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Resumen Buyology Verdades Y Mentiras Sobre Por Que Compramos Por Martin Lindstrom
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Download or read book Buyology written by Martin Lindstrom and published by Grupo Planeta Spain. This book was released on 2015-01-22 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo, un jingle pegadizo... En Buyology, Lindstrom presenta los sorprendentes e innovadores hallazgos de tres años de investigación sobre el comportamiento de 2000 voluntarios de todo el mundo mientras se le mostraban diversos anuncios, logotipos, comerciales, marcas y productos. Un libro sorprendente sobre cómo seres racionales actúan de forma tan irracional.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Download or read book Compradiccion written by Martin Lindstrom and published by . This book was released on 2009-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: En compradiccin, Lindstrom presenta los sorprendentes e innovadores hallazgos de tres aos y 7 millones de dolares en estudios de NEUROMARKETING, una investigacion de vanguardia que observ dentro del celebro de 2000 voluntarios de todo el mundo miestras se les mostraban diversos anuncios, logotipos, comerciales, marcas y productos. Los sorprendentes resultados de esta investigacion rompen con lo que hemos credo durante mucho tiempo acerca de los que sucede nuestro inters y nos impulsa a comprar.
Book Synopsis Sensory Marketing by : Aradhna Krishna
Download or read book Sensory Marketing written by Aradhna Krishna and published by Routledge. This book was released on 2011-02-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Author :Rafel Ravina Publisher :Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften ISBN 13 :9783034336284 Total Pages :0 pages Book Rating :4.3/5 (362 download)
Book Synopsis Happiness Management: a Lighthouse for Social Wellbeing, Creativity and Sustainability by : Rafel Ravina
Download or read book Happiness Management: a Lighthouse for Social Wellbeing, Creativity and Sustainability written by Rafel Ravina and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mystery of happiness has occupied human beings from ancient times until the present day. In this regard, the group of researchers from six countries present their fourth joint work in this new book titled »Happiness Management: A Lighthouse for Social Wellbeing, Creativity and Sustainability«.
Download or read book Perfumery written by Steve Van Toller and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SENSE OF SMELL The nose is normally mistakenly assumed to be the organ of smell reception. It is not. The primary function of the nose is to regulate the temperature and humidity of inspired air, thereby protecting the delicate linings of the lungs. This is achieved by the breathed air passing through narrow passageways formed by three nasal turbinates in each nostril. The turbinates are covered by spongy vascular cells which can expand or contract to open or close the nasal pathways. The olfactory receptors, innervated by the 1st cranial nerve, are located at the top of the nose. There are about 50 million smell receptors in the human olfactory epithelia, the total size of which, in humans, is about that of a small postage stamp, with half being at the top of the left and half at the top of the right nostril. The receptive surfaces of olfactory cells are ciliated and extend into a covering layer of mucus. There is a constant turnover of olfactory cells. Their average active life has been estimated to be about 28 days.
Download or read book Buy Ology written by Martin Lindström and published by . This book was released on 2010 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lindstrom presents the findings from his three-year, seven-million-dollar neuromarketing study, an experiment that peered inside the brains of 2,000 volunteers from around the world as they encountered various ads, logos, commercials, brands, and products. His results alter much of what we have long believed about what seduces our interest and drives us to buy. Filled with inside stories about how we respond to well-known brands.
Book Synopsis Así se manipula al consumidor by : Martin Lindstrom
Download or read book Así se manipula al consumidor written by Martin Lindstrom and published by Grupo Planeta Spain. This book was released on 2011-11-05 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Crea adicción el iPhone? ¿Existen sustancias químicas que nos obligan a ser fieles a una marca de pintalabios? ¿Se puede persuadir a un bebé desde el momento en que está en el vientre de su madre? Todas estas preguntas y muchas más encuentran su respuesta en el nuevo y revelador libro de Martin Lindstrom, Así se manipula al consumidor. El experto en marketing acusa a la que ha sido su industria durante los últimos veinte años. Ser testigo privilegiado de todo lo que ocurría a puerta cerrada dentro de las grandes multinacionales ha permitido a Lindstrom exponer por primera vez la magnitud de los trucos y las trampas psicológicas que las empresas utilizan para lavarnos el cerebro y conseguir que compremos sus productos.
Book Synopsis A lógica do consumo - Verdades e mentiras sobre por que compramos by : Martin Lindstrom
Download or read book A lógica do consumo - Verdades e mentiras sobre por que compramos written by Martin Lindstrom and published by . This book was released on 2018-01-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Em 'A Lógica do Consumo', Martin Lindstrom procura apresentar ao leitor os bastidores das pesquisas que explicam por que determinado produto vende e mostra como o cérebro das pessoas responde aos muitos estímulos da propaganda. O autor apresenta casos reais de estudos de neuromarketing para desfazer mitos como, por exemplo, o impacto do sexo na mente do consumidor.
Download or read book Compradicción written by Martin Lindström and published by . This book was released on 2013 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A lógica do consumo by : Martin Lindstrom
Download or read book A lógica do consumo written by Martin Lindstrom and published by HarperCollins Brasil. This book was released on 2017-02-21 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baseado na maior pesquisa de neuromarketing já realizada, A lógica do consumo revela verdades surpreendentes sobre o que atrai nossa atenção e captura nosso dinheiro. - Sexo na propaganda não vende. Modelos em trajes mínimos e poses provocantes não nos convencem a comprar nada. - Apesar de toda a polêmica, a propaganda subliminar está em toda parte. - As cores são símbolos tão poderosos que podem aumentar significativamente o ritmo cardíaco de uma pessoa. - Os métodos persuasivos das agências de publicidade podem ser muito parecidos com os da religião, e isso sem o menor pudor. O fato é que muito daquilo que conhecíamos sobre os nossos motivos de consumo estava equivocado. Por meio de uma pesquisa mundial de três anos e sete milhões de dólares, as descobertas do guru das marcas Martin Lindstrom vão cativar qualquer um que já tenha se rendido aos esforços persistentes dos profissionais de marketing para ganhar nossa lealdade, nosso dinheiro e nossas mentes. "Menino prodígio do mundo do marketing, Martin Lindstrom mostra que o futuro do consumo está dentro das nossas cabeças." — The Sunday Times "Lindstrom é original, um investigador de primeira. Seu novo livro apresenta um olhar fascinante sobre como os consumidores percebem e reagem aos anúncios, logos, marcas e produtos." — Time
Book Synopsis Summary of Buyology by Martin Lindstrom by : QuickRead
Download or read book Summary of Buyology by Martin Lindstrom written by QuickRead and published by QuickRead.com. This book was released on with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the truth and lies about why we buy. Think about your last shopping trip. Did you go to the grocery store? The mall? Perhaps you purchased a few things online. Think about the items you purchased; more importantly, think about why you purchased them. Can you even remember? What was the rationale behind your purchase? If you’re like most people, you can likely admit that your purchase was a gut-level decision you probably can’t explain. So what motivated you to buy it? Throughout Buyology, you’ll learn the science behind why we make purchases and even why we prefer some brands over others, like Pepsi vs. Coke or Apple vs. Samsung. You’ll find that science reveals that our brains are incredibly complex and companies have long tried to understand our buying habits to sell us their products. However, many companies have gotten it all wrong. In fact, neuromarketing has revealed some surprising facts about advertising. For instance, sex doesn’t actually sell and antismoking ads make smokers want to smoke even more. So if you’re looking to produce a marketing strategy that sells or if you simply want to control your impulse purchases, keep reading to find out how neuromarketing has changed the way marketing will be done forever. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].
Download or read book Buy Ology written by Martin Lindstrom and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Buy Ology written by Martin Lindström and published by Broadway Business. This book was released on 2008 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding: Gruesome health warnings on cigarette packagesnot only fail to discourage smoking, they actually make smokers want to light up. Despite government bans,subliminal advertising still surrounds us– from bars to highway billboards to supermarket shelves. "Cool” brands, like iPodstrigger our mating instincts. Other senses– smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell.In many cases,people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away . Companies routinetlycopy fromthe world ofreligion and create rituals– like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.
Download or read book Buyology written by Martin Lindstrom and published by Random House. This book was released on 2012-07-31 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences us and what actually does, he set up a highly ambitious research project that employed the very latest in brain-scanning technology and called on the services of some 2000 volunteers. Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.
