Neuroenology

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Publisher : Columbia University Press
ISBN 13 : 0231542879
Total Pages : 297 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Neuroenology by : Gordon M. Shepherd

Download or read book Neuroenology written by Gordon M. Shepherd and published by Columbia University Press. This book was released on 2016-11-22 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows, just as he did in Neurogastronomy: How the Brain Creates Flavor and Why It Matters, that creating the taste of wine engages more of the brain than does any other human behavior. He clearly illustrates the scientific underpinnings of this process, along the way enhancing our enjoyment of wine. Neuroenology is the first book on wine tasting by a neuroscientist. It begins with the movements of wine through the mouth and then consults recent research to explain the function of retronasal smell and its extraordinary power in creating wine taste. Shepherd comprehensively explains how the specific sensory pathways in the cerebral cortex create the memory of wine and how language is used to identify and imprint wine characteristics. Intended for a broad audience of readers—from amateur wine drinkers to sommeliers, from casual foodies to seasoned chefs—Neuroenology shows how the emotion of pleasure is the final judge of the wine experience. It includes practical tips for a scientifically informed wine tasting and closes with a delightful account of Shepherd's experience tasting classic Bordeaux vintages with French winemaker Jean-Claude Berrouet of the Chateau Petrus and Dominus Estate.

Neurogastronomy

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Publisher : Columbia University Press
ISBN 13 : 0231159110
Total Pages : 286 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Neurogastronomy by : Gordon Shepherd

Download or read book Neurogastronomy written by Gordon Shepherd and published by Columbia University Press. This book was released on 2013-07-16 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this sense, which constitutes the main component of flavor, is far more powerful and essential than previously believed. --from publisher description.

A Natural History of Wine

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Publisher : Yale University Press
ISBN 13 : 0300216602
Total Pages : 358 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis A Natural History of Wine by : Ian Tattersall

Download or read book A Natural History of Wine written by Ian Tattersall and published by Yale University Press. This book was released on 2015-11-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Wine is art. Wine is ritual. Wine is culture. Wine is romance. But in the hands of Tattersall and DeSalle . . . we learn that wine is also science.”—Neil deGrasse Tyson A Wall Street Journal Best Book for Wine Lovers An excellent bottle of wine can be the spark that inspires a brainstorming session. Such was the case for Ian Tattersall and Rob DeSalle, scientists who frequently collaborate on book and museum exhibition projects. When the conversation turned to wine one evening, it almost inevitably led the two—one a palaeoanthropologist, the other a molecular biologist—to begin exploring the many intersections between science and wine. This book presents their fascinating, freewheeling answers to the question “What can science tell us about wine?” And vice versa. Conversational and accessible to everyone, this colorfully illustrated book embraces almost every imaginable area of the sciences, from microbiology and ecology (for an understanding of what creates this complex beverage) to physiology and neurobiology (for insight into the effects of wine on the mind and body). The authors draw on physics, chemistry, biochemistry, evolution, and climatology, and they expand the discussion to include insights from anthropology, primatology, entomology, Neolithic archaeology, and even classical history. The resulting volume is indispensable for anyone who wishes to appreciate wine to its fullest. “Chemistry. Evolutionary biology. Genetics. This book is an excellent layman’s refresher on these diverse topics, and many more, and how they fit into the grand scheme of wine . . . A fact-packed and accessible read that goes a long way toward explaining why and how wine became such an important component in our enjoyment of the natural world.”—Wine Spectator

The End of Craving

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Publisher : Simon and Schuster
ISBN 13 : 1501192485
Total Pages : 272 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The End of Craving by : Mark Schatzker

Download or read book The End of Craving written by Mark Schatzker and published by Simon and Schuster. This book was released on 2022-11-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller from award-winning writer Mark Schatzker that reveals how our dysfunctional relationship with food began—and how science is leading us back to healthier living and eating. For the last fifty years, we have been fighting a losing war on food. We have cut fat, reduced carbs, eliminated sugar, and attempted every conceivable diet only to find that eighty-eight million American adults are prediabetic, more than a hundred million have high blood pressure, and nearly half now qualify as obese. The harder we try to control what we eat, the unhealthier we become. Why? Mark Schatzker has spent his career traveling the world in search of the answer. Now, in The End of Craving, he poses the profound question: What if the key to nutrition and good health lies not in resisting the primal urge to eat but in understanding its purpose? Beginning in the mountains of Europe and the fields of the Old South, Schatzker embarks on a quest to uncover the lost art of eating and living well. Along the way, he visits brain scanning laboratories and hog farms, and encounters cultural oddities and scientific paradoxes—northern Italians eat what may be the world’s most delicious cuisine, yet are among the world’s thinnest people; laborers in southern India possess an inborn wisdom to eat their way from sickness to good health. Schatzker reveals how decades of advancements in food technology have turned the brain’s drive to eat against the body, placing us in an unrelenting state of craving. Only by restoring the relationship between nutrition and the pleasure of eating can we hope to lead longer and happier lives. Combining cutting-edge science and ancient wisdom, The End of Craving is an urgent and radical investigation that “charts a roadmap not just for healthy eating, but for joyous eating, too” (Dan Barber, New York Times bestselling author of The Third Plate).

Why You Like the Wines You Like

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Publisher :
ISBN 13 : 9780615750880
Total Pages : 246 pages
Book Rating : 4.7/5 (58 download)

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Book Synopsis Why You Like the Wines You Like by : Tim Hanni

Download or read book Why You Like the Wines You Like written by Tim Hanni and published by . This book was released on 2013-01-10 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master of Wine and Chef Tim Hanni MW was hailed as the Wine Antisnob by the Wall Street Journal for his work in understanding consumer wine preferences and revolutionary concepts for wine and food pairing. This introductory volume for The New Wine Fundamentals wine education program is based on two decades of research by the author and many research colleagues. "Why You Like the Wines You Like; changing the way the world thinks about wine" introduces the physiological and psychological factors that shape personal wine preferences. It offers empowerment to wine drinkers at all levels and is a truly game-changing approach to the subject of the enjoyment of wine and wine with food. Why You Like the Wine You Like also looks at the countless myths and lore associated with wine and provides insights and an information for anyone interested in wine history. Hanni's wine and food principles were adopted last year and taught as part of the Advanced Diploma curriculum for the Wine & Spirits Educational Trust. "Wine and food pairing is has become an imaginary and metaphorical exercise with little basis in reality," Hanni says. "I am on a mission to have everyone pair wines with the diner, not the dinner." "I have spent many hours with Tim wrestling with some of his ideas while they were still in the formative stage. It was both an exhilarating and an exhaustive experience. With a broad and deep knowledge of wine and food history as well as their complexities, he is not afraid to challenge the way things are done and suggest alternatives. He's not dogmatic in his beliefs, but he demands that conventional thinkers think again. You may not agree with all his conclusions, but I promise he will make you think." George Taber, author of the bestseller The Judgment of Paris and A Guide to Bargain Wines and former correspondent and editor for Time magazine

absence of clutter

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Publisher : MIT Press
ISBN 13 : 026204367X
Total Pages : 289 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis absence of clutter by : Paul Stephens

Download or read book absence of clutter written by Paul Stephens and published by MIT Press. This book was released on 2020-03-24 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of minimal writing—texts generally shorter than a sentence—as complex, powerful literary and visual works. In the 1960s and 70s, minimal and conceptual artists stripped language down to its most basic components: the word and the letter. Barbara Kruger, Jenny Holzer, Carl Andre, Lawrence Weiner, and others built lucrative careers from text-based art. Meanwhile, poets and writers created works of minimal writing—visual texts generally shorter than a sentence. (One poem by Aram Saroyan reads in its entirety: eyeye.) In absence of clutter, Paul Stephens offers the first comprehensive account of minimal writing, arguing that it is equal in complexity and power to better-known, more commercial text-based art. Minimal writing, Stephens writes, can be beguilingly simple on the surface, but can also offer iterative reading experiences on multiple levels, from the fleeting to the ponderous. “absence of clutter,” for example, the entire text of a poem by Robert Grenier, is both expressive and self-descriptive. Stephens first sets out a theoretical framework for reading and viewing minimal writing and then offers close readings of works of minimal writing by Saroyan, Grenier, Norman Pritchard, Natalie Czech, and others. He “reverse engineers” recent works by Jen Bervin, Craig Dworkin, and Christian Bök that draw on molecular biology, and explores print-on-demand books by Holly Melgard, code poetry by Nick Montfort, Twitter-based work by Allison Parrish, and the use of Instagram by Hans-Ulrich Obrist and Saroyan. Text, it seems, is becoming ever more prevalent in visual art; meanwhile, poems are getting shorter. When reading has become scanning a screen and writing tapping out a text, absence of clutter invites us to reflect on how we read, see, and pay attention.

An Anatomy of Thought

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Publisher : Oxford University Press
ISBN 13 : 0198031327
Total Pages : 465 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis An Anatomy of Thought by : Ian Glynn

Download or read book An Anatomy of Thought written by Ian Glynn and published by Oxford University Press. This book was released on 2003-04-10 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a dazzlingly wide array of disciplines--physiology, neurology, psychology, anthropology, linguistics, and philosophy--Ian Glynn explains virtually every aspect of the workings of the brain, unlocking the mysteries of the mind. Here are the mechanics of nerve messages; the functioning of sensory receptors; the processes by which the brain sees, tastes, and smells; the seats of language, memory, and emotions. Glynn writes with exceptional clarity and offers telling examples: to help explain vision, for instance, he discusses optical illusions as well as cases of patients who suffer disordered seeing through healthy eyes (such as the loss of the ability to recognize familiar faces). The breadth of Glynn's erudition is astonishing, as he ranges from parallel processing in computers to the specialization of different regions of the brain (illustrated with fascinating instances of the bizarre effects of localized brain damage). He explains the different types of memory (episodic and semantic, as well as short-term and implicit memory), traces the path through the brain of information leading to emotional responses, and engages in a discussion of language that takes in Noam Chomsky and Hawaiian pidgin. Moreover, for every subject Glynn addresses, he offers a thorough-going scientific history. For example, before discussing the evolution of the brain, he provides an account of the theory of evolution itself, from the writing and success of The Origin of Species to recent work on the fossil record, DNA, and RNA. No other single volume has captured the full expanse of our knowledge of consciousness and the brain. A work of unequaled authority and eloquence, An Anatomy of Thought promises to be a new landmark of scientific writing.

Mouthfeel

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Publisher : Columbia University Press
ISBN 13 : 0231543247
Total Pages : 424 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Mouthfeel by : Ole Mouritsen

Download or read book Mouthfeel written by Ole Mouritsen and published by Columbia University Press. This book was released on 2017-02-21 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is chocolate melting on the tongue such a decadent sensation? Why do we love crunching on bacon? Why is fizz-less soda such a disappointment to drink, and why is flat beer so unappealing to the palate? Our sense of taste produces physical and emotional reactions that cannot be explained by chemical components alone. Eating triggers our imagination, draws on our powers of recall, and activates our critical judgment, creating a unique impression in our mouths and our minds. How exactly does this alchemy work, and what are the larger cultural and environmental implications? Collaborating in the laboratory and the kitchen, Ole G. Mouritsen and Klavs Styrbæk investigate the multiple ways in which food texture influences taste. Combining scientific analysis with creative intuition and a sophisticated knowledge of food preparation, they write a one-of-a-kind book for food lovers and food science scholars. By mapping the mechanics of mouthfeel, Mouritsen and Styrbæk advance a greater awareness of its link to our culinary preferences. Gaining insight into the textural properties of raw vegetables, puffed rice, bouillon, or ice cream can help us make healthier and more sustainable food choices. Through mouthfeel, we can recreate the physical feelings of foods we love with other ingredients or learn to latch onto smarter food options. Mastering texture also leads to more adventurous gastronomic experiments in the kitchen, allowing us to reach even greater heights of taste sensation.

Cognitive Biology

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Publisher : MIT Press
ISBN 13 : 0262551896
Total Pages : 353 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Cognitive Biology by : Luca Tommasi

Download or read book Cognitive Biology written by Luca Tommasi and published by MIT Press. This book was released on 2024-04-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of current research at the intersection of psychology and biology, integrating evolutionary and developmental data and explanations. In the past few decades, sources of inspiration in the multidisciplinary field of cognitive science have widened. In addition to ongoing vital work in cognitive and affective neuroscience, important new work is being conducted at the intersection of psychology and the biological sciences in general. This volume offers an overview of the cross-disciplinary integration of evolutionary and developmental approaches to cognition in light of these exciting new contributions from the life sciences. This research has explored many cognitive abilities in a wide range of organisms and developmental stages, and results have revealed the nature and origin of many instances of the cognitive life of organisms. Each section of Cognitive Biology deals with a key domain of cognition: spatial cognition; the relationships among attention, perception, and learning; representations of numbers and economic values; and social cognition. Contributors discuss each topic from the perspectives of psychology and neuroscience, brain theory and modeling, evolutionary theory, ecology, genetics, and developmental science. Contributors Chris M. Bird, Elizabeth M. Brannon, Neil Burgess, Jessica F. Cantlon, Stanislas Dehaene, Christian F. Doeller, Reuven Dukas, Rochel Gelman, Alexander Gerganov, Paul W. Glimcher, Robert L. Goldstone, Edward M. Hubbard, Lucia F. Jacobs, Mark H. Johnson, Annette Karmiloff-Smith, David Landy, Lynn Nadel, Nora S. Newcombe, Daniel Osorio, Mary A. Peterson, Manuela Piazza, Philippe Pinel, Michael L. Platt, Kristin R. Ratliff, Michael E. Roberts, Wendy S. Shallcross, Stephen V. Shepherd, Sylvain Sirois, Luca Tommasi, Alessandro Treves, Alexandra Twyman, Giorgio Vallortigara

The Neuron

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Publisher : Oxford University Press, USA
ISBN 13 : 9780195145236
Total Pages : 640 pages
Book Rating : 4.1/5 (452 download)

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Book Synopsis The Neuron by : Irwin B. Levitan

Download or read book The Neuron written by Irwin B. Levitan and published by Oxford University Press, USA. This book was released on 2002 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended for use by advanced undergraduate, graduate and medical students, this book presents a study of the unique biochemical and physiological properties of neurons, emphasising the molecular mechanisms that generate and regulate their activity.

The Sommelier's Atlas of Taste

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Publisher : Ten Speed Press
ISBN 13 : 0399578234
Total Pages : 354 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The Sommelier's Atlas of Taste by : Rajat Parr

Download or read book The Sommelier's Atlas of Taste written by Rajat Parr and published by Ten Speed Press. This book was released on 2018-10-23 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the prestigious André Simon Drink Book Award The first definitive reference book to describe, region-by-region, how the great wines of Europe should taste. This will be the go-to guide for aspiring sommeliers, wine aficionados who want to improve their blind tasting skills, and amateur enthusiasts looking for a straightforward and visceral way to understand and describe wine. In this seminal addition to the wine canon, noted experts Rajat Parr and Jordan Mackay share everything they've learned in their decades of tasting wine. The result is the most in-depth study of the world's greatest wine regions ever published. There are books that describe the geography of wine regions. And there are books that describe the way basic wines and grapes should taste. But there are no books that describe the intricacies of the way wines from various subregions, soils, and appellations should taste. Now, for the first time ever, you can learn about the differences between wines from the 7 grand crus and 40 premier crus of Chablis, or the terroirs in Barolo, Champagne, and Bordeaux. Paying attention to styles, winemakers, soils, and the most cutting-edge of trends, this book explains how to understand the wines of the world not in the classical way, but in the modern way--appellation by appellation, soil by soil, technique by technique--making it an essential reference and instant classic.

Integrative Organismal Biology

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Publisher : John Wiley & Sons
ISBN 13 : 1118398785
Total Pages : 371 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Integrative Organismal Biology by : Lynn B. Martin

Download or read book Integrative Organismal Biology written by Lynn B. Martin and published by John Wiley & Sons. This book was released on 2015-02-16 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrative Organismal Biology synthesizes current understandings of the causes and consequences of individual variation at the physiological, behavioral and organismal levels. Emphasizing key topics such as phenotypic plasticity and flexibility, and summarizing emerging areas such as ecological immunology, oxidative stress biology and others, Integrative Organismal Biology pulls together information from diverse disciplines to provide a synthetic view of the role of the individual in evolution. Beginning with the role of the individual in evolutionary and ecological processes, the book covers theory and mechanism from both classic and modern perspectives. Chapters explore concepts such as phenotypic plasticity, genetic and epigenetic variation, physiological and phenotypic variation, homeostasis, and gene and physiological regulatory networks. A concluding section interweaves these concepts through a series of case studies of life processes such as aging, reproduction, and immune defense. Written and edited by leaders in the field, Integrative Organismal Biology will be an important advanced textbook for students and researchers across a variety of subdisciplines of integrative biology.

The Aesthetics of Food

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Publisher : Rowman & Littlefield
ISBN 13 : 1783487445
Total Pages : 214 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis The Aesthetics of Food by : Kevin W. Sweeney

Download or read book The Aesthetics of Food written by Kevin W. Sweeney and published by Rowman & Littlefield. This book was released on 2017-12-29 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aesthetics of Food sets out the continuing philosophical debate about the aesthetic nature of food. The debate begins with Plato’s claim that only objects of sight and hearing could be beautiful; consequently, food as something we smell and taste could not be beautiful. Plato’s sceptical position has been both supported and opposed in one form or another throughout the ages. This book demonstrates how the current debate has evolved and critically assesses that debate, showing how it has been influenced by the changing nature of critical theory and changes in art historical paradigms (Expressionism, Modernism, and Post-modernism), as well as by recent advances in neuroscience. It also traces changes in our understanding of the sensory experience of food and drink, from viewing taste as a simple single sense to current views on its complex multi-sensory nature. Particular attention is paid to recent philosophical discussion about wine: whether an interest in a wine reflects only a subjective or personal preference or whether one can make objective judgments about the quality and merit of a wine. Finally, the book explores how the debate has been informed by changes in the cooking, presenting, and consuming of food, for example by the appearance of the restaurant in the early nineteenth century as well as the rise of celebrity chefs.

Multisensory Perception

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Publisher : Academic Press
ISBN 13 : 0128125640
Total Pages : 488 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis Multisensory Perception by : K. Sathian

Download or read book Multisensory Perception written by K. Sathian and published by Academic Press. This book was released on 2019-09-15 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multisensory Perception: From Laboratory to Clinic surveys the current state of knowledge on multisensory processes, synthesizing information from diverse streams of research and defining hypotheses and questions to direct future work. Reflecting the nature of the field, the book is interdisciplinary, comprising the findings and views of writers with diverse backgrounds and varied methods, including psychophysical, neuroanatomical, neurophysiological and neuroimaging approaches. Sections cover basic principles, specific interactions between the senses, the topic of crossmodal correspondences between particular sensory attributes, the related topic of synesthesia, and the clinic. Offers a comprehensive, up-to-date overview of the current state of knowledge on multisensory processes Coverage includes basic principles, specific interactions between the senses, crossmodal correspondences and the clinical aspects of multisensory processes Includes psychophysical, neuroanatomical, neurophysiological and neuroimaging approaches

Drosophila Neurobiology

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Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Drosophila Neurobiology by : Bing Zhang

Download or read book Drosophila Neurobiology written by Bing Zhang and published by . This book was released on 2010 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on Cold Spring Harbor Laboratory's long-running course, Drosophila Neurobiology: A Laboratory Manual offers detailed protocols and background material for researchers interested in using Drosophila as an experimental model for investigating the nervous system. This manual covers three approaches to the field: analysis of neural development, recording and imaging activities in the nervous system, and analysis of behavior. Techniques described include molecular, genetic, electrophysiological, imaging, behavioral and developmental methods.

Dictionary of Developmental Biology and Embryology

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Publisher : John Wiley & Sons
ISBN 13 : 1118076516
Total Pages : 257 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Dictionary of Developmental Biology and Embryology by : Frank J. Dye

Download or read book Dictionary of Developmental Biology and Embryology written by Frank J. Dye and published by John Wiley & Sons. This book was released on 2012-02-21 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A newly revised edition of the standard reference for the field today—updated with new terms, major discoveries, significant scientists, and illustrations Developmental biology is the study of the mechanisms of development, differentiation, and growth in animals and plants at the molecular, cellular, and genetic levels. The discipline has gained prominence in part due to new interdisciplinary approaches and advances in technology, which have led to the rapid emergence of new concepts and words. The Dictionary of Developmental Biology and Embryology, Second Edition is the first comprehensive reference focused on the field's terms, research, history, and people. This authoritative A-to-Z resource covers classical morphological and cytological terms along with those from modern genetics and molecular biology. Extensively cross-referenced, the Dictionary includes definitions of terms, explanations of concepts, and biographies of historical figures. Comparative aspects are described in order to provide a sense of the evolution of structures, and topics range from fundamental terminology, germ layers, and induction to RNAi, evo-devo, stem cell differentiation, and more. Readers will find such features of embryology and developmental biology as: Vertebrates Invertebrates Plants Developmental genetics Evolutionary developmental biology Molecular developmental biology Medical embryology The author's premium on accessibility allows readers at all levels to enhance their vocabulary in their field and understand terminology beyond their specific focus. Researchers and students in developmental biology, cell biology, developmental genetics, and embryology will find the dictionary to be a vital resource.

The Wine Bible

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Publisher : Workman Publishing Company
ISBN 13 : 0761187154
Total Pages : 2408 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis The Wine Bible by : Karen MacNeil

Download or read book The Wine Bible written by Karen MacNeil and published by Workman Publishing Company. This book was released on 2015-10-13 with total page 2408 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one can describe a wine like Karen MacNeil. Comprehensive, entertaining, authoritative, and endlessly interesting, The Wine Bible is a lively course from an expert teacher, grounding the reader deeply in the fundamentals—vine-yards and varietals, climate and terroir, the nine attributes of a wine’s greatness—while layering on tips, informative asides, anecdotes, definitions, photographs, maps, labels, and recommended bottles. Discover how to taste with focus and build a wine-tasting memory. The reason behind Champagne’s bubbles. Italy, the place the ancient Greeks called the land of wine. An oak barrel’s effect on flavor. Sherry, the world’s most misunderstood and underappreciated wine. How to match wine with food—and mood. Plus everything else you need to know to buy, store, serve, and enjoy the world’s most captivating beverage.