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Research Essentials
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Book Synopsis Research Essentials by : Stephen D. Lapan
Download or read book Research Essentials written by Stephen D. Lapan and published by John Wiley & Sons. This book was released on 2009-02-03 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an accessible and practical introduction to research that addresses the broadest spectrum of research methodologies of interest to the student or new research, from experimental and survey approaches to program evaluation and ethnography. Research Essentials includes key interpretive and qualitative strategies. The book shows the role that research plays in the social sciences and education, followed by an overview of research traditions. It offers practical examples and relevant resources across the disciplines. Other features include study questions, lists of relevant journals, web sites, and organizations.
Book Synopsis Research Essentials by : Susan Leslie Norwood
Download or read book Research Essentials written by Susan Leslie Norwood and published by . This book was released on 2010 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here, Susan L. Norwood presents a fresh nursing research textbook which provides an engaging and user-friendly introduction to this important subject area. With valuable information for nursing students, the book helps nurses acquire essential skills for today's dynamic health-care environment.
Book Synopsis Action Research Essentials by : Dorothy Valcarcel Craig
Download or read book Action Research Essentials written by Dorothy Valcarcel Craig and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Action Research Essentials is a practical guide born of the author's own experience working with students in the social sciences and education, providing a step-by-step outline of how to "do" action research--backed by the most extensive theory and research coverage on the market today. The author guides future researcher/practitioners through the action research process via numerous concrete illustrations and a wealth of on-line resources; positioning it as a fundamental component of practice, A key and unique strength of the book is its outreach to a much larger breadth of students than usually found in action research books. This book will illustrate all the steps in action research using examples from education, social work, psychology, sociology, nursing, medicine, and counseling. The structure of the book is intended as the sole textbook for a course devoted to naturalistic inquiry, practitioner research, or beginning qualitative methods, or can complement a general research course.
Book Synopsis Marketing Research Essentials by : Carl McDaniel (Jr.)
Download or read book Marketing Research Essentials written by Carl McDaniel (Jr.) and published by . This book was released on 2016 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow
Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Book Synopsis EBOOK: Essentials of Social Research by : Linda Kalof
Download or read book EBOOK: Essentials of Social Research written by Linda Kalof and published by McGraw-Hill Education (UK). This book was released on 2008-10-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Essentials of Social Research is a well-balanced and engaging treatment of the many facets of doing research. Capturing a trend toward the use of multiple methods and perspectives, the authors weave theoretical insights with interesting findings and applications on a variety of topics. Their use of common examples from one chapter to the next is an innovative way of conveying the value of a multi-method approach to inquiry. And, they let us in on a secret shared by many researchers, which is that research is fun and we enjoy doing it. There is something here for students across the spectrum of the social and behavioural sciences.” Daniel Druckman, George Mason University and the University of Queensland, Australia “Clearly written, well-thought out and logically organized, the book is an ideal text for all undergraduate courses. … I particularly like the book’s thoughtful discussion of the quantitative/qualitative debate. The authors are even-handed about the strengths and weaknesses of the methods, noting that each is appropriate some of the time, neither is appropriate all of the time and the best empirical research often combines the approaches. … Finally, the application problems at the end of each chapter are so well thought out that a faculty member need not spend hours developing the basic homework assignments and can focus on designing appropriate research project for the students.” Helen Roland, University of California, USA What is meant by ‘the scientific method’? How do I go about collecting data? Should I use qualitative methods, quantitative methods, or both? Essentials of Social Research is an introductory text designed to provide straightforward, clear answers to the key questions students have about research methods. Written for those with no prior background in social research methodology, it covers the fundamentals of social research, including: types of research, reasoning and data, basic logic of quantitative and qualitative inquiry, major data collection strategies, and the assessment of research findings. In addition, this handy guide: Offers ongoing exercises to illustrate the text material Covers basic critical thinking skills Emphasizes the complementary contributions of quantitative and qualitative methods Provides examples of research from published literature Essentials of Social Research is key reading for all undergraduate social scientists undertaking research.
Book Synopsis Medical Research Essentials by : Rania Esteitie
Download or read book Medical Research Essentials written by Rania Esteitie and published by McGraw Hill Professional. This book was released on 2014-02-05 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: LEARN THE EFFICIENT, EASY WAY TO CONDUCT MEDICAL RESEARCH PERFECT FOR ANYONE CONSIDERING A MEDICAL RESEARCH PROJECT! This concise handbook tells you everything you need to know about medical research. You will learn how to read, understand, and ultimately perform it. Medical Research Essentials walks you step by step through the entire research process, from how to read and critique an article, to presenting your own data. Filled with flowcharts, algorithms, diagrams, and tables, Medical Research Essentials is like having an experienced mentor at your side! THIS ULTIMATE HANDBOOK FOR INTERPRETING AND CONDUCTING MEDICAL RESEARCH OFFERS CONCISE COVERAGE OF: How to critically read and interpret medical literature The best methods of organizing and analyzing data Potential research projects that can be performed in a limited time frame How to design your own study and acquire funding Understanding and using medical statistics
Book Synopsis Essentials Of Political Research by : Alan Monroe
Download or read book Essentials Of Political Research written by Alan Monroe and published by Routledge. This book was released on 2018-10-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is a complete introduction to reseah methods in political science, covering all the topics typically included in a one semester undergraduate-level course. h concentrates on the basics of what a student needs to know how to do in order to be an effecise consumer of scientific research and begin to conduct his or her own research projects. The approach of ‘learning by doing” is encouraged through nUmeroUs examples and exercises. The book is written in an informal style, with minimal use of technical jargon. Alan D. Monroe (Ph.D.. Indiana Univrsity) has taught introductory research methods at Illinois Slate University for more than 25 years. He has published research on a variety of topics, particularly of public opinion and public policy in the U.S.. and has also conducted a number of research projects for governmental agencies and private clients, including surveys for political campaigns.
Book Synopsis Essentials of Clinical Research by : Stephen P. Glasser
Download or read book Essentials of Clinical Research written by Stephen P. Glasser and published by Springer. This book was released on 2014-06-02 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its extensively revised and updated Second Edition, this book provides a solid foundation for readers interested in clinical research. Discussion encompasses genetic, pharmacoepidemiologic and implementation research. All chapters have been updated with new information and many new tables have been added to elucidate key points. The book now offers discussion on how to handle missing data when analyzing results, and coverage of Adaptive Designs and Effectiveness Designs and new sections on Comparative Effectiveness Research and Pragmatic Trials. Chapter 6 includes new material on Phase 0 Trials, expanded coverage of Futility Trials, a discussion of Medical Device approval, Off Label Drug use and the role of the FDA in regulating advertising. Additional new information includes the role of pill color and shape in association with the placebo effect and an examination of issues surrounding minority recruitment. The final chapter offers a new section on manuscript preparation along with a discussion of various guidelines being adopted by journals: CONSORT, STROBE, PRISMA, MOOSE and others; and coverage of Conflicts of Interest, Authorship, Coercive Citation, and Disclosures in Industry-Related Associations. Building on the strengths of its predecessor in its comprehensive approach and authoritative advice, the new edition offers more of what has made this book a popular, trusted resource for students and working researchers alike.
Author :Robert Rosenthal Publisher :McGraw-Hill Humanities, Social Sciences & World Languages ISBN 13 : Total Pages :728 pages Book Rating :4.3/5 (91 download)
Book Synopsis Essentials of Behavioral Research by : Robert Rosenthal
Download or read book Essentials of Behavioral Research written by Robert Rosenthal and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1991 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an advanced undergraduate - or postgraduate - level text designed for courses in research methods and intermediate quantitative methods offered in departments of psychology, education, sociology and communication. Equally emphasizing the collection and analysis of research data, students should be able to plan an original study, collect and analyze data and report the results of the study in a professional manner.
Book Synopsis Marketing Research by : Carl D. McDaniel
Download or read book Marketing Research written by Carl D. McDaniel and published by Thomson South-Western. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research provides comprehensive information on both the quantitative methods used in marketing research and the many considerations a manager faces when interpreting and using market research findings. Marketing research hot topics are featured, including competitive intelligence, published secondary data and the Internet, and marketing research suppliers and users. Each chapter helps you explore ethical dilemmas related to the topics discussed, the uses and needs for marketing research across business functions, and how to use the Internet to gather marketing research data in an efficient, cost-effective manner. By focusing on the managerial aspects of marketing research, this book provides you with both the tools to conduct marketing research, as well as those to interpret the results and use them effectively as a manager.
Book Synopsis Essentials of Existential Phenomenological Research by : Scott Demane Churchill
Download or read book Essentials of Existential Phenomenological Research written by Scott Demane Churchill and published by American Psychological Association (APA). This book was released on 2021-07 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brief, practical texts in the Essentials of Qualitative Methods series introduce social science and psychology researchers to key approaches to qualitative methods, offering exciting opportunities to gather in-depth qualitative data and to develop rich and useful findings. In this book, Scott D. Churchill introduces readers to existential phenomenological research, an approach that seeks an in-depth, embodied understanding of subjective human existence that reflects a person's values, purposes, ideals, intentions, emotions, and relationships. This method helps researchers understand the lives and needs of others by helping identify and set aside theoretical and ideological prejudgments. About the Essentials of Qualitative Methods book series: Even for experienced researchers, selecting and correctly applying the right method can be challenging. In this groundbreaking series, leading experts in qualitative methods provide clear, crisp, and comprehensive descriptions of their approach, including its methodological integrity, and its benefits and limitations. Each book includes numerous examples to enable readers to quickly and thoroughly grasp how to leverage these valuable methods.
Author :Michelle Fine Publisher :American Psychological Association (APA) ISBN 13 :9781433834615 Total Pages :86 pages Book Rating :4.8/5 (346 download)
Book Synopsis Essentials of Critical Participatory Action Research by : Michelle Fine
Download or read book Essentials of Critical Participatory Action Research written by Michelle Fine and published by American Psychological Association (APA). This book was released on 2021 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes a method in which researchers commit to research WITH, not ON, members of marginalized communities in order to challenge and transform conditions of social injustice.
Book Synopsis Essentials of Science Classroom Assessment by : Xiufeng Liu
Download or read book Essentials of Science Classroom Assessment written by Xiufeng Liu and published by SAGE Publications. This book was released on 2010 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in the constructivist inquiry approach to science teaching and learning, Essentials of Science Classroom Assessment bridges science assessment research and practice, and connects science assessment and learning. This book will help students in science methods courses to develop essential skills in conducting science assessment to support student learning. The chapters parallel a typical structure of a science methods course, making the integration of this text into a science methods course seamless. Due to its practical and concise nature, this book is also ideal for practicing science teachers to use as a professional development resource.
Book Synopsis Key to Genealogical Research Essentials by : Norman Edgar Wright
Download or read book Key to Genealogical Research Essentials written by Norman Edgar Wright and published by . This book was released on 1966 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essentials of Business Research by : Jonathan Wilson
Download or read book Essentials of Business Research written by Jonathan Wilson and published by SAGE. This book was released on 2010-04-20 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Business Research: A Guide to Doing Your Research Project is a concise, student-friendly text that cuts through the jargon of research methods terminology to present a clear guide to the basics of methodology in a business and management context. This extremely accessible book is informed throughout by the use of clear case studies and examples that serve to bring the research process to life for student readers. Unusually for a Methods text, Wilson also explicitly considers the importance of the supervisor in the dissertation process, and explains for the reader what lecturers are looking for from their students at every stage of the process in a good research project. This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations. Key features include: - ‘You’re the Supervisor’ sections – helps students to meet their learning outcomes; - ‘Common questions and answers’ – provides students with an invaluable point of reference for some of the challenges they are likely to face while undertaking their research project; - Comprehensive section on ethical issues students need to consider when undertaking their research project; - A full student glossary. - The book is packed throughout with student-friendly features such as helpful diagrams, student case studies, chapter objectives, annotated further reading sections and summary and references at the end of each chapter. Essentials of Business Research is accompanied by a companion website containing an array of material for lecturers and students including: multiple choice questions to enable students to test their knowledge and progress; chapter-by-chapter links to academic journal articles demonstrating each method’s application; chapter-by-chapter links to youtube resources to provide further context; chapter-by-chapter powerpoint slides to help lecturers and students.
Book Synopsis Introduction to Research - E-Book by : Elizabeth DePoy
Download or read book Introduction to Research - E-Book written by Elizabeth DePoy and published by Elsevier Health Sciences. This book was released on 2015-03-06 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bridge the gap between research and practice with Introduction to Research: Understanding and Applying Multiple Strategies, 5th Edition. This easy-to-read edition covers all the major research design strategies: qualitative, quantitative, naturalistic, experimental-type, and mixed method. And with the text’s up-to-date research information and references, you will have a solid foundation from which to critique and understand research designs and their applications to healthcare and human service settings. Case examples provide real-life snapshots of what it is like to participate in different types of research processes, identify research dilemmas relevant to chapter subjects, and alert you to problems you might encounter. Authors make the topics more accessible, so research becomes more relevant - and topics come to life. Covers experimental-type, naturalistic, and mixed method design strategies to improve your ability to compare, contrast, and integrate different methods. Presents complex information clearly in a highly readable, and easy-to-understand, manner. Includes detailed discussions of qualitative and quantitative methodologies, a unique and balanced focus that makes this text more comprehensive than others in its field. NEW! Up-to-date research methods, strategies, and references, like digital sources, visual methods, and geographical analysis, give you the latest information on research in diverse areas of health and human services.
