farm Chemicals Handbook written by and published by . This book was released on 1917 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global guide to crop protection.
Book Synopsis The American Fertilizer Handbook by :
Download or read book The American Fertilizer Handbook written by and published by . This book was released on 1917 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The American Fertilizer Hand Book by :
Download or read book The American Fertilizer Hand Book written by and published by . This book was released on 1920 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bulletin of the Department of Agriculture and Immigration of Virginia by : Virginia. Dept. of Agriculture and Immigration
Download or read book Bulletin of the Department of Agriculture and Immigration of Virginia written by Virginia. Dept. of Agriculture and Immigration and published by . This book was released on 1920 with total page 1364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Report of the Department of Public Works by : New South Wales. Public Works Dept
Download or read book Report of the Department of Public Works written by New South Wales. Public Works Dept and published by . This book was released on 1905 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Joint Volumes of Papers Presented to the Legislative Council and Legislative Assembly ... by : New South Wales. Parliament
Download or read book Joint Volumes of Papers Presented to the Legislative Council and Legislative Assembly ... written by New South Wales. Parliament and published by . This book was released on 1909 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes various departmental reports and reports of commissions. Cf. Gregory. Serial publications of foreign governments, 1815-1931.
Book Synopsis Pennsylvania Breweries by : Lew Bryson
Download or read book Pennsylvania Breweries written by Lew Bryson and published by Stackpole Books. This book was released on 2010 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here's the new and updated edition of the bestselling guide to �Pennsylvania's 73 breweries and brewpubs. Beer writer and connoisseur Lew Bryson takes readers across the Keystone State to new breweries and old favorites, recounting the history of brewing and providing full information for travelers. Each brewery entry includes types of beer brewed at the site, available tours, food served, area lodging, nearby points of interest, and the author's 'Pick' of the best beer to try.
Book Synopsis MacRae's Blue Book and Hendricks' Commercial Register by :
Download or read book MacRae's Blue Book and Hendricks' Commercial Register written by and published by . This book was released on 1927 with total page 2258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Directory of California Manufacturers by :
Download or read book Directory of California Manufacturers written by and published by . This book was released on 1924 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Directory of American Cement Industries and Hand-book for Cement Users by :
Download or read book Directory of American Cement Industries and Hand-book for Cement Users written by and published by . This book was released on 1901 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Annual Report of the Commissioner and the Board of Agriculture and Immigration by : Virginia. Department of Agriculture and Commerce
Download or read book Annual Report of the Commissioner and the Board of Agriculture and Immigration written by Virginia. Department of Agriculture and Commerce and published by . This book was released on 1896 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt:
