Representing Wine Sensory Perceptions Communication And Cultures

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Representing Wine – Sensory Perceptions, Communication and Cultures

Author : Rosario Caballero
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027261911
Total Pages : 248 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Representing Wine – Sensory Perceptions, Communication and Cultures by : Rosario Caballero

Download or read book Representing Wine – Sensory Perceptions, Communication and Cultures written by Rosario Caballero and published by John Benjamins Publishing Company. This book was released on 2019-10-21 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine culture is a complex phenomenon of increasing importance in modern society, and it combines the joys of wine appreciation with the frustrations of trying to verbally communicate sensory impressions. While wine appreciation is traditionally characterized as joyously convivial in its social dimension, sensory impressions remain eminently private. This contrast explains why the language used to represent wine, or winespeak, is the object of increasing crossdisciplinary interest. This book analyzes the many different forms / many of the different forms of representing wine in present-day society, with a special emphasis on winespeak, starting from the premise that such study demands a genre approach to the many different communities involved in the wine world: producers/ critics/ merchants/ consumers. By combining the methodologies of Cognitive Linguistics and discourse analysis, the authors analyze extensive real-life corpora of wine reviews and multimodal artifacts (labels, advertisements, documentaries) to reflect on the many inherent difficulties but also to highlight the rich and creative figurative strategies employed to compensate for the absence of a proper wine jargon of a more unambiguous nature.

The Language of Food in Japanese

Author : Kiyoko Toratani
Publisher : John Benjamins Publishing Company
ISBN 13 : 902725799X
Total Pages : 359 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis The Language of Food in Japanese by : Kiyoko Toratani

Download or read book The Language of Food in Japanese written by Kiyoko Toratani and published by John Benjamins Publishing Company. This book was released on 2022-02-09 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many studies on the language of food examine English or adopt discourse analysis. This volume makes a fresh attempt to analyze Japanese, focusing on non-discursive units. It offers state-of-the-art data-oriented studies, including methods of analysis in line with Cognitive Linguistics. It orchestrates relatable and intriguing topics, from sound-symbolism in rice cracker naming to meanings of aesthetic sake taste terms. The chapters show that the language of food in Japanese is multifaceted: for instance, expressivity is enhanced by ideophones, as sensory words iconically depicting perceptual experiences and as nuanced words flexibly participating in neologization; context-sensitivity is exemplified by words deeply imbued with socio-cultural constructs; creativity is portrayed by imaginative expressions grounded in embodied experience. The volume will be a valuable resource for students and researchers, not only in linguistics but also in neighboring disciplines, who seek deeper insights into how language interacts with food in Japanese or any other language.

Researching Metaphors

Author : Michele Prandi
Publisher : Taylor & Francis
ISBN 13 : 1000606449
Total Pages : 232 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Researching Metaphors by : Michele Prandi

Download or read book Researching Metaphors written by Michele Prandi and published by Taylor & Francis. This book was released on 2022-09-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection advocates for a more holistic picture of metaphor, extending the field’s focus beyond the cognitive paradigm and conventional metaphorical concepts to illustrate the possibilities afforded by the study of living metaphors. The volume brings together a diverse range of researchers in the discipline towards critically examining the presuppositions of the cognitive approach. The book shines a light on living metaphors – creative interpretations of conflictual meaning specific to a text or communicative act with their own unique functions – to throw into relief long-held tenets in existing metaphor research. Chapters reflect on the notion that creative metaphors spring from independent sources, not merely from metaphorical concepts, and the subsequent implications for our understanding of the relationship between linguistic forms and conceptual structures and the role of creative metaphors in organizing thought and action. Taken together, the book offers a complementary vision of languages and figures which integrates disparate lines of study within the cognitive paradigm with alternative perspectives for a more comprehensive portrait of metaphors. This book will be of interest to students and scholars interested in the study of metaphor, including such disciplines as theoretical linguistics, cognitive linguistics, semantics, literary studies, and philosophy of language.

Making Sense of Wine

Author : Alan Young
Publisher : Wine Appreciation Guild
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Making Sense of Wine by : Alan Young

Download or read book Making Sense of Wine written by Alan Young and published by Wine Appreciation Guild. This book was released on 1986 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Wine Academy director, Alan Young has taught wine appreciation classes from Australia to Napa California and from Hong Kong to Bordeaux France. His depth of experience with all wines of the world, combined with a scientific approach to sensory evaluation of wines provides an authoritative and user friendly book. A serious discussion of the nature and role of sight, smell, touch and taste in the evaluation of wine, combined with practical exercises to improve sensory perception.

Wine Tasting

Author : Ronald S. Jackson
Publisher : Academic Press
ISBN 13 : 0128018267
Total Pages : 430 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Wine Tasting by : Ronald S. Jackson

Download or read book Wine Tasting written by Ronald S. Jackson and published by Academic Press. This book was released on 2016-12-22 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: From OIV-award-winning author, Ronald S. Jackson, Wine Tasting: A Professional Handbook, Third Edition, is an essential guide for any professional or serious connoisseur seeking to understand both the theory and practice of wine tasting. From techniques for assessing wine properties and quality, including physiological, psychological, and physicochemical sensory evaluation, to the latest information on the types of wine, the author guides the reader to a clear and applicable understanding of the wine tasting process. With its inclusion of illustrative data and testing technique descriptions, the book is ideal for both those who train tasters, those involved in designing wine tastings, and the connoisseur seeking to maximize their perception and appreciation of wine. Contains revised and updated coverage, notably on the physiology and neurology of taste and odor perception Includes expanded coverage of the statistical aspect of wine tasting (specific examples to show the process), qualitative wine tasting, wine language, the origins of wine quality, and food and wine combination Provides a flow chart of wine tasting steps and production procedures Presents practical details on wine storage and the problems that can occur both during and following bottle opening

Speaking of Colors and Odors

Author : Martina Plümacher
Publisher : John Benjamins Publishing
ISBN 13 : 9027292175
Total Pages : 244 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Speaking of Colors and Odors by : Martina Plümacher

Download or read book Speaking of Colors and Odors written by Martina Plümacher and published by John Benjamins Publishing. This book was released on 2007-07-26 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to speak of colors and odors? In many cases, we have to think about an adequate description of a perceived odor or shade of color. Words are not fluently available.The contributions discuss color and odor perception and its linguistic representation from different disciplinary angles: from neurobiology, neuropsychology, psycholinguistics, cognitive linguistics and philosophy. They show that linguistic representation of colors and odors depends highly on cultures of communication. Experts are skilled in discerning finer differences between their sense impressions and have at their disposal a special language which non-experts do not master. The color and odor vocabulary is rare, if there is no cultural habit to communicate the very sense impression. In cases where individuals have to speak of their sensory experiences more precisely they often turn to metaphors. The contributions discuss the lack of inter-individual conventions of naming and describing odors – compared to the more expanded linguistic representation of colors.

Sensory Linguistics

Author : Bodo Winter
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027262624
Total Pages : 305 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Sensory Linguistics by : Bodo Winter

Download or read book Sensory Linguistics written by Bodo Winter and published by John Benjamins Publishing Company. This book was released on 2019-04-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most fundamental capacities of language is the ability to express what speakers see, hear, feel, taste, and smell. Sensory Linguistics is the interdisciplinary study of how language relates to the senses. This book deals with such foundational questions as: Which semiotic strategies do speakers use to express sensory perceptions? Which perceptions are easier to encode and which are “ineffable”? And what are appropriate methods for studying the sensory aspects of linguistics? After a broad overview of the field, a detailed quantitative corpus-based study of English sensory adjectives and their metaphorical uses is presented. This analysis calls age-old ideas into question, such as the idea that the use of perceptual metaphors is governed by a cognitively motivated “hierarchy of the senses”. Besides making theoretical contributions to cognitive linguistics, this research monograph showcases new empirical methods for studying lexical semantics using contemporary statistical methods.

Tastes We Live By

Author : Marco Bagli
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110626861
Total Pages : 240 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Tastes We Live By by : Marco Bagli

Download or read book Tastes We Live By written by Marco Bagli and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-10-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taste is considered one of the lowest sensory modalities, and the most difficult to express in language. Recently, an increasing body of research in perception language and in Food Studies has been sparkling new interest and new perspectives on the importance of this sense. Merging anthropology, evolutionary physiology and philosophy, this book investigates the language of Taste in English, and its relationship with our embodied minds. In the first part of the book, the author explores the semantic dimensions of Taste terms with a usage-based approach. With the application of experimental protocols, Bagli enquires their possible organization in a radial network and calculates the Salience index of gustatory terms in both American and British English. The second part of the book is an overview of the metaphorical extensions that motivate the polysemy of Taste terms, with the aid of corpus analysis methods and various texts. This book is the first to review systematically and in a usage-based perspective the role of the sensory domain of Taste in English, showing a more complicated picture and suggesting that its under-representation and difficulty of encoding does not correspond to lack of importance.

ICTR 2022 5th International Conference on Tourism Research

Author :
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1914587332
Total Pages : pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis ICTR 2022 5th International Conference on Tourism Research by :

Download or read book ICTR 2022 5th International Conference on Tourism Research written by and published by Academic Conferences and publishing limited. This book was released on 2022-05-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introducing Intercultural Communication

Author : Shuang Liu
Publisher : SAGE
ISBN 13 : 1446259544
Total Pages : 330 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Introducing Intercultural Communication by : Shuang Liu

Download or read book Introducing Intercultural Communication written by Shuang Liu and published by SAGE. This book was released on 2010-11-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective. Each chapter brings to life the links between theory and practice and between the global and the local, introducing key theories and their practical applications. Along the way, you will be supported with first-rate learning resources, including: • theory corners with concise, boxed-out digests of key theoretical concepts • case illustrations putting the main points of each chapter into context • learning objectives, discussion questions, key terms and further reading framing each chapter and stimulating further discussion • a companion website containing resources for instructors, including multiple choice questions, presentation slides, exercises and activities, and teaching notes. This book will not merely guide you to success in your studies, but will teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.

Neuroenology

Author : Gordon M. Shepherd
Publisher : Columbia University Press
ISBN 13 : 0231542879
Total Pages : 297 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Neuroenology by : Gordon M. Shepherd

Download or read book Neuroenology written by Gordon M. Shepherd and published by Columbia University Press. This book was released on 2016-11-22 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows, just as he did in Neurogastronomy: How the Brain Creates Flavor and Why It Matters, that creating the taste of wine engages more of the brain than does any other human behavior. He clearly illustrates the scientific underpinnings of this process, along the way enhancing our enjoyment of wine. Neuroenology is the first book on wine tasting by a neuroscientist. It begins with the movements of wine through the mouth and then consults recent research to explain the function of retronasal smell and its extraordinary power in creating wine taste. Shepherd comprehensively explains how the specific sensory pathways in the cerebral cortex create the memory of wine and how language is used to identify and imprint wine characteristics. Intended for a broad audience of readers—from amateur wine drinkers to sommeliers, from casual foodies to seasoned chefs—Neuroenology shows how the emotion of pleasure is the final judge of the wine experience. It includes practical tips for a scientifically informed wine tasting and closes with a delightful account of Shepherd's experience tasting classic Bordeaux vintages with French winemaker Jean-Claude Berrouet of the Chateau Petrus and Dominus Estate.

Food and Wine Pairing

Author : Robert J. Harrington
Publisher : John Wiley & Sons
ISBN 13 : 0471794074
Total Pages : 336 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Food and Wine Pairing by : Robert J. Harrington

Download or read book Food and Wine Pairing written by Robert J. Harrington and published by John Wiley & Sons. This book was released on 2007-03-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book that presents food and wine pairing from a culinary and sensory perspective. Demystifying the terminology and methodology of matching wine to food, Food and Wine Pairing: A Sensory Experience presents a practical, user-friendly approach grounded in understanding the direct relationships and reactions between food and wine components, flavors, and textures. This approach uses sensory analysis to help the practitioner identify key elements that affect pairings, rather than simply following the usual laundry list of wine-to-food matches. The text takes a culinary perspective first, making it a unique resource for culinary students and professionals. Food and Wing Pairing: Lays out the basics of wine evaluation and the hierarchy of taste concepts Establishes the foundation taste components of sweet, sour, slat, and bitter in food, and dry, acidity, and effervescence in wine, and looks at how these components relate to one another Discusses wine texture, and the results of their interactions with one another Examines the impact that spice, flavor type, flavor intensity, and flavor persistency have one the quality of wine and food matches Includes exercises to improve skills relating to taste identification and palate mapping Provides a systematic process for predicting successful matches using sequential and mixed tasting methods Gives guidance on pairing wine with foods such as cheese and various desserts, as well as service issues such as training and menu/wine list development Food and Wine Paring provides students and professionals with vivid and dynamic learning features to bring the matching process to life with detail and clarity. real-world examples include menus and tasting notes from renowned restaurants, as well as Aperitifs or vignettes portraying culinary notables—both individuals and organizations—which set their wine parings in a complete gastronomical, regional, and cultural context. Culinary students making their initial foray into understanding paring will appreciate the reader-friendly and comprehensive approach taken by Food and Wine Pairing. More advanced students, instructors, and culinary professionals will find this text to be an unparalleled tool for developing their matching process and honing their tasting instinct.

Multisensory Flavor Perception

Author : Betina Piqueras-Fiszman
Publisher : Woodhead Publishing
ISBN 13 : 008100351X
Total Pages : 376 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Multisensory Flavor Perception by : Betina Piqueras-Fiszman

Download or read book Multisensory Flavor Perception written by Betina Piqueras-Fiszman and published by Woodhead Publishing. This book was released on 2016-04-14 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink. The chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms which lead to crossmodal perception of flavor. The book brings together research which has not been presented before, making it the first book in the market to cover the literature of multisensory flavor perception by incorporating the latest in psychophysics and neuroscience. Authored by top academics and world leaders in the field Takes readers on a journey from the neurological underpinnings of multisensory flavor perception, then presenting insights that can be used by food companies to create better flavor sensations for consumers Offers a wide perspective on multisensory flavor perception, an area of rapidly expanding knowledge

Consciousness & Emotion

Author : Ralph D. Ellis
Publisher : John Benjamins Publishing
ISBN 13 : 9027294615
Total Pages : 344 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Consciousness & Emotion by : Ralph D. Ellis

Download or read book Consciousness & Emotion written by Ralph D. Ellis and published by John Benjamins Publishing. This book was released on 2005-03-18 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this volume of Consciousness & Emotion Book Series are organized around the theme of "enaction." Enactive emotional processes are not merely the recipients of information or the passive victims of input and learning. The organism first is engaged in an ongoing, complex pattern of self-organizational activity, for the purpose of maintaining a dynamical continuity of pattern across changes of subserving micro-constituents and environmental conditions, making use of multiple shunt mechanisms, feedback loops, and other complex dynamical features. Self-organizational structure is used to distinguish between action and mere reaction. Accordingly, the papers of this volume by leading students of emotion such as Jaak Panksepp, Luc Ciompi, Thomas Natsoulas, Farzaneh Pahlavan, Michela Balconi, Todd Lubart, Louise Sundararajan, Jordan Petersen and others address three main issues: I. Emotional influences on perception and thought II. Agency and choice III. Agency and moral value

Analysing Professional Genres

Author : Anna Trosborg
Publisher : John Benjamins Publishing
ISBN 13 : 9027283761
Total Pages : 273 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Analysing Professional Genres by : Anna Trosborg

Download or read book Analysing Professional Genres written by Anna Trosborg and published by John Benjamins Publishing. This book was released on 2000-02-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction “as typified forms of typified circumstances”, the rich dynamic aspects of genre knowledge can be disclosed. The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis. The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.

Organizational Culture and Leadership

Author : Edgar H. Schein
Publisher : John Wiley & Sons
ISBN 13 : 047064057X
Total Pages : 466 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Organizational Culture and Leadership by : Edgar H. Schein

Download or read book Organizational Culture and Leadership written by Edgar H. Schein and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regarded as one of the most influential management books of all time, this fourth edition of Leadership and Organizational Culture transforms the abstract concept of culture into a tool that can be used to better shape the dynamics of organization and change. This updated edition focuses on today's business realities. Edgar Schein draws on a wide range of contemporary research to redefine culture and demonstrate the crucial role leaders play in successfully applying the principles of culture to achieve their organizational goals.

Wine and Conversation

Author : Adrienne Lehrer
Publisher : Oxford University Press
ISBN 13 : 9780198042068
Total Pages : 336 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Wine and Conversation by : Adrienne Lehrer

Download or read book Wine and Conversation written by Adrienne Lehrer and published by Oxford University Press. This book was released on 2009-04-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vocabulary of wine is large and exceptionally vibrant -- from straight-forward descriptive words like "sweet" and "fragrant", colorful metaphors like "ostentatious" and "brash", to the more technical lexicon of biochemistry. The world of wine vocabulary is growing alongside the current popularity of wine itself, particularly as new words are employed by professional wine writers, who not only want to write interesting prose, but avoid repetition and clich?. The question is, what do these words mean? Can they actually reflect the objective characteristics of wine, and can two drinkers really use and understand these words in the same way? In this second edition of Wine and Conversation, linguist Adrienne Lehrer explores whether or not wine drinkers (both novices and experts) can in fact understand wine words in the same way. Her conclusion, based on experimental results, is no. Even though experts do somewhat better than novices in some experiments, they tend to do well only on wines on which they are carefully trained and/or with which they are very familiar. Does this mean that the elaborate language we use to describe wine is essentially a charade? Lehrer shows that although scientific wine writing requires a precise and shared use of language, drinking wine and talking about it in casual, informal setting with friends is different, and the conversational goals include social bonding as well as communicating information about the wine. Lehrer also shows how language innovation and language play, clearly seen in the names of new wines and wineries, as well as wine descriptors, is yet another influence on the burgeoning and sometimes whimsical world of wine vocabulary.