The Context Marketing Revolution

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633694038
Total Pages : 178 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Context Marketing Revolution by : Mathew Sweezey

Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.

The Visual Marketing Revolution

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Author :
Publisher : Pearson Education
ISBN 13 : 0789748657
Total Pages : 360 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis The Visual Marketing Revolution by : Stephanie Diamond

Download or read book The Visual Marketing Revolution written by Stephanie Diamond and published by Pearson Education. This book was released on 2013 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skip past the filters: jump straight into your customer`s powerful visual instinct,where 83% of all humen learning is processed.

Marketing Automation For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1118772229
Total Pages : 326 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Marketing Automation For Dummies by : Mathew Sweezey

Download or read book Marketing Automation For Dummies written by Mathew Sweezey and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships

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Author :
Publisher : Lioncrest Publishing
ISBN 13 : 9781544513645
Total Pages : 250 pages
Book Rating : 4.5/5 (136 download)

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Book Synopsis F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by : Randy Frisch

Download or read book F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships written by Randy Frisch and published by Lioncrest Publishing. This book was released on 2019-02-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: F#ck Content Marketing isn't a book forcontent marketers.Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

Lead with We

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Author :
Publisher : BenBella Books
ISBN 13 : 195329569X
Total Pages : 369 pages
Book Rating : 4.9/5 (532 download)

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Book Synopsis Lead with We by : Simon Mainwaring

Download or read book Lead with We written by Simon Mainwaring and published by BenBella Books. This book was released on 2021-11-09 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL BESTSELLER 2022 NATIONAL INDIE EXCELLENCE AWARDS FINALIST — BUSINESS: GENERAL • 2022 AXIOM BUSINESS BOOK AWARD GOLD MEDALIST — LEADERSHIP "Critically important reading as our economy struggles to recover the pandemic's deleterious economic impact that is currently compounded by supply chain issues and the beginnings of an inflationary spiral." —The Midwest Book Review "Provides concrete steps leaders and employees can take to thrive in today’s marketplace, where taking a stand on something important to your customers can become a competitive differentiator." —Forbes Discover an urgent prescription for a new business paradigm—one that better serves humanity and the planet. The global coronavirus pandemic has thrown into stark relief how “business as usual” is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business. Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We First. Now, after decades of research and field experience at the vanguard of the world’s most successful brand revolutions, he provides in Lead With We a blueprint for doing business better in today’s challenged world. By leading with “we”—putting the collective above the individual, holding the sum above the parts, and emphasizing the importance of the role that everyone plays—you can not only help solve the escalating challenges of today but also unlock extraordinary growth for your business, and abundance on our planet. Timely and compelling, this book’s message is simple: The future of profit is people’s purpose, aligned. Lead With We not only examines why we must all conduct business differently in order to grow in today’s market, but provides the how—concrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success.

The Customer Centricity Playbook

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Author :
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631413
Total Pages : 136 pages
Book Rating : 4.6/5 (136 download)

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Book Synopsis The Customer Centricity Playbook by : Peter Fader

Download or read book The Customer Centricity Playbook written by Peter Fader and published by University of Pennsylvania Press. This book was released on 2018-10-30 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Youtility

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Author :
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Revolution 2.0

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547774044
Total Pages : 329 pages
Book Rating : 4.5/5 (477 download)

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Book Synopsis Revolution 2.0 by : Wael Ghonim

Download or read book Revolution 2.0 written by Wael Ghonim and published by Houghton Mifflin Harcourt. This book was released on 2012-01-17 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former Google executive and political activist tells the story of the Egyptian revolution he helped ignite through the power of social media. In the summer of 2010, thirty-year-old Google executive Wael Ghonim anonymously launched a Facebook page to protest the death of an Egyptian man at the hands of security forces. The page’s following expanded quickly and moved from online protests to a nonconfrontational movement. On January 25, 2011, Tahrir Square resounded with calls for change. Yet just as the revolution began in earnest, Ghonim was captured and held for twelve days of brutal interrogation. After he was released, he gave a tearful speech on national television, and the protests grew more intense. Four days later, the president of Egypt was gone. In this riveting story, Ghonim takes us inside the movement and shares the keys to unleashing the power of crowds in the age of social networking. “A gripping chronicle of how a fear-frozen society finally topples its oppressors with the help of social media.” —San Francisco Chronicle “Revolution 2.0 excels in chronicling the roiling tension in the months before the uprising, the careful organization required and the momentum it unleashed.” —NPR.org

The Gentle Marketing Revolution

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Author :
Publisher :
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.7/5 (9 download)

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Book Synopsis The Gentle Marketing Revolution by : Sarah Santacroce

Download or read book The Gentle Marketing Revolution written by Sarah Santacroce and published by . This book was released on 2021-01-27 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!

Using Artificial Intelligence in Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749483407
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Using Artificial Intelligence in Marketing by : Katie King

Download or read book Using Artificial Intelligence in Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Present Future

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Publisher : Greenleaf Book Group
ISBN 13 : 1735424528
Total Pages : 452 pages
Book Rating : 4.7/5 (354 download)

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Book Synopsis Present Future by : Guy Perelmuter

Download or read book Present Future written by Guy Perelmuter and published by Greenleaf Book Group. This book was released on 2021-02-23 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn from the past. Understand the present. Explore the future. “ . . . Present Future is a fascinating, expert look at the history of the key technological advances affecting life today, and preparation for the exponential leaps yet to come. . . . ” —BILL MARIS, Founder and First CEO of Google Ventures, Founder of Calico, Founder of Section 32 “With the context of an economic historian and the on-the-ground insights of an active technology investor, Perelmuter’s Present Future brings readers to the bleeding edge of the science and technologies poised to revolutionize the 21st century. Comprehensive and yet enthralling, the book is a must-read for anyone who has an intellectual or commercial interest in what the future may hold.” —PETER HEBERT, Co-Founder and Managing Partner, Lux Capital “. . . Perelmuter draws upon his own experiences as a successful tech entrepreneur and investor, and the writings of dozens of other experts, to highlight the most important implications of multiple emerging technologies. Recommended!” —BEN CASNOCHA, Co-Author of the #1 New York Times best seller The Start-up of You ​“A comprehensive survey of action across the entire frontier of advanced technologies is daunting in concept and even more so in execution. Guy Perelmuter has pulled it off, providing an accessible yet historically informed review from the world of algorithms to the world of genomic analysis by way of just about every field of science in between. Most important: He avoids the hype-ridden cheerleading that all too often accompanies accounts of breakthrough innovation. . . ” —BILL JANEWAY, Venture Capitalist, Economist, Author of Doing Capitalism in The Innovation Economy: Reconfiguring the Three-Player Game Between Markets, Speculators and the State

The Fourth Industrial Revolution

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Author :
Publisher : Currency
ISBN 13 : 1524758876
Total Pages : 192 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Fourth Industrial Revolution by : Klaus Schwab

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Currency. This book was released on 2017-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.

The Global PR Revolution

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Author :
Publisher : Simon and Schuster
ISBN 13 : 162153717X
Total Pages : 392 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Global PR Revolution by : Maxim Behar

Download or read book The Global PR Revolution written by Maxim Behar and published by Simon and Schuster. This book was released on 2019-10-01 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

The Iconist

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Publisher : BenBella Books
ISBN 13 : 1948836661
Total Pages : 199 pages
Book Rating : 4.9/5 (488 download)

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Book Synopsis The Iconist by : Jamie Mustard

Download or read book The Iconist written by Jamie Mustard and published by BenBella Books. This book was released on 2019-10-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 O.W.L. Outstanding Works of Literature Award Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.

Future Proof Your Marketing: How to Grow Your Business with Digital Marketing Now and During the Artificial Intelligence Revolution

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Author :
Publisher : Lioncrest Publishing
ISBN 13 : 9781544504155
Total Pages : 174 pages
Book Rating : 4.5/5 (41 download)

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Book Synopsis Future Proof Your Marketing: How to Grow Your Business with Digital Marketing Now and During the Artificial Intelligence Revolution by : Kevin Getch

Download or read book Future Proof Your Marketing: How to Grow Your Business with Digital Marketing Now and During the Artificial Intelligence Revolution written by Kevin Getch and published by Lioncrest Publishing. This book was released on 2019-07-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an entrepreneur, you're expected to know how to market your business, but the truth is marketing is technically and creatively challenging. With the emergence of new technologies like artificial intelligence, it's easier than ever to know how you can reach your customer with the right message at the right time. However, the increasing fragmentation and complexity is daunting for even experienced marketers. You want to make marketing a priority, but like many other marketers, you might be unsure where to focus your efforts. In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success. You'll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what's actually driving results. Kevin provides dozens of tools-many of them free-that will take you inside your customers' minds and enable you to build a winning strategy that can evolve along with your business.

Human-Centered Communication

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1639080015
Total Pages : 372 pages
Book Rating : 4.6/5 (39 download)

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Book Synopsis Human-Centered Communication by : Ethan Beute

Download or read book Human-Centered Communication written by Ethan Beute and published by Greenleaf Book Group. This book was released on 2021-10-12 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller DIGITAL POLLUTION IS THE PROBLEM. HUMAN-CENTERED COMMUNICATION IS THE SOLUTION. We’re spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue. The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. Learn to: Break through the noise and earn attention Build trust and create engagement Enhance your reputation with both people and algorithms The concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be clearer and more confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages. The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it’s also human-centered. The experts studied, interviewed, and featured: Jacco van der Kooij, Founder of Winning by Design Dan Hill, PhD, President of Sensory Logic Mathew Sweezey, Director of Market Strategy at Salesforce Julie Hansen, Creator of the Selling on Video Master Class Adam Contos, CEO of RE/MAX Lauren Bailey, Founder and President of Factor 8 and #GirlsClub Mario Martinez Jr, Founder and CEO of Vengreso Viveka von Rosen, Cofounder and Chief Visibility Officer at Vengreso Shep Hyken, Customer Service and Customer Experience Expert Morgan J Ingram, Director of Sales Execution at JB Sales Training Dan Tyre, sales executive and founding team member at HubSpot Among the themes addressed: Trust and relationships Communication and connection Service and value Text and video Noise and pollution Among the types of videos in which you’ll become more confident and effective: Live, synchronous video meetings Recorded, asynchronous video messages Video calls and video presentations Video in emails and text messages Video in social feeds and social messages Video for specific individuals and large groups Video for known audiences and anonymous masses Video for prospects, customers, employees, and other stakeholders For immediate benefits and for long-term reputation, now is the time to get ahead of and stay ahead of ever-increasing digital noise and pollution - with Human-Centered Communication.

Applied Artificial Intelligence

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Author :
Publisher :
ISBN 13 : 9780998289021
Total Pages : 246 pages
Book Rating : 4.2/5 (89 download)

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Book Synopsis Applied Artificial Intelligence by : Mariya Yao

Download or read book Applied Artificial Intelligence written by Mariya Yao and published by . This book was released on 2018-04-30 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling book gives business leaders and executives a foundational education on how to leverage artificial intelligence and machine learning solutions to deliver ROI for your business.