Sport Teams Fans And Twitter

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Sport Teams, Fans, and Twitter

Author : Brandi Watkins
Publisher : Rowman & Littlefield
ISBN 13 : 1498540066
Total Pages : 149 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Sport Teams, Fans, and Twitter by : Brandi Watkins

Download or read book Sport Teams, Fans, and Twitter written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong relationship between sport fans and teams is an essential component for the success of the sport brand. This book provides an in-depth examination of the use of Twitter as a tool to enhance and maintain the fan-team relationship. As social media platforms have expanded beyond purely personal use, brands have had to adjust their strategic communication and marketing efforts. Drawing on research and theory from advertising, marketing, mass communication, and public relations, this book uses a mixed methods approach to better understand how online fan engagement using Twitter can help strengthen the fan-team relationship. Findings from this research has implications for the continued scholarly work on online engagement and relationship building as well as practical applications for effective use of Twitter as a strategic communication tool.

Sports Fans 2.0

Author : David M. Sutera
Publisher : Scarecrow Press
ISBN 13 : 0810890771
Total Pages : 213 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Sports Fans 2.0 by : David M. Sutera

Download or read book Sports Fans 2.0 written by David M. Sutera and published by Scarecrow Press. This book was released on 2013-04-25 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: As of 2012, Twitter has over 100 million active users worldwide, generating close to 230 million Tweets per day. Encouraged by sports shows that incorporate social media as a major component of their programming strategies, sports fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. Social media has made it possible for fans to cross the virtual barrier that separates them from the teams they love and the athletes they follow, changing the way fans and athletes interact in the world of sports. In Sports Fans 2.0: How Fans Are Using Social Media to Get Closer to the Game, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship. He examines the ways in which digital media has created and facilitated new channels for sports fan engagement, and how technology has enhanced the fan’s perception of participating in America’s sports culture. In addition, Sutera shows how high-profile athletes are using social media to increase their fan base and promote their own celebrity status, creating the sense that they are more accessible to their fans. Social media has forever altered the way sports fans and athletes engage with each other. Covering a wide range of sports and social media outlets, Sports Fans 2.0 is an accessible examination of how technology has changed—and will continue to change—the world of sports. Written for general readers and scholars alike, this book will appeal to anyone interested in the effects of social media on popular culture.

How Lucky

Author : Will Leitch
Publisher : HarperCollins
ISBN 13 : 0063073064
Total Pages : 274 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis How Lucky by : Will Leitch

Download or read book How Lucky written by Will Leitch and published by HarperCollins. This book was released on 2021-05-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Curl up with this page-turning mystery perfect for fall 2022 Edgar Award Nominee for Best Novel “A fantastic novel. . . . You are going to like this a lot.”—Stephen King “What’s more thrilling than a fictional character speaking to us in a voice we haven’t heard before, a voice so authentic and immediate—think Huck Finn, Holden Caulfield, Mattie Ross—that we suspect it must’ve been there all along, that we somehow managed to miss it? Daniel, the protagonist of Will Leitch’s smart, funny, heartbreaking new novel How Lucky, is just such a voice, and I’m not sure it will ever completely leave my head, or that I want it to.”—Richard Russo For readers of The Curious Incident of the Dog in the Night-Time and Nothing to See Here, a first novel as suspenseful and funny as it is moving, the unforgettable story of a fiercely resilient young man living with a physical disability, and his efforts to solve a mystery unfolding right outside his door. Daniel leads a rich life in the university town of Athens, Georgia. He’s got a couple close friends, a steady paycheck working for a regional airline, and of course, for a few glorious days each Fall, college football tailgates. He considers himself to be a mostly lucky guy—despite the fact that he’s suffered from a debilitating disease since he was a small child, one that has left him unable to speak or to move without a wheelchair. Largely confined to his home, Daniel spends the hours he’s not online communicating with irate air travelers observing his neighborhood from his front porch. One young woman passes by so frequently that spotting her out the window has almost become part of his daily routine. Until the day he’s almost sure he sees her being kidnapped...

The Fix is in

Author : Brian Tuohy
Publisher : Feral House
ISBN 13 : 1932595813
Total Pages : 323 pages
Book Rating : 4.9/5 (325 download)

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Book Synopsis The Fix is in by : Brian Tuohy

Download or read book The Fix is in written by Brian Tuohy and published by Feral House. This book was released on 2010 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Factual accounts expose how professional sports manipulate the outcomes of games for TV ratings and profits.

Brady vs Manning

Author : Gary Myers
Publisher : Crown
ISBN 13 : 0804139393
Total Pages : 312 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Brady vs Manning by : Gary Myers

Download or read book Brady vs Manning written by Gary Myers and published by Crown. This book was released on 2016-09-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller From Acclaimed sports journalist Gary Myers comes the definitive inside account of the greatest rivalry in NFL history Tom Brady and Peyton Manning are perhaps the two greatest quarterbacks of all time. They are living legends who have come to embody the quarterback position and shape an entire generation of the NFL. They have also been fierce rivals every step of the way, and their many epic duels have not only ranked among the best and most exciting games ever played, they have fundamentally shaped the lives of and careers of both men. But for all their shared brilliance, they are a study in contrasts. Tom is the underdog turned ultimate winner, an unheralded draft pick who went on to win a miraculous Super Bowl and become the leader of one of the NFL’s greatest dynasties. He is as firmly associated with big game brilliance as anyone who has ever played. Meanwhile Peyton was born into NFL royalty and a mountain of outsized expectations, yet somehow lived up to and exceeded all the hype, claiming virtually every passing record along his path to football immortality. The contrast in greatness—between the overachieving underdog and the crown prince of football, between postseason brilliance and statistical dominance—has served as an endless source of fascination for fans and media, and over the years as the two players have faced off again and again in classic games, the argument has only intensified. But until now, there has never been a definitive treatment of the debate that tells the real story. What do Tom and Peyton actually think of each other? What do their coaches think of them? What about teammates and opposing players? What are they like behind closed doors and in the locker room, and how does that influence their careers? How did their vastly different upbringings shape them, and how has each handled the injuries, setbacks and defeats they’ve dealt with over their careers? In this extraordinary book, veteran NFL correspondent Gary Myers tackles this subject from every angle and with unprecedented access and insight, drawing on a huge number of never-before-heard interviews with Brady and Manning, their coaches, their families, and those who have played with them and against them. The result is a remarkable collection of the most entertaining and revealing stories ever told about Peyton and Tom, from how they developed their vastly different leadership styles, to the unlikely friendship they’ve built over the years, to their respective exploits as locker room pranksters. Wildly entertaining and deeply thought-provoking, Brady vs Manning is essential reading for anyone who truly wants to understand these extraordinary players.

Never Settle

Author : Marty Smith
Publisher : Twelve
ISBN 13 : 1538733005
Total Pages : 252 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Never Settle by : Marty Smith

Download or read book Never Settle written by Marty Smith and published by Twelve. This book was released on 2019-08-06 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amazing and blessed life of popular ESPN reporter and correspondent for College GameDay, Marty Smith, whose mission in this thoughtful and funny memoir is to return fans to the true soul of sports in this country. You know Marty right? The guy during College GameDay hanging off the back of a pickup truck while zooming around the Clemson athletic facilities. The guy who visits Nick Saban's lake house and somehow gets Coach to jump in the lake. The guy who sits down with Dale Jr. at Daytona to talk through tears about his miraculous return to racing. The guy who interviews Tiger Woods, Tim Tebow, Peyton Manning and Jimmie Johnson -- the guy who gets paid to live the fantasy of every sports fan in America. Never Settle is the funny but oh, it's true story of how Marty got here, and a revealing look at his journey. Never Settle includes all the best stories and behind-the-scenes moments from Marty's wild life, covering topics including: college football, racing, fathers and sons, how sports can bring us together, and how it all goes back to growing up on a farm and playing high school ball in Pearisburg, Virginia.

Ultimate Guide to Twitter for Business

Author : Ted Prodromou
Publisher : Entrepreneur Press
ISBN 13 : 1599184494
Total Pages : 228 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis Ultimate Guide to Twitter for Business by : Ted Prodromou

Download or read book Ultimate Guide to Twitter for Business written by Ted Prodromou and published by Entrepreneur Press. This book was released on 2013-01-29 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers the secret sauce recipe for crafting the elusive sticky Tweets that win followers and supporters. It also shows how to mine Tweets from others to gain the trust of potential partners and customers. Original.

Sport Marketing

Author : Windy Dees
Publisher : Human Kinetics
ISBN 13 : 1492594628
Total Pages : 490 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Marketing by : Windy Dees

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

The Fix Is Still In

Author : Brian Tuohy
Publisher : Feral House
ISBN 13 : 1627310878
Total Pages : 253 pages
Book Rating : 4.6/5 (273 download)

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Book Synopsis The Fix Is Still In by : Brian Tuohy

Download or read book The Fix Is Still In written by Brian Tuohy and published by Feral House. This book was released on 2019-06-04 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this long-anticipated sequel to his jarring takedown of professional sports, The Fix Is In, internationally recognized game fixing expert and scholarly authority Brian Tuohy further reveals the truths all sports fans need to know. Based on dedicated research and previously unreleased FBI files, each chapter exposes sports in a manner none of the major leagues’ broadcast partners would dare attempt. No sport or league is spared as Tuohy rips through not only the likes of the NFL, NBA, MLB, NHL, and NASCAR, but also the PGA, UFC, eSports, horse racing, boxing, and both NCAA football and basketball. Along the way, championships are revealed as frauds, referees are exposed as accomplices, and legends are demolished. No sports fans should watch another game until they read this book and understand what truly is being presented as “pure” in America’s professional sports leagues.

Sport Cyberpsychology

Author : Olivia A. Hurley
Publisher : Routledge
ISBN 13 : 135183889X
Total Pages : 231 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Sport Cyberpsychology by : Olivia A. Hurley

Download or read book Sport Cyberpsychology written by Olivia A. Hurley and published by Routledge. This book was released on 2018-03-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Cyberpsychology is the first book devoted to assessing the influence of technology on human interaction, behaviour and mental health in a sport context, gathering research on the use of technology and the Internet by athletes, coaches and sport science support staff. The book identifies the potential impact of technology on athletes' mental preparation for competition, as well as the role of technology in improving performance. It explores the use of technology by athletes and sport organisations for social interaction, while also considering the 'darker' side of athletes’ Internet use. It covers topics including: the role of GPS, gaming and virtual reality in training and injury recovery the use of social media by athletes and sport organisations the psychology of self-presentation and brand management, as well as issues of online privacy the use of technology by other elite groups, such as military and medical personnel, and non-elite sportspeople cyberbullying and online harassment of athletes online gambling and athletes' mental health in relation to their online activities virtual learning environments and the educational opportunities the online world can offer athletes Accessibly written, with a companion website featuring lecture slides, reading lists, video links and suggested social media accounts, Sport Cyberpsychology offers a complete resource for students and instructors alike. It is important reading for any students of sport psychology, sport coaching or sport media, as well as coaches, athletes and sport science support staff.

The I in Team

Author : Erin C. Tarver
Publisher : University of Chicago Press
ISBN 13 : 022647013X
Total Pages : 242 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis The I in Team by : Erin C. Tarver

Download or read book The I in Team written by Erin C. Tarver and published by University of Chicago Press. This book was released on 2017-06-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is one sound that will always be loudest in sports. It isn’t the squeak of sneakers or the crunch of helmets; it isn’t the grunts or even the stadium music. It’s the deafening roar of sports fans. For those few among us on the outside, sports fandom—with its war paint and pennants, its pricey cable TV packages and esoteric stats reeled off like code—looks highly irrational, entertainment gone overboard. But as Erin C. Tarver demonstrates in this book, sports fandom has become extraordinarily important to our psyche, a matter of the very essence of who we are. Why in the world, Tarver asks, would anyone care about how well a total stranger can throw a ball, or hit one with a bat, or toss one through a hoop? Because such activities and the massive public events that surround them form some of the most meaningful ritual identity practices we have today. They are a primary way we—as individuals and a collective—decide both who we are who we are not. And as such, they are also one of the key ways that various social structures—such as race and gender hierarchies—are sustained, lending a dark side to the joys of being a sports fan. Drawing on everything from philosophy to sociology to sports history, she offers a profound exploration of the significance of sports in contemporary life, showing us just how high the stakes of the game are.

Women Sport Fans

Author : Kim Toffoletti
Publisher : Taylor & Francis
ISBN 13 : 1317280784
Total Pages : 168 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Women Sport Fans by : Kim Toffoletti

Download or read book Women Sport Fans written by Kim Toffoletti and published by Taylor & Francis. This book was released on 2017-06-26 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women worldwide are making their presence felt as sport fans in rapidly increasing numbers. This book makes a distinctive and innovative contribution to the study of sport fandom by exploring the growing visibility and interest in women who follow sport. It presents the latest data on women’s sport spectatorship in different regions of the world, posing new theoretical paradigms to study the globalised nature of female sport fandom. This book goes beyond conventional approaches to analysing the practices of women sport fans. By using a critical feminist perspective to investigate cultural conditions and social contexts (including globalisation, digital networked technologies, consumerism, neoliberalism and postfeminism), it brings into view a diversity of women’s voices and experiences as sport fans. It sheds new light on the power dynamics of gender, ethnicity and sexuality influencing women’s participation in sport spectatorship and interrogates the ways female sport fandom is made visible through transnational media networks. Women Sport Fans: Identification, Participation, Representation is fascinating reading for all those interested in sport and gender, the sociology of sport, or women’s studies.

Athletic Administration for College, High School, Youth, and Club Sport

Author : Dina Gentile
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284107302
Total Pages : 325 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Athletic Administration for College, High School, Youth, and Club Sport by : Dina Gentile

Download or read book Athletic Administration for College, High School, Youth, and Club Sport written by Dina Gentile and published by Jones & Bartlett Learning. This book was released on 2019-03-21 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ideal text for many courses offered within the Sport Management curriculum, Athletic Administration for College, High School, Youth and Club Sport incorporates the analysis of prominent issues that administratiors are challenged to resolve in their specific sport setting. Students looking for careers outside of professional sports will learn from both the content supplied throughout the text, and through the highlighted practical case studies. Topics covered include: Role of Athletic Administrators, Facility Management, Fundraising, Risk Management, Staff Management, and more.

Belonging

Author : Owen Eastwood
Publisher :
ISBN 13 : 9781529410303
Total Pages : 352 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Belonging by : Owen Eastwood

Download or read book Belonging written by Owen Eastwood and published by . This book was released on 2021-05-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whakapapa. You belong here. Whakapapa is a Maori word which embodies our human need to belong. It represents a powerful spiritual idea - we are all part of an unbroken and unbreakable chain of people who share a special culture. Owen Eastwood places this concept at the core of his methods to maximise a team's performance. In this book he reveals, for the first time, the secrets to what has made him one of the most in-demand Performance Coaches in the world. Aspects of Owen's unique approach include: finding your identity story; establishing a shared purpose; fostering player leadership rather than dictatorship; seeking the clarity of a collective why; establishing a sense of legacy; recognizing our primal need for social bonding; embracing ancestral wisdom; analyzing the link between confidence and trust; treasuring the value of humility. BELONGING will not just make you a better team member - it will make you a better human being.

The Business of Sports

Author : Scott Rosner
Publisher : Jones & Bartlett Publishers
ISBN 13 : 0763780782
Total Pages : 792 pages
Book Rating : 4.7/5 (637 download)

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Book Synopsis The Business of Sports by : Scott Rosner

Download or read book The Business of Sports written by Scott Rosner and published by Jones & Bartlett Publishers. This book was released on 2011 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by todays sports business leaders. It contains a dynamic set of readings to provide a complete overview of major sports business issues. The Second Edition covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad categories. The Second Edition continue to provide insight from a variety of stakeholders in the industry and cover the major business disciplines of management, marketing, finance, information technology, accounting, ethics and law. In addition, it features concise introductions, targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics discussed. This book is designed for current and future sports business leaders as well as those interested in the inner-workings of the industry.

Rules for New York Sports Fans

Author : Joe Benigno
Publisher : Triumph Books (IL)
ISBN 13 : 9781600783098
Total Pages : 0 pages
Book Rating : 4.7/5 (83 download)

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Book Synopsis Rules for New York Sports Fans by : Joe Benigno

Download or read book Rules for New York Sports Fans written by Joe Benigno and published by Triumph Books (IL). This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WFAN's Joe Benigno and coautor Jordan Raanan enumerate the acknowledged rules of being a New York sports fan all for the first time. They have collected all the things that New York fans need to know, a code of conduct to live a civilized sports life. Some of the most vital rules include, among many others, only one team per sport; attend at least one game each season; never do the wave, Macarena, or chicken dance; don't sell tickets to rival fans; and don't blame losses on the officials. Rules for New York Sports Fans is a hilarious look at a singular sports town that's sure to inform and amuse. The result is an entertaining, informative, and amusing guidebook for the diehard--no matter what your combination of Jets, Giants, Mets, Yankees, Knicks, Nets, Islanders, Devils, and Rangers.

Television, Social Media, and Fan Culture

Author : Alison F. Slade
Publisher : Lexington Books
ISBN 13 : 1498506178
Total Pages : 420 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Television, Social Media, and Fan Culture by : Alison F. Slade

Download or read book Television, Social Media, and Fan Culture written by Alison F. Slade and published by Lexington Books. This book was released on 2015-11-11 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television, Social Media, and Fan Culture examines how fans use social media to engage with television programming, characters, and narrative as well as how television uses social media to engage fan cultures. The contributors review the history and impact of social media and television programming; analyze specific programs and the impact of related social media interactions; and scrutinize the past fan culture to anticipate how social media programming will develop in the future. The contributors explore a diverse array of television personalities, shows, media outlets, and fan activities in their analysis, including: Jon Stewart, Stephen Colbert, and Paula Deen; Community, Game of Thrones, Duck Dynasty, Toddlers and Tiaras, Talking Dead, Breaking Bad, Firefly, Buffy the Vampire Slayer, Army Wives, The Newsroom, Doctor Who, Twin Peaks, and The Man from U.N.C.L.E.; as well as ESPN’s TrueHoop Network and Yahoo’s Ball Don’t Lie; and cosplay.