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Social Media In Sport Theory And Practice
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Book Synopsis Social Media In Sport: Theory And Practice by : Gashaw Abeza
Download or read book Social Media In Sport: Theory And Practice written by Gashaw Abeza and published by World Scientific. This book was released on 2021-07-26 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Book Synopsis Advanced Theory and Practice in Sport Marketing by : Eric C. Schwarz
Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Routledge. This book was released on 2017-12-18 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.
Book Synopsis Social Media and Sports by : Galen Clavio
Download or read book Social Media and Sports written by Galen Clavio and published by Human Kinetics Publishers. This book was released on 2020-07-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Sports provides a holistic view of the impact of social media on sports communication, teaching conceptual understanding and creative skills for social media strategy, content creation, and execution. Develop practical knowledge and digital marketing skills that can be applied to sport marketing.
Book Synopsis Understanding Match-Fixing in Sport by : Bram Constandt
Download or read book Understanding Match-Fixing in Sport written by Bram Constandt and published by Taylor & Francis. This book was released on 2022-08-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together leading match-fixing researchers from different fields, this book offers new theoretical and applied perspectives on this persistent problem in sport and wider society. The book explores the foundations of match-fixing from multiple viewpoints, from sociology and criminology to policy and governance, exploring topics such as the use of network governance theory, ethics and integrity, and management aspects that position match-fixing in sport’s commercial landscape. Featuring cases and data from all around the world, the book explains how match-fixing has become a prominent feature of contemporary sport, and considers the efficacy and practicability of interventions to solve these problems. This is fascinating and important reading for any advanced student, researcher, practitioner, or policymaker with an interest in sport management, sports business, sport policy, sport development, sport law, or criminology.
Book Synopsis Social Media in Sport Marketing by : Timothy Newman
Download or read book Social Media in Sport Marketing written by Timothy Newman and published by Routledge. This book was released on 2017-01-08 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development.
Book Synopsis Team Psychology in Sports by : Stewart Cotterill
Download or read book Team Psychology in Sports written by Stewart Cotterill and published by Routledge. This book was released on 2012-08-21 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to mould a group of talented individual athletes into an effective team takes effort and skill. Team Psychology in Sports examines the crucial factors in the development of an effective team, introducing important psychological and organizational concepts and offering evidence-based interventions for enhancing the performance of any sports team. The book neatly bridges the gap between theory and practice, with real sporting case studies, examples and practical tools included in each chapter. It covers the full range of issues in team sport, including: planning communication cohesion motivation emotions momentum leadership recovery. No other book offers such an up-to-date, relevant and applied guide to working with sports teams. It is essential reading for all students and practitioners working in sport psychology or sports coaching.
Book Synopsis Managing Major Sports Events by : Milena M. Parent
Download or read book Managing Major Sports Events written by Milena M. Parent and published by Routledge. This book was released on 2020-11-29 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: • Bidding, leadership, and planning; • Marketing and human resource management; • Venues and ceremonies; • Communications and technology (including social media); • Functional area considerations (including sport, protocol, and event services); • Security and risk management; • Games-time considerations; • Event wrap-up and evaluation; • Legacy and sustainability. This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers. Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.
Book Synopsis Complex Systems in Sport by : Keith Davids
Download or read book Complex Systems in Sport written by Keith Davids and published by Routledge. This book was released on 2013-11-20 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complex systems in nature are those with many interacting parts, all capable of influencing global system outcomes. There is a growing body of research that has modeled sport performance from a complexity sciences perspective, studying the behavior of individual athletes and sports teams as emergent phenomena which self-organise under interacting constraints. This book is the first to bring together experts studying complex systems in the context of sport from across the world to collate core theoretical ideas, current methodologies and existing data into one comprehensive resource. It offers new methods of analysis for investigating representative complex sport movements and actions at an individual and team level, exploring the application of methodologies from the complexity sciences in the context of sports performance and the organization of sport practice. Complex Systems in Sport is important reading for any advanced student or researcher working in sport and exercise science, sports coaching, kinesiology or human movement.
Book Synopsis Skill Acquisition in Sport by : Nicola J. Hodges
Download or read book Skill Acquisition in Sport written by Nicola J. Hodges and published by Routledge. This book was released on 2012 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expertise and research into the development of expertise and skill acquistion in sports performance is a specific area of research within the more general field of motor skills acquisition. This is the first fully comprehensive and focused work on the subject.
Book Synopsis Psychology in Sports Coaching by : Adam R. Nicholls
Download or read book Psychology in Sports Coaching written by Adam R. Nicholls and published by Routledge. This book was released on 2017-06-26 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some of the most effective coaches understand the fundamentals of sport psychology, which include interacting effectively with athletes, creating the optimal environment, assessing the psychological needs of their athletes, and even providing them with the mental training required to maximise performance. Fully revised and updated, the second edition of Psychology in Sports Coaching: Theory and Practice clearly and accessibly introduces the principles and practice of sport psychology in the context of the coaching process. Drawing on the very latest research and theory, the book introduces the psychological tools and techniques that coaches can use to get the best performances out of their athletes. Including six new chapters on applying self-determination principles in coaching, creating the optimal motivational climate, increasing motivation, developing anti-doping attitudes, promoting challenge states, and mindfulness-based stress reduction training, the book also offers step-by-step guidance on key topics such as: Assessing the needs of athletes Facilitating awareness through goal-setting and performance profiling Working with special populations, including children and injured athletes Building team cohesion Maximising relationships and socially supporting athletes Teaching mental skills such as imagery and coping Building mental toughness and confidence. Every chapter contains useful features to aid learning and understanding, including in-depth case studies, critical thinking questions, clear and concise summaries, and practice exam questions. Psychology in Sports Coaching: Theory and Practice is essential reading for any student of sports coaching or any practising coach looking to extend and develop their skills, and useful applied reading for students of sport psychology.
Book Synopsis Sport Beyond Television by : Brett Hutchins
Download or read book Sport Beyond Television written by Brett Hutchins and published by Routledge. This book was released on 2012 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computers, the Internet, Web, mobile, and other digital media are increasingly important technologies in the production and consumption of sports media. Sport Beyond Television analyzes the changes that have given rise to this situation, combining theoretical insights with original evidence collected through extensive research and interviews with people working in the media and sport industries. It locates sports media as a pivotal component in online content economies and cultures, and counteracts the scant scholarly attention to sports media when compared to music, film and publishing in convergent media cultures.
Book Synopsis Sport Management and the Natural Environment by : Jonathan M. Casper
Download or read book Sport Management and the Natural Environment written by Jonathan M. Casper and published by Routledge. This book was released on 2015-05-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday business. Sport Management and the Natural Environment is the first book to introduce environmental theory and best practice in the context of sport management, demonstrating how sport organizations can become more effective and sustainable, and exploring the important advocacy role that sport organizations have in local and global communities. It considers the unique social, economic and political space that sport occupies in society, and examines the most important practical managerial issues related to sport and the environment, including: Facilities Finance and accounting Leadership Marketing, communication and digital media Operations Stakeholder relations Strategic planning Including contributions from leading academics and practitioners, Sport Management and the Natural Environment is the perfect foundation text for any course touching on environmental issues or social responsibility in sport, and essential reading for any sport manager looking to improve their professional practice.
Book Synopsis Working with Volunteers in Sport by : Graham Cuskelly
Download or read book Working with Volunteers in Sport written by Graham Cuskelly and published by Routledge. This book was released on 2006-10-03 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of volunteers in terms of time and expertise is integral to sport development and delivery from ‘sport for all’ to elite levels. Good volunteer management and a clear understanding of the way volunteers work in sport is essential to protect and nurture this valuable group of individuals. This is the first academic text to examine the role of volunteers in sport, and links theory and research to provide clear guidelines for implementing good volunteer management practice. The authors are well known for their research in this subject and cover the key issues including: developing sport through volunteers recruiting and retaining volunteers government policy and international comparisons specialist volunteers – coaches, officials, administrators relationships with paid staff volunteers and the law. Nearly six million adult volunteers work in sport in the UK alone and this work forms the backbone of much sporting success. Working with Volunteers in Sport is a valuable read for students and professionals alike.
Download or read book Sports Marketing written by Sean Ennis and published by Springer Nature. This book was released on 2020-11-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.
Book Synopsis Social Media in Travel, Tourism and Hospitality by : Evangelos Christou
Download or read book Social Media in Travel, Tourism and Hospitality written by Evangelos Christou and published by Routledge. This book was released on 2016-04-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Book Synopsis Sport Coaching with Diverse Populations by : James Wallis
Download or read book Sport Coaching with Diverse Populations written by James Wallis and published by Routledge. This book was released on 2020-10-25 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports coaches apply their skills in a wider variety of contexts, and with a more diverse range of athletes and participants, than ever before. This book introduces the professional competencies and knowledge needed to build successful working relationships across the different communities and groups with which coaches operate. The book offers important insight for coaches who work with specific populations including different age groups; black, Asian and minority ethnic (BAME) people; those of different gender or sexual orientation; individuals with disabilities or illness; the socio-economically disadvantaged; and refugees. Drawing on real-world case studies, such as coaching girls in combat sports and coaching cardiac rehab patients, and adopting a critical approach to values, philosophy and pedagogic process, this book argues that understanding the recipient of coaching and their particular needs is as important as content knowledge. With contributions from leading coaching researchers and practitioners, this is important reading for developing coaches, students on sports courses and other individuals involved in the sport pedagogy domain who seek to gain a better understanding of the demands of meeting the specific needs of people in the coaching process.
Book Synopsis Social Media and Crisis Communication by : Yan Jin
Download or read book Social Media and Crisis Communication written by Yan Jin and published by Routledge. This book was released on 2022-02-25 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
