Brand Revolution

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Revolution

Author : Russell Brand
Publisher : Ballantine Books
ISBN 13 : 1101882913
Total Pages : 324 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Revolution by : Russell Brand

Download or read book Revolution written by Russell Brand and published by Ballantine Books. This book was released on 2014-10-14 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.

Brand Revolution

Author : Said Aghil Baaghil
Publisher : iUniverse
ISBN 13 : 1469732521
Total Pages : 128 pages
Book Rating : 4.4/5 (697 download)

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Book Synopsis Brand Revolution by : Said Aghil Baaghil

Download or read book Brand Revolution written by Said Aghil Baaghil and published by iUniverse. This book was released on 2012 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesn't automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thrive—no matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals withBrand Revolution.

Brand Revolution

Author : M. Sicard
Publisher : Springer
ISBN 13 : 1137019492
Total Pages : 171 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Brand Revolution by : M. Sicard

Download or read book Brand Revolution written by M. Sicard and published by Springer. This book was released on 2012-11-09 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

Marketing Revolution!

Author : Paul R. Gamble
Publisher : Kogan Page Publishers
ISBN 13 : 9780749449803
Total Pages : 328 pages
Book Rating : 4.4/5 (498 download)

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Book Synopsis Marketing Revolution! by : Paul R. Gamble

Download or read book Marketing Revolution! written by Paul R. Gamble and published by Kogan Page Publishers. This book was released on 2007 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.

Global Brand Power

Author : Barbara E. Kahn
Publisher : University of Pennsylvania Press
ISBN 13 : 1613630255
Total Pages : 133 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis Global Brand Power by : Barbara E. Kahn

Download or read book Global Brand Power written by Barbara E. Kahn and published by University of Pennsylvania Press. This book was released on 2013-03-05 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

Repair Revolution

Author : John Wackman
Publisher : New World Library
ISBN 13 : 1608686604
Total Pages : 324 pages
Book Rating : 4.6/5 (86 download)

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Book Synopsis Repair Revolution by : John Wackman

Download or read book Repair Revolution written by John Wackman and published by New World Library. This book was released on 2020-10-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, millions of people throw away countless items because they don't know how to fix them. Some products are manufactured in a way that makes it hard, if not impossible, for people to repair them themselves. This throwaway lifestyle depletes Earth's resources and adds to overflowing landfills. Now there's a better way. Repair Revolution chronicles the rise of Repair Cafes, Fixit Clinics, and other volunteer-run organizations devoted to helping consumers repair their beloved but broken items for free. Repair Revolution explores the philosophy and wisdom of repairing, as well as the Right to Repair movement. It provides inspiration and instructions for starting, staffing, and sustaining your own repair events. "Fixperts" share their favorite online repair resources, as well as tips and step-by-step instructions for how to make your own repairs. Ultimately, Repair Revolution is about more than fixing material objects: in an age of over-consumption and planned obsolescence, do-it-yourself repair is a way of caring for our lives, our communities, and our planet.

Brand Revolution

Author : Said Aghil Baaghil
Publisher : iUniverse
ISBN 13 : 9781469732503
Total Pages : 128 pages
Book Rating : 4.7/5 (325 download)

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Book Synopsis Brand Revolution by : Said Aghil Baaghil

Download or read book Brand Revolution written by Said Aghil Baaghil and published by iUniverse. This book was released on 2012-01-30 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutions continue to proliferate throughout the developing world, especially in the Middle East. But did you know that marketing plays a role in the unrest? Brand revolution doesnt automatically lead to the overthrow of a dictator, but the way we market goods and services can play an important role in the fight against tyranny. In fact, without a shift in the commercial world, broader revolutions would have much smaller chances of success. Join marketing expert Said Aghil Baaghil, who explores a new mindset that is taking hold in the Middle East and beyond. Participants in the revolution and outside observers alike will discover how a new generation of leaders can lead regional brands to a more global platform. He also provides methods for conducting business in order to make your brand thriveno matter where your business is located; promoting organizational change; and cultivating employees that can succeed in a globalized world. He takes a wide view, examining ways in which entire nations are branding themselves to promote tourism and create stronger economies. Shift your strategic focus with ease and achieve your financial and organizational goals with Brand Revolution.

The Customer Service Revolution

Author : John R. DiJulius
Publisher : Greenleaf Book Group
ISBN 13 : 1626341303
Total Pages : 200 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis The Customer Service Revolution by : John R. DiJulius

Download or read book The Customer Service Revolution written by John R. DiJulius and published by Greenleaf Book Group. This book was released on 2015-01-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer—which ultimately permeates into people’s personal lives at home and in their communities. Can the way you run your business or treat your Customers have an effect on the world at large? John DiJulius will show you just that! Drawing on years of experience consulting with the top customer service companies around the world and in his role building his first business, John Robert’s Spa, into one of the top 20 salons in the US, DiJulius will show you exactly how to create your very own Customer service revolution and make price irrelevant.

Awakened Brand

Author : Virginie Glaenzer
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781517775544
Total Pages : 52 pages
Book Rating : 4.7/5 (755 download)

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Book Synopsis Awakened Brand by : Virginie Glaenzer

Download or read book Awakened Brand written by Virginie Glaenzer and published by Createspace Independent Publishing Platform. This book was released on 2015-10-01 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your brand's value is based on more than just an eye-catching logo and whether your product beats the competition's product. Today, a brand's value is often defined by its self-awareness, true authenticity, and relevancy. If a brand isn't in complete synergy with the consumers' tastes, sensibilities, and desires, there is more to worry about than a logo. Consumers are looking for brands that will impact their lives in tangible, positive, and lasting ways.

Trends Summer Reader 2016

Author : thunder::tech
Publisher : thunder::tech
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4./5 ( download)

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Book Synopsis Trends Summer Reader 2016 by : thunder::tech

Download or read book Trends Summer Reader 2016 written by thunder::tech and published by thunder::tech. This book was released on 2016-07-08 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside this 24-page magazine, we have compiled some of the best success stories and pro-tips to share with business owners, advertisers and marketing insiders. Our annual mid-year publication is chock-full of great information and insight into some of the hot topics in marketing right now. So if you’re an early adopter or just want to broaden your marketing knowledge horizons, the 2016 Trends Summer Reader is a great place to start.

What is a 21st Century Brand?

Author : Nick Kendall
Publisher : Kogan Page Publishers
ISBN 13 : 0749472634
Total Pages : 432 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis What is a 21st Century Brand? by : Nick Kendall

Download or read book What is a 21st Century Brand? written by Nick Kendall and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20 of the best papers produced during the 10 years of The IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Produced in partnership with internationally recognized advertising body, the IPA, the book is accompanied by commentary from leading industry thinkers including Stephen Woodford, Mark Earls, David Wilding and Ian Priest, and is edited by Nick Kendall. Together they offer multiple perspectives and the opportunity to challenge yourself to consider what you really believe about advertising and branding. Structured as 20 provocations written in the form of 'I believe... and therefore...', the essays are organized into three sections: - What is a brand? - How should we engage to build them? - How should we organise to deliver? Highlighting that today's most successful agencies are those which are embracing the new ways to consume content, What is a 21st Century Brand? delivers cutting-edge thinking across all areas of advertising practice, questioning the real fundamentals of creating and building brands. It is a thought-provoking read for any advertising practitioner or student.

Russell Brand: Comedy, Celebrity, Politics

Author : Jane Arthurs
Publisher : Springer
ISBN 13 : 1137596287
Total Pages : 141 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Russell Brand: Comedy, Celebrity, Politics by : Jane Arthurs

Download or read book Russell Brand: Comedy, Celebrity, Politics written by Jane Arthurs and published by Springer. This book was released on 2016-12-05 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Russell Brand is one of the most high profile and controversial celebrities of our time. A divisive figure, his ability to bounce back from adversity is remarkable. This book traces his various career stages through which he has done this, moving from comedy, to TV presenting; from radio to Hollywood films. It identifies how this eclectic career in entertainment both helped and hindered his high-profile move into political activism. Underpinning the book are interviews with leading activists and politicians, and sophisticated readings of Brand's performances, writing and on-screen work. There are sections on the Sachsgate scandal, his Newsnight interview with Jeremy Paxman, and his 2015 election intervention for aspiring Prime Minister Ed Miliband. It builds on scholarly work in the area of celebrity politics to develop an original analytic approach that blends the field theory of Pierre Bourdieu with the assemblage theory of Gilles Deleuze and Felix Guattari.

Strategic Brand Management and Development

Author : Sotiris T. Lalaounis
Publisher : Routledge
ISBN 13 : 1000298183
Total Pages : 382 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Strategic Brand Management and Development by : Sotiris T. Lalaounis

Download or read book Strategic Brand Management and Development written by Sotiris T. Lalaounis and published by Routledge. This book was released on 2020-12-30 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples that contextualise theory, enabling the reader to understand how past and present branding campaigns and strategies can be deconstructed, analysed, and evaluated, using these theoretical insights.With end-of-chapter case studies on Burberry, Juventus F.C., Pukka Herbs, YO!, and many other European and global brands, Strategic Brand Management and Development is an essential text for students in marketing, brand management, and consumer research, or for anyone interested in understanding the extraordinary power and scope of brands and branding in contemporary post-modern society.

Global Neoliberal Capitalism and the Alternatives

Author : David Lane
Publisher : Policy Press
ISBN 13 : 1529220912
Total Pages : 334 pages
Book Rating : 4.5/5 (292 download)

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Book Synopsis Global Neoliberal Capitalism and the Alternatives by : David Lane

Download or read book Global Neoliberal Capitalism and the Alternatives written by David Lane and published by Policy Press. This book was released on 2024-04-09 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bold new book offers an exhaustive diagnosis of global capitalism. Proposing a novel system of economic and political coordination based on a combination of market socialism and state planning, it offers crucial insights for thinking about alternatives to capitalism.

Branded!

Author : Michael Conroy
Publisher : New Society Publishers
ISBN 13 : 1550923544
Total Pages : 320 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Branded! by : Michael Conroy

Download or read book Branded! written by Michael Conroy and published by New Society Publishers. This book was released on 2009-03-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why market campaigns and certification systems are actually working.

God Created Humanism

Author : Theo Hobson
Publisher : SPCK
ISBN 13 : 0281077444
Total Pages : 238 pages
Book Rating : 4.2/5 (81 download)

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Book Synopsis God Created Humanism by : Theo Hobson

Download or read book God Created Humanism written by Theo Hobson and published by SPCK. This book was released on 2017-02-16 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gloriously maddening though this book will be to those who want humanism to have no connection to religion whatever, its purpose is both generous and hopeful: to demonstrate, to both Christians and post-Christians alike, how much better we understand each other than we think we do. - Francis Spufford Theo Hobson is an exceptionally acute observer of the difficulties and opportunities created by our largely secular age. He can see the self-deceptions we are engaged in as regards our debts to religion – and, in this beautiful book, charts a wise course to a saner world. - Alain de Botton With his usual crisp and rigorous analysis, Theo Hobson invites us to recognise that the core moral values of liberal modernity did not fall ready-made from a secular heaven but are the deposit of a long theological tradition. But – just as typically – he makes it clear that this is a challenge to contemporary religious complacency at least as much as to a smug and patronising secularity. A fine, provocative book. - Rowan Williams In this compelling account of the origins and evolution of our secular worldview, Theo Hobson shows how Christian values continue to underpin our public morality, how faith remains indispensable to Western humanism, and how atheistic humanism represents a dead end. At the same time, he offers a timely warning against the dangers of a religious-secular culture war, given the radically politicized and destructive forms of religion endemic in the world today Here is a fresh and provocative argument about religion and politics – but one that doesn’t fit into the normal boxes. It suggests that although the public creed of the West is best described as ‘secular humanism’ we can only really understand and affirm secular humanism if we see how firmly it is based on Christian norms and values. If we don’t, the West is divided: mired in a stagnant stand-off between fundamentalist atheism and an equally hard-line Christian theism. This book offers a more nuanced and historically more persuasive way forward, showing just how much our secular morality owes to Christianity, and how it can only find coherence through a new and positive view of its origins.

West Virginians in the American Revolution

Author : Ross B. Johnston
Publisher : Genealogical Publishing Com
ISBN 13 : 0806307625
Total Pages : 322 pages
Book Rating : 4.8/5 (63 download)

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Book Synopsis West Virginians in the American Revolution by : Ross B. Johnston

Download or read book West Virginians in the American Revolution written by Ross B. Johnston and published by Genealogical Publishing Com. This book was released on 2009-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary War soldiers identified in this work lived at one time or another in what is now the State of West Virginia, their military duties having been discharged in the service of other states, notably Pennsylvania, Virginia, and Maryland. The data given for each soldier typically includes the name, age, date of birth, service record, date pension applied for and granted, place of residence, names of wife and children, and, in support of the pension claim, comrades-in-arms.