Religions As Brands

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Religions as Brands

Author : Jean-Claude Usunier
Publisher : Routledge
ISBN 13 : 1317067088
Total Pages : 287 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Religions as Brands by : Jean-Claude Usunier

Download or read book Religions as Brands written by Jean-Claude Usunier and published by Routledge. This book was released on 2016-04-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

Religions as Brands

Author : Jean-Claude Usunier
Publisher : Routledge
ISBN 13 : 1317067096
Total Pages : 276 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Religions as Brands by : Jean-Claude Usunier

Download or read book Religions as Brands written by Jean-Claude Usunier and published by Routledge. This book was released on 2016-04-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.

Brands of Faith

Author : Mara Einstein
Publisher : Routledge
ISBN 13 : 1134130104
Total Pages : 256 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Brands of Faith by : Mara Einstein

Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.

Religion in Consumer Society

Author : François Gauthier
Publisher : Routledge
ISBN 13 : 1317067568
Total Pages : 291 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Religion in Consumer Society by : François Gauthier

Download or read book Religion in Consumer Society written by François Gauthier and published by Routledge. This book was released on 2016-04-08 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting an overview of an emerging field in the study of contemporary religion, this book, together with a complementary volume Religion in the Neoliberal Age, explores issues of religion, neoliberalism and consumer society. Claiming that we have entered a new phase that implies more than the recasting of state-religion relations, the authors examine how religious changes are historically anchored in modernity but affected by the commoditization, mediatization, neoliberalization and globalization of society and social life. Religion in Consumer Society explores religion as both shaped by consumer culture and as shaping consumer culture. Following an introduction which critically analyses studies on consumer culture and integrates scholarship in the sociology of religion, this book explores the following topics: how consumerism and electronic media have shaped globalized culture, and how this is affecting religion; the dynamics and characteristics of often overlooked middle-class religion, and how these relate to globalization and differences between 'developed' and 'emerging' countries; emerging trends, and how we understand phenomena as different as mega churches and holistic spiritualistic journeys, and how the pressures of consumer culture act on religious traditions, indigenous and exogenous; the politics of religious phenomena in the Age of Neoliberalism; and the hybrid areas emerging from these reconfigurations of religion and the market. Outlining changes in both the political-institutional and cultural spheres, the contributors offer an international overview of developments in different countries and state of the art representation of religion in the new global political economy.

Brands of Faith

Author : Mara Einstein
Publisher : Routledge
ISBN 13 : 1134130090
Total Pages : 439 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Brands of Faith by : Mara Einstein

Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.

Branding Faith

Author : Phil Cooke
Publisher : ReadHowYouWant.com
ISBN 13 : 1459606507
Total Pages : 314 pages
Book Rating : 4.4/5 (596 download)

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Book Synopsis Branding Faith by : Phil Cooke

Download or read book Branding Faith written by Phil Cooke and published by ReadHowYouWant.com. This book was released on 2010-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you hit a wall with your church, ministry or non-profit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, have you noticed that the spark never catches fire? Media and marketing expert Phil Cooke wants every ministry to ask, Who are we? By identifying what makes your organization different from the thousands clamoring for attention, you can get your message heard. Cooke has consulted with many of the most recognized churches and non-profits in the world, and in Branding Faith; Why Some Ministries Impact Culture and Others Don't, he shares his road-tested strategies for using media and marketing to make your mark on people's minds and hearts. Whatever the size of your organization, his helpful hints and insider know-how will give you the tools to set your ministry's strategies ablaze.

Christianity Encountering World Religions (Encountering Mission)

Author : Terry C. Muck
Publisher : Baker Books
ISBN 13 : 1441205268
Total Pages : 408 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis Christianity Encountering World Religions (Encountering Mission) by : Terry C. Muck

Download or read book Christianity Encountering World Religions (Encountering Mission) written by Terry C. Muck and published by Baker Books. This book was released on 2009-04-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current religious climate poses unique challenges to those engaged in mission. Thus the authors of this book propose a new, yet very biblical, model for interacting with people of other faiths. They term this model giftive mission, as it is based on the metaphor of free gift. We bear the greatest gift possible--the gospel message. Adopting this perspective not only has the potential for greater missionary success but also enables us to more closely imitate God's gracious activity in the world. The core of the book explores eleven practices that characterize giftive mission. Each practice is illustrated through the story of a figure from mission history who embodied that practice. Further discussion shows how to incorporate these practices in specific mission settings.

Handbook of Research on the Impact of Fandom in Society and Consumerism

Author : Wang, Cheng Lu
Publisher : IGI Global
ISBN 13 : 1799810496
Total Pages : 605 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Impact of Fandom in Society and Consumerism by : Wang, Cheng Lu

Download or read book Handbook of Research on the Impact of Fandom in Society and Consumerism written by Wang, Cheng Lu and published by IGI Global. This book was released on 2019-10-25 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Religion and the American Nation

Author : John Frederick Wilson
Publisher : University of Georgia Press
ISBN 13 : 9780820322896
Total Pages : 132 pages
Book Rating : 4.3/5 (228 download)

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Book Synopsis Religion and the American Nation by : John Frederick Wilson

Download or read book Religion and the American Nation written by John Frederick Wilson and published by University of Georgia Press. This book was released on 2003 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively survey ranges across several centuries of change in the ways historians have thought and written about religion in America. In particular, John F. Wilson is concerned with how historians have perceived religion's relationship to the political organization of our country. He begins by establishing the genesis of religion as a specialized area of American history in the nineteenth century, and then discusses religious history's development through the early 1970s. Along the way he considers topics ranging from the "long shadow" the Puritans have cast over our comprehension of religion in American history to the ascendancy of such institutions as the University of Chicago as systematizing forces in religious scholarship. Wilson then discusses how scholars, since the early 1970s, have sought to ground their accounts of American religious trends and events in ways that either avoid or transcend references to Puritanism. The rise of comparative religious histories, Wilson notes, has been the welcome outcome. Moving into the present, Wilson explores a range of behaviors, if not beliefs, that might be understood as religious aspects of American life, and looks at how the spiritual or religious dimensions of American cultural life have been expressed in gnosticism, the mass media, and consumerism. One commentator, Wilson notes, suggested that there are no longer any religions as such in America today, but only religious "brands." Wilson himself sees America as a place where there is room for Old World traditions and new spiritual initiatives, a modern nation remarkably hospitable to ancient preoccupations.

How Religion Works

Author : Ilkka Pyysiäinen
Publisher : BRILL
ISBN 13 : 9004496211
Total Pages : 284 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis How Religion Works by : Ilkka Pyysiäinen

Download or read book How Religion Works written by Ilkka Pyysiäinen and published by BRILL. This book was released on 2021-10-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent findings in cognitive science and evolutionary psychology provide important insights to the processes which make religious beliefs and behaviors such efficient attractors in and across various cultural settings. The specific salience of religious ideas is based on the fact that they are 'counter-intuitive': they contradict our intuitive expectations of how entities normally behave. Counter-intuitive ideas are only produced by a mind capable of crossing the boundaries that separate such ontological domains as persons, living things, and solid objects. The evolution of such a mind has only taken place in the human species. How certain kinds of counter-intuitive ideas are selected for a religious use is discussed from varying angles. Cognitive considerations are thus related to the traditions of comparative religion. This publication has also been published in paperback, please click here for details.

Sourcebook of the World's Religions

Author : Joel Beversluis
Publisher : New World Library
ISBN 13 : 1577313321
Total Pages : 420 pages
Book Rating : 4.5/5 (773 download)

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Book Synopsis Sourcebook of the World's Religions by : Joel Beversluis

Download or read book Sourcebook of the World's Religions written by Joel Beversluis and published by New World Library. This book was released on 2011-02-08 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this is the most comprehensive work available on the rich variety of paths available to today's spiritual seekers. More than an academic reference, it explores how religions can collaborate to help the world. Essays exploring the realm of building an interfaith community add to the book's detailed portraits of the major religious traditions. The Sourcebook also contains essays on spiritual practices as diverse as theosophy, wicca, and indigenous religions. This revised edition of the Sourcebook offers an unparalleled look at where spirituality is headed in the coming millennium.

Larson's Book of World Religions and Alternative Spirituality

Author : Bob Larson
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 9780842364171
Total Pages : 596 pages
Book Rating : 4.3/5 (641 download)

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Book Synopsis Larson's Book of World Religions and Alternative Spirituality by : Bob Larson

Download or read book Larson's Book of World Religions and Alternative Spirituality written by Bob Larson and published by Tyndale House Publishers, Inc.. This book was released on 2004 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this indispensable reference tool for parents, students, and pastors alike, Larson analyzes dozens of world religions and spiritual movements from Islam to UFOs, New Age movements to witchcraft. This volume helps address tough questions from a biblical perspective.

The Wealth of Religions

Author : Robert J Barro
Publisher : Princeton University Press
ISBN 13 : 0691185794
Total Pages : 212 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Wealth of Religions by : Robert J Barro

Download or read book The Wealth of Religions written by Robert J Barro and published by Princeton University Press. This book was released on 2019-05-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: How religious beliefs and practices can influence the wealth of nations Which countries grow faster economically—those with strong beliefs in heaven and hell or those with weak beliefs in them? Does religious participation matter? Why do some countries experience secularization while others are religiously vibrant? In The Wealth of Religions, Rachel McCleary and Robert Barro draw on their long record of pioneering research to examine these and many other aspects of the economics of religion. Places with firm beliefs in heaven and hell measured relative to the time spent in religious activities tend to be more productive and experience faster growth. Going further, there are two directions of causation: religiosity influences economic performance and economic development affects religiosity. Dimensions of economic development—such as urbanization, education, health, and fertility—matter too, interacting differently with religiosity. State regulation and subsidization of religion also play a role. The Wealth of Religions addresses the effects of religious beliefs on character traits such as work ethic, thrift, and honesty; the Protestant Reformation and its long-term effects on education and religious competition; Communism’s suppression of and competition with religion; the effects of Islamic laws and regulations on the functioning of markets and, hence, on the long-term development of Muslim countries; why some countries have state religions; analogies between religious groups and terrorist organizations; the violent origins of the Dalai Lama’s brand of Tibetan Buddhism; and the use by the Catholic Church of saint-making as a way to compete against the rise of Protestant Evangelicals. Timely and incisive, The Wealth of Religions provides fresh insights into the vital interplay between religion, markets, and economic development.

Religions for Today

Author : Roger Whiting
Publisher : Nelson Thornes
ISBN 13 : 9780748705863
Total Pages : 292 pages
Book Rating : 4.7/5 (58 download)

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Book Synopsis Religions for Today by : Roger Whiting

Download or read book Religions for Today written by Roger Whiting and published by Nelson Thornes. This book was released on 1991 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previously published as Religions of Man and dealing with eight major religions, this third edition includes updated facts and an expansion of some topics. The author aims to meet the needs of GCSE syllabuses and SCE, and also to to present the internal faith of religious adherents as they travel on the road of life.

Modes of Religiosity

Author : Harvey Whitehouse
Publisher : Rowman Altamira
ISBN 13 : 9780759106154
Total Pages : 214 pages
Book Rating : 4.1/5 (61 download)

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Book Synopsis Modes of Religiosity by : Harvey Whitehouse

Download or read book Modes of Religiosity written by Harvey Whitehouse and published by Rowman Altamira. This book was released on 2004 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religions--whatever else they may be--are configurations of cultural information reproduced across space and time. Beginning with this seemingly obvious fact of religious transmission, Harvey Whitehouse goes on to construct a testable theory of how religions are created, passed on, and changed. At the center of his theory are two divergent 'modes of religiosity: ' the imagistic and the doctrinal. Drawing from recent advances in cognitive science, Whitehouse's theory shows how religions tend to coalesce around one of these two poles depending on how religious behaviors are remembered. In the 'imagistic mode, ' rituals have a lasting impact on people's minds, haunting not only our memories but influencing the way we ruminate on religious topics. These psychological features are linked to the scale and structure of religious communities, fostering small, exclusive, and ideologically heterogeneous ritual groupings or factions. In the 'doctrinal mode', on the other hand, religious knowledge is primarily spread through intensive and repetitive teaching; religious communities are contrastingly large, inclusive, and centrally regulated. While these tendencies have long been recognized in the history of the study of religion, the modes of religiosity theory is unique in that it explains why these tendencies exist. More importantly, Whitehouse does not give the final word, but invites us to join a series of collaborative networks among anthropologists, historians, archaeologists, and psychologists, currently trying to falsify, confirm, or refine the theory. Are you tired of the flood of descriptions and interpretations of religions which offer no clear strategy for evaluation, comparison, and testing? Modes of Religiosity can provide you with a new way to think when you think about religion.

Christian-Owned Companies: What Does it Look Like when a Follower of Jesus Runs a Business?

Author : Michael Zigarelli
Publisher :
ISBN 13 : 9780578614069
Total Pages : 340 pages
Book Rating : 4.6/5 (14 download)

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Book Synopsis Christian-Owned Companies: What Does it Look Like when a Follower of Jesus Runs a Business? by : Michael Zigarelli

Download or read book Christian-Owned Companies: What Does it Look Like when a Follower of Jesus Runs a Business? written by Michael Zigarelli and published by . This book was released on 2019-11-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: One Question, Fifty Companies, Eight Practical Answers. What does it look like when a follower of Jesus runs a business? It's a question we're asking more than ever before, from the front lines of business to the front page of the newspaper to the front row of the classroom. But our answers tend to be incomplete-personal anecdotes, media narratives, or simply revisiting the usual suspects. Christian-Owned Companies, the stories of 50 for-profit businesses, is the most thorough investigation of the question to date, uncovering eight practical answers. For business leaders, it's a road map. For academics, it's a theory. For students, it's a curriculum. And for a confused culture, it's a corrective to the stereotypes of the left and the right. Join Professor Zigarelli for an in-depth look at what Christian-owned companies really do and how they do it.

Strange Rites

Author : Tara Isabella Burton
Publisher : Public Affairs
ISBN 13 : 9781541762527
Total Pages : 320 pages
Book Rating : 4.7/5 (625 download)

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Book Synopsis Strange Rites by : Tara Isabella Burton

Download or read book Strange Rites written by Tara Isabella Burton and published by Public Affairs. This book was released on 2022-01-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sparklingly strange odyssey through the kaleidoscope of America's new spirituality: the cults, practices, high priests and prophets of our supposedly post-religion age. Fifty-five years have passed since the cover of Time magazine proclaimed the death of God and while participation in mainstream religion has indeed plummeted, Americans have never been more spiritually busy. While rejecting traditional worship in unprecedented numbers, today's Americans are embracing a kaleidoscopic panoply of spiritual traditions, rituals, and subcultures -- from astrology and witchcraft to SoulCycle and the alt-right.As the Internet makes it ever-easier to find new "tribes," and consumer capitalism forever threatens to turn spirituality into a lifestyle brand, remarkably modern American religious culture is undergoing a revival comparable with the Great Awakenings of centuries past. Faith is experiencing not a decline but a Renaissance. Disillusioned with organized religion and political establishments alike, more and more Americans are seeking out spiritual paths driven by intuition, not institutions. In Strange Rites, religious scholar and commentator Tara Isabella Burton visits with the techno-utopians of Silicon Valley; Satanists and polyamorous communities, witches from Bushwick, wellness junkies and social justice activists and devotees of Jordan Peterson, proving Americans are not abandoning religion but remixing it. In search of the deep and the real, they are finding meaning, purpose, ritual, and communities in ever-newer, ever-stranger ways.