Revolution In Marketing Market Driving Changes

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Revolution in Marketing: Market Driving Changes

Author : Harlan E. Spotts
Publisher : Springer
ISBN 13 : 3319117610
Total Pages : 274 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Revolution in Marketing: Market Driving Changes by : Harlan E. Spotts

Download or read book Revolution in Marketing: Market Driving Changes written by Harlan E. Spotts and published by Springer. This book was released on 2014-10-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522551883
Total Pages : 1723 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1723 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Bringing the Soul Back to Marketing

Author : Vincent Jeseo
Publisher : Springer Nature
ISBN 13 : 3031532864
Total Pages : 152 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Bringing the Soul Back to Marketing by : Vincent Jeseo

Download or read book Bringing the Soul Back to Marketing written by Vincent Jeseo and published by Springer Nature. This book was released on 2024 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the "soul" of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

New Business Models in the Course of Global Crises in South Asia

Author : Amina Omrane
Publisher : Springer Nature
ISBN 13 : 3030799263
Total Pages : 284 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis New Business Models in the Course of Global Crises in South Asia by : Amina Omrane

Download or read book New Business Models in the Course of Global Crises in South Asia written by Amina Omrane and published by Springer Nature. This book was released on 2021-10-19 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive and sustain businesses during such times of crisis becomes difficult for managers and entrepreneurs. This in turn amplifies the importance of designing new flexible and adaptive business models. This book addresses different business situations that occur during national and global crises, such as the COVID-19 pandemic. Specifically, it proposes new and inspiring business models for various industries such as service and retail industry using different statistical software like SPSS and AMOS. It discusses the various changing elements of businesses such as the application of artificial intelligence (AI) and machine learning and how to cope with these unexpected business elements to maintain sustainable development.

Strategic Imperatives and Core Competencies in the Era of Robotics and Artificial Intelligence

Author : Batko, Roman
Publisher : IGI Global
ISBN 13 : 1522516573
Total Pages : 302 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Imperatives and Core Competencies in the Era of Robotics and Artificial Intelligence by : Batko, Roman

Download or read book Strategic Imperatives and Core Competencies in the Era of Robotics and Artificial Intelligence written by Batko, Roman and published by IGI Global. This book was released on 2016-11-30 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of machines has changed the workplaces of today. While machinery is still not able to perform certain jobs that require creative or non-routine functions, their continuous advancements have shifted the dynamic between organizations and manual laborers. Strategic Imperatives and Core Competencies in the Era of Robotics and Artificial Intelligence focuses on contemporary organizations and their use of new competencies. Featuring coverage on new skill identification and best practices for management, this book is essential for professionals, administrators, researchers, and students seeking current research on the latest developments in technological applications in the workplace.

Research Anthology on Reliability and Safety in Aviation Systems, Spacecraft, and Air Transport

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799853586
Total Pages : 1601 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on Reliability and Safety in Aviation Systems, Spacecraft, and Air Transport by : Management Association, Information Resources

Download or read book Research Anthology on Reliability and Safety in Aviation Systems, Spacecraft, and Air Transport written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-09-24 with total page 1601 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with other transportation methods, safety issues in aircraft can result in a total loss of life. Recently, the air transport industry has come under immense scrutiny after several deaths occurred due to aircraft design and airlines that allowed improperly inspected aircraft to fly. Spacecraft too have found errors in system software that could lead to catastrophic failure. It is imperative that the aviation and aerospace industries continue to revise and refine safety protocols from the construction and design of aircraft, to secure and improve aviation systems, and to test and inspect aircraft. The Research Anthology on Reliability and Safety in Aviation Systems, Spacecraft, and Air Transport is a vital reference source that examines the latest scholarly material on the use of adaptive and assistive technologies in aviation to establish clear guidelines for the design and implementation of such technologies to better serve the needs of both military and civilian pilots. It also covers new information technology use in aviation systems to streamline the cybersecurity, decision making, planning, and design processes within the aviation industry. Highlighting a range of topics such as air navigation systems, computer simulation, and airline operations, this multi-volume book is ideally designed for pilots, scientists, engineers, aviation operators, air traffic controllers, air crash investigators, teachers, academicians, researchers, and students.

Global Intermediation and Logistics Service Providers

Author : Saglietto, Laurence
Publisher : IGI Global
ISBN 13 : 1522521348
Total Pages : 412 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Intermediation and Logistics Service Providers by : Saglietto, Laurence

Download or read book Global Intermediation and Logistics Service Providers written by Saglietto, Laurence and published by IGI Global. This book was released on 2017-01-18 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: As modern organizations become more globalized and diverse, they require additional assistance to maintain effective workflows. With the support of intermediary partners, businesses can enhance their various management processes. Global Intermediation and Logistics Service Providers is a comprehensive reference source for the latest scholarly material on outsourcing strategies in contemporary business environments and examines the role of intermediaries in the dynamics of decision-making and process management. Highlighting pivotal discussions across a myriad of relevant topics, such as open innovation, competitive advantage, and social capital, this book is ideally designed for professionals, practitioners, researchers, and students interested in the impact of service providers within industrial organizations.

Intelligent Systems and Networks

Author : Ngoc Le Anh
Publisher : Springer Nature
ISBN 13 : 9811933944
Total Pages : 700 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Intelligent Systems and Networks by : Ngoc Le Anh

Download or read book Intelligent Systems and Networks written by Ngoc Le Anh and published by Springer Nature. This book was released on 2022-07-19 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents Proceedings of the International Conference on Intelligent Systems and Networks (ICISN 2022), held at Hanoi in Vietnam. It includes peer reviewed high quality articles on Intelligent System and Networks. It brings together professionals and researchers in the area and presents a platform for exchange of ideas and to foster future collaboration. The topics covered in this book include- Foundations of Computer Science; Computational Intelligence Language and speech processing; Software Engineering Software development methods; Wireless Communications Signal Processing for Communications; Electronics track IoT and Sensor Systems Embedded Systems; etc.

International Business

Author : James Oldroyd
Publisher : John Wiley & Sons
ISBN 13 : 1119889723
Total Pages : 515 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis International Business by : James Oldroyd

Download or read book International Business written by James Oldroyd and published by John Wiley & Sons. This book was released on 2023-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Handbook on E-Government

Author : Welch, Eric W.
Publisher : Edward Elgar Publishing
ISBN 13 : 1786437252
Total Pages : 352 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Research Handbook on E-Government by : Welch, Eric W.

Download or read book Research Handbook on E-Government written by Welch, Eric W. and published by Edward Elgar Publishing. This book was released on 2021-10-15 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-government is an increasingly well-established and wide-ranging field, in which there has been an explosion of new technologies, applications, and data resulting in new challenges and opportunities for e-government research and practice. This Research Handbook advances research in the field of e-government by first recognizing its roots and documenting its growth and progress. It investigates the advent and implications of new technologies, and structures the content around core topics of service, management, engagement and access. Two additional sections examine the role of e-government in developing countries and smart cities.

Market-led Strategic Change

Author : Nigel Piercy
Publisher : Routledge
ISBN 13 : 1856175049
Total Pages : 561 pages
Book Rating : 4.8/5 (561 download)

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Book Synopsis Market-led Strategic Change by : Nigel Piercy

Download or read book Market-led Strategic Change written by Nigel Piercy and published by Routledge. This book was released on 2009 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the use of case studies this book will help the reader go back to basics by confronting critical questions in the organisation of marketing and how the critical processes of marketing, planning and budgeting are managed.

Kotler On Marketing

Author : Philip Kotler
Publisher : Simon and Schuster
ISBN 13 : 1471109569
Total Pages : 253 pages
Book Rating : 4.4/5 (711 download)

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Book Synopsis Kotler On Marketing by : Philip Kotler

Download or read book Kotler On Marketing written by Philip Kotler and published by Simon and Schuster. This book was released on 2012-12-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

Strategic Marketing in Fragile Economic Conditions

Author : Samanta, Irene
Publisher : IGI Global
ISBN 13 : 1466662336
Total Pages : 300 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategic Marketing in Fragile Economic Conditions by : Samanta, Irene

Download or read book Strategic Marketing in Fragile Economic Conditions written by Samanta, Irene and published by IGI Global. This book was released on 2014-06-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

Strategy on Multiple Channels - Customer Relationships as a driving force for a multi-channel strategy: a view on today and tomorrow at VESTMANLANDS LÄNS TIDING

Download Strategy on Multiple Channels - Customer Relationships as a driving force for a multi-channel strategy: a view on today and tomorrow at VESTMANLANDS LÄNS TIDING PDF Online Free

Author : Manja Ledderhos
Publisher : GRIN Verlag
ISBN 13 : 3638201651
Total Pages : 85 pages
Book Rating : 4.6/5 (382 download)

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Book Synopsis Strategy on Multiple Channels - Customer Relationships as a driving force for a multi-channel strategy: a view on today and tomorrow at VESTMANLANDS LÄNS TIDING by : Manja Ledderhos

Download or read book Strategy on Multiple Channels - Customer Relationships as a driving force for a multi-channel strategy: a view on today and tomorrow at VESTMANLANDS LÄNS TIDING written by Manja Ledderhos and published by GRIN Verlag. This book was released on 2003-06-30 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (ECTS Credits) , VG (Schwed.), Mälardalen University (Department of Business Studies and Informatics), course: Scientific Method and Undergraduate Thesis in Business Administration, language: English, abstract: In today’s world, companies are part of a complex environment, and to cope with uncertainty is the main problem of strategic management. At the latest with the change from seller to buyer market in the 70s, companies cannot see themselves apart from their surroundings, and no company exists in isolation. A world has emerged in which converging technologies and markets, swirling competition, and innovation can outdate established industry structures overnight. In the past, the world of business was neatly divided into primary, secondary and third sectors while today, the third sector cannot be seen apart from the others. Service becomes more important as time perceives. This orientation leads companies into the understanding that interdependencies with their customers determine the organisation, in which resources, activities and actors are linked to each other. The focus on customers grants at least some stability in the fast changing environment of companies. However, the customers react to environmental changes and put challenging demands on their suppliers. Especially new information technology is a driving force for relationships but asks for the demanding task to contribute information on multiple channels at the same time. The Boston Consulting Group (BCG) notes, “the online channel has a profound influence on consumer’s behaviour”. Especially the internet has revolutionized customer relationships and “the revolution is far from over”. Businesses have become more multifaceted through the developments in the information and communications technology – the internet, mobility and multimedia. Many authors see a digital revolution taking place today and stress that this is a driving force behind many changes in companies. Businesses cannot afford to ignore digital influences and have to make it a leading priority during the next half-decade. Therefore the terminology “Multichannel” seems to be “one of the hottest topics in Europe” where different alternatives of channels should lead to a cohesive whole. When the “digital revolution” is considered in the strategy of companies, planning tools of the past decades seem not sufficient, and even misleading. While changes in the technology are certain, their exact form is unclear. In those dynamic conditions, managers need to consider the environment of the future, not just of the past and the emphasis for planners should change from forecasting to foresight.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

The Context Marketing Revolution

Author : Mathew Sweezey
Publisher : Harvard Business Press
ISBN 13 : 1633694038
Total Pages : 178 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Context Marketing Revolution by : Mathew Sweezey

Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

From Revelation to Revolution

Author : Chukwudi Chuck Eke
Publisher : Christian Faith Publishing, Inc.
ISBN 13 : 1639034595
Total Pages : 185 pages
Book Rating : 4.6/5 (39 download)

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Book Synopsis From Revelation to Revolution by : Chukwudi Chuck Eke

Download or read book From Revelation to Revolution written by Chukwudi Chuck Eke and published by Christian Faith Publishing, Inc.. This book was released on 2022-01-12 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, From Revelation to Revolution: iClouds of Witnesses for Developing and Driving Your Mind to Success in Career and Business, shows how entrepreneurs, career professionals, freelancers, and the faithful can develop and drive their minds to get revelations and simultaneously turn them into revolutionary products and services benefitting the producer and consumers. It's a faith-driven book propelled with the mindset of reason and science, precisely psychology, economics, sociology, anthropology, etc. Beginning with his own successful life-transforming experiences driven by his grit mindset and the resilient spirit of God at work in him, the author draws from similar experiences of icons of success such as Barack Obama, Oprah Winfrey, Jeff Bezos, Tony Elumelu, Mark Zuckerberg, Serena Williams, Anderson Cooper, Arianna Huffington, etc., to show that in this COVID-19-proplelled global economy and even beyond, you can still turn your revolutionary revelations and ideas into trailblazing products and services for the good of humanity by practicing the time-tested principles detailed in this book. The principles are God-ordained for humans to succeed in their chosen fields or endeavors. No matter the field of your career--from technology to theology or from architecture to agriculture--these principles will enable you to revolutionize your ideas and visions into products, thereby earning you huge success while benefiting the public. The author asserts that if the success icons he refers to as "Clouds of Witnesses" succeeded with these principles; in spite of the storms and uncertainties of the global marketplace; you can also win with these principles. This book is for career professionals, freelancers, entrepreneurs, and everyone desiring mind transformation from all walks of life. It's specially made for Christians and faith-propelled people who need moral, rational, and psychological boosts to get up and running with their revolutionary ideas and visions to pacesetting attainments in the COVID-19-driven economy and beyond.